Aatir Abdul Rauf
@aatirar.bsky.social
VP of Marketing at vFairs | Author of "Behind Product Lines" | Writes about the collaboration between | product management and marketing
Every Product Manager has a secret weapon that can amplify their work.
Sid Arora unpacked this topic in today's edition of Behind Product Lines.
open.substack.com/pub/aatir/p/...
Sid Arora unpacked this topic in today's edition of Behind Product Lines.
open.substack.com/pub/aatir/p/...
The Game-Changing Partner Every PM Should Know About
Product Marketing Managers often fly under the radar, but their impact on a product's success is undeniable. They don’t just help products succeed; they transform them into market leaders.
open.substack.com
January 23, 2025 at 8:29 AM
Every Product Manager has a secret weapon that can amplify their work.
Sid Arora unpacked this topic in today's edition of Behind Product Lines.
open.substack.com/pub/aatir/p/...
Sid Arora unpacked this topic in today's edition of Behind Product Lines.
open.substack.com/pub/aatir/p/...
Looking for one place to see all the best product management and marketing content from 2024?
Look no further:
aatir.substack.com/p/retracing-...
Look no further:
aatir.substack.com/p/retracing-...
Retracing 2024: Top product posts, pods, newsletters & more
Read this mega-compilation of top content I resonated with in 2024 + the content I produced which got the most engagement.
aatir.substack.com
December 31, 2024 at 3:56 PM
Looking for one place to see all the best product management and marketing content from 2024?
Look no further:
aatir.substack.com/p/retracing-...
Look no further:
aatir.substack.com/p/retracing-...
Localisation in SaaS is much more than multi-lingual support. It also happens to be the most underrated growth unlock for a product with global application.
December 11, 2024 at 12:01 AM
Localisation in SaaS is much more than multi-lingual support. It also happens to be the most underrated growth unlock for a product with global application.
I don't know why it's "cool" to deny the existence of demand generation. Here are some examples to consider of demand gen in action.
December 6, 2024 at 3:26 AM
I don't know why it's "cool" to deny the existence of demand generation. Here are some examples to consider of demand gen in action.
Product Marketers enter the field with enthusiasm but get rude awakening when orgs are unable to use them effectively. This results in a roller coaster of emotions and feelings:
December 1, 2024 at 10:21 PM
Product Marketers enter the field with enthusiasm but get rude awakening when orgs are unable to use them effectively. This results in a roller coaster of emotions and feelings:
16 PMM tools that I'm planning to use more of in 2025. What tools are you looking into?
November 30, 2024 at 5:53 PM
16 PMM tools that I'm planning to use more of in 2025. What tools are you looking into?
Tech founders I talk to still get confused how a Product Marketer is different from a "digital marketer". I really think we need another name that suits all the PMM responsibilities.
Emily Kramer suggested "audience marketing", but any other suggestions?
Emily Kramer suggested "audience marketing", but any other suggestions?
November 29, 2024 at 8:08 PM
Tech founders I talk to still get confused how a Product Marketer is different from a "digital marketer". I really think we need another name that suits all the PMM responsibilities.
Emily Kramer suggested "audience marketing", but any other suggestions?
Emily Kramer suggested "audience marketing", but any other suggestions?
How do you select a GTM motion for your product?
Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right.
Also includes a limited-time deal to get your GTM journey back on track.
aatir.substack.com/p/5-steps-to...
Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right.
Also includes a limited-time deal to get your GTM journey back on track.
aatir.substack.com/p/5-steps-to...
5 Steps to Select Your Go-to-Market Motion (by Maja Voje)
Learn how to choose the right go-to-market motion for your product + get real examples & templates to amp your GTM game.
aatir.substack.com
November 28, 2024 at 5:52 PM
How do you select a GTM motion for your product?
Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right.
Also includes a limited-time deal to get your GTM journey back on track.
aatir.substack.com/p/5-steps-to...
Maja Voje, author of GTM Strategist, weighs in today's edition of "Behind Product Lines" with a handy 5-step process to get this right.
Also includes a limited-time deal to get your GTM journey back on track.
aatir.substack.com/p/5-steps-to...
PMs and PMMs need a new way of working.
I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release.
PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.
I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release.
PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.
November 27, 2024 at 1:33 PM
PMs and PMMs need a new way of working.
I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release.
PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.
I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release.
PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.
Our community, Product Soch, recently hosted a fireside chat in Karachi on "Aligning Product Market Fit with Org Growth" with some top SaaS founders. The venue setup at NASTP was stunning. Loved this layout.
November 26, 2024 at 9:40 PM
Our community, Product Soch, recently hosted a fireside chat in Karachi on "Aligning Product Market Fit with Org Growth" with some top SaaS founders. The venue setup at NASTP was stunning. Loved this layout.
If I were starting out with product marketing today, here are nine books I'd consider reading to get a head start.
What books or resources would you recommend?
What books or resources would you recommend?
November 24, 2024 at 4:57 PM
If I were starting out with product marketing today, here are nine books I'd consider reading to get a head start.
What books or resources would you recommend?
What books or resources would you recommend?
Every marketing strategy camp happening in the next 40 days needs to have some plan around these in 2025:
- Founder brand
- LLMs / SearchGPT
- Reddit
- Linkedin Video
- High contrast positioning
- Content partnerships
- Brand activations
- Founder brand
- LLMs / SearchGPT
- Linkedin Video
- High contrast positioning
- Content partnerships
- Brand activations
November 21, 2024 at 12:49 AM
Every marketing strategy camp happening in the next 40 days needs to have some plan around these in 2025:
- Founder brand
- LLMs / SearchGPT
- Reddit
- Linkedin Video
- High contrast positioning
- Content partnerships
- Brand activations
- Founder brand
- LLMs / SearchGPT
- Linkedin Video
- High contrast positioning
- Content partnerships
- Brand activations