Sarah Marshall
@sarahemarshall.bsky.social
VP, Audience Strategy, Condé Nast. Includes SEO, social strategy, newsletter strategy, audio growth, YouTube strategy, and video creative optimization
Reposted by Sarah Marshall
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Also for those at SEO for News Meetup in Munich, here's Frankie, our OpenAI-powered SEO analytics chatbot, created by @maxprin.com (based on OpenAI's 'reasoning' model, o3-mini) #ness
March 20, 2025 at 12:44 PM
Also for those at SEO for News Meetup in Munich, here's Frankie, our OpenAI-powered SEO analytics chatbot, created by @maxprin.com (based on OpenAI's 'reasoning' model, o3-mini) #ness
Reposted by Sarah Marshall
Brief break from hawking The Onion to tell everyone I just subscribed to Wired. Please support publications who do brave work right now.
www.wired.com/v2/offers/wi...
www.wired.com/v2/offers/wi...
WIRED - The Latest in Technology, Science, Culture and Business | WIRED
Unlimited Access| Best-in-class reporting that's too important to ignore - plus gear reviews, podcasts, and more. | Plus, FREE Stickers!
www.wired.com
February 3, 2025 at 11:02 PM
Brief break from hawking The Onion to tell everyone I just subscribed to Wired. Please support publications who do brave work right now.
www.wired.com/v2/offers/wi...
www.wired.com/v2/offers/wi...
Reposted by Sarah Marshall
2/2
@pcheung630.bsky.social
@samcholke.bsky.social
@sarahemarshall.bsky.social
@scstars.bsky.social
@baekdal.bsky.social
Lynn Walsh
Ritvvij Parrikh
Final installment publishes tomorrow!
www.niemanlab.org/collection/p...
@pcheung630.bsky.social
@samcholke.bsky.social
@sarahemarshall.bsky.social
@scstars.bsky.social
@baekdal.bsky.social
Lynn Walsh
Ritvvij Parrikh
Final installment publishes tomorrow!
www.niemanlab.org/collection/p...
Nieman Lab's Predictions for Journalism 2025
Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say.
www.niemanlab.org
December 18, 2024 at 2:51 PM
2/2
@pcheung630.bsky.social
@samcholke.bsky.social
@sarahemarshall.bsky.social
@scstars.bsky.social
@baekdal.bsky.social
Lynn Walsh
Ritvvij Parrikh
Final installment publishes tomorrow!
www.niemanlab.org/collection/p...
@pcheung630.bsky.social
@samcholke.bsky.social
@sarahemarshall.bsky.social
@scstars.bsky.social
@baekdal.bsky.social
Lynn Walsh
Ritvvij Parrikh
Final installment publishes tomorrow!
www.niemanlab.org/collection/p...
Reposted by Sarah Marshall
"Your New Year’s resolution should be to get a fatter middle," @sarahemarshall.bsky.social writes. "You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top."
Focus on the “flabby middle” of the audience funnel
"Audiences need to 'try before they buy.'"
buff.ly
December 18, 2024 at 7:30 PM
"Your New Year’s resolution should be to get a fatter middle," @sarahemarshall.bsky.social writes. "You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top."
Reposted by Sarah Marshall
Job Alert: @wired.com is hiring a Features Director to lead our most ambitious reporting and storytelling projects, and oversee our print mag. This is a once-in-a-career job, and we'll kick off hiring in January. Share, send recs, and apply ASAP.
condenast.wd5.myworkdayjobs.com/CondeCareers...
condenast.wd5.myworkdayjobs.com/CondeCareers...
Features Director, Wired
WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change t...
condenast.wd5.myworkdayjobs.com
December 19, 2024 at 11:21 AM
Job Alert: @wired.com is hiring a Features Director to lead our most ambitious reporting and storytelling projects, and oversee our print mag. This is a once-in-a-career job, and we'll kick off hiring in January. Share, send recs, and apply ASAP.
condenast.wd5.myworkdayjobs.com/CondeCareers...
condenast.wd5.myworkdayjobs.com/CondeCareers...
For news sites, the audience funnel was once an inverted triangle. It should now be an inverted trapezoid. If the top of the funnel is getting narrower (thanks Meta, Google), we must focus on engaging the people in the middle. My annual @niemanlab.org predictions: www.niemanlab.org/2024/12/focu...
December 19, 2024 at 12:34 PM
For news sites, the audience funnel was once an inverted triangle. It should now be an inverted trapezoid. If the top of the funnel is getting narrower (thanks Meta, Google), we must focus on engaging the people in the middle. My annual @niemanlab.org predictions: www.niemanlab.org/2024/12/focu...
Reposted by Sarah Marshall
Some big ChatGPT Search additions: Day 8 of ship-mas from OpenAI revealed important new features for ChatGPT Search. Here's my latest post -> ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search
ChatGPT Search creeps closer to Google – OpenAI's Ship-mas brings Maps for Local Search, improved results for navigational queries, and live mode with Search
Glenn Gabe covers new features in ChatGPT Search, including Local Search with Maps, changes for navigational queries, and Search being integrated with live mode.
www.gsqi.com
December 18, 2024 at 2:00 PM
Some big ChatGPT Search additions: Day 8 of ship-mas from OpenAI revealed important new features for ChatGPT Search. Here's my latest post -> ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search
Reposted by Sarah Marshall
Kicking off the SEO for News meetup, London edition! @jshehata1.bsky.social
December 3, 2024 at 1:34 PM
Kicking off the SEO for News meetup, London edition! @jshehata1.bsky.social
This is a great summary. Everything you need to know about Site Reputation Abuse Google's "constantly moving goalposts"... Look forward to discussing tomorrow at #ness2024, @polemicdigital.com
Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers.
My latest newsletter digs into the possible reasoning behind the fresh manual penalties Google has been dishing out to affiliate content on publishing sites.
www.seoforgooglenews.com/p/google-sit...
My latest newsletter digs into the possible reasoning behind the fresh manual penalties Google has been dishing out to affiliate content on publishing sites.
www.seoforgooglenews.com/p/google-sit...
Google's reinterpretation of Site Reputation Abuse is wreaking havoc among publishers
A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.
www.seoforgooglenews.com
December 2, 2024 at 10:53 AM
This is a great summary. Everything you need to know about Site Reputation Abuse Google's "constantly moving goalposts"... Look forward to discussing tomorrow at #ness2024, @polemicdigital.com