Paul Sturrock
@psturrock.bsky.social
Founder https://climb.works/, https://nichenavigation.substack.com/.
Building Curiosity-Driven Businesses #marketinginpublic #buildinpublic
Very part-time Associate Lecturer, Entrepreneurship for Central Saint Martins-Birkbeck Joint MBA
Building Curiosity-Driven Businesses #marketinginpublic #buildinpublic
Very part-time Associate Lecturer, Entrepreneurship for Central Saint Martins-Birkbeck Joint MBA
Pinned
Paul Sturrock
@psturrock.bsky.social
· Nov 17
Why am I launching an Unaccelerator?
Let’s imagine that you’ve decided to start your own business.
open.substack.com
Signed up here a while back, but just getting started using it after escaping the plague in the former place. Posting this as an intro to what I'm primarily working on these days:
open.substack.com/pub/nichenav...
open.substack.com/pub/nichenav...
Reposted by Paul Sturrock
If I were giving a commencement speech it would just be:
"The ability to attract funding and the ability to manage a business are two totally separate things that rarely occur in the same person. Good luck!"
"The ability to attract funding and the ability to manage a business are two totally separate things that rarely occur in the same person. Good luck!"
June 23, 2025 at 4:46 PM
If I were giving a commencement speech it would just be:
"The ability to attract funding and the ability to manage a business are two totally separate things that rarely occur in the same person. Good luck!"
"The ability to attract funding and the ability to manage a business are two totally separate things that rarely occur in the same person. Good luck!"
🚨 Thursday’s elections prove it: First Past the Post is broken. 5 parties, chaotic results, millions left unrepresented. We need Proportional Representation — NOW.
✍️ Sign the petition:
actionnetwork.org/petitions/20...
✍️ Sign the petition:
actionnetwork.org/petitions/20...
📢 No More First Past the Post Elections!
Thursday’s election results confirm what so many of us already know: the current voting system is broken.
With 5 parties polling strongly, First Past the Post is delivering chaos and turning election...
actionnetwork.org
May 4, 2025 at 6:24 AM
🚨 Thursday’s elections prove it: First Past the Post is broken. 5 parties, chaotic results, millions left unrepresented. We need Proportional Representation — NOW.
✍️ Sign the petition:
actionnetwork.org/petitions/20...
✍️ Sign the petition:
actionnetwork.org/petitions/20...
Reposted by Paul Sturrock
The UK is going to have to make a choice.
Do we stand with Ukraine and Europe?
Or are we with Trump's America and Putin's Russia?
That's what it comes down to.
We must choose Europe.
Do we stand with Ukraine and Europe?
Or are we with Trump's America and Putin's Russia?
That's what it comes down to.
We must choose Europe.
February 28, 2025 at 10:55 PM
The UK is going to have to make a choice.
Do we stand with Ukraine and Europe?
Or are we with Trump's America and Putin's Russia?
That's what it comes down to.
We must choose Europe.
Do we stand with Ukraine and Europe?
Or are we with Trump's America and Putin's Russia?
That's what it comes down to.
We must choose Europe.
Reposted by Paul Sturrock
I have covered presidential politics for 40 years. This was the most juvenile display by a President and Vice President I have ever seen. Other presidents treated their enemies with more respect. This is a low point and a dark day for the US. Totally embarrassing.
February 28, 2025 at 7:00 PM
I have covered presidential politics for 40 years. This was the most juvenile display by a President and Vice President I have ever seen. Other presidents treated their enemies with more respect. This is a low point and a dark day for the US. Totally embarrassing.
Reposted by Paul Sturrock
Reposted by Paul Sturrock
El Capitan displays a massive American flag upside down—the traditional signal of distress or extreme emergency.
February 23, 2025 at 6:01 PM
El Capitan displays a massive American flag upside down—the traditional signal of distress or extreme emergency.
This is one of the most constructive advice I've read lately about how to navigate the current shit storm.
substack.com/profile/4828...
substack.com/profile/4828...
Paul Sturrock on Substack
“as far as you can manage it, you should make sure your psychological centre of gravity is in your real and immediate world – the world of your family and friends and neighborhood, your work and your ...
substack.com
February 22, 2025 at 10:21 AM
This is one of the most constructive advice I've read lately about how to navigate the current shit storm.
substack.com/profile/4828...
substack.com/profile/4828...
Reposted by Paul Sturrock
💥 I’ve just signed the petition calling for a “National Commission on Electoral Reform” - Will YOU sign too? actionstorm.org/petitions/nc...
Sign the Petition
National Commission on Electoral Reform
actionstorm.org
February 9, 2025 at 4:15 PM
💥 I’ve just signed the petition calling for a “National Commission on Electoral Reform” - Will YOU sign too? actionstorm.org/petitions/nc...
Basecamp manages projects in 6-weeks cycles.
"We believe there’s a great six week version of nearly everything. We’ve come to discover that nearly everything important can be done in six weeks or less. And done well".
What's a 6 week version of something you want to build?
Start!
#buildinpublic
"We believe there’s a great six week version of nearly everything. We’ve come to discover that nearly everything important can be done in six weeks or less. And done well".
What's a 6 week version of something you want to build?
Start!
#buildinpublic
February 7, 2025 at 8:37 AM
Basecamp manages projects in 6-weeks cycles.
"We believe there’s a great six week version of nearly everything. We’ve come to discover that nearly everything important can be done in six weeks or less. And done well".
What's a 6 week version of something you want to build?
Start!
#buildinpublic
"We believe there’s a great six week version of nearly everything. We’ve come to discover that nearly everything important can be done in six weeks or less. And done well".
What's a 6 week version of something you want to build?
Start!
#buildinpublic
Intelligence isn't about having all the answers. It's about knowing how to find them. For founders, this means developing three things:
- Pattern Recognition
- Systematic Discovery
- Value Sensing:
#buildinpublic #bootstrapping #startups
nichenavigation.substack.com/p/wayfinding...
- Pattern Recognition
- Systematic Discovery
- Value Sensing:
#buildinpublic #bootstrapping #startups
nichenavigation.substack.com/p/wayfinding...
Wayfinding without Maps
How to find a path to your destination when you don’t know the way | A great podcast recommendation exploring how to maintain “Superagency” in the context of AI and uncertainty.
nichenavigation.substack.com
February 6, 2025 at 6:29 PM
Intelligence isn't about having all the answers. It's about knowing how to find them. For founders, this means developing three things:
- Pattern Recognition
- Systematic Discovery
- Value Sensing:
#buildinpublic #bootstrapping #startups
nichenavigation.substack.com/p/wayfinding...
- Pattern Recognition
- Systematic Discovery
- Value Sensing:
#buildinpublic #bootstrapping #startups
nichenavigation.substack.com/p/wayfinding...
I usually don’t do politics here. But this message from my daughter, who’s a paediatrician in Uganda, brings home the real consequences of America’s descent into early ‘30s isolationism-- and perhaps worse. Imbeciles stroke their egos in DC, and babies in Africa die.
January 29, 2025 at 7:16 AM
I usually don’t do politics here. But this message from my daughter, who’s a paediatrician in Uganda, brings home the real consequences of America’s descent into early ‘30s isolationism-- and perhaps worse. Imbeciles stroke their egos in DC, and babies in Africa die.
Over 21 million votes cast in 2024 were ignored or wasted. After the most disproportionate election ever, there is a crucial parliamentary debate on 30th Jan on changing the voting system. Write to demand your MP attend and support fair votes: actionnetwork.org/letters/pr-d...
Westminster is debating PR on 30th January. Tell your MP to be there.
Over 21 million votes cast in 2024 were ignored or wasted. After the most disproportionate election ever, there is a crucial parliamentary debate on 30th Jan on changing the voting system.
Don’t let ...
actionnetwork.org
January 23, 2025 at 5:49 PM
Over 21 million votes cast in 2024 were ignored or wasted. After the most disproportionate election ever, there is a crucial parliamentary debate on 30th Jan on changing the voting system. Write to demand your MP attend and support fair votes: actionnetwork.org/letters/pr-d...
For years, I've been recommending Rob Fitzpatrick's "The Mom Test" as one of the 5 essential books for startup founders. It's still an essential read, but @mjwhansen.com's book is the next step--a master class!
#buildinpublic #bootstrap #JTBD
substack.com/profile/4828...
#buildinpublic #bootstrap #JTBD
substack.com/profile/4828...
Paul Sturrock on Substack
For years, I've been recommending Rob Fitzpatrick's "The Mom Test" as one of the 5 essential books for startup founders.
While it’s still the best place to start for an intro on how to interview cus...
substack.com
January 15, 2025 at 9:31 AM
For years, I've been recommending Rob Fitzpatrick's "The Mom Test" as one of the 5 essential books for startup founders. It's still an essential read, but @mjwhansen.com's book is the next step--a master class!
#buildinpublic #bootstrap #JTBD
substack.com/profile/4828...
#buildinpublic #bootstrap #JTBD
substack.com/profile/4828...
Trying a new twist on daily planning to combine focus with balance and realism:
substack.com/@psturrock/n...
#focus #balance #enough #productivity
substack.com/@psturrock/n...
#focus #balance #enough #productivity
Paul Sturrock on Substack
Beyond OneThing: a plan for focus and balance
For a long time, I have been trying to use the OneThing method as my guideline for deciding what to do next—whether right now, or this year.
If you’re n...
substack.com
January 13, 2025 at 3:52 PM
Trying a new twist on daily planning to combine focus with balance and realism:
substack.com/@psturrock/n...
#focus #balance #enough #productivity
substack.com/@psturrock/n...
#focus #balance #enough #productivity
Getting back to posting in 2025: Why do you make money?
#buildinpublic #marketinpublic
open.substack.com/pub/nichenav...
#buildinpublic #marketinpublic
open.substack.com/pub/nichenav...
Why do you make money?
Instead of resolutions, maybe it's a good time to check in on your Why.
open.substack.com
January 8, 2025 at 4:42 PM
Getting back to posting in 2025: Why do you make money?
#buildinpublic #marketinpublic
open.substack.com/pub/nichenav...
#buildinpublic #marketinpublic
open.substack.com/pub/nichenav...
Reposted by Paul Sturrock
I’m looking for 10 #indiehackers that wants to be added to social lists and get promoted on SocialListHub.com (first come, first serve)
If you are interested, let me know down here 👇
#buildinpublic
If you are interested, let me know down here 👇
#buildinpublic
December 12, 2024 at 12:29 AM
I’m looking for 10 #indiehackers that wants to be added to social lists and get promoted on SocialListHub.com (first come, first serve)
If you are interested, let me know down here 👇
#buildinpublic
If you are interested, let me know down here 👇
#buildinpublic
Reposted by Paul Sturrock
Startup tips: Solve the Bottleneck First🎯.
Biggest rookie mistake? Trying to do it all at once. Focus on your customers’ biggest pain point—the bottleneck. Fix that, and you clear the path to scale. Less rework, faster dev, stronger foundation. Solve hard first; the rest gets easier.
#Startup
Biggest rookie mistake? Trying to do it all at once. Focus on your customers’ biggest pain point—the bottleneck. Fix that, and you clear the path to scale. Less rework, faster dev, stronger foundation. Solve hard first; the rest gets easier.
#Startup
December 12, 2024 at 2:00 AM
Startup tips: Solve the Bottleneck First🎯.
Biggest rookie mistake? Trying to do it all at once. Focus on your customers’ biggest pain point—the bottleneck. Fix that, and you clear the path to scale. Less rework, faster dev, stronger foundation. Solve hard first; the rest gets easier.
#Startup
Biggest rookie mistake? Trying to do it all at once. Focus on your customers’ biggest pain point—the bottleneck. Fix that, and you clear the path to scale. Less rework, faster dev, stronger foundation. Solve hard first; the rest gets easier.
#Startup
This was one of the essential tools Einstein and Feynman used to figure things out.
Also a great test of startup ideas.
Also a great test of startup ideas.
If you can’t say it simply, you don’t understand it.
Good news: This points to a solution:
Work hard at writing it out simply.
It’s still hard to do obviously, but you have a way of chipping away at it, testing ideas, figuring out what’s still a mystery.
Good news: This points to a solution:
Work hard at writing it out simply.
It’s still hard to do obviously, but you have a way of chipping away at it, testing ideas, figuring out what’s still a mystery.
December 12, 2024 at 5:37 AM
This was one of the essential tools Einstein and Feynman used to figure things out.
Also a great test of startup ideas.
Also a great test of startup ideas.
Reposted by Paul Sturrock
💡 What are your thoughts on Bluesky Starter Packs?
I’m creating few starter packs to help newcomers get started on the platform more easily!
✨ Want in?
1️⃣ Repost this.
2️⃣ Comment what you do, your expertise, and topics you’re passionate about.
I’ll add you to help grow your followers! Let’s go! 💙
I’m creating few starter packs to help newcomers get started on the platform more easily!
✨ Want in?
1️⃣ Repost this.
2️⃣ Comment what you do, your expertise, and topics you’re passionate about.
I’ll add you to help grow your followers! Let’s go! 💙
December 8, 2024 at 11:01 AM
💡 What are your thoughts on Bluesky Starter Packs?
I’m creating few starter packs to help newcomers get started on the platform more easily!
✨ Want in?
1️⃣ Repost this.
2️⃣ Comment what you do, your expertise, and topics you’re passionate about.
I’ll add you to help grow your followers! Let’s go! 💙
I’m creating few starter packs to help newcomers get started on the platform more easily!
✨ Want in?
1️⃣ Repost this.
2️⃣ Comment what you do, your expertise, and topics you’re passionate about.
I’ll add you to help grow your followers! Let’s go! 💙
Reposted by Paul Sturrock
Here's a hard truth:
overplanning is procrastination in disguise.
Startups get stuck in “analysis paralysis,” perfecting roadmaps that fall apart the moment reality hits.
Flexible frameworks beat rigid plans every time.
Try planning just two weeks ahead, then adapt as you go. #buildinpublic
overplanning is procrastination in disguise.
Startups get stuck in “analysis paralysis,” perfecting roadmaps that fall apart the moment reality hits.
Flexible frameworks beat rigid plans every time.
Try planning just two weeks ahead, then adapt as you go. #buildinpublic
December 7, 2024 at 12:58 PM
Here's a hard truth:
overplanning is procrastination in disguise.
Startups get stuck in “analysis paralysis,” perfecting roadmaps that fall apart the moment reality hits.
Flexible frameworks beat rigid plans every time.
Try planning just two weeks ahead, then adapt as you go. #buildinpublic
overplanning is procrastination in disguise.
Startups get stuck in “analysis paralysis,” perfecting roadmaps that fall apart the moment reality hits.
Flexible frameworks beat rigid plans every time.
Try planning just two weeks ahead, then adapt as you go. #buildinpublic
Reposted by Paul Sturrock
Some politicians tell us that people don’t want to talk about Brexit, and less about Rejoin.
I get that people feel scammed and humiliated by Farage and Johnson.
But we need to give people permission to talk about Brexit again. It’s OK to feel angry.
This is the start of the road to Rejoin.
I get that people feel scammed and humiliated by Farage and Johnson.
But we need to give people permission to talk about Brexit again. It’s OK to feel angry.
This is the start of the road to Rejoin.
December 7, 2024 at 1:38 PM
Some politicians tell us that people don’t want to talk about Brexit, and less about Rejoin.
I get that people feel scammed and humiliated by Farage and Johnson.
But we need to give people permission to talk about Brexit again. It’s OK to feel angry.
This is the start of the road to Rejoin.
I get that people feel scammed and humiliated by Farage and Johnson.
But we need to give people permission to talk about Brexit again. It’s OK to feel angry.
This is the start of the road to Rejoin.
Reposted by Paul Sturrock
The annulment of the Romanian election really brings into focus the debate of how we can keep democracy in a technological world. A cornerstone of democracy is freedom of speech, which comes with responsibilities and consequences. At least in the real world but not so in the digital world.
December 7, 2024 at 11:19 AM
The annulment of the Romanian election really brings into focus the debate of how we can keep democracy in a technological world. A cornerstone of democracy is freedom of speech, which comes with responsibilities and consequences. At least in the real world but not so in the digital world.
This is very helpful. Especially the update.
NotebookLM is being used in more ways than even Google imagined.
Now you can use Notes as sources. Our legendary guide now has an audio form as well.
www.ai-supremacy.com/p/notebooklm...
Now you can use Notes as sources. Our legendary guide now has an audio form as well.
www.ai-supremacy.com/p/notebooklm...
NotebookLM How-to Guide 2024
With Audio Version 🎧, A popular guide reloaded.
www.ai-supremacy.com
December 6, 2024 at 4:00 PM
This is very helpful. Especially the update.
Reposted by Paul Sturrock
Why is the government not capable wiping the floor with Nigel Farage every single day like this? Alastair Campbell effortlessly destroys him over his Brexit legacy which by almost every economic and financial measure has been disastrous for the country
December 6, 2024 at 6:41 AM
Why is the government not capable wiping the floor with Nigel Farage every single day like this? Alastair Campbell effortlessly destroys him over his Brexit legacy which by almost every economic and financial measure has been disastrous for the country