Adriana Tica
@adrianatica.bsky.social
Strategy > gimmicks. For founders + solopreneurs ready to turn expertise into F-You money — minus the fluff, hype, or cringe. Because smart selling isn’t loud — it’s strategic.
Learn real growth, not hacks → adrianatica.com/newsletter
Learn real growth, not hacks → adrianatica.com/newsletter
Marketing obituaries:
🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯)
Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies.
😵 Cause of death: math finally caught up
Buried with no ROI
🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯)
Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies.
😵 Cause of death: math finally caught up
Buried with no ROI
August 31, 2025 at 9:23 AM
Marketing obituaries:
🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯)
Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies.
😵 Cause of death: math finally caught up
Buried with no ROI
🪦 𝗧𝗵𝗲 𝟭𝟬𝘅 𝗛𝗮𝗰𝗸 (𝟮𝟬𝟭𝟬–𝟮𝟬𝟮𝟯)
Born in a blog post, raised on Twitter threads. Survived by overhyped playbooks and dusty Notion docs nobody ever opened twice. Laid to rest in the cemetery of overpromising case studies.
😵 Cause of death: math finally caught up
Buried with no ROI
I used to be fairly proud of some of the self-feeding growth loops I built or taught my clients. But this humbled me. NONE of mine are this efficient.
August 23, 2025 at 11:45 AM
I used to be fairly proud of some of the self-feeding growth loops I built or taught my clients. But this humbled me. NONE of mine are this efficient.
It's a mindset thing, not a skills thing.
August 16, 2025 at 11:46 AM
It's a mindset thing, not a skills thing.
I used to be so convinced that there is no passive income. I stand corrected. 😅
P.S.: I'm 90% sure this guy is joking. Please don't try this.
P.S.: I'm 90% sure this guy is joking. Please don't try this.
July 12, 2025 at 11:42 AM
I used to be so convinced that there is no passive income. I stand corrected. 😅
P.S.: I'm 90% sure this guy is joking. Please don't try this.
P.S.: I'm 90% sure this guy is joking. Please don't try this.
Building an audience isn’t about “growing a following.”
It’s about collecting the right people who nod when you speak and buy when you offer.
It’s business design, not a popularity contest.
It’s about collecting the right people who nod when you speak and buy when you offer.
It’s business design, not a popularity contest.
June 26, 2025 at 11:28 AM
Building an audience isn’t about “growing a following.”
It’s about collecting the right people who nod when you speak and buy when you offer.
It’s business design, not a popularity contest.
It’s about collecting the right people who nod when you speak and buy when you offer.
It’s business design, not a popularity contest.
When you send your custom GPT to your wicked smart friends to test it and try to break it, and this is what they say 😎.
BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...
BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...
June 13, 2025 at 12:30 PM
When you send your custom GPT to your wicked smart friends to test it and try to break it, and this is what they say 😎.
BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...
BTW, if you want access to the GPT that takes you from blank page to bank, it's only available as a bonus for this workshop 👉 adrianatica.com/the-profitab...
The memes are meme-ing but also raising an interesting point. It's been years since I double-check almost everything I see online and the results have never been as astonishing as in the past couple of months.
And, make no mistake, the trust crisis extends beyond politicians.
And, make no mistake, the trust crisis extends beyond politicians.
June 7, 2025 at 11:38 AM
The memes are meme-ing but also raising an interesting point. It's been years since I double-check almost everything I see online and the results have never been as astonishing as in the past couple of months.
And, make no mistake, the trust crisis extends beyond politicians.
And, make no mistake, the trust crisis extends beyond politicians.
The Trust Me, Bro! Academy™ proudly presents:
tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯
Used it once. Made millions. Never failed. Not even once.
Only $99. Don’t ask questions.
Buy now or cry in your Honda forever.
tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯
Used it once. Made millions. Never failed. Not even once.
Only $99. Don’t ask questions.
Buy now or cry in your Honda forever.
May 31, 2025 at 9:18 AM
The Trust Me, Bro! Academy™ proudly presents:
tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯
Used it once. Made millions. Never failed. Not even once.
Only $99. Don’t ask questions.
Buy now or cry in your Honda forever.
tHe pRoVen StRatEgY that defies logic, context, and basic economics 🤯
Used it once. Made millions. Never failed. Not even once.
Only $99. Don’t ask questions.
Buy now or cry in your Honda forever.
What does your ideal weekend look like? Mine's below.
May 24, 2025 at 11:45 AM
What does your ideal weekend look like? Mine's below.
99%* of build-in-public posts are bull💩.
🥱 I was poor and now I'm rich
🥱 I had 5 followers, now I have 50k
🥱 Look at my carefully cropped Stripe screenshot.
👇
🥱 I was poor and now I'm rich
🥱 I had 5 followers, now I have 50k
🥱 Look at my carefully cropped Stripe screenshot.
👇
May 15, 2025 at 12:34 PM
99%* of build-in-public posts are bull💩.
🥱 I was poor and now I'm rich
🥱 I had 5 followers, now I have 50k
🥱 Look at my carefully cropped Stripe screenshot.
👇
🥱 I was poor and now I'm rich
🥱 I had 5 followers, now I have 50k
🥱 Look at my carefully cropped Stripe screenshot.
👇
Bold take from the guy who fumbled Twitter so hard it’s now named after the close button. Your platform’s bleeding users and your midlife crisis has a verified badge — but sure, tell us more about how LinkedIn is cringe.
May 10, 2025 at 11:28 AM
Bold take from the guy who fumbled Twitter so hard it’s now named after the close button. Your platform’s bleeding users and your midlife crisis has a verified badge — but sure, tell us more about how LinkedIn is cringe.
The manifesto I wrote last week matters deeply to me — it's my life's work distilled into a single truth:
🎤 Resonance wins where spectacle fails. Every. Single. Time.
Read it. Question it. Argue with it.
Because marketing should resonate, not irritate.
👉 adrianatica.com/the-resonanc...
🎤 Resonance wins where spectacle fails. Every. Single. Time.
Read it. Question it. Argue with it.
Because marketing should resonate, not irritate.
👉 adrianatica.com/the-resonanc...
The Resonance Principle - Adriana Tica
Trust compounds. Hacks depreciate Marketing has two roads left — engineered spectacle or engineered trust. One spikes, the other compounds. Pick wrong and you’ll spend the next decade speed-running n...
adrianatica.com
May 5, 2025 at 12:38 PM
The manifesto I wrote last week matters deeply to me — it's my life's work distilled into a single truth:
🎤 Resonance wins where spectacle fails. Every. Single. Time.
Read it. Question it. Argue with it.
Because marketing should resonate, not irritate.
👉 adrianatica.com/the-resonanc...
🎤 Resonance wins where spectacle fails. Every. Single. Time.
Read it. Question it. Argue with it.
Because marketing should resonate, not irritate.
👉 adrianatica.com/the-resonanc...
Having your opinion ignored or even made fun of *can* be a source of growth. The alternative — being surrounded by bootlickers only — is far more dangerous, as history shows us again and again.
May 3, 2025 at 11:42 AM
Having your opinion ignored or even made fun of *can* be a source of growth. The alternative — being surrounded by bootlickers only — is far more dangerous, as history shows us again and again.
Do you need a great product or great marketing?
🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen)
🙄 Great marketing for a bad product will get you sales — for a while. People catch on.
👇
🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen)
🙄 Great marketing for a bad product will get you sales — for a while. People catch on.
👇
May 2, 2025 at 12:24 PM
Do you need a great product or great marketing?
🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen)
🙄 Great marketing for a bad product will get you sales — for a while. People catch on.
👇
🤫 A great product will be the world's best-kept secret without great marketing (no, word-of-mouth doesn't just happen)
🙄 Great marketing for a bad product will get you sales — for a while. People catch on.
👇
The brands that endure do one thing absurdly well: they make credibility louder than spectacle.
May 1, 2025 at 12:53 PM
The brands that endure do one thing absurdly well: they make credibility louder than spectacle.
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗿𝗼𝗮𝗱𝘀 𝗹𝗲𝗳𝘁 — 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝘁𝗮𝗰𝗹𝗲 𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗢𝗻𝗲 𝘀𝗽𝗶𝗸𝗲𝘀, 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.
Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations.
👇
Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations.
👇
April 30, 2025 at 12:06 PM
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗿𝗼𝗮𝗱𝘀 𝗹𝗲𝗳𝘁 — 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘀𝗽𝗲𝗰𝘁𝗮𝗰𝗹𝗲 𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗢𝗻𝗲 𝘀𝗽𝗶𝗸𝗲𝘀, 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.
Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations.
👇
Spectacle is the sugar high: viral stunts, bro-guru funnels, algorithm hangovers. Trust is the slow burn: receipts → referrals → revenue that keeps showing up without pushy invitations.
👇
How to protect your IP against AI.
April 26, 2025 at 11:30 AM
How to protect your IP against AI.
Hark! Since the week’s end is upon us, I am compelled to taketh my leave from this glowing realm of labor. Free I shall be to wander at mine own pace, to stretch my limbs upon the green fields, and to drink of goodly refreshment. No longer shall I tarry at this device, for the weekend summons me to
April 12, 2025 at 11:41 AM
Hark! Since the week’s end is upon us, I am compelled to taketh my leave from this glowing realm of labor. Free I shall be to wander at mine own pace, to stretch my limbs upon the green fields, and to drink of goodly refreshment. No longer shall I tarry at this device, for the weekend summons me to
Potential client: "I’m creating a vortex of visibility and magnetism where soul-aligned clients find me effortlessly."
Me: Got it. And what do you sell?
PC: "A 12-week portal into deep embodiment and unapologetic expression."
Me: shuts laptop, opens wine, drafts legislation banning the word portal
Me: Got it. And what do you sell?
PC: "A 12-week portal into deep embodiment and unapologetic expression."
Me: shuts laptop, opens wine, drafts legislation banning the word portal
April 11, 2025 at 12:45 PM
Potential client: "I’m creating a vortex of visibility and magnetism where soul-aligned clients find me effortlessly."
Me: Got it. And what do you sell?
PC: "A 12-week portal into deep embodiment and unapologetic expression."
Me: shuts laptop, opens wine, drafts legislation banning the word portal
Me: Got it. And what do you sell?
PC: "A 12-week portal into deep embodiment and unapologetic expression."
Me: shuts laptop, opens wine, drafts legislation banning the word portal
This is why I haven't written about trends in a while too. Something can make perfect sense when I publish it, then become completely obsolete in 4 hours or so.
April 5, 2025 at 11:30 AM
This is why I haven't written about trends in a while too. Something can make perfect sense when I publish it, then become completely obsolete in 4 hours or so.
Most people treat content like a sprint, then wonder why they’re exhausted by week 3.
In last week's newsletter, I laid out a framework that actually works long-term.
❌ Not a content challenge.
❌ Not a growth hack.
Just a framework to help you decide:
👇
In last week's newsletter, I laid out a framework that actually works long-term.
❌ Not a content challenge.
❌ Not a growth hack.
Just a framework to help you decide:
👇
March 31, 2025 at 11:38 AM
Most people treat content like a sprint, then wonder why they’re exhausted by week 3.
In last week's newsletter, I laid out a framework that actually works long-term.
❌ Not a content challenge.
❌ Not a growth hack.
Just a framework to help you decide:
👇
In last week's newsletter, I laid out a framework that actually works long-term.
❌ Not a content challenge.
❌ Not a growth hack.
Just a framework to help you decide:
👇
Anyone else fantasizing about hiring a boss for themselves to reduce decision fatigue?
March 29, 2025 at 11:30 AM
Anyone else fantasizing about hiring a boss for themselves to reduce decision fatigue?
Want more sales without adding more marketing chaos?
The answer isn’t another funnel, campaign, or “content sprint.”
It’s building a single growth engine that does the heavy lifting over time.
If you’re a founder trying to do all the things, this is your permission slip to do less — but better.
👇
The answer isn’t another funnel, campaign, or “content sprint.”
It’s building a single growth engine that does the heavy lifting over time.
If you’re a founder trying to do all the things, this is your permission slip to do less — but better.
👇
March 24, 2025 at 12:39 PM
Want more sales without adding more marketing chaos?
The answer isn’t another funnel, campaign, or “content sprint.”
It’s building a single growth engine that does the heavy lifting over time.
If you’re a founder trying to do all the things, this is your permission slip to do less — but better.
👇
The answer isn’t another funnel, campaign, or “content sprint.”
It’s building a single growth engine that does the heavy lifting over time.
If you’re a founder trying to do all the things, this is your permission slip to do less — but better.
👇
Someone forgot to gag their AI and now you can find something true on X
March 22, 2025 at 11:45 AM
Someone forgot to gag their AI and now you can find something true on X
I don't know about h0rny but my computer often gets spiteful and snarky.
March 15, 2025 at 11:45 AM
I don't know about h0rny but my computer often gets spiteful and snarky.