Samuel (Sam) Pavin
@sampavin.bsky.social
Marketer (B2B) by trade, entrepreneur and intrapreneur by passion.
>For hire<
Founding Director at Resumption | Board member at La French Tech Australia.
French in Australia. Girl Dad.
Sharing about Life, Marketing, Startups, and Technology.
>For hire<
Founding Director at Resumption | Board member at La French Tech Australia.
French in Australia. Girl Dad.
Sharing about Life, Marketing, Startups, and Technology.
SEO has been dying for 10+ years. Yet, SEO has never been more alive.
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.
#SEO
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.
#SEO
November 10, 2025 at 10:42 AM
SEO has been dying for 10+ years. Yet, SEO has never been more alive.
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.
#SEO
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.
#SEO
And now I have to admit, Twitter is not a cesspit anymore and it feels good.
Still low on human connections but... steps in the right direction.
#Twitter
Still low on human connections but... steps in the right direction.
November 9, 2025 at 11:32 AM
And now I have to admit, Twitter is not a cesspit anymore and it feels good.
Still low on human connections but... steps in the right direction.
#Twitter
Still low on human connections but... steps in the right direction.
November 9, 2025 at 11:16 AM
The rise of (coal-powered still?) electricity.
Sadly still missing some of China's EV masterpieces here.
#EV
Sadly still missing some of China's EV masterpieces here.
#EV
EV and hybrid sales soar in Australia as internal combustion cars fall below 70% market share for first time
EV and hybrid sales soar in Australia as internal combustion cars fall below 70% market share for first time
Data from peak motoring body shows battery-electric vehicles accounted for 9.7% of new cars sold in September quarter, the highest proportion on record
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Electric car sales in Australia continue to reach new record levels, according to figures that reveal the market share for internal combustion engine vehicles fell below 70% for the first time.
The latest quarterly sales data from peak motoring body the Australian Automobile Association (AAA) shows electric vehicles accounted for 9.7% of new cars sold in the three months to September, the highest proportion on record. Continue reading...
www.theguardian.com
November 9, 2025 at 11:09 AM
The rise of (coal-powered still?) electricity.
Sadly still missing some of China's EV masterpieces here.
#EV
Sadly still missing some of China's EV masterpieces here.
#EV
No One Builds Alone... .
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation
November 9, 2025 at 11:02 AM
No One Builds Alone... .
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation
Entrepreneurship is contagious.
Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.
#entrepreneurship
Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.
#entrepreneurship
October 11, 2025 at 5:20 AM
Entrepreneurship is contagious.
Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.
#entrepreneurship
Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.
#entrepreneurship
From Watson to Claude.
IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...
#IBM #AI
IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...
#IBM #AI
IBM and Anthropic Partner to Advance Enterprise Software Development with Proven Security and Governance
IBM & Anthropic announced a strategic partnership to accelerate the development of enterprise-ready AI by infusing Anthropic’s Claude into IBM’s SW portfolio to deliver measurable productivity gains, ...
newsroom.ibm.com
October 8, 2025 at 4:16 AM
From Watson to Claude.
IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...
#IBM #AI
IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...
#IBM #AI
The problem with performance marketing?
It is not marketing. It's not long term, it's not building foundations. It relies on them.
Don't hire for "performance marketing" until you have actually hired for Marketing.
(You add fuel to the bonfire AFTER you've built it, not before...).
It is not marketing. It's not long term, it's not building foundations. It relies on them.
Don't hire for "performance marketing" until you have actually hired for Marketing.
(You add fuel to the bonfire AFTER you've built it, not before...).
October 2, 2025 at 10:04 AM
The problem with performance marketing?
It is not marketing. It's not long term, it's not building foundations. It relies on them.
Don't hire for "performance marketing" until you have actually hired for Marketing.
(You add fuel to the bonfire AFTER you've built it, not before...).
It is not marketing. It's not long term, it's not building foundations. It relies on them.
Don't hire for "performance marketing" until you have actually hired for Marketing.
(You add fuel to the bonfire AFTER you've built it, not before...).
A key thing not to forget when using #AI:
"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social
"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social
October 2, 2025 at 12:54 AM
A key thing not to forget when using #AI:
"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social
"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social
Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
🌲😉
🌲😉
October 1, 2025 at 11:32 AM
Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
🌲😉
🌲😉
Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.
"Fellow founders..."
www.reddit.com/r/startups/c...
That's a good, fairly positive and open, one.
"Fellow founders..."
www.reddit.com/r/startups/c...
From the startups community on Reddit
Explore this post and more from the startups community
www.reddit.com
September 19, 2025 at 11:01 AM
Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.
"Fellow founders..."
www.reddit.com/r/startups/c...
That's a good, fairly positive and open, one.
"Fellow founders..."
www.reddit.com/r/startups/c...
Retail good practice/bad practice - coffee shop edition.
Good practice: Pricing displayed, clear, transparent, no surprises.
Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)
Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge
Good practice: Pricing displayed, clear, transparent, no surprises.
Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)
Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge
September 18, 2025 at 6:26 AM
Retail good practice/bad practice - coffee shop edition.
Good practice: Pricing displayed, clear, transparent, no surprises.
Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)
Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge
Good practice: Pricing displayed, clear, transparent, no surprises.
Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)
Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge
A reminder that Australia is open for business.
Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade
Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade
Australia looks to Korea for new industry capital
Ambassadors, government officials and business leaders will meet in Seoul this week as part of a pitch for Korean investment in Australia’s critical and emerging industries, including artificial intel...
www.innovationaus.com
September 17, 2025 at 1:14 AM
A reminder that Australia is open for business.
Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade
Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade
Full circle. #AI
Humans fix AI's messy mistakes
Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.
Humans fix AI's messy mistakes
Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.
September 12, 2025 at 10:24 AM
Full circle. #AI
Humans fix AI's messy mistakes
Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.
Humans fix AI's messy mistakes
Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.
"Google yourself". Yes, this is a mandatory regular check.
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)
September 11, 2025 at 11:32 AM
"Google yourself". Yes, this is a mandatory regular check.
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)
It's that simple.
August 25, 2025 at 12:49 AM
It's that simple.
THE place:
'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.
www.businessinsider.com/station-f-st...
Via @businessinsider.com #startups
'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.
www.businessinsider.com/station-f-st...
Via @businessinsider.com #startups
'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts
Station F transformed Paris's startup ecosystem. Here's how it's galvanizing France's AI boom and luring global talent.
www.businessinsider.com
August 16, 2025 at 4:33 AM
THE place:
'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.
www.businessinsider.com/station-f-st...
Via @businessinsider.com #startups
'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.
www.businessinsider.com/station-f-st...
Via @businessinsider.com #startups
TikTok 🤝 Plagiarism.
"In 2020, there were 200,000 full-time equivalent creators. In 2024, there were 1.5 million. The number of original ideas did not increase at the same rate; more people are echoing fewer ideas."
Via Creator Spotlight
#CreatorEconomy #TikTok
"In 2020, there were 200,000 full-time equivalent creators. In 2024, there were 1.5 million. The number of original ideas did not increase at the same rate; more people are echoing fewer ideas."
Via Creator Spotlight
#CreatorEconomy #TikTok
August 8, 2025 at 3:59 PM
TikTok 🤝 Plagiarism.
"In 2020, there were 200,000 full-time equivalent creators. In 2024, there were 1.5 million. The number of original ideas did not increase at the same rate; more people are echoing fewer ideas."
Via Creator Spotlight
#CreatorEconomy #TikTok
"In 2020, there were 200,000 full-time equivalent creators. In 2024, there were 1.5 million. The number of original ideas did not increase at the same rate; more people are echoing fewer ideas."
Via Creator Spotlight
#CreatorEconomy #TikTok
Reposted by Samuel (Sam) Pavin
Basic take on product management:
It's the bastard offspring of development and customer support.
Yes, that's part experience, part rage-baiting 🙂
#PM #ProductManagement
It's the bastard offspring of development and customer support.
Yes, that's part experience, part rage-baiting 🙂
#PM #ProductManagement
June 21, 2025 at 3:21 AM
Basic take on product management:
It's the bastard offspring of development and customer support.
Yes, that's part experience, part rage-baiting 🙂
#PM #ProductManagement
It's the bastard offspring of development and customer support.
Yes, that's part experience, part rage-baiting 🙂
#PM #ProductManagement
...
Marketing in 2025.
No relevant target/audience identified.
🤯
Marketing in 2025.
No relevant target/audience identified.
🤯
June 5, 2025 at 7:55 AM
...
Marketing in 2025.
No relevant target/audience identified.
🤯
Marketing in 2025.
No relevant target/audience identified.
🤯
Quondam fulsi, nunc exstinctus.
June 5, 2025 at 4:49 AM
Quondam fulsi, nunc exstinctus.