Localisation in SaaS is much more than multi-lingual support. It also happens to be the most underrated growth unlock for a product with global application.

I don't know why it's "cool" to deny the existence of demand generation. Here are some examples to consider of demand gen in action.

Product Marketers enter the field with enthusiasm but get rude awakening when orgs are unable to use them effectively. This results in a roller coaster of emotions and feelings:

16 PMM tools that I'm planning to use more of in 2025. What tools are you looking into?

Tech founders I talk to still get confused how a Product Marketer is different from a "digital marketer". I really think we need another name that suits all the PMM responsibilities.

Emily Kramer suggested "audience marketing", but any other suggestions?

PMs and PMMs need a new way of working.

I used to find my PMM team stranded and short of time when PMs dumped a new feature on them a week before release.

PMs & PMMs should collaborate throughout the dev cycle to co-create better launches.

Our community, Product Soch, recently hosted a fireside chat in Karachi on "Aligning Product Market Fit with Org Growth" with some top SaaS founders. The venue setup at NASTP was stunning. Loved this layout.

If I were starting out with product marketing today, here are nine books I'd consider reading to get a head start.

What books or resources would you recommend?