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News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
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https://www.adexchanger.com/
Christmas Creep www.adexchanger.com/comic-strip/...
November 21, 2025 at 1:39 PM
Christmas Creep www.adexchanger.com/comic-strip/...
Havas is both investor and customer in Vurvey Labs’ new $8.5M Series A. Vurvey’s video-based AI “people model” powers synthetic audiences that reflect real emotions, behaviors and needs — especially in sensitive healthcare contexts.
Is this the future of insight generation?
#AdTech #AI #Havas
Is this the future of insight generation?
#AdTech #AI #Havas
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product | AdExchanger
Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.
www.adexchanger.com
November 19, 2025 at 2:20 PM
New signals suggest #Omnicom may have moved a meaningful slice of its Q3 programmatic investment from The Trade Desk to Amazon DSP. 🔄
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon | AdExchanger
Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP.
bit.ly
November 18, 2025 at 6:50 PM
New signals suggest #Omnicom may have moved a meaningful slice of its Q3 programmatic investment from The Trade Desk to Amazon DSP. 🔄
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
Q3 TV & CTV earnings are sending a clear signal:
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends | AdExchanger
Is it just me, or do third-quarter earnings always seem especially strange?
bit.ly
November 17, 2025 at 2:17 PM
Q3 TV & CTV earnings are sending a clear signal:
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
This week on The Big Story 🎧: Why earnings calls are the real investigative gold mine of ad tech.
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
Yearning For Earnings | AdExchanger
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
bit.ly
November 14, 2025 at 5:24 PM
This week on The Big Story 🎧: Why earnings calls are the real investigative gold mine of ad tech.
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
Disney vs. YouTube TV 🥊: 20+ channels dark, negotiations dragging, and Q4 coming in flat.
Iger says a resolution is close; the CFO isn’t convinced. Disney’s also accelerating its streaming consolidation and doubling down on ESPN’s role.
#Streaming #CTV #Disney #ESPN #AdTech #Media
Iger says a resolution is close; the CFO isn’t convinced. Disney’s also accelerating its streaming consolidation and doubling down on ESPN’s role.
#Streaming #CTV #Disney #ESPN #AdTech #Media
Move Over, Princesses – Disney Is Going All In On Sports | AdExchanger
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.
bit.ly
November 14, 2025 at 4:37 PM
November 14, 2025 at 1:31 PM
“Containerization” and “multi-agent” — the next wave of ad tech innovation.
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards | AdExchanger
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
bit.ly
November 13, 2025 at 3:25 PM
“Containerization” and “multi-agent” — the next wave of ad tech innovation.
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access.
Full interview: bit.ly/4qx54wn
Full interview: bit.ly/4qx54wn
Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win | AdExchanger
Greg Glenday on resisting the allure of video, the trade-offs of accepting political ads and how influencer marketing gets audio into the omnichannel mix.
bit.ly
October 29, 2025 at 3:56 PM
Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access.
Full interview: bit.ly/4qx54wn
Full interview: bit.ly/4qx54wn
Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
bit.ly
October 24, 2025 at 2:42 PM
Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET.
Save your spot: bit.ly/4hDWhVv
Save your spot: bit.ly/4hDWhVv
October 20, 2025 at 2:49 PM
📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET.
Save your spot: bit.ly/4hDWhVv
Save your spot: bit.ly/4hDWhVv
Privacy Sandbox: more whimper than bang. CMA steps back, Google retires most APIs—PAAPI, Topics, Attribution and more. Only a few tools like CHIPS + FedCM remain.
Is this the end of Google’s privacy ambitions—or just the beginning of a new chapter? Thoughts?
#AdTech #Privacy #OpenWeb #Google
Is this the end of Google’s privacy ambitions—or just the beginning of a new chapter? Thoughts?
#AdTech #Privacy #OpenWeb #Google
Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’) | AdExchanger
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox APIs, including Topics and PAAPI.
bit.ly
October 20, 2025 at 1:58 PM
Race To The Bottom www.adexchanger.com/comic-strip/...
October 17, 2025 at 1:10 PM
Race To The Bottom www.adexchanger.com/comic-strip/...
There’s a new pattern emerging: ad tech veterans stepping out of corporate roles and into AI entrepreneurship.
👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?
👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?
7 Ad Tech Veterans Who Have Founded Their Own AI Startups | AdExchanger
As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI practices and starting their own companies.
utm.guru
October 16, 2025 at 3:41 PM
There’s a new pattern emerging: ad tech veterans stepping out of corporate roles and into AI entrepreneurship.
👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?
👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?
Brand safety is stuck: too much good content blocked, and bad placements still happen.
Fox + Mobian are betting on AI to rethink suitability — not just avoidance.
🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?
Fox + Mobian are betting on AI to rethink suitability — not just avoidance.
🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?
AI Is Helping Brand Safety Break Free From Blocklists | AdExchanger
Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.
bit.ly
October 13, 2025 at 2:30 PM
Brand safety is stuck: too much good content blocked, and bad placements still happen.
Fox + Mobian are betting on AI to rethink suitability — not just avoidance.
🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?
Fox + Mobian are betting on AI to rethink suitability — not just avoidance.
🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?
The Trade Desk is moving deeper into sell-side tech with a Prebid fork centered on its Transaction ID. Publishers see extra work, blurred motives and echoes of past ad tech “partnerships.” We unpack the tension and context on The Big Story—because we’ve seen this movie before.
The Trade Desk’s Sell-Side Settlement | AdExchanger
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
bit.ly
October 13, 2025 at 1:43 PM
The Trade Desk is moving deeper into sell-side tech with a Prebid fork centered on its Transaction ID. Publishers see extra work, blurred motives and echoes of past ad tech “partnerships.” We unpack the tension and context on The Big Story—because we’ve seen this movie before.
Big CTV takeaways from Programmatic IO NY: Netflix & Disney are innovating fast, but Digitas warns of growing fragmentation.
Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger.
🔗 utm.guru/ujdPw
Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger.
🔗 utm.guru/ujdPw
Here’s What You Missed At Programmatic IO New York’s CTV Panel | AdExchanger
If you didn’t happen to attend Programmatic IO New York this week, then you missed a great conversation about CTV!
utm.guru
October 6, 2025 at 4:50 PM
Big CTV takeaways from Programmatic IO NY: Netflix & Disney are innovating fast, but Digitas warns of growing fragmentation.
Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger.
🔗 utm.guru/ujdPw
Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger.
🔗 utm.guru/ujdPw
⚖️ DOJ vs. Google: remedies phase begins.
• DOJ wants AdX + parts of DFP divested
• Google offers limited rule changes
• The open internet hangs in the balance
Details from James Hercher, Senior Editor @adexchanger.
• DOJ wants AdX + parts of DFP divested
• Google offers limited rule changes
• The open internet hangs in the balance
Details from James Hercher, Senior Editor @adexchanger.
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture | AdExchanger
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where comp...
utm.guru
September 23, 2025 at 7:00 PM
⚖️ DOJ vs. Google: remedies phase begins.
• DOJ wants AdX + parts of DFP divested
• Google offers limited rule changes
• The open internet hangs in the balance
Details from James Hercher, Senior Editor @adexchanger.
• DOJ wants AdX + parts of DFP divested
• Google offers limited rule changes
• The open internet hangs in the balance
Details from James Hercher, Senior Editor @adexchanger.
CIMM Summit got futuristic this week. By 2030, attendees predicted:
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) | AdExchanger
What will the ad tech industry look like five years from now? The audience at CIMM's Summit earlier this week weighed in.
www.adexchanger.com
September 19, 2025 at 6:08 PM
CIMM Summit got futuristic this week. By 2030, attendees predicted:
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
Best Buy Ads is evolving fast—new partnerships (YouTube, NFL, Meta), in-store ad takeovers & a growing 3P marketplace. Great dive by James Hercher, Senior Editor, AdExchanger.
Will Best Buy’s data-driven playbook reshape the retail media landscape?
#RetailMedia #AdTech #Advertising #Innovation
Will Best Buy’s data-driven playbook reshape the retail media landscape?
#RetailMedia #AdTech #Advertising #Innovation
Best Buy Ads Dives Into Programmatic | AdExchanger
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnersh...
bit.ly
September 17, 2025 at 9:21 PM
Best Buy Ads is evolving fast—new partnerships (YouTube, NFL, Meta), in-store ad takeovers & a growing 3P marketplace. Great dive by James Hercher, Senior Editor, AdExchanger.
Will Best Buy’s data-driven playbook reshape the retail media landscape?
#RetailMedia #AdTech #Advertising #Innovation
Will Best Buy’s data-driven playbook reshape the retail media landscape?
#RetailMedia #AdTech #Advertising #Innovation
Programmatic is transforming CTV—unlocking new targeting & performance opportunities. But SPO, measurement & transparency challenges remain.
At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward.
👉 Register now: bit.ly/4e9WRs7
At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward.
👉 Register now: bit.ly/4e9WRs7
September 12, 2025 at 5:16 PM
Programmatic is transforming CTV—unlocking new targeting & performance opportunities. But SPO, measurement & transparency challenges remain.
At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward.
👉 Register now: bit.ly/4e9WRs7
At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward.
👉 Register now: bit.ly/4e9WRs7
Grading Your Own Homework www.adexchanger.com/comic-strip/...
September 12, 2025 at 5:06 PM
Grading Your Own Homework www.adexchanger.com/comic-strip/...
A pivot from therapy to tech: Ours Privacy grew out of a couples counseling startup and now powers privacy-first marketing for healthcare.
#AdTech #Privacy #Healthcare
#AdTech #Privacy #Healthcare
How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers | AdExchanger
To solve its own privacy headaches, Ours created a mar‑tech tool that spun off into a full‑blown health data compliance platform.
bit.ly
September 8, 2025 at 3:05 PM
A pivot from therapy to tech: Ours Privacy grew out of a couples counseling startup and now powers privacy-first marketing for healthcare.
#AdTech #Privacy #Healthcare
#AdTech #Privacy #Healthcare
Comscore’s new AI Data Partner Network turns ID-based data into ID-free segments, aiming to scale privacy-safe targeting, reports Joanna Gerber, Associate Editor, AdExchanger.
Could AI make ID-less targeting as effective as cookie-based? 🤔
#AdTech #Privacy #Programmatic
Could AI make ID-less targeting as effective as cookie-based? 🤔
#AdTech #Privacy #Programmatic
Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger
Comscore's new AI-based initiative lets data providers convert ID-based datasets into ID-free audience segments, improving accuracy and privacy.
bit.ly
September 4, 2025 at 12:51 PM
Comscore’s new AI Data Partner Network turns ID-based data into ID-free segments, aiming to scale privacy-safe targeting, reports Joanna Gerber, Associate Editor, AdExchanger.
Could AI make ID-less targeting as effective as cookie-based? 🤔
#AdTech #Privacy #Programmatic
Could AI make ID-less targeting as effective as cookie-based? 🤔
#AdTech #Privacy #Programmatic
🍪 Cookies are over. So what’s next?
ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale.
What’s your take — is it time to move on from cookies?
Listen now🎧
#AdTech #Programmatic #DigitalIdentity #Privacy
ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale.
What’s your take — is it time to move on from cookies?
Listen now🎧
#AdTech #Programmatic #DigitalIdentity #Privacy
Addressing Addressability, With ID5 CEO Mathieu Roche | AdExchanger
When Google backtracked on killing cookies, ID5 CEO Mathieu Roche had an expletive in mind – but, he says, the industry has already moved on.
bit.ly
September 3, 2025 at 9:21 PM
🍪 Cookies are over. So what’s next?
ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale.
What’s your take — is it time to move on from cookies?
Listen now🎧
#AdTech #Programmatic #DigitalIdentity #Privacy
ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale.
What’s your take — is it time to move on from cookies?
Listen now🎧
#AdTech #Programmatic #DigitalIdentity #Privacy