Product marketer here too 👋 Yay.

Yup, the post has the same conclusion.

Feature = the what
Capabilities = the how
Benefits = the why

That forms the basis of "value".

(I'm leaning towards clubbing use case too these days).

Thanks, Pawel. Loved the collab.

If you ever plan to come to Canada, I would be happy to host you. Also, I hear you've got a following in Pakistan as well :)

Nice list. I still need to read Inside the Tornado. What is "Badass" about?

Reddit has been getting a major traffic boost due to a partnership with Google since Feb. At the very least, SaaS marketing teams will have to do some social listening there to tap into conversation trends. Beyond that, strategically commenting in discussions can help with brand mentions/minds hare.

Great piece. For me, point 7 was the best way to dampen my impostor syndrome. Creating small wins, documenting them, and moving on to the next challenge helped a lot. It's important to get better at breaking down larger problems into smaller chunks to gain momentum.

Loved this interview, Pawel. I agree that orgs might away from junior PMs as a lot of that role might be taken up by AI. I sense PMM will take the same direction. I already see signs of role consolidation.