Will Robinson
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willrobinson1776.bsky.social
Will Robinson
@willrobinson1776.bsky.social
Will is a progressive writer and media producer. He's trying to be a better Ancestor. He/Him
🚨 Lesson from Abroad, Urgency for Home 🚨

Crowd size grabs headlines. But real power comes from structure, discipline, and defections. If we want to win here, we need to learn from what actually worked there. open.substack.com/pub/willrobi...
The Overview: Three Strategies the U.S. Resistance Needs Now
Crowd size grabs headlines. Structures, rituals, and defections win.
open.substack.com
September 10, 2025 at 2:29 AM
Please listen to the DemLabs podcast of about a Cacerolazo - using pots and pans to protest Authoritarianism!
August 15, 2025 at 6:17 PM
Reposted by Will Robinson
"We’re creating something even more dangerous to the country: A masked monster of a law enforcement agency, one uniquely unsuited for its new power, authority, reach, and funding levels."
Spending $200 billion on ICE is a terrible idea
I've covered federal law enforcement for two decades. Here are the things that worry me most.
www.motherjones.com
August 12, 2025 at 7:25 PM
Reposted by Will Robinson
Yesterday, I joined @momsrising.org and @civilrightsorg.bsky.social at #NABJ50 to highlight how parents, educators, and community leaders are speaking out for all students—and against the attacks on public schools.
August 8, 2025 at 12:35 PM
Reposted by Will Robinson
As I said in my op-ed, Trump’s newly-signed tax bill, which Republicans overwhelmingly voted for, slashes food assistance by ~$186 billion—the largest cut in American history.

18 million children will lose free school meals. We must hold these lawmakers accountable.
Trump’s Tax Bill Will Starve Public Schools. Kids are Next
An estimated 18 million kids could lose access to free school meals because of Trump's tax bill.
time.com
August 11, 2025 at 1:05 PM
Responding to Changes in Digital Communications with Will Robinson
Here is the link - greatbattlefield.com/episode/resp...

Sent from my iPhone
Responding to Changes in Digital Communications with Will Robinson - The Great Battlefield Podcast
Will Robinson returns to The Great Battlefield podcast to talk about what he's been up to at The New Media Firm and his Substack where he's calling for change to how we communicate with voters.
greatbattlefield.com
July 24, 2025 at 3:42 AM
Let’s stop debating explaining and let’s start connecting. Because one powerful story can do what a dozen fact sheets can’t.

open.substack.com/pub/willrobi...
The Stories Democrats Aren’t Telling (But Should)
We can still talk about policy. But policy comes after connection—and connection starts by putting the audience first.
open.substack.com
July 6, 2025 at 5:11 PM
I Actually Read the Declaration of Independence. Some of our Founder's grievances sound very familiar. open.substack.com/pub/willrobi...
I Actually Read the Declaration of Independence
And what struck me most were the grievances: a list of accusations against King George III that feel more pointed and poetic than any speech today.
open.substack.com
June 29, 2025 at 12:00 PM
Authentic > Polished: Authenticity beats polish every time. The most persuasive political videos today aren’t studio-produced—they’re shot on phones by real people telling real stories. open.substack.com/pub/willrobi...
Authentic > Polished
Why Low-Fi Political Videos Are Winning Hearts—and Votes
open.substack.com
June 28, 2025 at 3:35 PM
10 Signs You’re Dealing with a Sociopath
open.substack.com/pub/willrobi...
10 Signs You’re Dealing with a Sociopath
Does this apply to you anyone we know?
open.substack.com
June 24, 2025 at 12:38 AM
The $900 Million Message That Missed the Moment: What Future Forward Got Wrong
open.substack.com/pub/willrobi...
The $900 Million Message That Missed the Moment: What Future Forward Got Wrong
Democrats can’t afford to hand over their story to an algorithm.
open.substack.com
June 18, 2025 at 12:47 PM
I understand that President Biden is a public figure who has spent decades in the spotlight. But for an exposé to be released at a moment when his family is enduring yet another personal tragedy feels needlessly cruel. www.cnn.com/2025/05/18/p...
Biden diagnosed with ‘aggressive form’ of prostate cancer | CNN Politics
Former President Joe Biden was diagnosed with an “aggressive form” of prostate cancer, according to a statement from his personal office Sunday, and it has spread to his bones.
www.cnn.com
May 18, 2025 at 8:41 PM
Danger Will Robinson! Elon Musk's platform X (formerly Twitter) granted verified status to accounts associated with designated terrorist organizations.

www.nytimes.com/2025/05/15/t...

#verifiedterrorists #xbluecheck #elonmusk
Terrorists Continue to Pay for Check Marks on X, Report Says
www.nytimes.com
May 16, 2025 at 11:38 AM
The New Empire: How the Right Built a 24/7 Culture Machine—and Why Progressives Must Catch Up Overview:
open.substack.com/pub/willrobi...
The New Empire: How the Right Built a 24/7 Culture Machine—and Why Progressives Must Catch Up Overview:
Part 2: Core Infrastructure — Broadcast, Digital, Influencers, and Funding
open.substack.com
May 15, 2025 at 10:57 AM
The Democratic brand is at a low point, while the right wing has built a 24/7 culture machine. To fight back effectively, we first need to understand how we got here. Please read and share.

#DisinformationCrisis #FightTheRight #FiftyFiftyOne #PeoplesMovement

open.substack.com/pub/willrobi...
The New Empire: How the Right Built Their 24/7 Culture Machine
Part 1: From Goldwater to Bots: How the Right Engineered a Permanent Media Machine
open.substack.com
April 26, 2025 at 6:05 PM
Reposted by Will Robinson
The DC attorney nominee has appeared dozens of times on Russian state media
www.washingtonpost.com/dc-md-va/202...
Trump’s D.C. U.S. attorney pick appeared on Russian state media over 150 times
Trump nominee Ed Martin’s 100-plus appearances on Russian state-directed media RT and Sputnik from 2016 to 2024 alarm some former national security officials.
www.washingtonpost.com
April 16, 2025 at 10:25 AM
The American right built a decentralized, emotionally resonant, and wildly effective media empire—while traditional media crumbled and progressives got stuck in outdated campaign tactics. They are winning the media war.

open.substack.com/pub/willrobi...
How the Right Won the Media War — And What We Can Still Do About It
A three-part exploration of how the American right built a decentralized, emotionally resonant, and wildly effective media empire—while traditional media crumbled and progressives got stuck in outdate...
open.substack.com
April 16, 2025 at 1:20 AM
Reposted by Will Robinson
🚨Attention Members of the DC Bar🚨

Ballots went out today for key positions in the DC bar. Please vote for:

Diane Seltzer for President
Amanda Molina for Treasurer

Note: Seltzer is running against Pam Bondi's brother.

Get your ballot and vote ASAP.
April 16, 2025 at 12:22 AM
It’s time for Democrats to break their broadcast campaign ad addiction. open.substack.com/pub/willrobi...
Democrats Need To Change How We Buy Media
In a recent Nielsen report, broadcast TV accounted for just 21.2% of total television usage
open.substack.com
April 14, 2025 at 12:46 AM
Democrats remain heavily invested in traditional political communications - and we lose.
In contrast, the Republican Party and aligned right-wing media ecosystems have rapidly adapted to disruption by embracing digital-first, always-on communication platforms.

More…

substack.com/@willrobinso...
Will Robinson | Substack
Progressive media consultant and activist.
substack.com
April 13, 2025 at 1:44 PM
The Trump Musk brown shirts are about to decimate the Department of Education, putting free and reduced lunches for 20 million school children on the chopping block. Tell Congress that protecting our kids is more important than pleasing billionaires.
March 12, 2025 at 12:43 AM
The Republican budget resolution makes $880 billion in Medicaid cuts over a decade, affecting nearly 80 million Americans. This also provides $4.5 trillion in tax cuts - with most going to Billionaires, millionaires, and corporations.
February 26, 2025 at 1:02 PM