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The Up Front
@theupfront.media
In-depth, independent aviation journalism for the digital age — up front with what we write, how we write it, and the way we operate.

Read and subscribe for more: https://theupfront.media
OUT NOW: Our in-depth analysis of the week's #PaxEx news:

A new name for RAVE after Safran's diverstment, Cathay’s new A330 regional business seat, Qantas goes Economy Plus, the end of Jetstar Japan, and the American A321XLR Collins Aurora herringbone…

theupfront.media/update-32-a-...
Update #32: A new name for RAVE, Cathay’s new regional business seat, Qantas goes Economy Plus, the end of Jetstar Japan, and the American A321XLR Collins Aurora herringbone
RAVE promises good changes after SPI sale, Cathay goes herringbone for regional A330s, Qantas unveils extra-legroom economy — and divests itself from Jetstar Japan, which will rebrand — and we have so...
theupfront.media
February 7, 2026 at 4:11 PM
Reposted by The Up Front
Quick: which of these USB sockets will charge your phone, how fast — and which of them is the cable that came with your current phone?

I've been writing about the power and evolving USB standards on airplanes for nigh on two decades now, and it's more complicated than ever for passengers.
Our latest Business Readout analysis: From the USB-IF to USB-PD to Type-C, with milliampere-hours, volts and watts, passengers are understandably confused about charging onboard — so it’s up to airlines, cabin designers and the supply chain to bring clarity.

theupfront.media/business-rea...
Business Readout: After power bank bans, aviation needs onboard power supply clarity for normal passengers
From the USB-IF to USB-PD to Type-C, with milliampere-hours, volts and watts, passengers are understandably confused — so it’s up to airlines, cabin designers and the supply chain to bring clarity
theupfront.media
February 6, 2026 at 11:36 AM
Our latest Business Readout analysis: From the USB-IF to USB-PD to Type-C, with milliampere-hours, volts and watts, passengers are understandably confused about charging onboard — so it’s up to airlines, cabin designers and the supply chain to bring clarity.

theupfront.media/business-rea...
Business Readout: After power bank bans, aviation needs onboard power supply clarity for normal passengers
From the USB-IF to USB-PD to Type-C, with milliampere-hours, volts and watts, passengers are understandably confused — so it’s up to airlines, cabin designers and the supply chain to bring clarity
theupfront.media
February 6, 2026 at 11:07 AM
Reposted by The Up Front
OUT NOW: a full business class triad for this week's The Up Front Update!

Air India wows with JPA & TrendWorks designs for Ascent on new 787s, and the Lufthansa Group takes two more variants of Thompson Vantage XL for Discover and Lufthansa itself.

theupfront.media/update-31-ai...
Update #31: Air India’s 787 Elevate Ascent and older Recaro seats, plus more Vantage XL surprises for Discover’s A330 and Lufthansa’s A380
Air India wows with JPA & TrendWorks designs for Ascent on new 787s, and the Lufthansa Group takes two more variants of Thompson Vantage XL for Discover and Lufthansa itself
theupfront.media
February 2, 2026 at 9:49 PM
Geopolitics alert: IndiGo is cutting its India-Europe longhaul schedule (excuse me, it "Adjusts Wide-body Network to Enhance Operational Resilience and Schedule Reliability"), driven by airspace restrictions and Indian airport congestion.

CPH cut entirely, MAN and LHR lose frequencies.
February 4, 2026 at 9:11 AM
Reposted by The Up Front
Big news in the Japanese LCC space — looks like Qantas is divesting from Jetstar in Japan, which will then rebrand. Follows shutdown of Jetstar Asia in Singapore last year.

Rather notable news issued under "Announcement of Intent for Strategic Shareholder Change in Jetstar Japan", I have to say.
February 3, 2026 at 11:05 AM
OUT NOW: a full business class triad for this week's The Up Front Update!

Air India wows with JPA & TrendWorks designs for Ascent on new 787s, and the Lufthansa Group takes two more variants of Thompson Vantage XL for Discover and Lufthansa itself.

theupfront.media/update-31-ai...
Update #31: Air India’s 787 Elevate Ascent and older Recaro seats, plus more Vantage XL surprises for Discover’s A330 and Lufthansa’s A380
Air India wows with JPA & TrendWorks designs for Ascent on new 787s, and the Lufthansa Group takes two more variants of Thompson Vantage XL for Discover and Lufthansa itself
theupfront.media
February 2, 2026 at 9:49 PM
Reposted by The Up Front
OUT NOW: our weekly roundup!

What’s up with the new bland yet still customised business cabin from Lufthansa’s Edelweiss, how Wizz is weirdly dabbling with #Eurowizzness, and why Emirates is cutting fake meat from its vegan and vegetarian menus

theupfront.media/update-30-ed...
Update #30: Edelweiss’ oddly custom Vantage XL+, Funny Eurowizzness, and Emirates’ Veganuary changes
What’s up with the new bland yet still customised business cabin from Lufthansa’s Edelweiss, how Wizz is weirdly dabbling with Eurobusiness, and why Emirates is cutting fake meat from its vegan and ve...
theupfront.media
January 23, 2026 at 4:37 PM
OUT NOW: our weekly roundup!

What’s up with the new bland yet still customised business cabin from Lufthansa’s Edelweiss, how Wizz is weirdly dabbling with #Eurowizzness, and why Emirates is cutting fake meat from its vegan and vegetarian menus

theupfront.media/update-30-ed...
Update #30: Edelweiss’ oddly custom Vantage XL+, Funny Eurowizzness, and Emirates’ Veganuary changes
What’s up with the new bland yet still customised business cabin from Lufthansa’s Edelweiss, how Wizz is weirdly dabbling with Eurobusiness, and why Emirates is cutting fake meat from its vegan and ve...
theupfront.media
January 23, 2026 at 4:37 PM
DATELINE: THOMASBERG.

…where's Thomasberg? An hour south of Vienna, where family business F/LIST created the most impressive airline passenger experience innovation I saw in all of 2026.

Our latest deepdive spans more than 3,000 words of their plans: theupfront.media/f-list-aims-...
F/LIST aims for innovation, integration and collaboration — plus expansion up and down the supply chain
With ambitions beyond supplying luxury materials to innovating highly engineered products, this Austrian family company is one to watch
theupfront.media
January 21, 2026 at 11:40 AM
OUT NOW: Update #29!

A surprise reveal of Emirates’ new business class seats and bar, what’s inside IndiGo’s first of 50 A321XLRs, ill-considered problems with ailrine bans on power bank usage — plus United’s plans for shorthaul economy food pre-ordering…

theupfront.media/update-29-em...
Update #29: Emirates’ new business and bar, inside IndiGo’s A321XLR, banning power banks, and United’s mandatory food pre-order
A surprise reveal of Emirates’ new business class seats and bar, what’s inside IndiGo’s first of 50 A321XLRs, ill-considered problems with bans on power bank usage — plus United’s plans for shorthaul ...
theupfront.media
January 16, 2026 at 5:17 PM
OUT NOW: our latest podcast of aviation conversations and trends:

- the importance of lessors on #PaxEx
- the growing focus on seat customisation, deliverability & remarketability
- key areas of concern in the industry
- and, for Business subscribers, even more.

theupfront.media/listen-now-4...
Listen now: 40,000 Feet podcast #11: Lessons from lessors, at RedCabin and beyond
Delving deeper into industry conversations and trends, including the growth in the importance of lessors, the growing focus on the customisation-deliverability-remarketability of seats, the key issues...
theupfront.media
January 12, 2026 at 3:35 PM
Your weekend read: the Up Front Update!

Philippine Airlines marks A350 3-4-3 shift and creates fab new safety video, BA's in hot water over hot breakfasts, a new Mexican mega-LCC — and notes from the road on the European leisure market aboard sort-of-Iberia.

theupfront.media/update-28-pa...
Update #28: PAL’s A350 and safetynovela, BA’s breakfasts, Viva x Volaris, and premium Euro-leisure
Philippine Airlines marks A350 3-4-3 shift and creates fab new safety video, British Airways is in hot water over hot breakfasts, a new Mexican mega-LCC, and notes from the road on the European leisur...
theupfront.media
January 10, 2026 at 2:44 PM
Reposted by The Up Front
We're back — and our first feature of the year is a meticulous dissection of "Jetway Jesus", the "airport wheelchair miracle", and the people who perpetuate this insidious and persistent myth.

theupfront.media/disabled-pas...
Disabled passengers, airport wheelchairs and the pernicious myth of “Jetway Jesus”
Clickbait hacks aside, perpetuating inaccuracies about disabled passengers and wheelchair users is wrong — and counterproductive for aviation
theupfront.media
January 5, 2026 at 11:05 AM
Reposted by The Up Front
Having literally been one of those passengers today I really appreciate this article. I can hobble around in an airplane but if I had to walk through Heathrow and then Hong Kong airport today I would be spending the next week pretty much immobilised from pain and various injuries.
January 5, 2026 at 11:47 AM
Reposted by The Up Front
I pinned 📌 this earlier and have now had time to read the whole series of excellent, well researched articles by Gareth Edwards. I’m amazed that they never made a movie as it’s the classic story of American can-do spirit & civilian heroes! It’s not too late Hollywood. 😏 Enjoy this…

CK approved! 😎😉
In December 1941, Pan Am flight 18602 was trapped the wrong side of the Pacific by the Japanese attack on Pearl Harbor.

To get home, her civilian crew would need to do the near-impossible: circumnavigate the world in commercial seaplane.

In our new series, we tell tell their remarkable story.
The Long Way Round: The remarkable journey of the California Clipper, Part 1
In 1941, the Japanese attacked Hawaii, leaving Pan Am flight 18602 trapped the wrong side of Pearl Harbour, To get home, its civilian crew would have to do something incredible: circumnavigate the wor...
theupfront.media
December 28, 2025 at 11:50 AM
We're back — and our first feature of the year is a meticulous dissection of "Jetway Jesus", the "airport wheelchair miracle", and the people who perpetuate this insidious and persistent myth.

theupfront.media/disabled-pas...
Disabled passengers, airport wheelchairs and the pernicious myth of “Jetway Jesus”
Clickbait hacks aside, perpetuating inaccuracies about disabled passengers and wheelchair users is wrong — and counterproductive for aviation
theupfront.media
January 5, 2026 at 11:05 AM
Happy New Year to you!

Did you enter our fiendishly difficult Christmas Quiz?

Find out whether you placed on our top-ten leaderboard, what that answer you missed was, and who came out on top!

theupfront.media/our-2025-chr...
Our 2025 Christmas Quiz: the results and the answers
The answers are in… how did you do in our 2025 Christmas Quiz?
theupfront.media
January 2, 2026 at 10:41 AM
OUT NOW: The Up Front Update!

Lufthansa crosses its fingers for 787 Allegris business next May, why Finnair is flying to Australia, what JAL’s A350 JFK fenderbender means for the industry, trends around temporary lounges, and a fantastic throwback 1977 video!

theupfront.media/update-27-lu...
Update #27: Lufthansa 787 Allegris update, Finnair to Melbourne, JAL’s A350 IROPS, temporary lounges and air travel in 1977
May 2026 hopes for Lufthansa 787 Allegris business, why Finnair is flying to Australia, what JAL’s A350 prang means for the industry, trends around temporary lounges, and a fantastic throwback 1977 vi...
theupfront.media
December 19, 2025 at 4:34 PM
Reposted by The Up Front
"Nerdily entertaining" is absolutely what we were going for with the @theupfront.media seat-spotting Christmas Quiz, and only too delighted by the @lonrec.bsky.social comparison!

theupfront.media/the-up-front...
December 19, 2025 at 11:05 AM
Reposted by The Up Front
Feeling festive? Break out the mince pies and seasonal beverages — it's time for our first annual airline seat Christmas Quiz!

Enter now and win FABULOUS PRIZES, feature on our leaderboard for WORLD RENOWN, and have a bit of fun with the fiendishly difficult ones…

theupfront.media/the-up-front...
Enter now: The Up Front Christmas Quiz 2025
Win fabulous prizes and world renown by entering the first version of what is sure to become a beloved and cherished tradition — our Christmas Quiz!
theupfront.media
December 18, 2025 at 10:10 AM
Feeling festive? Break out the mince pies and seasonal beverages — it's time for our first annual airline seat Christmas Quiz!

Enter now and win FABULOUS PRIZES, feature on our leaderboard for WORLD RENOWN, and have a bit of fun with the fiendishly difficult ones…

theupfront.media/the-up-front...
Enter now: The Up Front Christmas Quiz 2025
Win fabulous prizes and world renown by entering the first version of what is sure to become a beloved and cherished tradition — our Christmas Quiz!
theupfront.media
December 18, 2025 at 10:10 AM
OUT NOW: Why Safran is selling its IFE unit, the genuinely baffling Lufthansa Group “new” brand, some juicy details about ANA’s new The Room FX seat, more information about American’s A321XLR, and how three new lounges are moving the needle in different ways.

theupfront.media/update-26-sa...
Update #26: Safran sells SPI/RAVE, Lufthansa Group “rebrands”, ANA’s 787 The Room FX, American’s A321XLR, and three interesting new lounges
Why Safran is selling its IFE unit, the genuinely baffling Lufthansa Group “new” brand, some juicy details about ANA’s new The Room FX seat, more information about American’s A321XLR, and how three ne...
theupfront.media
December 12, 2025 at 3:45 PM
Reposted by The Up Front
The final part of this incredible long-read from @garius.bsky.social is genuinely epic.

Out now for all to read for free — but you can support our work bringing you more incredible stories like this by subscribing for the price of a couple of coffees a month!

theupfront.media/bringing-her...
Bringing her home: The remarkable journey of the California Clipper, Part 5
The crew of the California have to deal with their biggest challenges yet: African rivers, and a flight longer than their flying boat was ever designed to make.
theupfront.media
December 9, 2025 at 10:12 AM
Reposted by The Up Front
Just an incredible story told incredibly well.

Well worth reading all five parts.
The final part of this incredible long-read from @garius.bsky.social is genuinely epic.

Out now for all to read for free — but you can support our work bringing you more incredible stories like this by subscribing for the price of a couple of coffees a month!

theupfront.media/bringing-her...
Bringing her home: The remarkable journey of the California Clipper, Part 5
The crew of the California have to deal with their biggest challenges yet: African rivers, and a flight longer than their flying boat was ever designed to make.
theupfront.media
December 9, 2025 at 4:25 PM