Jason Resnick
@rezzz.com
I'm a Dad, Husband, email marketing automation expert, founder of NurtureKit, and a recovering web developer.
👇 Have high-converting opt-in pages in just 20 minutes
https://nklik.es/13pt-checklist-b
👇 Have high-converting opt-in pages in just 20 minutes
https://nklik.es/13pt-checklist-b
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
September 14, 2025 at 2:28 PM
Your email metrics are lying.
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Security bots click every link before humans see them.
Been building a solution that actually works.
Want in?
Built out a bit more of the list swap performance tracking details
March 6, 2025 at 5:36 PM
Built out a bit more of the list swap performance tracking details
Working on a little something on this snowy day in NY.
Pull directly from the @kit.com API to see how successful newsletter swaps are for the business.
Pull directly from the @kit.com API to see how successful newsletter swaps are for the business.
February 15, 2025 at 10:22 PM
Working on a little something on this snowy day in NY.
Pull directly from the @kit.com API to see how successful newsletter swaps are for the business.
Pull directly from the @kit.com API to see how successful newsletter swaps are for the business.
Not too thick. Just the way the glasses are I guess.
February 15, 2025 at 5:49 PM
Not too thick. Just the way the glasses are I guess.
Noticed a unique event on my calendar.
Iykyk
Iykyk
February 11, 2025 at 12:02 AM
Noticed a unique event on my calendar.
Iykyk
Iykyk
Getting replies to my onboarding emails from clients is one of the best parts of the day.
February 1, 2025 at 3:06 PM
Getting replies to my onboarding emails from clients is one of the best parts of the day.
Trading Saturday morning cartoons for quiet strategy time.
Not because I have to, but because helping businesses untangle their email marketing is actually more exciting than He-Man ever was.
(Though I do miss those evil cackles and sugary cereals sometimes 😅)
Not because I have to, but because helping businesses untangle their email marketing is actually more exciting than He-Man ever was.
(Though I do miss those evil cackles and sugary cereals sometimes 😅)
January 25, 2025 at 12:53 PM
Trading Saturday morning cartoons for quiet strategy time.
Not because I have to, but because helping businesses untangle their email marketing is actually more exciting than He-Man ever was.
(Though I do miss those evil cackles and sugary cereals sometimes 😅)
Not because I have to, but because helping businesses untangle their email marketing is actually more exciting than He-Man ever was.
(Though I do miss those evil cackles and sugary cereals sometimes 😅)
End of one era…beginning of another
January 19, 2025 at 3:47 AM
End of one era…beginning of another
Watching my Chiefs getting destroyed yesterday when I noticed something scary in the new iOS update.
Apple's using color psychology to tell users which emails matter.
Promotions tab? Bright red.
Basically putting up a warning sign for all emails in there.
Make sure you're hitting that blue box.
Apple's using color psychology to tell users which emails matter.
Promotions tab? Bright red.
Basically putting up a warning sign for all emails in there.
Make sure you're hitting that blue box.
January 6, 2025 at 8:43 PM
Watching my Chiefs getting destroyed yesterday when I noticed something scary in the new iOS update.
Apple's using color psychology to tell users which emails matter.
Promotions tab? Bright red.
Basically putting up a warning sign for all emails in there.
Make sure you're hitting that blue box.
Apple's using color psychology to tell users which emails matter.
Promotions tab? Bright red.
Basically putting up a warning sign for all emails in there.
Make sure you're hitting that blue box.
Debunking the holiday email myth with real data:
90% of "Email Lab" experiment revenue ($891 of $991) came DURING peak holiday period (Dec 25-Jan 3).
Plus automations & swaps brought in a total of $2,762.
Turns out subscribers don't take breaks.
They just take breaks from boring emails 📧.
90% of "Email Lab" experiment revenue ($891 of $991) came DURING peak holiday period (Dec 25-Jan 3).
Plus automations & swaps brought in a total of $2,762.
Turns out subscribers don't take breaks.
They just take breaks from boring emails 📧.
January 3, 2025 at 9:50 PM
Debunking the holiday email myth with real data:
90% of "Email Lab" experiment revenue ($891 of $991) came DURING peak holiday period (Dec 25-Jan 3).
Plus automations & swaps brought in a total of $2,762.
Turns out subscribers don't take breaks.
They just take breaks from boring emails 📧.
90% of "Email Lab" experiment revenue ($891 of $991) came DURING peak holiday period (Dec 25-Jan 3).
Plus automations & swaps brought in a total of $2,762.
Turns out subscribers don't take breaks.
They just take breaks from boring emails 📧.
I've made it!
@perplexityai.bsky.social returned my own Gist for a piece of Javascript code used to pre-fill a hidden form field for @kit.com
(not sure how I feel rn)
@perplexityai.bsky.social returned my own Gist for a piece of Javascript code used to pre-fill a hidden form field for @kit.com
(not sure how I feel rn)
December 31, 2024 at 2:15 PM
I've made it!
@perplexityai.bsky.social returned my own Gist for a piece of Javascript code used to pre-fill a hidden form field for @kit.com
(not sure how I feel rn)
@perplexityai.bsky.social returned my own Gist for a piece of Javascript code used to pre-fill a hidden form field for @kit.com
(not sure how I feel rn)
Merry Christmas to all and to all a good night
December 26, 2024 at 10:29 AM
Merry Christmas to all and to all a good night
I particularly like this section. It explains working together very well.
December 20, 2024 at 10:50 AM
I particularly like this section. It explains working together very well.
I know I'm not using @raycast.com to it's fullest.
I know need to use/learn more about Quicklinks and build some commands that help me with my email automations and writing.
What am I missing out on?
#raycastwrapped
I know need to use/learn more about Quicklinks and build some commands that help me with my email automations and writing.
What am I missing out on?
#raycastwrapped
December 17, 2024 at 3:15 PM
I know I'm not using @raycast.com to it's fullest.
I know need to use/learn more about Quicklinks and build some commands that help me with my email automations and writing.
What am I missing out on?
#raycastwrapped
I know need to use/learn more about Quicklinks and build some commands that help me with my email automations and writing.
What am I missing out on?
#raycastwrapped
I watched my open rates drop 32% in 2 months - everything hitting promotions.
The fix? Strategic replies.
In 6 weeks: escaped promotions tab, doubled opens, found hidden sales opportunities.
Get the exact templates I used: nurturekit.co/black-friday
The fix? Strategic replies.
In 6 weeks: escaped promotions tab, doubled opens, found hidden sales opportunities.
Get the exact templates I used: nurturekit.co/black-friday
November 29, 2024 at 4:06 PM
I watched my open rates drop 32% in 2 months - everything hitting promotions.
The fix? Strategic replies.
In 6 weeks: escaped promotions tab, doubled opens, found hidden sales opportunities.
Get the exact templates I used: nurturekit.co/black-friday
The fix? Strategic replies.
In 6 weeks: escaped promotions tab, doubled opens, found hidden sales opportunities.
Get the exact templates I used: nurturekit.co/black-friday
Everything checked and ready for the doorbuster today
I just looked outside and see a crowd...
I just looked outside and see a crowd...
November 27, 2024 at 11:41 AM
Everything checked and ready for the doorbuster today
I just looked outside and see a crowd...
I just looked outside and see a crowd...
I don’t get it.
It’s still here in the box.
I’m not even sure this individual who I married even understands the gravity of this lack of action
It’s still here in the box.
I’m not even sure this individual who I married even understands the gravity of this lack of action
November 15, 2024 at 10:26 PM
I don’t get it.
It’s still here in the box.
I’m not even sure this individual who I married even understands the gravity of this lack of action
It’s still here in the box.
I’m not even sure this individual who I married even understands the gravity of this lack of action
It’s that kind of day
Strategic hustling
Strategic hustling
November 15, 2024 at 1:03 PM
It’s that kind of day
Strategic hustling
Strategic hustling
Myth: "Complex automation is better"
Reality: Combined just 2 simple automations
• Perfect timing (4-hour window)
• Strategic welcome email
Result: 46% → 65% 5-⭐ engaged subscribers (in just 2 months)
Sometimes the simplest systems work best.
(I even put it on a t-shirt)
Reality: Combined just 2 simple automations
• Perfect timing (4-hour window)
• Strategic welcome email
Result: 46% → 65% 5-⭐ engaged subscribers (in just 2 months)
Sometimes the simplest systems work best.
(I even put it on a t-shirt)
November 11, 2024 at 12:47 PM
Myth: "Complex automation is better"
Reality: Combined just 2 simple automations
• Perfect timing (4-hour window)
• Strategic welcome email
Result: 46% → 65% 5-⭐ engaged subscribers (in just 2 months)
Sometimes the simplest systems work best.
(I even put it on a t-shirt)
Reality: Combined just 2 simple automations
• Perfect timing (4-hour window)
• Strategic welcome email
Result: 46% → 65% 5-⭐ engaged subscribers (in just 2 months)
Sometimes the simplest systems work best.
(I even put it on a t-shirt)
As we are finishing our basement, Oakley is wondering when she can go back down and have fun running around.
April 29, 2023 at 2:44 PM
As we are finishing our basement, Oakley is wondering when she can go back down and have fun running around.