Victoire Rio
@riovictoire.bsky.social
Obsessing over fixing information integrity @whattofix.tech
Reposted by Victoire Rio
Here is what it takes to make money 💸 from X :
♦️ A premium account (Blue check)
♦️ A lot of engagement from other premium account
Could X be *paying* accounts engaged in inauthentic activity?
Could these payouts be the reason these accounts exist in the first place?
www.monetization.wtf/p/x/
♦️ A premium account (Blue check)
♦️ A lot of engagement from other premium account
Could X be *paying* accounts engaged in inauthentic activity?
Could these payouts be the reason these accounts exist in the first place?
www.monetization.wtf/p/x/
WHAT TO FIX - X Monetization Governance
Explore X monetization programs, policies and enforcement.
www.monetization.wtf
November 24, 2025 at 10:48 AM
Here is what it takes to make money 💸 from X :
♦️ A premium account (Blue check)
♦️ A lot of engagement from other premium account
Could X be *paying* accounts engaged in inauthentic activity?
Could these payouts be the reason these accounts exist in the first place?
www.monetization.wtf/p/x/
♦️ A premium account (Blue check)
♦️ A lot of engagement from other premium account
Could X be *paying* accounts engaged in inauthentic activity?
Could these payouts be the reason these accounts exist in the first place?
www.monetization.wtf/p/x/
Reposted by Victoire Rio
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
November 24, 2025 at 10:48 AM
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Reposted by Victoire Rio
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros!
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
November 19, 2025 at 9:51 AM
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros!
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
Immensely difficult yet critical viewing for anyone looking to understand what #Myanmar has been living through over the last 4 years: www.youtube.com/watch?v=MC5_...
#WhatsHappeningInMyanmar #JusticeForMyanmar
#WhatsHappeningInMyanmar #JusticeForMyanmar
Exposing the hidden horrors on Myanmar’s battlefields I Al Jazeera Investigations
YouTube video by Al Jazeera English
www.youtube.com
November 9, 2025 at 6:16 PM
Immensely difficult yet critical viewing for anyone looking to understand what #Myanmar has been living through over the last 4 years: www.youtube.com/watch?v=MC5_...
#WhatsHappeningInMyanmar #JusticeForMyanmar
#WhatsHappeningInMyanmar #JusticeForMyanmar
Reposted by Victoire Rio
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content."
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Social media money machines kill online integrity. What can Europe do? - EU Perspectives
MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.
euperspectives.eu
November 7, 2025 at 9:56 AM
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content."
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
I'm seeing a lot of commentary on how this is all #Russian state-backed #propaganda.
While it might well be, we're seeing a lot of this type of content being incentivized by #money more than #politics.
#Platforms' revenue redistribution programs can be a source of financing : monetization.wtf
While it might well be, we're seeing a lot of this type of content being incentivized by #money more than #politics.
#Platforms' revenue redistribution programs can be a source of financing : monetization.wtf
November 7, 2025 at 11:21 AM
I'm seeing a lot of commentary on how this is all #Russian state-backed #propaganda.
While it might well be, we're seeing a lot of this type of content being incentivized by #money more than #politics.
#Platforms' revenue redistribution programs can be a source of financing : monetization.wtf
While it might well be, we're seeing a lot of this type of content being incentivized by #money more than #politics.
#Platforms' revenue redistribution programs can be a source of financing : monetization.wtf
MUST READ from @jeffhorwitz.bsky.social on #Meta 's SCAM problem.
The NUMBERS are just 🤯
♦️ $ 16 billion in annually ad revenue from scam
♦️ 15 billion scam ads / day (+22 billion organic scam post)
♦️ Some ad accounts w/ >500 strikes remaining up
www.reuters.com/investigatio...
The NUMBERS are just 🤯
♦️ $ 16 billion in annually ad revenue from scam
♦️ 15 billion scam ads / day (+22 billion organic scam post)
♦️ Some ad accounts w/ >500 strikes remaining up
www.reuters.com/investigatio...
Meta is earning a fortune on a deluge of fraudulent ads, documents show
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its platforms show users 15 billion scam ads a day, company documents show.
www.reuters.com
November 6, 2025 at 5:33 PM
MUST READ from @jeffhorwitz.bsky.social on #Meta 's SCAM problem.
The NUMBERS are just 🤯
♦️ $ 16 billion in annually ad revenue from scam
♦️ 15 billion scam ads / day (+22 billion organic scam post)
♦️ Some ad accounts w/ >500 strikes remaining up
www.reuters.com/investigatio...
The NUMBERS are just 🤯
♦️ $ 16 billion in annually ad revenue from scam
♦️ 15 billion scam ads / day (+22 billion organic scam post)
♦️ Some ad accounts w/ >500 strikes remaining up
www.reuters.com/investigatio...
#Meta pulls back from being subject to annual #BrandSafety audits by the Media Rating Council.
While not especially reassuring -- it's worth noting that the company used to be #MRC certified in spite of what appearsto be widespread (and fairly obvious) violations of its own monetization policies.
While not especially reassuring -- it's worth noting that the company used to be #MRC certified in spite of what appearsto be widespread (and fairly obvious) violations of its own monetization policies.
The news comes as our own research shows how #Meta consistently violates its own #monetization policies - offering monetization services to (and serving ads in) sanctioned entities, police & military pages, politician, political party, children account & more...
www.whattofix.tech/project/who-...
www.whattofix.tech/project/who-...
#WhoMakesMoneyFromFacebook
Take a lot at who makes money from Facebook through participation in Facebook’s revenue redistribution programs.
www.whattofix.tech
October 20, 2025 at 9:30 PM
#Meta pulls back from being subject to annual #BrandSafety audits by the Media Rating Council.
While not especially reassuring -- it's worth noting that the company used to be #MRC certified in spite of what appearsto be widespread (and fairly obvious) violations of its own monetization policies.
While not especially reassuring -- it's worth noting that the company used to be #MRC certified in spite of what appearsto be widespread (and fairly obvious) violations of its own monetization policies.
Reposted by Victoire Rio
We're back at the @europarl.europa.eu 🇪🇺 this afternoon.
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Streaming agenda - Multimedia Centre
Stay updated with our stream agenda. Find information on upcoming live streams about the plenaries, committees, press conferences, and other scheduled events.
multimedia.europarl.europa.eu
October 13, 2025 at 12:07 PM
We're back at the @europarl.europa.eu 🇪🇺 this afternoon.
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Reposted by Victoire Rio
For the last few years, #Meta has said that Political Actors are NOT authorized to use its #Monetization services
.. and yet
Using our Meta #MonetizationArchive, we find that #Facebook has been granting access to political actors across the world.
Take a read 👉
www.whattofix.tech/publications...
.. and yet
Using our Meta #MonetizationArchive, we find that #Facebook has been granting access to political actors across the world.
Take a read 👉
www.whattofix.tech/publications...
How Facebook Monetizes Politicians and Political Candidates
WHAT TO FIX’s Meta Monetization Archive reveals how numerous pages affiliated with politicians and political candidates have been —and in some cases continue to be— accessing Facebook's monetization s...
www.whattofix.tech
October 6, 2025 at 2:43 PM
For the last few years, #Meta has said that Political Actors are NOT authorized to use its #Monetization services
.. and yet
Using our Meta #MonetizationArchive, we find that #Facebook has been granting access to political actors across the world.
Take a read 👉
www.whattofix.tech/publications...
.. and yet
Using our Meta #MonetizationArchive, we find that #Facebook has been granting access to political actors across the world.
Take a read 👉
www.whattofix.tech/publications...
Reposted by Victoire Rio
Meta ends (at least for now) political ads in the EU today. Per their ad library data, they've run nearly 11,000,000 different political, social and issue ads in the EU since 2018 and made around €800m from them.
October 6, 2025 at 8:07 AM
Meta ends (at least for now) political ads in the EU today. Per their ad library data, they've run nearly 11,000,000 different political, social and issue ads in the EU since 2018 and made around €800m from them.
Reposted by Victoire Rio
Google just wiped EU data from its political ad library. Meta’s ban on political ads in the EU starts soon and we're worried they might do the same.
We need a backup of the EU Meta Ad Library now. If you have data (2018–present) or skills to help, let us know:
ir96l7a6vsf.typeform.com/to/fIk9XMZT
We need a backup of the EU Meta Ad Library now. If you have data (2018–present) or skills to help, let us know:
ir96l7a6vsf.typeform.com/to/fIk9XMZT
Save the EU Ad Libraries
Meta may soon switch off ad libraries in the EU and remove data going back to 2018. Help ensure this data is archived for research.
ir96l7a6vsf.typeform.com
September 30, 2025 at 1:59 PM
Google just wiped EU data from its political ad library. Meta’s ban on political ads in the EU starts soon and we're worried they might do the same.
We need a backup of the EU Meta Ad Library now. If you have data (2018–present) or skills to help, let us know:
ir96l7a6vsf.typeform.com/to/fIk9XMZT
We need a backup of the EU Meta Ad Library now. If you have data (2018–present) or skills to help, let us know:
ir96l7a6vsf.typeform.com/to/fIk9XMZT
From Nigel Farage to hundreds of BJP officials and candidates, our Meta #MonetizationArchive reveals numerous
politicians who successfully enrolled for #Facebook monetization services.
The rules are straightforward. The enforcement... not so much.
👉 www.whattofix.tech/publications...
politicians who successfully enrolled for #Facebook monetization services.
The rules are straightforward. The enforcement... not so much.
👉 www.whattofix.tech/publications...
September 30, 2025 at 9:31 AM
From Nigel Farage to hundreds of BJP officials and candidates, our Meta #MonetizationArchive reveals numerous
politicians who successfully enrolled for #Facebook monetization services.
The rules are straightforward. The enforcement... not so much.
👉 www.whattofix.tech/publications...
politicians who successfully enrolled for #Facebook monetization services.
The rules are straightforward. The enforcement... not so much.
👉 www.whattofix.tech/publications...
This 👇
Google has removed its political ad library in the EU, including historical data. A big loss for transparency and accountability. Shameful.
September 28, 2025 at 11:14 AM
This 👇
WTF is up with #Facebook recommendations?
I was just recommended Laura Loomer as "people you may know" 👀
Note the absence of mutual friends. Puzzling 🤔
I was just recommended Laura Loomer as "people you may know" 👀
Note the absence of mutual friends. Puzzling 🤔
September 26, 2025 at 4:51 PM
WTF is up with #Facebook recommendations?
I was just recommended Laura Loomer as "people you may know" 👀
Note the absence of mutual friends. Puzzling 🤔
I was just recommended Laura Loomer as "people you may know" 👀
Note the absence of mutual friends. Puzzling 🤔
Looking forward to this lively discussion on Big Tech and the misinformation crisis in #Asia
That's next *TUESDAY* Sept 30, 2025
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
September 25, 2025 at 10:50 AM
Looking forward to this lively discussion on Big Tech and the misinformation crisis in #Asia
We really ought to start asking more questions about #WhoMakesMoneyFromFacebook 👀
3 months ago, we published a groundbreaking investigation pointing out how #Facebook's parent entity, #Meta, had be offering monetization services to #RT, #Sputnik and other EU-sanctioned entities well past the introduction of sanctions.
👉 www.whattofix.tech/publications...
👉 www.whattofix.tech/publications...
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...
www.whattofix.tech
September 18, 2025 at 11:22 AM
We really ought to start asking more questions about #WhoMakesMoneyFromFacebook 👀
Reposted by Victoire Rio
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
September 17, 2025 at 12:58 PM
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
💥 Super excited to bring the world's first Social Media Monetization Archive prototype into the world!
If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf
If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf
👀 Wondering whether an account is monetized? Or who makes money in your language?
➡️ Head to www.monetization.wtf to start exploring. If you publish anything, make sure to cite the WHAT TO FIX Meta Monetization Archive, and let us know about it so we can amplify your findings.
➡️ Head to www.monetization.wtf to start exploring. If you publish anything, make sure to cite the WHAT TO FIX Meta Monetization Archive, and let us know about it so we can amplify your findings.
Who Makes Money From Social Media?
Investigate platforms' revenue redistribution schemes.
www.monetization.wtf
September 16, 2025 at 12:45 PM
💥 Super excited to bring the world's first Social Media Monetization Archive prototype into the world!
If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf
If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf
Reposted by Victoire Rio
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
September 4, 2025 at 8:11 AM
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Reposted by Victoire Rio
Could #Facebook have been channeling money to a Mexican drug cartel?
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
August 11, 2025 at 2:59 PM
Could #Facebook have been channeling money to a Mexican drug cartel?
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
In Brussels 🇧🇪 today for the European Parliament's hearing on Generative AI and Democracy.
I talked about 3 key changes:
♦️ rise of social media monetization
♦️ proliferation of inauthentic automation
♦️ redefinition of platforms' advertising models
🎬 multimedia.europarl.europa.eu/en/webstream...
I talked about 3 key changes:
♦️ rise of social media monetization
♦️ proliferation of inauthentic automation
♦️ redefinition of platforms' advertising models
🎬 multimedia.europarl.europa.eu/en/webstream...
July 17, 2025 at 5:18 PM
In Brussels 🇧🇪 today for the European Parliament's hearing on Generative AI and Democracy.
I talked about 3 key changes:
♦️ rise of social media monetization
♦️ proliferation of inauthentic automation
♦️ redefinition of platforms' advertising models
🎬 multimedia.europarl.europa.eu/en/webstream...
I talked about 3 key changes:
♦️ rise of social media monetization
♦️ proliferation of inauthentic automation
♦️ redefinition of platforms' advertising models
🎬 multimedia.europarl.europa.eu/en/webstream...
Reposted by Victoire Rio
🎬 Curious how RT and Sputnik made money from Facebook? And may have continued to do so, post sanctions?
Watch @riovictoire.bsky.social discuss our findings with Alexandre of @disinfo.eu
www.youtube.com/watch?v=a7D-...
Watch @riovictoire.bsky.social discuss our findings with Alexandre of @disinfo.eu
www.youtube.com/watch?v=a7D-...
3 July: Sanctions, so what? with Victoire Rio (WHAT TO FIX)
YouTube video by EU DisinfoLab
www.youtube.com
July 4, 2025 at 9:02 AM
🎬 Curious how RT and Sputnik made money from Facebook? And may have continued to do so, post sanctions?
Watch @riovictoire.bsky.social discuss our findings with Alexandre of @disinfo.eu
www.youtube.com/watch?v=a7D-...
Watch @riovictoire.bsky.social discuss our findings with Alexandre of @disinfo.eu
www.youtube.com/watch?v=a7D-...
Reposted by Victoire Rio
Watching a very interesting @riovictoire.bsky.social webinar about this:
www.whattofix.tech/publications...
www.whattofix.tech/publications...
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...
www.whattofix.tech
July 3, 2025 at 12:37 PM
Watching a very interesting @riovictoire.bsky.social webinar about this:
www.whattofix.tech/publications...
www.whattofix.tech/publications...