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The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content.
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📣 New PRNEWS article: As data center proposals rise, so does community opposition — and a common root cause: lack of transparency.
Communicators can help by sharing clear impacts, telling the human story of benefits, and engaging neighbors early and often.
📎 www.prnewsonline.com/for-data-cen...
Communicators can help by sharing clear impacts, telling the human story of benefits, and engaging neighbors early and often.
📎 www.prnewsonline.com/for-data-cen...
January 5, 2026 at 7:55 PM
📣 New PRNEWS article: As data center proposals rise, so does community opposition — and a common root cause: lack of transparency.
Communicators can help by sharing clear impacts, telling the human story of benefits, and engaging neighbors early and often.
📎 www.prnewsonline.com/for-data-cen...
Communicators can help by sharing clear impacts, telling the human story of benefits, and engaging neighbors early and often.
📎 www.prnewsonline.com/for-data-cen...
The 5 most-read PRNEWS stories of 2025 are live! 📊 Crisis lessons, digital strategy tips, and industry trends that kept communicators clicking all year.
🔗 buff.ly/L3Cyteu
🔗 buff.ly/L3Cyteu
December 31, 2025 at 7:11 PM
The 5 most-read PRNEWS stories of 2025 are live! 📊 Crisis lessons, digital strategy tips, and industry trends that kept communicators clicking all year.
🔗 buff.ly/L3Cyteu
🔗 buff.ly/L3Cyteu
Reposted by PRNEWS
2026 Public Relations Predictions @prnewsonline.com #PRprofs
🔮 Human storytelling will become the differentiator in an AI-saturated world
🔮 Deepfakes and bots will dominate crisis scenarios
🔮 Answer Engine Optimization (AEO) will improve AI search algorithms
🔮 Human storytelling will become the differentiator in an AI-saturated world
🔮 Deepfakes and bots will dominate crisis scenarios
🔮 Answer Engine Optimization (AEO) will improve AI search algorithms
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with…
www.prnewsonline.com
December 23, 2025 at 8:01 PM
2026 Public Relations Predictions @prnewsonline.com #PRprofs
🔮 Human storytelling will become the differentiator in an AI-saturated world
🔮 Deepfakes and bots will dominate crisis scenarios
🔮 Answer Engine Optimization (AEO) will improve AI search algorithms
🔮 Human storytelling will become the differentiator in an AI-saturated world
🔮 Deepfakes and bots will dominate crisis scenarios
🔮 Answer Engine Optimization (AEO) will improve AI search algorithms
Our 2026 PR predictions are here!
Thank you to everyone in the industry who contributed.
See if you were featured!
🔮
buff.ly/dz6Yiut
Thank you to everyone in the industry who contributed.
See if you were featured!
🔮
buff.ly/dz6Yiut
December 20, 2025 at 5:23 PM
Our 2026 PR predictions are here!
Thank you to everyone in the industry who contributed.
See if you were featured!
🔮
buff.ly/dz6Yiut
Thank you to everyone in the industry who contributed.
See if you were featured!
🔮
buff.ly/dz6Yiut
Reposted by PRNEWS
Lessons from 2025 for #PRprofs via @prnewsonline.com
‣ Jimmy Kimmel free speech fallout
‣ Brands embrace the opposite of cancel culture—and how to respond
‣ Substack leads evolution of digital newsletters
‣ Executives get human touch on LinkedIn posts
‣ Jimmy Kimmel free speech fallout
‣ Brands embrace the opposite of cancel culture—and how to respond
‣ Substack leads evolution of digital newsletters
‣ Executives get human touch on LinkedIn posts
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience…
www.prnewsonline.com
December 18, 2025 at 5:00 PM
Lessons from 2025 for #PRprofs via @prnewsonline.com
‣ Jimmy Kimmel free speech fallout
‣ Brands embrace the opposite of cancel culture—and how to respond
‣ Substack leads evolution of digital newsletters
‣ Executives get human touch on LinkedIn posts
‣ Jimmy Kimmel free speech fallout
‣ Brands embrace the opposite of cancel culture—and how to respond
‣ Substack leads evolution of digital newsletters
‣ Executives get human touch on LinkedIn posts
Who won holiday messaging this year?
Who missed the mark?
Hint: AI is on the naughty list.
Check it all out in our last PR Roundup of 2025.
www.prnewsonline.com/pr-roundup-m...
Who missed the mark?
Hint: AI is on the naughty list.
Check it all out in our last PR Roundup of 2025.
www.prnewsonline.com/pr-roundup-m...
PR Roundup: McDonald's AI Humbug, AI Optimism and Elf on the Shelf Hits the Beach
This week's PR Roundup examines an AI-generated McDonald's holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an El...
www.prnewsonline.com
December 19, 2025 at 3:24 PM
Who won holiday messaging this year?
Who missed the mark?
Hint: AI is on the naughty list.
Check it all out in our last PR Roundup of 2025.
www.prnewsonline.com/pr-roundup-m...
Who missed the mark?
Hint: AI is on the naughty list.
Check it all out in our last PR Roundup of 2025.
www.prnewsonline.com/pr-roundup-m...
AI visibility tools are advancing how we measure and report media performance — with new ways to compare competitors, highlight valuable sources and inform strategy. 🤖📈
Our latest article explores these trends from a recent PRNEWS PRO workshop.
Read more: www.prnewsonline.com/next-gen-med...
Our latest article explores these trends from a recent PRNEWS PRO workshop.
Read more: www.prnewsonline.com/next-gen-med...
Next Gen Media Relations: Inside AI Visibility Reporting
Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibilit...
www.prnewsonline.com
December 16, 2025 at 7:30 PM
AI visibility tools are advancing how we measure and report media performance — with new ways to compare competitors, highlight valuable sources and inform strategy. 🤖📈
Our latest article explores these trends from a recent PRNEWS PRO workshop.
Read more: www.prnewsonline.com/next-gen-med...
Our latest article explores these trends from a recent PRNEWS PRO workshop.
Read more: www.prnewsonline.com/next-gen-med...
Vanity Fair and Olivia Nuzzi split—what it means for media credibility in an era of heightened scrutiny.
Instagram’s Carversations bring real talk about online life to the feed.
And discover the social media word that defined 2025.
www.prnewsonline.com/pr-roundup-n...
Instagram’s Carversations bring real talk about online life to the feed.
And discover the social media word that defined 2025.
www.prnewsonline.com/pr-roundup-n...
December 11, 2025 at 11:45 PM
Vanity Fair and Olivia Nuzzi split—what it means for media credibility in an era of heightened scrutiny.
Instagram’s Carversations bring real talk about online life to the feed.
And discover the social media word that defined 2025.
www.prnewsonline.com/pr-roundup-n...
Instagram’s Carversations bring real talk about online life to the feed.
And discover the social media word that defined 2025.
www.prnewsonline.com/pr-roundup-n...
Reposted by PRNEWS
Public Relations 2026:
⦾ Look Beyond Performance Metrics and Focus on End Goals
⦾ Prioritize AI Discernment and Ethical Use
⦾ Leverage the Content Creator Economy
⦾ Bring Back the Human Voice
and more via @prnewsonline.com #PRprofs
⦾ Look Beyond Performance Metrics and Focus on End Goals
⦾ Prioritize AI Discernment and Ethical Use
⦾ Leverage the Content Creator Economy
⦾ Bring Back the Human Voice
and more via @prnewsonline.com #PRprofs
Four Strategies PR Pros Should Consider for 2026
As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships…
www.prnewsonline.com
December 11, 2025 at 5:40 PM
Public Relations 2026:
⦾ Look Beyond Performance Metrics and Focus on End Goals
⦾ Prioritize AI Discernment and Ethical Use
⦾ Leverage the Content Creator Economy
⦾ Bring Back the Human Voice
and more via @prnewsonline.com #PRprofs
⦾ Look Beyond Performance Metrics and Focus on End Goals
⦾ Prioritize AI Discernment and Ethical Use
⦾ Leverage the Content Creator Economy
⦾ Bring Back the Human Voice
and more via @prnewsonline.com #PRprofs
“What’s the one update that makes press releases stronger?”
Yesenia Reinoso says: invest in detailed, structured fact blocks.
Catch the full video on PRNEWS ⬇️
www.prnewsonline.com/optimizing-p...
Yesenia Reinoso says: invest in detailed, structured fact blocks.
Catch the full video on PRNEWS ⬇️
www.prnewsonline.com/optimizing-p...
Optimizing Press Releases for Maximum Visibility Across Digital and AI Platforms
In this clip, Reinoso discusses the secret formula for crafting engaging headlines, subheadings and quotes in press releases which can capture AI and human attention effectively.
www.prnewsonline.com
December 10, 2025 at 9:45 PM
“What’s the one update that makes press releases stronger?”
Yesenia Reinoso says: invest in detailed, structured fact blocks.
Catch the full video on PRNEWS ⬇️
www.prnewsonline.com/optimizing-p...
Yesenia Reinoso says: invest in detailed, structured fact blocks.
Catch the full video on PRNEWS ⬇️
www.prnewsonline.com/optimizing-p...
When the promise behind a trusted healthcare brand is questioned, how do you respond? Our latest analysis looks at how companies like Tylenol are handling lawsuits, consumer concern and the emotional toll of crisis.
www.prnewsonline.com/tylenol-and-...
www.prnewsonline.com/tylenol-and-...
December 9, 2025 at 5:23 PM
When the promise behind a trusted healthcare brand is questioned, how do you respond? Our latest analysis looks at how companies like Tylenol are handling lawsuits, consumer concern and the emotional toll of crisis.
www.prnewsonline.com/tylenol-and-...
www.prnewsonline.com/tylenol-and-...
Reposted by PRNEWS
“In an age when lies have swamped our political discourse and AI has filled our feeds with fakery, people are yearning for content that is authentic.”
www.niemanlab.org/2025/12/news...
www.niemanlab.org/2025/12/news...
News orgs feed the appetite for authenticity
"In an age when lies have swamped our political discourse and AI has filled our feeds with fakery, people are yearning for content that is authentic."
www.niemanlab.org
December 9, 2025 at 2:30 PM
“In an age when lies have swamped our political discourse and AI has filled our feeds with fakery, people are yearning for content that is authentic.”
www.niemanlab.org/2025/12/news...
www.niemanlab.org/2025/12/news...
Reposted by PRNEWS
“Be honest, journalists — how would you answer questions about the state of the news media?”
www.niemanlab.org/2025/12/jour...
www.niemanlab.org/2025/12/jour...
Journalists will accept that their critics are sometimes right
"Be honest, journalists — how would <em>you</em> answer questions about the state of the news media?"
www.niemanlab.org
December 9, 2025 at 3:08 PM
“Be honest, journalists — how would you answer questions about the state of the news media?”
www.niemanlab.org/2025/12/jour...
www.niemanlab.org/2025/12/jour...
Reposted by PRNEWS
Social Media 2026 Trends:
⚙ Social SEO is the New Top-of-Funnel
⚙ Multi-platform Engagement is the New Normal
⚙ Social Customer Care is Critical for Brand Reputation
⚙ Reddit Communities Drive Decisions
⚙ Social SEO is the New Top-of-Funnel
⚙ Multi-platform Engagement is the New Normal
⚙ Social Customer Care is Critical for Brand Reputation
⚙ Reddit Communities Drive Decisions
4 Trends Shaping Social Media Marketing in 2026
Biggest changes in social media right now and none of them are about AI
www.socialmediatoday.com
December 9, 2025 at 5:00 PM
Social Media 2026 Trends:
⚙ Social SEO is the New Top-of-Funnel
⚙ Multi-platform Engagement is the New Normal
⚙ Social Customer Care is Critical for Brand Reputation
⚙ Reddit Communities Drive Decisions
⚙ Social SEO is the New Top-of-Funnel
⚙ Multi-platform Engagement is the New Normal
⚙ Social Customer Care is Critical for Brand Reputation
⚙ Reddit Communities Drive Decisions
🧀 Cheese recall. 🛍️ Black Friday frenzy. ❤️ Holiday PSA that grounds us.
This week’s PR Roundup hits three critical lessons for communicators: crisis transparency, real-time relevance, and purpose-driven narrative. Read more: www.prnewsonline.com/pr-roundup-c...
This week’s PR Roundup hits three critical lessons for communicators: crisis transparency, real-time relevance, and purpose-driven narrative. Read more: www.prnewsonline.com/pr-roundup-c...
December 5, 2025 at 8:22 PM
🧀 Cheese recall. 🛍️ Black Friday frenzy. ❤️ Holiday PSA that grounds us.
This week’s PR Roundup hits three critical lessons for communicators: crisis transparency, real-time relevance, and purpose-driven narrative. Read more: www.prnewsonline.com/pr-roundup-c...
This week’s PR Roundup hits three critical lessons for communicators: crisis transparency, real-time relevance, and purpose-driven narrative. Read more: www.prnewsonline.com/pr-roundup-c...
AI is rewriting the rules of trust and discoverability—and communicators need to keep up.
At @muckrack.com Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.
buff.ly/yr3BfgO
At @muckrack.com Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.
buff.ly/yr3BfgO
December 3, 2025 at 9:12 PM
AI is rewriting the rules of trust and discoverability—and communicators need to keep up.
At @muckrack.com Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.
buff.ly/yr3BfgO
At @muckrack.com Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.
buff.ly/yr3BfgO
Words have power. On #GivingTuesday, let’s make sure ours uplift — not pity.
Our author argues against the “savior story” ➝ and for narratives that recognize dignity, strength and systemic challenges. Because real change starts with how we tell stories. ✊
www.prnewsonline.com/rethinking-g...
Our author argues against the “savior story” ➝ and for narratives that recognize dignity, strength and systemic challenges. Because real change starts with how we tell stories. ✊
www.prnewsonline.com/rethinking-g...
December 2, 2025 at 5:14 PM
Words have power. On #GivingTuesday, let’s make sure ours uplift — not pity.
Our author argues against the “savior story” ➝ and for narratives that recognize dignity, strength and systemic challenges. Because real change starts with how we tell stories. ✊
www.prnewsonline.com/rethinking-g...
Our author argues against the “savior story” ➝ and for narratives that recognize dignity, strength and systemic challenges. Because real change starts with how we tell stories. ✊
www.prnewsonline.com/rethinking-g...
🦃 Crisis-comms pros share how to treat Thanksgiving dinner like a PR challenge: set ground rules, prep neutral topics, inject empathy, and redirect when things get heated. Worth a read before the gravy boat comes out.
www.prnewsonline.com/thanksgiving...
www.prnewsonline.com/thanksgiving...
November 26, 2025 at 5:09 PM
🦃 Crisis-comms pros share how to treat Thanksgiving dinner like a PR challenge: set ground rules, prep neutral topics, inject empathy, and redirect when things get heated. Worth a read before the gravy boat comes out.
www.prnewsonline.com/thanksgiving...
www.prnewsonline.com/thanksgiving...
DoorDash's growth story has an unexpected driver: Baby Boomers.
In our conversation with Morning Consult, we explore shifting consumer behavior, Fruit of the Loom’s rise and the curious “Men’s Underwear Index” as an economic signal.
www.prnewsonline.com/prnews-live-...
In our conversation with Morning Consult, we explore shifting consumer behavior, Fruit of the Loom’s rise and the curious “Men’s Underwear Index” as an economic signal.
www.prnewsonline.com/prnews-live-...
November 25, 2025 at 5:32 PM
DoorDash's growth story has an unexpected driver: Baby Boomers.
In our conversation with Morning Consult, we explore shifting consumer behavior, Fruit of the Loom’s rise and the curious “Men’s Underwear Index” as an economic signal.
www.prnewsonline.com/prnews-live-...
In our conversation with Morning Consult, we explore shifting consumer behavior, Fruit of the Loom’s rise and the curious “Men’s Underwear Index” as an economic signal.
www.prnewsonline.com/prnews-live-...
Clients are starting to ask, “Can we use ChatGPT for this?” — and as PR pros, that question hits at the heart of they we do.
In a new article, Lindsey Bradshaw breaks down eight practical ways to integrate generative AI while defending your strategic value:
🔗 www.prnewsonline.com/what-to-do-w...
In a new article, Lindsey Bradshaw breaks down eight practical ways to integrate generative AI while defending your strategic value:
🔗 www.prnewsonline.com/what-to-do-w...
November 24, 2025 at 11:02 PM
Clients are starting to ask, “Can we use ChatGPT for this?” — and as PR pros, that question hits at the heart of they we do.
In a new article, Lindsey Bradshaw breaks down eight practical ways to integrate generative AI while defending your strategic value:
🔗 www.prnewsonline.com/what-to-do-w...
In a new article, Lindsey Bradshaw breaks down eight practical ways to integrate generative AI while defending your strategic value:
🔗 www.prnewsonline.com/what-to-do-w...
Reposted by PRNEWS
Northeastern University is hiring an Assistant Professor in AI Policy and Media. The tenure home would be either Communication Studies or Journalism, with a joint appointment with the policy school. Please apply and be my colleague :)
northeastern.wd1.myworkdayjobs.com/careers/job/...
northeastern.wd1.myworkdayjobs.com/careers/job/...
Assistant Professor in AI Policy and Media
About the Opportunity About the Opportunity The College of Arts, Media and Design (CAMD) at Northeastern University invites applications for a tenure-track Assistant Professor in AI Policy and Media, ...
northeastern.wd1.myworkdayjobs.com
November 24, 2025 at 10:22 PM
Northeastern University is hiring an Assistant Professor in AI Policy and Media. The tenure home would be either Communication Studies or Journalism, with a joint appointment with the policy school. Please apply and be my colleague :)
northeastern.wd1.myworkdayjobs.com/careers/job/...
northeastern.wd1.myworkdayjobs.com/careers/job/...
🚨 PR Check-in:
• A leader calls a reporter “piggy” → warns of eroding media relations.
• Cloudflare’s outage shows how tech failure bleeds into brand risk
• Bluesky is now a must-have channel for brand care. 28% of users say they’ll contact brands there.
www.prnewsonline.com/pr-roundup-p...
• A leader calls a reporter “piggy” → warns of eroding media relations.
• Cloudflare’s outage shows how tech failure bleeds into brand risk
• Bluesky is now a must-have channel for brand care. 28% of users say they’ll contact brands there.
www.prnewsonline.com/pr-roundup-p...
November 21, 2025 at 5:53 PM
🚨 PR Check-in:
• A leader calls a reporter “piggy” → warns of eroding media relations.
• Cloudflare’s outage shows how tech failure bleeds into brand risk
• Bluesky is now a must-have channel for brand care. 28% of users say they’ll contact brands there.
www.prnewsonline.com/pr-roundup-p...
• A leader calls a reporter “piggy” → warns of eroding media relations.
• Cloudflare’s outage shows how tech failure bleeds into brand risk
• Bluesky is now a must-have channel for brand care. 28% of users say they’ll contact brands there.
www.prnewsonline.com/pr-roundup-p...
Your executive’s LinkedIn presence could be stronger.
In our newest piece on PRNEWS, we explore how to this.
www.prnewsonline.com/3-reasons-yo...
In our newest piece on PRNEWS, we explore how to this.
www.prnewsonline.com/3-reasons-yo...
November 19, 2025 at 9:38 PM
Your executive’s LinkedIn presence could be stronger.
In our newest piece on PRNEWS, we explore how to this.
www.prnewsonline.com/3-reasons-yo...
In our newest piece on PRNEWS, we explore how to this.
www.prnewsonline.com/3-reasons-yo...
Reputation is a healthcare brand’s most valuable and most fragile asset.
www.prnewsonline.com/tylenol-and-...
www.prnewsonline.com/tylenol-and-...
Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.
www.prnewsonline.com
November 18, 2025 at 10:44 PM
Reputation is a healthcare brand’s most valuable and most fragile asset.
www.prnewsonline.com/tylenol-and-...
www.prnewsonline.com/tylenol-and-...
Join PRNEWS and Morning Consult on Tuesday as we examine its 2025 Fastest Growing Brands report, which includes info about media consumption and Gen Z and which AI tool is most popular. We will be chatting with Bobby Blanchard, report author.
RSVP: buff.ly/TcHKMwZ
RSVP: buff.ly/TcHKMwZ
November 17, 2025 at 9:45 PM
Join PRNEWS and Morning Consult on Tuesday as we examine its 2025 Fastest Growing Brands report, which includes info about media consumption and Gen Z and which AI tool is most popular. We will be chatting with Bobby Blanchard, report author.
RSVP: buff.ly/TcHKMwZ
RSVP: buff.ly/TcHKMwZ