shaan
@wittier.co
founder wittier.co \\ co-founder parlour.fm \\ helping you generate $$$ in newsletters and on media platforms
want advertisers to spend more?
charge for creative ideas, pitch multi touch campaigns, offer tiered packages, float long term deals, use ROI, and let happy clients do your selling.
charge for creative ideas, pitch multi touch campaigns, offer tiered packages, float long term deals, use ROI, and let happy clients do your selling.
May 9, 2025 at 9:32 PM
want advertisers to spend more?
charge for creative ideas, pitch multi touch campaigns, offer tiered packages, float long term deals, use ROI, and let happy clients do your selling.
charge for creative ideas, pitch multi touch campaigns, offer tiered packages, float long term deals, use ROI, and let happy clients do your selling.
your welcome email isn’t enough.
a 7-step nurture sequence: welcome, top articles, personal story, quick check-in, surveys, and a year-one gift-can cut unsubscribes by 50%.
a 7-step nurture sequence: welcome, top articles, personal story, quick check-in, surveys, and a year-one gift-can cut unsubscribes by 50%.
May 9, 2025 at 1:06 PM
your welcome email isn’t enough.
a 7-step nurture sequence: welcome, top articles, personal story, quick check-in, surveys, and a year-one gift-can cut unsubscribes by 50%.
a 7-step nurture sequence: welcome, top articles, personal story, quick check-in, surveys, and a year-one gift-can cut unsubscribes by 50%.
VW’s 1959 “Think Small” campaign flipped the script on big flashy cars by owning the Beetle’s smallness with humor and honesty.
lesson: sometimes less is more... and self-deprecating is smart.
lesson: sometimes less is more... and self-deprecating is smart.
May 8, 2025 at 9:32 PM
VW’s 1959 “Think Small” campaign flipped the script on big flashy cars by owning the Beetle’s smallness with humor and honesty.
lesson: sometimes less is more... and self-deprecating is smart.
lesson: sometimes less is more... and self-deprecating is smart.
Wittier started as Podcast Weekly, morphed into a product incubator, tanked as a media company, then came back swinging.
nothing’s ever a straight line, and that’s the beauty of it.
nothing’s ever a straight line, and that’s the beauty of it.
May 8, 2025 at 1:06 PM
Wittier started as Podcast Weekly, morphed into a product incubator, tanked as a media company, then came back swinging.
nothing’s ever a straight line, and that’s the beauty of it.
nothing’s ever a straight line, and that’s the beauty of it.
got leftover ad slots?
fill ’em with remnant partners at a discount. It’s like the clearance rack of advertising... but classier and more profitable.
fill ’em with remnant partners at a discount. It’s like the clearance rack of advertising... but classier and more profitable.
May 7, 2025 at 1:06 PM
got leftover ad slots?
fill ’em with remnant partners at a discount. It’s like the clearance rack of advertising... but classier and more profitable.
fill ’em with remnant partners at a discount. It’s like the clearance rack of advertising... but classier and more profitable.
agency life lessons from clients like The Beatles & Prada: no one path, sweat the details, be an amoeba (flexible), disagree but commit, and most importantly... have fun or fake it well.
May 6, 2025 at 9:32 PM
agency life lessons from clients like The Beatles & Prada: no one path, sweat the details, be an amoeba (flexible), disagree but commit, and most importantly... have fun or fake it well.
own your ad content or watch your audience tune out. Don’t let advertisers hijack your voice with cookie cutter copy.
write your own ads, allow limited edits, and be ready to say no. Trust is everything.
write your own ads, allow limited edits, and be ready to say no. Trust is everything.
May 6, 2025 at 5:48 PM
own your ad content or watch your audience tune out. Don’t let advertisers hijack your voice with cookie cutter copy.
write your own ads, allow limited edits, and be ready to say no. Trust is everything.
write your own ads, allow limited edits, and be ready to say no. Trust is everything.
i think AI tools have definitely given us superpowers to build and scale 10X… but I also remind myself that I need to avoid dependence to keep my creativity.
i never want to lose that.
i never want to lose that.
April 26, 2025 at 3:19 AM
i think AI tools have definitely given us superpowers to build and scale 10X… but I also remind myself that I need to avoid dependence to keep my creativity.
i never want to lose that.
i never want to lose that.
when things are good, don't get complacent
April 4, 2025 at 1:06 PM
when things are good, don't get complacent
if Webflow doesn't move faster, they're screwed with Framer, Cursor, Replit, Lovable, etc...
they need to be relentless in product releases
they need to be relentless in product releases
April 3, 2025 at 9:32 PM
if Webflow doesn't move faster, they're screwed with Framer, Cursor, Replit, Lovable, etc...
they need to be relentless in product releases
they need to be relentless in product releases
3 leadership lessons i wish at knew at 25 (when i was managing a team of 14):
1. cut the fluff
your team is smart. so treat them that way. they can sniff bullshit from a mile away.
be direct and tell them like it is. you don’t always have to follow the “company playbook.” it’s important...
1. cut the fluff
your team is smart. so treat them that way. they can sniff bullshit from a mile away.
be direct and tell them like it is. you don’t always have to follow the “company playbook.” it’s important...
April 3, 2025 at 1:06 PM
3 leadership lessons i wish at knew at 25 (when i was managing a team of 14):
1. cut the fluff
your team is smart. so treat them that way. they can sniff bullshit from a mile away.
be direct and tell them like it is. you don’t always have to follow the “company playbook.” it’s important...
1. cut the fluff
your team is smart. so treat them that way. they can sniff bullshit from a mile away.
be direct and tell them like it is. you don’t always have to follow the “company playbook.” it’s important...
not all MVPs last...
unless you keep reiterating.
for Wittier it took me nearly 2 years to define what my flagship products looked like.
tons of trial and error. a lot of missteps. but the most important thing was that I kept trying to polish.
sought feedback from clients constantly (even if...
unless you keep reiterating.
for Wittier it took me nearly 2 years to define what my flagship products looked like.
tons of trial and error. a lot of missteps. but the most important thing was that I kept trying to polish.
sought feedback from clients constantly (even if...
April 2, 2025 at 9:36 PM
not all MVPs last...
unless you keep reiterating.
for Wittier it took me nearly 2 years to define what my flagship products looked like.
tons of trial and error. a lot of missteps. but the most important thing was that I kept trying to polish.
sought feedback from clients constantly (even if...
unless you keep reiterating.
for Wittier it took me nearly 2 years to define what my flagship products looked like.
tons of trial and error. a lot of missteps. but the most important thing was that I kept trying to polish.
sought feedback from clients constantly (even if...
following “guru” advice can be helpful sometimes (no shade Gary Vaynerchuk)
but if you’re looking for answers, you need to go with what’s inside you. you need to go with your gut.
the experts say “start a a side hustle and then when it makes enough money, quit!”
but not everything is black and...
but if you’re looking for answers, you need to go with what’s inside you. you need to go with your gut.
the experts say “start a a side hustle and then when it makes enough money, quit!”
but not everything is black and...
March 14, 2025 at 1:06 PM
following “guru” advice can be helpful sometimes (no shade Gary Vaynerchuk)
but if you’re looking for answers, you need to go with what’s inside you. you need to go with your gut.
the experts say “start a a side hustle and then when it makes enough money, quit!”
but not everything is black and...
but if you’re looking for answers, you need to go with what’s inside you. you need to go with your gut.
the experts say “start a a side hustle and then when it makes enough money, quit!”
but not everything is black and...
i’ll never forget landing my first legit client.
i had just quit a high paying job. knew I couldn’t work for anyone for the rest of my career.
looked at my best skills, spun up a website around those skills.
came up with a business plan, bought all the software in the world. bought a new laptop..
i had just quit a high paying job. knew I couldn’t work for anyone for the rest of my career.
looked at my best skills, spun up a website around those skills.
came up with a business plan, bought all the software in the world. bought a new laptop..
March 13, 2025 at 1:06 PM
i’ll never forget landing my first legit client.
i had just quit a high paying job. knew I couldn’t work for anyone for the rest of my career.
looked at my best skills, spun up a website around those skills.
came up with a business plan, bought all the software in the world. bought a new laptop..
i had just quit a high paying job. knew I couldn’t work for anyone for the rest of my career.
looked at my best skills, spun up a website around those skills.
came up with a business plan, bought all the software in the world. bought a new laptop..
i once worked for a publicly traded company.
totally thought i was going to climb the corporate ladder...
become the best middle manager, and make my name there.
and for a moment, I did. I had a top group, producing goddy revenue numbers, all while managing a team of 14.
at the age of 25.
...
totally thought i was going to climb the corporate ladder...
become the best middle manager, and make my name there.
and for a moment, I did. I had a top group, producing goddy revenue numbers, all while managing a team of 14.
at the age of 25.
...
March 12, 2025 at 1:06 PM
i once worked for a publicly traded company.
totally thought i was going to climb the corporate ladder...
become the best middle manager, and make my name there.
and for a moment, I did. I had a top group, producing goddy revenue numbers, all while managing a team of 14.
at the age of 25.
...
totally thought i was going to climb the corporate ladder...
become the best middle manager, and make my name there.
and for a moment, I did. I had a top group, producing goddy revenue numbers, all while managing a team of 14.
at the age of 25.
...
i broke one of the golden rules of entrepreneurship.
you're not supposed to run two businesses at the same time. But here I am, doing exactly that.
it’s not glamorous. It’s not easy.
and sometimes it feels downright impossible:
- juggling countless plates
- working until exhaustion
...
you're not supposed to run two businesses at the same time. But here I am, doing exactly that.
it’s not glamorous. It’s not easy.
and sometimes it feels downright impossible:
- juggling countless plates
- working until exhaustion
...
March 1, 2025 at 1:06 PM
i broke one of the golden rules of entrepreneurship.
you're not supposed to run two businesses at the same time. But here I am, doing exactly that.
it’s not glamorous. It’s not easy.
and sometimes it feels downright impossible:
- juggling countless plates
- working until exhaustion
...
you're not supposed to run two businesses at the same time. But here I am, doing exactly that.
it’s not glamorous. It’s not easy.
and sometimes it feels downright impossible:
- juggling countless plates
- working until exhaustion
...
how can you get better at writing?
i think it’s an easy question to ask yourself but even tougher to put into practice.
where do you start? what tools do you need? what goes into an actual practice?
if you’re thinking about this, the first two places to start should be:
i think it’s an easy question to ask yourself but even tougher to put into practice.
where do you start? what tools do you need? what goes into an actual practice?
if you’re thinking about this, the first two places to start should be:
February 28, 2025 at 7:36 PM
how can you get better at writing?
i think it’s an easy question to ask yourself but even tougher to put into practice.
where do you start? what tools do you need? what goes into an actual practice?
if you’re thinking about this, the first two places to start should be:
i think it’s an easy question to ask yourself but even tougher to put into practice.
where do you start? what tools do you need? what goes into an actual practice?
if you’re thinking about this, the first two places to start should be:
i used to be obsessed with Charlie Chaplin (still am).
read his biography front to back. watched a bunch of his movies.
here’s 7 lessons i took from him:
read his biography front to back. watched a bunch of his movies.
here’s 7 lessons i took from him:
February 27, 2025 at 4:29 PM
i used to be obsessed with Charlie Chaplin (still am).
read his biography front to back. watched a bunch of his movies.
here’s 7 lessons i took from him:
read his biography front to back. watched a bunch of his movies.
here’s 7 lessons i took from him:
failure is just as important as wins.
February 26, 2025 at 1:06 PM
failure is just as important as wins.
the best rule for newsletter monetization:
"know your audience better than anyone else."
"know your audience better than anyone else."
February 7, 2025 at 1:06 PM
the best rule for newsletter monetization:
"know your audience better than anyone else."
"know your audience better than anyone else."