Phillip M | Digital Marketing Specialist
@philmarz.bsky.social
Just a guy looking to help small businesses grow with some free marketing advice. Got a question? Go ahead and ask!
I’ve tested over 1,000 hooks across emails, ads, and social posts.
These 5 consistently outperformed everything else — regardless of platform or audience.
Here’s why they work (and how to make them your own):
These 5 consistently outperformed everything else — regardless of platform or audience.
Here’s why they work (and how to make them your own):
April 24, 2025 at 9:28 AM
I’ve tested over 1,000 hooks across emails, ads, and social posts.
These 5 consistently outperformed everything else — regardless of platform or audience.
Here’s why they work (and how to make them your own):
These 5 consistently outperformed everything else — regardless of platform or audience.
Here’s why they work (and how to make them your own):
You’re not losing customers because your product is bad.
You’re losing them because your messaging is.
People don’t buy what they don’t understand. And most brands confuse more than they clarify.
Here’s how to fix that.
You’re losing them because your messaging is.
People don’t buy what they don’t understand. And most brands confuse more than they clarify.
Here’s how to fix that.
April 21, 2025 at 2:42 PM
You’re not losing customers because your product is bad.
You’re losing them because your messaging is.
People don’t buy what they don’t understand. And most brands confuse more than they clarify.
Here’s how to fix that.
You’re losing them because your messaging is.
People don’t buy what they don’t understand. And most brands confuse more than they clarify.
Here’s how to fix that.
Hot take: If your ad could be for any brand, it’s bad.
Here’s what that means:
Too many ads use generic phrases like:
• “Quality you can trust”
• “Something for everyone”
• “We’re here for you”
These could describe any company. That’s a problem.
Here’s what that means:
Too many ads use generic phrases like:
• “Quality you can trust”
• “Something for everyone”
• “We’re here for you”
These could describe any company. That’s a problem.
April 20, 2025 at 11:18 AM
Hot take: If your ad could be for any brand, it’s bad.
Here’s what that means:
Too many ads use generic phrases like:
• “Quality you can trust”
• “Something for everyone”
• “We’re here for you”
These could describe any company. That’s a problem.
Here’s what that means:
Too many ads use generic phrases like:
• “Quality you can trust”
• “Something for everyone”
• “We’re here for you”
These could describe any company. That’s a problem.
Hey everyone, just wanted to drop in and offer to answer any #marketing questions anyone might have over the next 24 hours or so.
#seo #email #campaignPlanning or any other topics welcome!
#seo #email #campaignPlanning or any other topics welcome!
February 11, 2025 at 10:51 AM
Hey everyone, just wanted to drop in and offer to answer any #marketing questions anyone might have over the next 24 hours or so.
#seo #email #campaignPlanning or any other topics welcome!
#seo #email #campaignPlanning or any other topics welcome!
Reposted by Phillip M | Digital Marketing Specialist
February 6, 2025 at 8:49 PM
How important is SEO? If you're an online business... Very! The #1 position in a Google search will typically get almost 1/3 of the clicks for that keyword!
backlinko.com/google-ctr-s...
backlinko.com/google-ctr-s...
We Analyzed 4 Million Google Search Results. Here's What We Learned About Organic CTR
An industry study that looks at Google's current organic CTR.
backlinko.com
February 6, 2025 at 6:22 PM
How important is SEO? If you're an online business... Very! The #1 position in a Google search will typically get almost 1/3 of the clicks for that keyword!
backlinko.com/google-ctr-s...
backlinko.com/google-ctr-s...
Reposted by Phillip M | Digital Marketing Specialist
SEO isn’t really all that complicated. But there’s an entire industry built around making you think it is. Why? Because confused people are easier to sell to.
My latest blog: Some SEOs sound like a bunch of cults: https://nikki-pilkington.com/some-seos-sound-like-a-bunch-of-cults/
My latest blog: Some SEOs sound like a bunch of cults: https://nikki-pilkington.com/some-seos-sound-like-a-bunch-of-cults/
February 2, 2025 at 8:30 AM
SEO isn’t really all that complicated. But there’s an entire industry built around making you think it is. Why? Because confused people are easier to sell to.
My latest blog: Some SEOs sound like a bunch of cults: https://nikki-pilkington.com/some-seos-sound-like-a-bunch-of-cults/
My latest blog: Some SEOs sound like a bunch of cults: https://nikki-pilkington.com/some-seos-sound-like-a-bunch-of-cults/
Originally a dating site with ~40 videos, this startup almost fizzled. By pivoting to open video sharing, they climbed from near-failure to a $1.65B acquisition. The lesson: keep adapting until you find your breakthrough. The company’s name? YouTube.
February 3, 2025 at 1:37 PM
Originally a dating site with ~40 videos, this startup almost fizzled. By pivoting to open video sharing, they climbed from near-failure to a $1.65B acquisition. The lesson: keep adapting until you find your breakthrough. The company’s name? YouTube.
Discover how #AgileSEO transforms your #brand strategy! Learn to adapt to #algorithm shifts, streamline workflows, and drive growth. Ready to up your #SEO game? Read this playbook now and build a future-proof presence: searchengineland.com/agile-seo-a-...
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
searchengineland.com
February 3, 2025 at 8:36 AM
Discover how #AgileSEO transforms your #brand strategy! Learn to adapt to #algorithm shifts, streamline workflows, and drive growth. Ready to up your #SEO game? Read this playbook now and build a future-proof presence: searchengineland.com/agile-seo-a-...
Use this #segment to find loyal yet lower-spending customers (3+ orders in 16 weeks, under $300 total) who are on your #email list. They buy often, but not big. Boost their AOV with complementary product suggestions, volume discounts, or bundles to encourage higher spends.
January 30, 2025 at 12:00 AM
Boost your #traffic with actionable #SEO strategies! From #keyword research to #content optimization, this guide covers it all. Learn how to create an effective SEO plan to dominate #search #rankings. Check it out here: backlinko.com/seo-strategy...
How to Create an Effective SEO Strategy in 2025
Learn how to create and implement an effective SEO strategy. This in-depth guide covers keyword research, on-page SEO, content, link building and more.
backlinko.com
January 27, 2025 at 8:29 PM
The first #influencer #campaign was by Josiah Wedgwood, a potter in 1760, using Queen Charlotte's endorsement and status as an influencer to #promote his #brand.
Don't ever let them tell you the #marketing game is changing - the tools are different but the #strategy has been the same for centuries!
Don't ever let them tell you the #marketing game is changing - the tools are different but the #strategy has been the same for centuries!
January 24, 2025 at 2:12 AM
The first #influencer #campaign was by Josiah Wedgwood, a potter in 1760, using Queen Charlotte's endorsement and status as an influencer to #promote his #brand.
Don't ever let them tell you the #marketing game is changing - the tools are different but the #strategy has been the same for centuries!
Don't ever let them tell you the #marketing game is changing - the tools are different but the #strategy has been the same for centuries!
For anyone interested, just opened up my own digital marketing feed to focus on updates and educational content for all things marketing
bsky.app/profile/did:...
bsky.app/profile/did:...
January 23, 2025 at 3:51 AM
For anyone interested, just opened up my own digital marketing feed to focus on updates and educational content for all things marketing
bsky.app/profile/did:...
bsky.app/profile/did:...
Let’s break down #email #marketing segments, starting with VIPs. They’re your top customers—frequent, recent, and high-value buyers. Retain them with perks and exclusivity. You don’t need heavy discounts; personalized experiences show you value their loyalty.
January 23, 2025 at 2:47 AM
Let’s break down #email #marketing segments, starting with VIPs. They’re your top customers—frequent, recent, and high-value buyers. Retain them with perks and exclusivity. You don’t need heavy discounts; personalized experiences show you value their loyalty.
Reposted by Phillip M | Digital Marketing Specialist
🚶♂️ Netflix is stepping up its ad game! With 55% of new subs on the ad tier and a new in-house ad platform launching soon, Netflix is set to double ad revenue in 2025. 📊💰
Read more about their growth and strategy.
#Netflix #AdTech #Monetization #Streaming
Read more about their growth and strategy.
#Netflix #AdTech #Monetization #Streaming
More Than Half Of Netflix Subscribers Now Sign Up For Ads | AdExchanger
Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.
www.adexchanger.com
January 22, 2025 at 4:38 PM
🚶♂️ Netflix is stepping up its ad game! With 55% of new subs on the ad tier and a new in-house ad platform launching soon, Netflix is set to double ad revenue in 2025. 📊💰
Read more about their growth and strategy.
#Netflix #AdTech #Monetization #Streaming
Read more about their growth and strategy.
#Netflix #AdTech #Monetization #Streaming
@jroakes.bsky.social I'm new to bsky and love the feed, how does someone enter to become a contributor?
January 22, 2025 at 8:42 AM
@jroakes.bsky.social I'm new to bsky and love the feed, how does someone enter to become a contributor?
Reposted by Phillip M | Digital Marketing Specialist
Is Bluesky growing back? 🦋
Maybe.
Situations that polarize societies can result in their self-expression of disagreement with something.
Wink-Wink.
I wish you GM and stay strong!
Maybe.
Situations that polarize societies can result in their self-expression of disagreement with something.
Wink-Wink.
I wish you GM and stay strong!
January 22, 2025 at 7:53 AM
Is Bluesky growing back? 🦋
Maybe.
Situations that polarize societies can result in their self-expression of disagreement with something.
Wink-Wink.
I wish you GM and stay strong!
Maybe.
Situations that polarize societies can result in their self-expression of disagreement with something.
Wink-Wink.
I wish you GM and stay strong!
BEHOLD! The sacred #SEO checklist prophesied by the ancients! Be you of sound development and content to prove worthy of rank within the holy search engine?! We shall certainly see.
Seriously though - Get this done on every page you want to rank, it's the basics to ensure you're covering the bases
Seriously though - Get this done on every page you want to rank, it's the basics to ensure you're covering the bases
January 22, 2025 at 4:43 AM
BEHOLD! The sacred #SEO checklist prophesied by the ancients! Be you of sound development and content to prove worthy of rank within the holy search engine?! We shall certainly see.
Seriously though - Get this done on every page you want to rank, it's the basics to ensure you're covering the bases
Seriously though - Get this done on every page you want to rank, it's the basics to ensure you're covering the bases
For anyone who needs this... Bluesky allows you to create starter packs of accounts and feeds to follow. Here's my digital marketing starter pack for anyone interested in growing a marketing based community on the platform.
go.bsky.app/Pg8qQEo
go.bsky.app/Pg8qQEo
January 21, 2025 at 7:14 PM
For anyone who needs this... Bluesky allows you to create starter packs of accounts and feeds to follow. Here's my digital marketing starter pack for anyone interested in growing a marketing based community on the platform.
go.bsky.app/Pg8qQEo
go.bsky.app/Pg8qQEo
As promised, here's my on page SEO checklist before publishing any page:
#SEO #Marketing #search #Google #SmallBusiness #website #tips #OnPageSEO #SEOTips #ContentMarketing #BlogOptimization #SearchEngineOptimization #ImageOptimization #Backlinks #DigitalMarketing #ContentStrategy #BloggingTips
#SEO #Marketing #search #Google #SmallBusiness #website #tips #OnPageSEO #SEOTips #ContentMarketing #BlogOptimization #SearchEngineOptimization #ImageOptimization #Backlinks #DigitalMarketing #ContentStrategy #BloggingTips
January 21, 2025 at 9:25 AM
As promised, here's my on page SEO checklist before publishing any page:
#SEO #Marketing #search #Google #SmallBusiness #website #tips #OnPageSEO #SEOTips #ContentMarketing #BlogOptimization #SearchEngineOptimization #ImageOptimization #Backlinks #DigitalMarketing #ContentStrategy #BloggingTips
#SEO #Marketing #search #Google #SmallBusiness #website #tips #OnPageSEO #SEOTips #ContentMarketing #BlogOptimization #SearchEngineOptimization #ImageOptimization #Backlinks #DigitalMarketing #ContentStrategy #BloggingTips
For more traffic you need more useful quality content. Here's a guide to using AI effectively to help you create quality content for SEO, social, video scripts, emails, & more!
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
January 20, 2025 at 11:41 PM
For more traffic you need more useful quality content. Here's a guide to using AI effectively to help you create quality content for SEO, social, video scripts, emails, & more!
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
Repurpose content:
Turn a blog into video using the text as VO, share on socials, feature in emails. One piece - multiple channels, boosting engagement and extending your reach.
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
Turn a blog into video using the text as VO, share on socials, feature in emails. One piece - multiple channels, boosting engagement and extending your reach.
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
January 20, 2025 at 9:32 AM
Repurpose content:
Turn a blog into video using the text as VO, share on socials, feature in emails. One piece - multiple channels, boosting engagement and extending your reach.
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
Turn a blog into video using the text as VO, share on socials, feature in emails. One piece - multiple channels, boosting engagement and extending your reach.
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
Hey everyone, I'm here to help answer practical real world marketing questions that small businesses and start ups are facing. If you need help with your marketing please ask away!
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
January 20, 2025 at 12:53 AM
Hey everyone, I'm here to help answer practical real world marketing questions that small businesses and start ups are facing. If you need help with your marketing please ask away!
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
#MarketingTips #BusinessGrowth #SmallBusiness #Entrepreneurship #SocialMediaMarketing #DigitalMarketing #SEO #Startups
Whether it was the tiktok shop or just messaging to get people into your store, millions of Americans are waking up to find their businesses without their main source of engagement, business messaging, or even sales. And sadly, even if tiktok does come back, it will never be the same. So what next?
January 19, 2025 at 4:26 PM
Whether it was the tiktok shop or just messaging to get people into your store, millions of Americans are waking up to find their businesses without their main source of engagement, business messaging, or even sales. And sadly, even if tiktok does come back, it will never be the same. So what next?
Use multiple lead capture methods on your website (pop-ups, freebies, product quizzes, product guides, etc.) to improve odds of email or phone number collection. Use tools like klaviyo and kimonix to help you segment by location, age/income, interests, & buying habits.
January 19, 2025 at 1:41 PM
Use multiple lead capture methods on your website (pop-ups, freebies, product quizzes, product guides, etc.) to improve odds of email or phone number collection. Use tools like klaviyo and kimonix to help you segment by location, age/income, interests, & buying habits.