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withcandour.co.uk
Candour
@withcandour.co.uk
550 followers 220 following 48 posts
Build and SEO agency based in #Norwich.
Follow us, you'll have fun. 💃

Creators of:
AlsoAsked
Search with Candour podcast
Core Updates Newsletter
SearchNorwich

#webdev #marketing #seo #dogs
Posts Replies Media Videos
Reposted by Candour
markwilliamscook.com
This was one of my favourite sessions of putting the AI BS back in the box with @lilyray.nyc 📦

Loads of takeaways on:
⭐ The future of search
⭐ How Chrome data can be used
⭐ Browser wars
⭐ C-Suite comms
⭐ Community building
⭐ and more

moz.com/blog/browser...
Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook
Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026's key tactics for surviving SEO changes and mastering AI search shifts.
moz.com
January 28, 2026 at 12:07 PM
Reposted by Candour
goodsignals.com
🚨 YouTube drop alert! Two SEO legends - Mark Williams-Cook (@markwilliamscook.com) and Mercy Janaki - joined Michael Chidzey and Jo Juliana Turnbull for #SeoOfficeHours. 📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
SEO Office Hours panel for Friday 7th November 2025: Mark Williams-Cook, Mercy Janaki, Michael Chidzey, Jo Juliana Turnbull
January 28, 2026 at 11:04 AM
Reposted by Candour
yagmursimsek.bsky.social
@searchldn.bsky.social turns 15 🎉 Special edition on community, AI & search metrics for 2026
🗓 24 Feb | London
🎟 50% OFF with code SNSMEET50
👉 searchnstuff.co.uk/meetups/sear...

#SearchLondon #SearchAndStuff #SEOCommunity

Sponsors: @withcandour.co.uk , @goodsignals.com , & StudioHawk
Search London x Search 'n Stuff Meetup on Community Building & AI Metrics
We’re kicking off 2026 with something special: Search London is turning 15, and we’re teaming up for a one-night celebration that blends two communities, fresh ideas, and the kind of industry energy y...
searchnstuff.co.uk
January 26, 2026 at 9:49 PM
Reposted by Candour
markwilliamscook.com
The latest @withcandour.co.uk team member to be immortalised in LEGO for our Wall of Fame is Claire Jennison MAAT AATQB, our Finance Manager. Thank you so much for being part of the team and keeping us in shape!
A LEGO minifigure with glasses and shoulder-length brown hair holding a "Central Perk" coffee mug and a large retro cell phone, standing in front of a background featuring neon pink line drawings.
January 26, 2026 at 11:34 AM
withcandour.co.uk
How do you define, measure and create quality content in 2026?

Last week @markwilliamscook.com hosted this @duda.co webinar with @bngsrc.bsky.social & @yagmursimsek.bsky.social.

If your strategy is still focused on publishing more blog posts, you need to watch this!
www.youtube.com/watch?v=-OTL...
January 22, 2026 at 9:30 AM
Reposted by Candour
markwilliamscook.com
Where do you think we're going from here; up or down with AIOs in PAAs?📈 📉

New @alsoasked.com data analysing 26.07M English language PAA results shows that after a dip in November, the number of AIOs present are now similar to September levels at 36.3%.
A bar chart titled "Percentage of PAA questions answered by AI Overviews" spanning May to December 2025. The data shows a general upward trend, starting at 10.5% in May, peaking at 41.4% in October, and ending at 36.3% in December.
January 21, 2026 at 5:15 PM
withcandour.co.uk
ICYMI @markwilliamscook.com joined @owainlloydwilliams.com, @goodsignals.com and @seojoblogs.bsky.social on #SEOOfficeHours.

Watch the full episode on YouTube for some interesting questions from the SEO community and insightful answers from the panel.

www.youtube.com/watch?v=9B68...
SEO Office Hours 4th July 25 ft. Mark Williams-Cook, Owain Lloyd-Williams, Jo Turnbull, Mike Chidzey
YouTube video by Good Signals
www.youtube.com
January 20, 2026 at 2:27 PM
Reposted by Candour
majestic.com
Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches.

maj.to/4j9ycq7
January 19, 2026 at 9:31 AM
withcandour.co.uk
Our Digital Marketing Director, @markwilliamscook.com, joined Austin Willman on this week's episode of E-Coffee with Experts.

Mark & Austin break down what actually works in SEO, digital PR, and brand building in the age of AI search.

www.youtube.com/watch?v=m7Oy...
How This Agency Scales SEO Using AI and Digital PR
YouTube video by Digital Web Solutions
www.youtube.com
January 16, 2026 at 1:23 PM
withcandour.co.uk
We're pleased to announce our 2026 charity partner:
Leeway!

Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.

Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
This image shows four people standing in an office setting, holding a large ceremonial check. The photo has a pink-toned filter applied to it. Key Details: Text Overlay: Large white text in the top left corner reads "Charity of the year 2026." The Check: A large novelty check from the company candour, made out to LEEWAY for the amount of £10,000.00 (Ten Thousand Pounds Only). The date on the check is 15 DEC '25. Logo: In the bottom right corner, there is a circular logo for Leeway Domestic Violence and Abuse Services, featuring a purple silhouette figure breaking free from a star-shaped bond.
January 7, 2026 at 2:46 PM
Reposted by Candour
markwilliamscook.com
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
Jessica, John, Jools, and Mark holding a comedy large cheque for Leeway.
January 6, 2026 at 11:52 AM
Reposted by Candour
antonshulke.bsky.social
Our first 2026 webinar
#dudawebinar

Defining, Measuring & Winning With Quality Content in 2026

@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk

Live on Jan 15!

Register now
www.duda.co/webinars/win...
January 6, 2026 at 10:43 AM
Reposted by Candour
markwilliamscook.com
Every year, instead of sending Christmas gifts to clients, @withcandour.co.uk make a £2,000 donation to Future Projects who provide for the thousands of local households that are struggling to afford food and daily essentials over Christmas. 🎄
Selfie of Sammy, Jessica, and John with hampers
December 17, 2025 at 1:01 PM
Reposted by Candour
markwilliamscook.com
Very happy to say @withcandour.co.uk is a Scholarship Sponsor for @womenintechseo.bsky.social Fest in London next year. This helps cover the cost of tickets for those that otherwise might not be able to attend 🫶
Candour logo in black text, centered on a light pink background with a colorful, abstract border. In the top left corner is a small logo that reads, "://WOMEN IN TECH SEO/ FESTIVAL London." In the top right corner, a pink banner reads, "SCHOLARSHIP SPONSOR."
December 11, 2025 at 12:51 PM
withcandour.co.uk
We partnered with Norfolk Clubhouse, a charity dedicated to mental well-being, to define their impactful new brand.

A small charity has finite resources, so we developed a set of bespoke illustrations and a social media toolkit on Canva, providing presets that can be easily adapted for new content.
A logo graphic set against a pale yellow background. The text "Norfolk Clubhouse" appears in a bold, dark green serif typeface. Directly underneath, a tagline in a smaller, simple sans-serif font reads, "A peer-driven community for mental well-being." A marketing graphic with a mint green background. Dark green text at the top reads, "Helping to make the everyday easier." Below the text, a photograph cropped into an arch shape features a close-up of a woman with short grey hair and glasses, wearing a light blue button-down shirt, looking off-camera with a gentle expression. A grid layout displaying a comprehensive brand identity presentation for "Norfolk Clubhouse." The grid shows various pages of a brand style guide, including the logo on a yellow background, color palette charts (featuring greens, yellow, and coral), typography rules, illustration examples of people, and product mockups showing the branding applied to tote bags, mugs, and ID badges. A graphic design poster featuring a coral-pink background. At the top, dark teal text reads "Support, coaching & connection." Below the text is a collection of stylized, flat-line illustrations of diverse smiling faces, representing various ages and genders. Characters include a young person with a baseball cap and headphones, a woman with long dark hair, an older man with grey hair, a man with a beard, and an older woman with short hair and glasses.
December 10, 2025 at 11:47 AM
Reposted by Candour
markwilliamscook.com
The @majestic.com SEOin2026 is out today. There is a launch livestream at 14:00CET at: www.youtube.com/watch?v=6WOM...

117 leading SEOs and Digital Marketers to help you stay one step ahead of your competitors.

Grab your copy on Amazon👇
UK: maj.to/48FVO0S
US: maj.to/44TaVCM
A hand holds up a copy of a book titled "TOP 2026" published by Majestic. The book's subtitle is "117 of the very best guests from Digital Marketing and SEO share their top actionable tip for 2026." The cover features a photo of author David Bain smiling. The book is partially obscured by a sticker band that repeatedly says "Not for Resale." In the background, there is a wall with a colorful mural (red, orange, pink, beige) and a black, three-dimensional sign that reads "candour" mounted on the wall. A green leafy plant is visible on either side of the book.
December 10, 2025 at 11:02 AM
Reposted by Candour
markwilliamscook.com
AIOs starting to trend down? Very interesting data from @alsoasked.com: An analysis of 24 million PAA questions shows a significant drop in AI-generated answers by Google in the last 4 weeks. Was this an experiment? Do users prefer real website answers over AIOs?
A bar chart titled "Percentage of PAA questions answered by AI Overviews" shows the growth in the percentage of "People Also Ask" (PAA) questions that were answered by AI Overviews from May '25 to November '25. The data points for each month are: May '25: 10.5% Jun '25: 19.5% Jul '25: 17.8% Aug '25: 26.6% Sep '25: 37.9% Oct '25: 41.4% Nov '25: 29.1% A note at the bottom right states: "*24.06m English language live PAAs analysed, May–Nov 2025." The logo for "AlsoAsked" is at the bottom left.
December 9, 2025 at 2:16 PM
Reposted by Candour
duda.co
🔎 Think keyword research is old news? Think again. Our latest #DudaWebinar will show you how clever content + smart AI workflows can give your builds a whole new win. 💪

@markwilliamscook.com
@withcandour.co.uk
@sejournal.bsky.social
@shelleywalsh.bsky.social
RAG to Riches: Keyword Research for the AI Era
www.duda.co
November 25, 2025 at 3:13 PM
Reposted by Candour
rushangpatel.com
Listening to them, you instantly get why they’re one of the best!

@markwilliamscook.com @lilyray.nyc
November 10, 2025 at 6:27 PM
Reposted by Candour
mozseo.bsky.social
Are you worried about declining traffic?
Join our live AMA with @lilyray.nyc and @markwilliamscook.com

📆 Monday, November 10, 2025
⌚ 6pm GMT / 1pm EST / 10am PST

Don’t miss this session if you’re planning your next big SEO move.

moz.com/webinars/fut...
The Practical Marketer Webinar - How to Prepare for the Future of Search in 2026
Join Chima Mmeje, Lily Ray, and Mark Williams-Cook for this episode of the Practical Marketer webinar series, where we'll talk about all the biggest search changes that happened in 2025 and the way fo...
moz.com
November 1, 2025 at 5:20 PM
Reposted by Candour
markwilliamscook.com
We're hiring for a Digital PR specialist at @withcandour.co.uk. It's hybrid, you'll get a profit share in the agency, private health care, a ton of benefits, as well as *gasps* being treated like an adult 😄 withcandour.co.uk/about/news/d...
Digital PR Specialist job at Candour (Hybrid/Remote, UK)
We’re seeking a confident digital PR professional who has experience creating and pitching campaigns for clients across a range of different sectors.
withcandour.co.uk
October 27, 2025 at 3:07 PM
withcandour.co.uk
📣 We're Hiring! 📣

💻Title: Digital PR Specialist
💷Salary: £32k – £34k (depending on experience)
📍Location: Hybrid/Remote (UK)
📰The job: Creating newsworthy Digital PR campaigns, leading ideation and outreach, and working alongside our SEO team on content strategy.

withcandour.co.uk/about/news/d...
A promotional image for a Digital PR Specialist job vacancy. The left side features large white text on a light pink background announcing: Vacancy: Digital PR Specialist, with the salary range of £32k-34k (or 0.8 FTE depending on experience), and Hybrid working listed below. The right side is a black and white photo of a smiling woman with glasses, wearing a striped top and her hair tied up, sitting at a desk and looking at a computer screen.
October 27, 2025 at 3:03 PM
Reposted by Candour
yordan-dimitrov.com
Had the best time recording the #SearchWithCandour with @jlwchambers.bsky.social a couple of months ago.

Thank you for your kind words and shoutout, Jack!
Looking forward to seeing you at The SEO Mindset Podcast @withcandour.co.uk on Wednesday!

youtu.be/3qnwWWh7e10?...
Build your brand or get left behind | Yordan Dimitrov | Search with Candour
YouTube video by Candour Agency
youtu.be
October 20, 2025 at 10:10 AM
Reposted by Candour
markwilliamscook.com
📊 New data from @alsoasked.com shows Google is aggressively increasing the number of AIOs in People Also Asked questions, with it over doubling in three months from 18% to 38% of English queries 🤯
A bar chart titled, "The percentage of People Also Ask answers that are AI-generated is growing." The chart shows the percentage of AI-generated People Also Ask (PAA) answers over three months in 2025: Jul 25: 17.8% Aug 25: 26.6% Sept 25: 37.9% A note states, "10.27 million English language live PAAs analysed, Jul-Sep 2025." The logo for AlsoAsked is at the bottom left. The data clearly shows a consistent and significant increase in the percentage of AI-generated answers in PAA results.
October 14, 2025 at 10:55 AM