Jason Resnick
@rezzz.com
I'm a Dad, Husband, email marketing automation expert, founder of NurtureKit, and a recovering web developer.
👇 There Are 4 Types of Email Marketers. Which One Are You?
https://youremailgameplan.com
👇 There Are 4 Types of Email Marketers. Which One Are You?
https://youremailgameplan.com
Pinned
Jason Resnick
@rezzz.com
· Jul 23
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
Helped SPI overperform the All Access Pass launch by 40%.
Same list. Same product.
We just stopped treating everyone the same.
Past customers got different emails than first-timers.
Engaged subscribers got different messaging than cold ones.
Give it a listen 👇
smartpassiveincome.com/session663
Same list. Same product.
We just stopped treating everyone the same.
Past customers got different emails than first-timers.
Engaged subscribers got different messaging than cold ones.
Give it a listen 👇
smartpassiveincome.com/session663
December 12, 2025 at 1:06 PM
Helped SPI overperform the All Access Pass launch by 40%.
Same list. Same product.
We just stopped treating everyone the same.
Past customers got different emails than first-timers.
Engaged subscribers got different messaging than cold ones.
Give it a listen 👇
smartpassiveincome.com/session663
Same list. Same product.
We just stopped treating everyone the same.
Past customers got different emails than first-timers.
Engaged subscribers got different messaging than cold ones.
Give it a listen 👇
smartpassiveincome.com/session663
What if your launches were a bonus, not a requirement?
Evergreen revenue between launches = sustainable business.
Evergreen revenue between launches = sustainable business.
December 11, 2025 at 11:56 AM
What if your launches were a bonus, not a requirement?
Evergreen revenue between launches = sustainable business.
Evergreen revenue between launches = sustainable business.
Great at sales but every sale requires your attention?
You've built a job, not a business.
The sales process in your head can be automated.
You've built a job, not a business.
The sales process in your head can be automated.
December 10, 2025 at 12:57 PM
Great at sales but every sale requires your attention?
You've built a job, not a business.
The sales process in your head can be automated.
You've built a job, not a business.
The sales process in your head can be automated.
Been heads down, looking into the next phase of the business.
Realized...
- I want to work with a certain kind of client
- Those leads but without the resources, should get a smaller piece
- Be ruthless filtering for that client
- Spend time in the funnel, not top of funnel
Realized...
- I want to work with a certain kind of client
- Those leads but without the resources, should get a smaller piece
- Be ruthless filtering for that client
- Spend time in the funnel, not top of funnel
December 9, 2025 at 8:34 PM
Been heads down, looking into the next phase of the business.
Realized...
- I want to work with a certain kind of client
- Those leads but without the resources, should get a smaller piece
- Be ruthless filtering for that client
- Spend time in the funnel, not top of funnel
Realized...
- I want to work with a certain kind of client
- Those leads but without the resources, should get a smaller piece
- Be ruthless filtering for that client
- Spend time in the funnel, not top of funnel
Big list + no conversion systems = expensive hobby.
You're not growing an asset. You're growing an email bill.
You're not growing an asset. You're growing an email bill.
December 9, 2025 at 12:13 PM
Big list + no conversion systems = expensive hobby.
You're not growing an asset. You're growing an email bill.
You're not growing an asset. You're growing an email bill.
Conflicting advice is keeping you stuck.
Not because it's wrong. Because it's not all meant for you right now.
Find out what YOU should focus on first.
Brand new link in profile.
Not because it's wrong. Because it's not all meant for you right now.
Find out what YOU should focus on first.
Brand new link in profile.
December 8, 2025 at 1:54 PM
Conflicting advice is keeping you stuck.
Not because it's wrong. Because it's not all meant for you right now.
Find out what YOU should focus on first.
Brand new link in profile.
Not because it's wrong. Because it's not all meant for you right now.
Find out what YOU should focus on first.
Brand new link in profile.
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
September 14, 2025 at 2:28 PM
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Alex Hormozi chose email over millions of social followers when given $1,000 to build a business.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
August 12, 2025 at 11:55 AM
Alex Hormozi chose email over millions of social followers when given $1,000 to build a business.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Stop waiting for the perfect strategy.
Stop chasing algorithms.
Your next customer is one email away.
Reposted by Jason Resnick
I feel like if we dropped one of these bad boys at a tech company or political office, they'd be worshiping it like a deity by end of month.
August 9, 2025 at 9:21 PM
I feel like if we dropped one of these bad boys at a tech company or political office, they'd be worshiping it like a deity by end of month.
"Will daily emails overwhelm my audience?"
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
August 4, 2025 at 1:48 PM
"Will daily emails overwhelm my audience?"
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
When I went from weekly to daily: 94% stayed daily, 6% chose weekly.
Your subscribers want more value, not fewer emails.
Transparency beats frequency fears.
Dleen (from my emails) asked, "How do I automate the stuff that's making me money?"
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
August 3, 2025 at 12:37 PM
Dleen (from my emails) asked, "How do I automate the stuff that's making me money?"
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Most people automate everything *except* what matters.
Foundation first.
Engagement second.
Complex automation last.
Simple automation beats complex guessing.
Get more real email talk that works here.
Email marketing overwhelm?
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
July 30, 2025 at 2:16 PM
Email marketing overwhelm?
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
My 6yo wanted shells.
His strategy = grab whatever came on each wave.
No overthinking. No perfect system.
Result? A pile of shells by day's end.
Your email strategy needs this exact approach. One intentional daily action beats complex strategies every time.
Two of my childhood heroes passed this week: Ozzy and Hogan.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
July 25, 2025 at 11:22 AM
Two of my childhood heroes passed this week: Ozzy and Hogan.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
Completely different worlds, but both understood something we've forgotten.
The magic isn't in the perfection.
It's in the belief.
We've optimized the soul out of everything.
Sometimes it's remembering why you started.
There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
July 24, 2025 at 2:10 PM
There's a growth strategy that requires zero new content creation, no ads, and no algorithm knowledge.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
Yet it consistently delivers my highest-converting subscribers.
Email partnerships with other business owners.
Simple but relevant audience exchange that actually works.
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
July 23, 2025 at 11:35 AM
What if one change could wake up your entire email list?
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
I started being unpredictable with my emails and subscribers actually began looking forward to them.
The secret? Breaking my own patterns while everyone else follows "best practices."
Sometimes you gotta zig when others zag.
RIP Ozzy THE Prince of Darkness
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
July 22, 2025 at 7:43 PM
RIP Ozzy THE Prince of Darkness
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Your voice has been synonomous with metal and been a HUGE part of my en†ire life.
You'll be missed 🤘
Coding teacher: "Stick to 2D games. 3D is too complex."
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
July 22, 2025 at 11:10 AM
Coding teacher: "Stick to 2D games. 3D is too complex."
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
8yo: builds 3D Rainbow Road anyway
😆
"I wanted to try it."
Most are stuck in 2D email mode - perfect, polished, professional.
Yet someone sends "How was your weekend?" and gets 3 sales.
Subscribers don't need perfect. They need real.
If my brain starts thinking about work or the day ahead, that’s my queue to get up.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
July 22, 2025 at 8:32 AM
If my brain starts thinking about work or the day ahead, that’s my queue to get up.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
No matter what time it is.
If I fight that and roll over and go back to sleep, I wake up tired and groggy.
Draw your email marketing strategy on a sticky note.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
July 21, 2025 at 9:06 PM
Draw your email marketing strategy on a sticky note.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
If you need a second sticky note, you've found your problem.
My 6-year-old taught me this watching him build an "invention."
Overcomplicated it until frustration.
Fixed by simplifying.
Simple systems scale. Complex ones break.
Are you using MCPs to gather data from your marketing?
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
July 18, 2025 at 1:07 AM
Are you using MCPs to gather data from your marketing?
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
Pretty cool to ask:
1. What was different about email #3 that triggered these purchases?
2. What products did these 33 people actually buy?
And get data from ActiveCampaign and some insights in a matter of seconds.
Decisions based on data
I don't know who's more excited for school to end me or my kids
June 23, 2025 at 11:20 AM
I don't know who's more excited for school to end me or my kids
There are some people in this world I’ll never get.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
June 22, 2025 at 5:12 PM
There are some people in this world I’ll never get.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
They short circuit my brain and I encounter them and see their actions.
Thankfully I surround myself with my kind of people.
Many creators fear "bothering" their subscribers or sending "too many" emails.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
May 8, 2025 at 11:08 AM
Many creators fear "bothering" their subscribers or sending "too many" emails.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
But your subscribers WANT to hear from you (that's why they subscribed!).
When your emails provide genuine value and connection, sending more often builds stronger relationships, not weaker ones.
@alexhillman.com thanks for the repost 🙏🏻
May 8, 2025 at 9:36 AM
@alexhillman.com thanks for the repost 🙏🏻
Stop seeing subscribers as leads and start seeing them as actual humans
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
May 7, 2025 at 11:11 AM
Stop seeing subscribers as leads and start seeing them as actual humans
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.
Most creators view their list to be extracted from.
You can feel this energy in their emails. Instead, imagine writing to ONE person you genuinely want to help.
Simple shift makes your emails more engaging and trustworthy.