Learn how feedback loops powered by observability and automation help developers and platform engineers ship features faster and with greater reliability.

It's beeeeeeeen ONE WEEK since our BOOK RELEASE. (Did I give you an earworm? Please join me in my suffering) We have been nominated as a finalist in the DevOps Dozen competition, along with a strong slate of other new books. We hope you'll vote here on the book that you've gotten the most value from or even the one you're most excited to read, and we…

Progressive Delivery is a book that released today, but it's us catching the wild yeasts of the last few years and cultivating them into wine and sourdough. We don't know exactly how it will turn out, but we truly believe that our principles are correct, and that this is the way that software is moving, and must continue to move. We are the ones who wrote it down, but you are the ones who will taste it, cultivate it, learn to see it in your world, and expand it in ways we never imagined.

Software users, especially in the enterprise, are a captive audience, until they aren't. How do we respect their experience and their capacity to consent?

Don't let anyone tell you creative collaboration requires co-presence. Last week was the first time in at least 7 years that all four Progressive Delivery authors were in the same place at the same time. In that time, we identified a pattern happening in the world, named it, honed our understanding, and wrote a whole book about it. The Progressive Delivery book releases in just under a month (

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The DORA 2025 report covers the second year of the AI revolution, and what it means for organizational transformation. This post is the Progressive Delivery take-aways.

In a pervasive software world, the problem for both companies and users is not a lack of data, it’s a lack of metadata handles that allow us to manipulate the data in a useful and usable way.

Advance copies of the Progressive Delivery book have arrived, and they smell like the start of school and learning cool new stuff.

Photo by Anthony DeRosa on Pexels.com A theme keeps coming up in our conversations with engineering leaders lately. They describe their process for deploying new LLMs and it sounds like how we used to treat monolith releases ten years ago, and it's terrifying. This invokes a feeling of moving at incredible speed but without the right guardrails. And so it was no surprise when OpenAI acquired Statsig–It wasn't just another acquisition, it was a profound signal.

For the first time since we started writing this book, all four authors will be in the same place at once! We're doing a talk and a book launch at Enterprise Technology Leadership Summit in Las Vegas in September. Get your tickets now for the conference Heidi has always referred to as "what happens when DevOps meets compliance and grows up".

We can’t automate what we don’t understand. Doing something manually is always an essential part of automating a process, and sometimes it’s hard for us to see all the parts and elements of a process that we want to automate. 

Progressive delivery tends to assume that you’re doing continuous integration and continuous delivery/deployment. We have automated all the mechanical parts of being a release manager, leaving only the residual and not-at-all difficult emotional labor parts. 

Progressive delivery doesn't take the place of Agile, DevOps, or Continuous Delivery. Rather it builds on those. It's a holistic approach that asks you to continue breaking down silos, and incorporating those lessons with this new point of view. 

A hermit crab is the perfect mascot for Progressive Delivery, because change is inevitable.