2nd & 10
@secondand10.bsky.social
Designers/Art Directors. Super Bowl logos should be fun. So that’s what we do.
secondand10.com
secondand10.com
7. Montana. The NEW vanguard of vintage varsity script. Wonderful.
March 20, 2025 at 4:41 PM
7. Montana. The NEW vanguard of vintage varsity script. Wonderful.
6. UCLA. The old vanguard of vintage varsity script. Wonderful.
March 20, 2025 at 4:41 PM
6. UCLA. The old vanguard of vintage varsity script. Wonderful.
5. Nebraska-Omaha. Ooh, this is daring. It’s a drop shadow but it’s not. Gotta love smaller schools going for something, anything.
March 20, 2025 at 4:41 PM
5. Nebraska-Omaha. Ooh, this is daring. It’s a drop shadow but it’s not. Gotta love smaller schools going for something, anything.
4. Grand Canyon. Bit of an LA ‘84 Olympics vibe. Yes please.
March 20, 2025 at 4:41 PM
4. Grand Canyon. Bit of an LA ‘84 Olympics vibe. Yes please.
3. Lipscomb. It takes stones to be an athletic entity and walk around with a big L as your logo.
March 20, 2025 at 4:41 PM
3. Lipscomb. It takes stones to be an athletic entity and walk around with a big L as your logo.
2. Akron. Sorry, the Zips?! Hell yes. ZIPS. Love this vintage-ish A.
March 20, 2025 at 4:41 PM
2. Akron. Sorry, the Zips?! Hell yes. ZIPS. Love this vintage-ish A.
🧵 And now, favorite lesser-known NCAA Tourney logos, MEN’S BRACKET, no particular order:
1. St. Mary’s. The intertwining is really satisfying.
1. St. Mary’s. The intertwining is really satisfying.
March 20, 2025 at 4:41 PM
🧵 And now, favorite lesser-known NCAA Tourney logos, MEN’S BRACKET, no particular order:
1. St. Mary’s. The intertwining is really satisfying.
1. St. Mary’s. The intertwining is really satisfying.
8. FGCU. Is there another logo with a heavier graffiti vibe? Doubt it.
March 20, 2025 at 2:46 PM
8. FGCU. Is there another logo with a heavier graffiti vibe? Doubt it.
7. Murray St. Love that the angle is straight on. Another great nickname. The RACERS.
March 20, 2025 at 2:46 PM
7. Murray St. Love that the angle is straight on. Another great nickname. The RACERS.
6. South Dakota St. The Jackrabbits. The JACKS. Has the common hard shadow motif, but it’s still unique within that vibe.
March 20, 2025 at 2:46 PM
6. South Dakota St. The Jackrabbits. The JACKS. Has the common hard shadow motif, but it’s still unique within that vibe.
5. William & Mary. Gorgeous monogram (is it a triogram?). Even the over-busy griffon lockup is nice. Always get points for good nicknames. TRIBE.
March 20, 2025 at 2:46 PM
5. William & Mary. Gorgeous monogram (is it a triogram?). Even the over-busy griffon lockup is nice. Always get points for good nicknames. TRIBE.
4. High Point. All chaos all the time. Got a tiny Leeroy Jenkins vibe. They’re going for the vibe and they aren’t stopping.
March 20, 2025 at 2:46 PM
4. High Point. All chaos all the time. Got a tiny Leeroy Jenkins vibe. They’re going for the vibe and they aren’t stopping.
3. Fairleigh Dickinson. SWORDS! Right on. Let’s goooooooooooo.
March 20, 2025 at 2:46 PM
3. Fairleigh Dickinson. SWORDS! Right on. Let’s goooooooooooo.
2. Southern. A liiiiitle too much “fuck it, YOLO” in those Bézier curves, but it’s hard not to fall for that color scheme.
March 20, 2025 at 2:46 PM
2. Southern. A liiiiitle too much “fuck it, YOLO” in those Bézier curves, but it’s hard not to fall for that color scheme.
🧵 Timeline cleanser: Favorite lesser-known NCAA Tourney logos, WOMEN’S BRACKET, no particular order:
1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.
1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.
March 20, 2025 at 2:46 PM
🧵 Timeline cleanser: Favorite lesser-known NCAA Tourney logos, WOMEN’S BRACKET, no particular order:
1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.
1. George Mason. What a glowup. Always give credit to schools that go against common college sports aesthetics.
In this era of logos, it should’ve been a layup to keep the typography consistent year-to-year, especially considering the post-SB XLIV goals. This whole suite held itself back. (3/4)
February 10, 2025 at 9:32 PM
In this era of logos, it should’ve been a layup to keep the typography consistent year-to-year, especially considering the post-SB XLIV goals. This whole suite held itself back. (3/4)
The wideness of the composition results in it feeling unnaturally expanded.
The colors are likely a reaction to the “colors predict the teams” insanity. Can’t accuse them of fixing the season if they use 32 colors! (2/4)
The colors are likely a reaction to the “colors predict the teams” insanity. Can’t accuse them of fixing the season if they use 32 colors! (2/4)
February 10, 2025 at 9:32 PM
The wideness of the composition results in it feeling unnaturally expanded.
The colors are likely a reaction to the “colors predict the teams” insanity. Can’t accuse them of fixing the season if they use 32 colors! (2/4)
The colors are likely a reaction to the “colors predict the teams” insanity. Can’t accuse them of fixing the season if they use 32 colors! (2/4)
Assuming this is official, which it looks to be, let’s analyze the Super Bowl LX logo:
Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.
If there’s good background to the idea, we’ll revisit. (1/4)
Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.
If there’s good background to the idea, we’ll revisit. (1/4)
February 10, 2025 at 9:32 PM
Assuming this is official, which it looks to be, let’s analyze the Super Bowl LX logo:
Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.
If there’s good background to the idea, we’ll revisit. (1/4)
Hoping they announce a collab with local artists. If not, the execution of the elements doesn’t say much. Like a state park pamphlet at a rest stop.
If there’s good background to the idea, we’ll revisit. (1/4)
And jersey patches and big tickets.
February 9, 2025 at 6:17 PM
And jersey patches and big tickets.
Some venue applications.
February 9, 2025 at 6:17 PM
Some venue applications.
Halftime show variation within the system.
February 9, 2025 at 6:17 PM
Halftime show variation within the system.
Here’s the visual system we put together. This is an imagined main intro for a broadcast package and event identity. The NFL has been doing *really good* stuff for a few years now, but the official logos still didn’t quite fit. We wanted to make something fully unified.
February 9, 2025 at 6:17 PM
Here’s the visual system we put together. This is an imagined main intro for a broadcast package and event identity. The NFL has been doing *really good* stuff for a few years now, but the official logos still didn’t quite fit. We wanted to make something fully unified.
Here’s our logo, and a comp with the official logo.
February 9, 2025 at 6:17 PM
Here’s our logo, and a comp with the official logo.