Paul Mabray
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pmabray.bsky.social
Paul Mabray
@pmabray.bsky.social
Wine Revolutionary & Customer-Centric Technology Leader. Trying to be a better human every day. Ex-CEO - http://Pix.wine

Working on new Stealth Startup.
Pinned
Finally finishing some key articles - pmabray.medium.com/the-wine-ind...
The Wine Industry Needs a Jeffrey Dean Morgan Character
We need more operational wine experts to call balls and strikes.
pmabray.medium.com
Reposted by Paul Mabray
This is the way.
Just refuse the categories natural/conventional, and enjoy individual wines.
May 5, 2025 at 6:46 PM
A sad loss for Napa Valley and the wine industry- napavalleyfocus.substack.com/p/rememberin...
Remembering Bob McClenahan: The Photographer Who Defined Napa Valley
By Tim Carl
napavalleyfocus.substack.com
March 20, 2025 at 1:36 AM
Reposted by Paul Mabray
I’m looking for a travel writer, preferably Indonesian, to write an article in English on Borobudur for the iconic South African magazine, Jack Journal. Email in bio if you are interested. #travelwriting
March 13, 2025 at 12:08 PM
Ever wonder what's real and what's fluff with all the recent hype about Personalised AI Wine Recommendation engines? Here is a good primer - open.substack.com/pub/transfor...
Personalized AI Wine Recommendation Engines are mostly junk science
Recommending wine is hard for a human, but even harder for a computer.
open.substack.com
February 28, 2025 at 3:25 AM
Reposted by Paul Mabray
For most of Napa, 2020’s fires were a disaster. For Harlan, they led to a permanent change in style.

‘It was like after 20 years of having a relationship with somebody, you realise you’ve missed something so key to them…’

My latest for 67 Pall Mall’s newsletter

www.67pallmall.com/how-impendin...
UNDER THE SURFACE | How impending disaster yielded a change of style at Harlan
For most Napa Valley producers, 2020 is a vintage they would sooner forget – if they even made wine at...
www.67pallmall.com
February 22, 2025 at 2:46 PM
Reposted by Paul Mabray
Check out these amazing wineries- is there any where in the world that has more beautiful wineries? insideguide.co.za/cape-town/st...
The 20 Best Wine Farms in Stellenbosch
These unmissable Stellenbosch wine farms invite guests to linger all day in spectacular settings, with fantastic food, wine, and more.
insideguide.co.za
February 6, 2025 at 8:47 AM
Reposted by Paul Mabray
Interesting article and discussion. This work should be of interest to some writers and customer-facing trade. I’d love to see some research testing how words influence actual sales but I can see practical problems finding a merchant willing to work with academia and agreeing to publish the results.
February 4, 2025 at 7:47 PM
Reposted by Paul Mabray
Dan Kirby @dnkrby.bsky.social has just arrived here. Do give him a follow.
February 2, 2025 at 5:12 PM
Reposted by Paul Mabray
Latest episode of Intoxicating History has landed! Looking at Nelson, Marsala, Lady Hamilton and a bit of Patrick O' Brian. open.spotify.com/episode/0ciA...
Episode 6 - The Admiral, The Navy, and the Wine That Won the Day
Intoxicating History · Episode
open.spotify.com
January 30, 2025 at 10:09 AM
Reposted by Paul Mabray
🚨 Calling all wine communicators 🚨

Having worked on the inaugural edition of these awards last year, I can heartily endorse them as a way of getting your work recognised. The 2025 entries are now open…

www.67pallmall.com/67-awards/
The 67 Pall Mall Global Wine Communicator Awards
Celebrating the world's finest wine communicators. A new competition to find the best wine writers and influencers across all platforms.
www.67pallmall.com
January 28, 2025 at 9:25 AM
Reposted by Paul Mabray
For wine geeks. South Africa's indigenous cultivars. And no, this article isn't about pinotage. news.wine.co.za/news.aspx?NE...
Tapping into our uncut gems: The state of affairs of South Africa's indigenous cultivars | wine.co.za
Visionary winemakers are championing South Africa's indigenous cultivars.
news.wine.co.za
January 20, 2025 at 6:58 AM
You know you're in Florida when. . .
January 23, 2025 at 5:28 AM
Finally finishing some key articles - pmabray.medium.com/the-wine-ind...
The Wine Industry Needs a Jeffrey Dean Morgan Character
We need more operational wine experts to call balls and strikes.
pmabray.medium.com
January 22, 2025 at 6:02 PM
Catching up on overdue writing.
kermit the frog is using a typewriter in a messy room .
ALT: kermit the frog is using a typewriter in a messy room .
media.tenor.com
January 19, 2025 at 6:15 PM
Reposted by Paul Mabray
January 10, 2025 at 3:54 PM
Reposted by Paul Mabray
Latest podcast episode is all about booze and the Royal Family. Have a listen pod.link/1782189667
Intoxicating History
From the rise and fall of empires to the birth of modern diplomacy, civilization's greatest moments have been shaped by an unlikely force: what filled our glasses. Join award-winning author Henry Jeff...
pod.link
December 19, 2024 at 4:58 PM
Another good post from Joe - open.substack.com/pub/joefatto...
From collecting to selecting. The new rules of wine status
Wine snobbery is dead. Long live wine snobbery.
open.substack.com
December 15, 2024 at 6:25 PM
The last CIATTI Company report for the year - The headline says it all, "The wine industry continues to undergo its painful reset"

open.substack.com/pub/ciattico...
Ciatti California Report - December 2024
The wine industry continues to undergo its painful reset
open.substack.com
December 11, 2024 at 5:17 PM
Reposted by Paul Mabray
Just a reminder that I've put together a holiday gift guide for the hard-to-shop-for wine lovers in your life. Happy holiday shopping! www.vinography.com/2...
The Ultimate Gift Guide for Discerning Wine Lovers 2024 Edition
Here's my annual gift guide for the wine lover who has everything. Happy holiday shopping season! Don't forget to treat yourself!
www.vinography.com
December 3, 2024 at 1:13 AM
Game recognizes game.
December 1, 2024 at 4:55 AM
Recommended reading (and subscribing) if you are in wine + digital or DTC - blog.newvintagelabs.com/are-your-win...
Are Your Wine Brand Metrics Driving Growth—Or Just Reporting It?
Driving a car using only the rear-view mirror would be crazy, right?
blog.newvintagelabs.com
November 26, 2024 at 11:53 PM
If you are in the wine industry, I highly recommend that you fill out this survey for ProWein - shorturl.at/QNZMf
Survey: Perspectives of the global Wine Sector
shorturl.at
November 26, 2024 at 6:52 PM
Reposted by Paul Mabray
@dankirby.bsky.social great email today, keep keeping on boy!
November 25, 2024 at 12:21 AM