Jason Resnick
@rezzz.com
I'm a Dad, Husband, email marketing automation expert, founder of NurtureKit, and a recovering web developer.
👇 Have high-converting opt-in pages in just 20 minutes
https://nklik.es/13pt-checklist-b
👇 Have high-converting opt-in pages in just 20 minutes
https://nklik.es/13pt-checklist-b
Pinned
Jason Resnick
@rezzz.com
· Jul 23
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
September 14, 2025 at 2:28 PM
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Alex Hormozi chose email over millions of social followers when given $1,000 to build a business.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
August 12, 2025 at 11:55 AM
Alex Hormozi chose email over millions of social followers when given $1,000 to build a business.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Reposted by Jason Resnick
I feel like if we dropped one of these bad boys at a tech company or political office, they'd be worshiping it like a deity by end of month.
August 9, 2025 at 9:21 PM
I feel like if we dropped one of these bad boys at a tech company or political office, they'd be worshiping it like a deity by end of month.
"Will daily emails overwhelm my audience?"
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
August 4, 2025 at 1:48 PM
"Will daily emails overwhelm my audience?"
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
Dleen (from my emails) asked, "How do I automate the stuff that's making me money?"
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
August 3, 2025 at 12:37 PM
Dleen (from my emails) asked, "How do I automate the stuff that's making me money?"
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Email marketing overwhelm?
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
July 30, 2025 at 2:16 PM
Email marketing overwhelm?
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
Two of my childhood heroes passed this week: Ozzy and Hogan.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
July 25, 2025 at 11:22 AM
Two of my childhood heroes passed this week: Ozzy and Hogan.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
July 24, 2025 at 2:10 PM
There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
July 23, 2025 at 11:35 AM
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
RIP Ozzy THE Prince of Darkness
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
July 22, 2025 at 7:43 PM
RIP Ozzy THE Prince of Darkness
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Coding teacher: "Stick to 2D games. 3D is too complex."
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
July 22, 2025 at 11:10 AM
Coding teacher: "Stick to 2D games. 3D is too complex."
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
If my brain starts thinking about work or the day ahead, that’s my queue to get up.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
July 22, 2025 at 8:32 AM
If my brain starts thinking about work or the day ahead, that’s my queue to get up.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
Draw your email marketing strategy on a sticky note.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
July 21, 2025 at 9:06 PM
Draw your email marketing strategy on a sticky note.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
Are you using MCPs to gather data from your marketing?
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
July 18, 2025 at 1:07 AM
Are you using MCPs to gather data from your marketing?
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
I don't know who's more excited for school to end me or my kids
June 23, 2025 at 11:20 AM
I don't know who's more excited for school to end me or my kids
There are some people in this world I’ll never get.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
June 22, 2025 at 5:12 PM
There are some people in this world I’ll never get.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
Many creators fear "bothering" their subscribers or sending "too many" emails.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
May 8, 2025 at 11:08 AM
Many creators fear "bothering" their subscribers or sending "too many" emails.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
@alexhillman.com thanks for the repost 🙏🏻
May 8, 2025 at 9:36 AM
@alexhillman.com thanks for the repost 🙏🏻
Stop seeing subscribers as leads and start seeing them as actual humans
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
May 7, 2025 at 11:11 AM
Stop seeing subscribers as leads and start seeing them as actual humans
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
When your wife has dental surgery, and suddenly, it’s a half day for you…
Wake up early, get work done
Play nurse for a few days
Handle school lunches, theme day outfits, & homework
Figure out dinner
And pray she doesn’t tell me I did it all wrong.
Wake up early, get work done
Play nurse for a few days
Handle school lunches, theme day outfits, & homework
Figure out dinner
And pray she doesn’t tell me I did it all wrong.
March 12, 2025 at 11:58 AM
When your wife has dental surgery, and suddenly, it’s a half day for you…
Wake up early, get work done
Play nurse for a few days
Handle school lunches, theme day outfits, & homework
Figure out dinner
And pray she doesn’t tell me I did it all wrong.
Wake up early, get work done
Play nurse for a few days
Handle school lunches, theme day outfits, & homework
Figure out dinner
And pray she doesn’t tell me I did it all wrong.
Any designers have any Admin-style or Dashboard-like designs they’ve never used but wouldn’t mind sharing/giving up for an app I’m building?
March 2, 2025 at 2:08 AM
Any designers have any Admin-style or Dashboard-like designs they’ve never used but wouldn’t mind sharing/giving up for an app I’m building?
Today's marketing lesson came from my kid's messy room - turns out explaining 'why' matters just as much in parenting as it does in email marketing.
February 24, 2025 at 1:52 PM
Today's marketing lesson came from my kid's messy room - turns out explaining 'why' matters just as much in parenting as it does in email marketing.
Reposted by Jason Resnick
If you've been programming a long time, it can be quite frustrating when you try to learn something new outside your expertise. In the latest episode, we discuss these struggles in the context of a fun side project. masteringlaravel.io/daily/2025-0...
Dealing with being a beginner again | Mastering Laravel
It can be frustrating
masteringlaravel.io
February 24, 2025 at 12:36 PM
If you've been programming a long time, it can be quite frustrating when you try to learn something new outside your expertise. In the latest episode, we discuss these struggles in the context of a fun side project. masteringlaravel.io/daily/2025-0...
Your membership tracking system is probably wrong.
And it's costing you money.
ONE purchase tag
ONE status field
That's all you need for a profitable email marketing strategy.
Everything else is just asking for failed payments and lost members.
And it's costing you money.
ONE purchase tag
ONE status field
That's all you need for a profitable email marketing strategy.
Everything else is just asking for failed payments and lost members.
February 23, 2025 at 1:48 PM
Your membership tracking system is probably wrong.
And it's costing you money.
ONE purchase tag
ONE status field
That's all you need for a profitable email marketing strategy.
Everything else is just asking for failed payments and lost members.
And it's costing you money.
ONE purchase tag
ONE status field
That's all you need for a profitable email marketing strategy.
Everything else is just asking for failed payments and lost members.
Just saved $900/year by migrating from Zapier to Activepieces.
5 hours of work revealed:
- Forgotten automations
- Workflows not even running
- Redundant systems I'd built over time
The mental clarity from clearing digital clutter? Priceless.
When was the last time you audited your tech stack?
5 hours of work revealed:
- Forgotten automations
- Workflows not even running
- Redundant systems I'd built over time
The mental clarity from clearing digital clutter? Priceless.
When was the last time you audited your tech stack?
February 22, 2025 at 12:36 PM
Just saved $900/year by migrating from Zapier to Activepieces.
5 hours of work revealed:
- Forgotten automations
- Workflows not even running
- Redundant systems I'd built over time
The mental clarity from clearing digital clutter? Priceless.
When was the last time you audited your tech stack?
5 hours of work revealed:
- Forgotten automations
- Workflows not even running
- Redundant systems I'd built over time
The mental clarity from clearing digital clutter? Priceless.
When was the last time you audited your tech stack?