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2nd & 10
@secondand10.bsky.social
Designers/Art Directors. Super Bowl logos should be fun. So that’s what we do.

secondand10.com
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Here’s our version of the Super Bowl LIX logo! This year, we built a whole visual system around the logo, you can read the how and why at the link, or just peep this short thread.

#superbowl #superbowllix #football #nfl #graphicdesign #logodesign #sportsdesign #cheifskingdom #flyeaglesfly
Super Bowl LIX – Eleventh Time's The Charm — Second and 10
Our take on the Super Bowl LIX logo if the NFL never changed course.
www.secondand10.com
Happy football season! Still don’t like Fox’s score bug.
September 7, 2025 at 5:07 PM
A win all around. Like everything about these unis. Gotta prop up the good stuff whenever you can these days.

uni-watch.com/2025/04/08/h...
Hershey Bears Wear Awesome Autism Awareness Unis Designed by Local Students | Uni Watch
The special uniforms were inspired by designs from the Milton Hershey School’s Senior Division art students…
uni-watch.com
April 9, 2025 at 2:50 PM
🧵 And now, favorite lesser-known NCAA Tourney logos, MEN’S BRACKET, no particular order:

1. St. Mary’s. The intertwining is really satisfying.
March 20, 2025 at 4:41 PM
🧵 Timeline cleanser: Favorite lesser-known NCAA Tourney logos, WOMEN’S BRACKET, no particular order:

1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.
March 20, 2025 at 2:46 PM
Assuming this is official, which it looks to be, let’s analyze the Super Bowl LX logo:

Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.

If there’s good background to the idea, we’ll revisit. (1/4)
February 10, 2025 at 9:32 PM
Like that Fox tried something interesting with the scorebox. The ideal box is readable, accessible, and non-intrusive. 2/3 ain’t bad, but the best innovation was the thin one optimized for vertical video sharing from a few years ago.

(This is not a vote in favor of vertical video).
This year's Super Bowl Scoreboxes:
February 10, 2025 at 3:51 PM
Halftime reading while you’re waiting for Kendrick to cook 👇
Here’s our version of the Super Bowl LIX logo! This year, we built a whole visual system around the logo, you can read the how and why at the link, or just peep this short thread.

#superbowl #superbowllix #football #nfl #graphicdesign #logodesign #sportsdesign #cheifskingdom #flyeaglesfly
Super Bowl LIX – Eleventh Time's The Charm — Second and 10
Our take on the Super Bowl LIX logo if the NFL never changed course.
www.secondand10.com
February 10, 2025 at 1:22 AM
Transparent score bug?! Okay okay okay. Here for it.
February 9, 2025 at 11:49 PM
Here’s our version of the Super Bowl LIX logo! This year, we built a whole visual system around the logo, you can read the how and why at the link, or just peep this short thread.

#superbowl #superbowllix #football #nfl #graphicdesign #logodesign #sportsdesign #cheifskingdom #flyeaglesfly
Super Bowl LIX – Eleventh Time's The Charm — Second and 10
Our take on the Super Bowl LIX logo if the NFL never changed course.
www.secondand10.com
February 9, 2025 at 6:17 PM
Good Super Bowl Sunday to all who celebrate. With further ado, here’s a thread of the logos we’ve done up to this year. New one’s coming later today. Thank you for tolerating our self promotion.

Super Bowl XLV!
Super Bowl XLV — Second and 10
What if the NFL didn't template its Super Bowl logos? Super Bowl XLV might look like this
www.secondand10.com
February 9, 2025 at 4:16 PM
Let’s talk about the actual Super Bowl logo. For the first time, the NFL is working with a local artist to elevate local art and culture. You’re not gonna hear us poopoo that. (took them long enough though)

#superbowl #superbowllix #nfl #football #graphicdesign #logodesign
February 8, 2025 at 9:27 PM
Everything is crumbling in real time, so here’s a Mental Health Timeline Cleanser thread going into Super Bowl weekend.

We’ll post our logo on Sunday.

#superbowl #superbowllix #nfl #football #graphicdesign #logodesign #chiefskingdom #flyeaglesfly
February 7, 2025 at 5:39 PM
Totally missed this! It’s head and shoulders above their City Connect.
January 30, 2025 at 6:03 PM
If you need to find something to root for, you could do a lot worse.
The goal is to make Brittany Mahomes cry, and then to decline a White House invitation. #eagles
January 27, 2025 at 1:48 PM
Reposted by 2nd & 10
Meet 'Queen Tahj' Williams: The First Black Woman To Create The Logo And Theme Art For Super Bowl LIX www.essence.com/entertainmen... via ESSENCE
January 13, 2025 at 4:47 PM
Literally every football article tomorrow:

“WINNER: 2nd & Goal.”
January 26, 2025 at 10:59 PM
Welcome to NFL Championship Sunday, the second best week of the season! If you haven’t seen us on Bsky, we redesign Super Bowl logos, pre-2010 style. We’ll post our work reimagining the Super Bowl LIX logo on that weekend.
January 26, 2025 at 7:42 PM
Nothing to take away from this extremely likeable Commanders team, but Washington Football Team was charmingly simple and totally unique within the NFL. Frankly, it was ballsy. Ahh well.
January 19, 2025 at 1:45 AM
The Texans’ blackletter H works so much better as a secondary/tertiary logo than the centerpiece of the alternate unis.
January 18, 2025 at 10:53 PM
The Bucs are probly the best logo/uni update ever, but always loved the subtle use of the creamsicle-ish color inset in the TV numbers and pants stripe. Great detail.
January 13, 2025 at 2:30 AM
Dallas Goedert Done I’m so sorry.
January 12, 2025 at 11:49 PM
[sees reverse angle of the Ty Johnson TD]

“He caught it with the field goal stanchion in the way of the camera. Smart move.

… wait.”
January 12, 2025 at 8:08 PM
Always found the connections between the Steelers and Ravens as franchises interesting. Long-tenured coaches (a year apart), known for defense, black helmets, single stripe on the pants, yellow secondary colors, Ravens’ purple is opposite Steelers’ yellow.
January 12, 2025 at 3:17 AM
Normally when the playoffs start we start chattering about this year’s logo, but California’s on fire so here’s a list of highly rated charities you can donate to to help:

www.charitynavigator.org/discover-cha...
Los Angeles Fires
Highly rated charities providing relief and recovery to those impacted by fires in Pacific Palisades, Los Angeles and surrounding California areas.
www.charitynavigator.org
January 10, 2025 at 2:30 AM
Very cool from the Raptors.
The Raptors have unveiled a new Indigenous-inspired logo for the Indigenous Heritage Game on Jan. 6th. This is beautiful.
January 2, 2025 at 9:29 PM