Seth Emerson
@sethemerson.bsky.social
Senior writer for The Athletic, covering college football with a focus on the SEC. Longtime Georgia beat writer, still based in Athens.
More people watched the halftime show than the game. But the game was still second highest of all time, despite not being a great game or great matchup.
NEWS: The actual numbers from the Super Bowl are now in, per Nielsen.
•Seahawks-Patriots averaged 124.9 million viewers, second-most watched SB in U.S. history behind last year.
•The halftime show averaged 128.2 million viewers in the U.S. Full global viewership will be available early next week.
•Seahawks-Patriots averaged 124.9 million viewers, second-most watched SB in U.S. history behind last year.
•The halftime show averaged 128.2 million viewers in the U.S. Full global viewership will be available early next week.
February 11, 2026 at 12:04 AM
More people watched the halftime show than the game. But the game was still second highest of all time, despite not being a great game or great matchup.
Reposted by Seth Emerson
Coach Mike Macdonald and sportscaster Maria Taylor were reunited on the Super Bowl stage — both at the peak of their respective professions 🙌
February 9, 2026 at 11:36 PM
Coach Mike Macdonald and sportscaster Maria Taylor were reunited on the Super Bowl stage — both at the peak of their respective professions 🙌
Reposted by Seth Emerson
The ending to Bad Bunny's halftime show:
"The only thing more powerful than hate is love"
"Together, we are America"
"The only thing more powerful than hate is love"
"Together, we are America"
February 9, 2026 at 1:58 AM
The ending to Bad Bunny's halftime show:
"The only thing more powerful than hate is love"
"Together, we are America"
"The only thing more powerful than hate is love"
"Together, we are America"
Yeah that was superbly done.
February 9, 2026 at 1:35 AM
Yeah that was superbly done.
Reposted by Seth Emerson
Only one who got the ball into the end zone was Bad Bunny
February 9, 2026 at 1:32 AM
Only one who got the ball into the end zone was Bad Bunny
Wife: Who in this game went to Georgia?
Me: Hmm I forget I’ll let you know when I see their name called
(Jared Wilson pushed back five yards while giving up a sack)
Me: Yeah that guy.
Me: Hmm I forget I’ll let you know when I see their name called
(Jared Wilson pushed back five yards while giving up a sack)
Me: Yeah that guy.
February 9, 2026 at 12:33 AM
Wife: Who in this game went to Georgia?
Me: Hmm I forget I’ll let you know when I see their name called
(Jared Wilson pushed back five yards while giving up a sack)
Me: Yeah that guy.
Me: Hmm I forget I’ll let you know when I see their name called
(Jared Wilson pushed back five yards while giving up a sack)
Me: Yeah that guy.
So we agree he looks like Henry (Vecna) from Stranger Things right?
I didn't know there were that many points
February 8, 2026 at 9:55 PM
So we agree he looks like Henry (Vecna) from Stranger Things right?
Reposted by Seth Emerson
The SEC is college sports' first billion-dollar conference. (Or at least the first to announce it.)
www.nytimes.com/athletic/702...
www.nytimes.com/athletic/702...
SEC distributes record $1.03 billion to schools in 2024-25 fiscal year
The 2024-25 fiscal year was the SEC’s first in its new ESPN contract, as well as the first with Oklahoma and Texas in the conference.
www.nytimes.com
February 5, 2026 at 8:51 PM
The SEC is college sports' first billion-dollar conference. (Or at least the first to announce it.)
www.nytimes.com/athletic/702...
www.nytimes.com/athletic/702...
The college football calendar is going to be a big offseason topic. Here are the five main points of contention - including one possible change that has "a lot of traction."
www.nytimes.com/athletic/702...
www.nytimes.com/athletic/702...
The 5 issues with college football’s calendar, including one with ‘a lot of traction’
Here's a primer on the calendar issues, including momentum for moving the start of the season up a week for most teams.
www.nytimes.com
February 5, 2026 at 2:32 PM
The college football calendar is going to be a big offseason topic. Here are the five main points of contention - including one possible change that has "a lot of traction."
www.nytimes.com/athletic/702...
www.nytimes.com/athletic/702...
FYI, it’s not true that Georgia walk-on London Seymour is charged with 131 felonies for property damage at a UGA dorm.
It’s “only” 11. Apparently some glitch in the jail log web.
enigma.athensclarkecounty.com/photo/detail...
It’s “only” 11. Apparently some glitch in the jail log web.
enigma.athensclarkecounty.com/photo/detail...
enigma.athensclarkecounty.com
February 5, 2026 at 12:55 AM
FYI, it’s not true that Georgia walk-on London Seymour is charged with 131 felonies for property damage at a UGA dorm.
It’s “only” 11. Apparently some glitch in the jail log web.
enigma.athensclarkecounty.com/photo/detail...
It’s “only” 11. Apparently some glitch in the jail log web.
enigma.athensclarkecounty.com/photo/detail...
Reposted by Seth Emerson
Shirley Povich writing in 1962, with the most immaculate burn conceivable of the Redskins awful, vile owner George Preston Marshall, the last NFL owner to insist on an all white roster: "Jim Brown, born ineligible to play for the Redskins, integrated their end zone three times yesterday." RIP WaPo.
February 4, 2026 at 7:09 PM
Shirley Povich writing in 1962, with the most immaculate burn conceivable of the Redskins awful, vile owner George Preston Marshall, the last NFL owner to insist on an all white roster: "Jim Brown, born ineligible to play for the Redskins, integrated their end zone three times yesterday." RIP WaPo.
The Athletic posted its team transfer portal top 25 a couple days ago. Nine SEC teams were in it - but not Alabama and Georgia.
What does that say about each, and should both be very worried?
I think yes in one case, not as much in the other:
www.nytimes.com/athletic/701...
What does that say about each, and should both be very worried?
I think yes in one case, not as much in the other:
www.nytimes.com/athletic/701...
Alabama, Georgia and trying to buck the national trend in the transfer portal
www.nytimes.com
February 4, 2026 at 4:56 PM
The Athletic posted its team transfer portal top 25 a couple days ago. Nine SEC teams were in it - but not Alabama and Georgia.
What does that say about each, and should both be very worried?
I think yes in one case, not as much in the other:
www.nytimes.com/athletic/701...
What does that say about each, and should both be very worried?
I think yes in one case, not as much in the other:
www.nytimes.com/athletic/701...
Reposted by Seth Emerson
Crestfallen and f$&@ furious about the closure as we know it of @postsports.bsky.social by an indifferent, compromised owner and a failing publisher — a dept of Povich and Boswell, Wilbon and Kornheiser, Gildea and Sheinin, of poets, authors, Hall of Famers and Pulitzer finalists. A terrible day.
February 4, 2026 at 2:19 PM
Crestfallen and f$&@ furious about the closure as we know it of @postsports.bsky.social by an indifferent, compromised owner and a failing publisher — a dept of Povich and Boswell, Wilbon and Kornheiser, Gildea and Sheinin, of poets, authors, Hall of Famers and Pulitzer finalists. A terrible day.
Reposted by Seth Emerson
Just terrible on Washington Post Sports.
You want to make some changes? Sure.
The lack of imagination shows a failure of leadership.
You want to make some changes? Sure.
The lack of imagination shows a failure of leadership.
February 4, 2026 at 2:36 PM
Just terrible on Washington Post Sports.
You want to make some changes? Sure.
The lack of imagination shows a failure of leadership.
You want to make some changes? Sure.
The lack of imagination shows a failure of leadership.
My first job out of college was the Washington Post sports section. I worked there four years. This decision isn't just terrible, it's idiotic.
People read sports. The Post sports section has been arguably the best in the country over the last 50 years. Doing this can't be a business decision.
People read sports. The Post sports section has been arguably the best in the country over the last 50 years. Doing this can't be a business decision.
WaPo's Matt Murray told staff the paper is shuttering sports, moving remaining staff to features, shrinking foreign coverage, restructuring metro, closing books coverage, suspending Post Reports podcast
“Whole company now waiting for a live or die email” one staffer said
More in tonight’s Status
“Whole company now waiting for a live or die email” one staffer said
More in tonight’s Status
February 4, 2026 at 2:28 PM
My first job out of college was the Washington Post sports section. I worked there four years. This decision isn't just terrible, it's idiotic.
People read sports. The Post sports section has been arguably the best in the country over the last 50 years. Doing this can't be a business decision.
People read sports. The Post sports section has been arguably the best in the country over the last 50 years. Doing this can't be a business decision.
Reposted by Seth Emerson
SOURCE: The Cowboys are expected to hire Georgia’s Chidera Uzo-Diribe as outside linebackers coach. The 33-year-old who was a standout at Colorado, has been on the UGA staff since 2022. He’s also coached at SMU, TCU and Kansas. Matt Zenitz first reported the move.
February 4, 2026 at 12:32 AM
SOURCE: The Cowboys are expected to hire Georgia’s Chidera Uzo-Diribe as outside linebackers coach. The 33-year-old who was a standout at Colorado, has been on the UGA staff since 2022. He’s also coached at SMU, TCU and Kansas. Matt Zenitz first reported the move.
"If they’re continuously trying to attack us, there’s a reason. The SEC is the greatest league in college football.”
I spoke to players at the Senior Bowl last week on the dominant topic: Is the SEC slipping? And is it a blip or a real, permanent thing?
www.nytimes.com/athletic/701...
I spoke to players at the Senior Bowl last week on the dominant topic: Is the SEC slipping? And is it a blip or a real, permanent thing?
www.nytimes.com/athletic/701...
Is the SEC slipping? Players share their thoughts at the Senior Bowl
“There’s parity everywhere. There’s no specific conference that’s good. Everybody’s good everywhere now — especially with NIL."
www.nytimes.com
February 3, 2026 at 2:37 PM
"If they’re continuously trying to attack us, there’s a reason. The SEC is the greatest league in college football.”
I spoke to players at the Senior Bowl last week on the dominant topic: Is the SEC slipping? And is it a blip or a real, permanent thing?
www.nytimes.com/athletic/701...
I spoke to players at the Senior Bowl last week on the dominant topic: Is the SEC slipping? And is it a blip or a real, permanent thing?
www.nytimes.com/athletic/701...
Got to know the couple when I worked in Albany, Ga., in the early 2000s. Just a regular couple around town.
February 3, 2026 at 1:39 AM
Got to know the couple when I worked in Albany, Ga., in the early 2000s. Just a regular couple around town.
It’s February. It’s hard to get excited about five star commits anymore at this point, but especially a Georgia team that’s had five star QBs flip right before signing day twice in the past three years.
Five-star 2027 RB Kemon Spell has committed to Georgia.
February 2, 2026 at 7:30 PM
It’s February. It’s hard to get excited about five star commits anymore at this point, but especially a Georgia team that’s had five star QBs flip right before signing day twice in the past three years.
Reposted by Seth Emerson
imagine the thousands and thousands of unbelievable horrors going on if we're just hearing about "regularly kidnapping legal residents, dropping them off in a different state, and telling them to deal with it"
From FB regarding Pizza Luce in Minnesota.
I like it when I can do something to help people displaced by ICE and then after I do that thing I get to eat a pizza.
I like it when I can do something to help people displaced by ICE and then after I do that thing I get to eat a pizza.
February 2, 2026 at 6:33 PM
imagine the thousands and thousands of unbelievable horrors going on if we're just hearing about "regularly kidnapping legal residents, dropping them off in a different state, and telling them to deal with it"
Not sure but this may be a difference between the NFL and college: For as much as coaches want to go to the pros because college recruiting is a grind, we don’t often hear about them missing their kids births.
Showing up back to work a couple hours later, sure.
Showing up back to work a couple hours later, sure.
We are so cooked
February 1, 2026 at 6:44 PM
Not sure but this may be a difference between the NFL and college: For as much as coaches want to go to the pros because college recruiting is a grind, we don’t often hear about them missing their kids births.
Showing up back to work a couple hours later, sure.
Showing up back to work a couple hours later, sure.
Reposted by Seth Emerson
In @nytopinion.nytimes.com
Federal immigration agents detained a 5-year-old prekindergartner named Liam Ramos this month. His classmates miss him, so they decided to write letters to the agents who took him. “Dear ICE,” one student wrote, “You are scaring schools, people and the world.”
Federal immigration agents detained a 5-year-old prekindergartner named Liam Ramos this month. His classmates miss him, so they decided to write letters to the agents who took him. “Dear ICE,” one student wrote, “You are scaring schools, people and the world.”
Opinion | ICE Took Liam Conejo Ramos. His Classmates Have Something to Say.
Letters from students living in fear.
nyti.ms
January 31, 2026 at 8:35 PM
In @nytopinion.nytimes.com
Federal immigration agents detained a 5-year-old prekindergartner named Liam Ramos this month. His classmates miss him, so they decided to write letters to the agents who took him. “Dear ICE,” one student wrote, “You are scaring schools, people and the world.”
Federal immigration agents detained a 5-year-old prekindergartner named Liam Ramos this month. His classmates miss him, so they decided to write letters to the agents who took him. “Dear ICE,” one student wrote, “You are scaring schools, people and the world.”
Reposted by Seth Emerson
Auburn people who might not know yet: tremendously sad to share that Phillip Marshall has passed away
an absolute titan of sportswriting in this state and the single greatest storyteller I’ve ever met
learned so much from this man, and he will be incredibly missed
an absolute titan of sportswriting in this state and the single greatest storyteller I’ve ever met
learned so much from this man, and he will be incredibly missed
Legendary Auburn sportswriter Phillip Marshall passes away
Phillip Marshall, an award-winning writer and columnist, and the pre-eminent voice of Auburn athletics coverage for decades, passed away Friday at the age of 76.
247sports.com
January 31, 2026 at 12:22 AM
Auburn people who might not know yet: tremendously sad to share that Phillip Marshall has passed away
an absolute titan of sportswriting in this state and the single greatest storyteller I’ve ever met
learned so much from this man, and he will be incredibly missed
an absolute titan of sportswriting in this state and the single greatest storyteller I’ve ever met
learned so much from this man, and he will be incredibly missed
Reposted by Seth Emerson
NEWS: The College Sports Commission has opened an investigation into LSU over potential unreported NIL deal(s). The Tigers are the first known program under an inquiry from the new enforcement body.
www.nytimes.com/athletic/701...
www.nytimes.com/athletic/701...
LSU becomes first major target of College Sports Commission investigation
www.nytimes.com
January 30, 2026 at 10:11 PM
NEWS: The College Sports Commission has opened an investigation into LSU over potential unreported NIL deal(s). The Tigers are the first known program under an inquiry from the new enforcement body.
www.nytimes.com/athletic/701...
www.nytimes.com/athletic/701...