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Opinium
@opiniumresearch.bsky.social
Strategic research & insight agency built on insights with impact.
In our latest Substack @mrjcrouch.bsky.social looks at Keir Starmer's rock-bottom approval ratings, and how the die was cast within his first couple of months in office.

Link below 👇
September 19, 2025 at 10:35 AM
🚨Latest Opinium Observer poll 🚨

For almost his entire time time in Downing Street, Keir Starmer has been less popular than Rishi Sunak and Boris Johnson were at the same point in their premierships.
September 7, 2025 at 3:15 PM
🚨 New Opinium Observer polling 🚨
Labour’s leader is deep in the red, with Keir Starmer stuck at -41% approval now several weeks in a row.

Fewer than 1 in 5 voters approve of the job he’s doing, while while 60% disapprove.
August 26, 2025 at 1:18 PM
Opinium and @curiauk.bsky.social polling shows that while protections for bats and newts might annoy roughly 1 in 7, a majority of the public currently support these environmental protections.
In the same polling we found 30% even think these same protections do not go far enough.
August 18, 2025 at 9:05 AM
New Opinium Observer poll:
29% say nature of offence & age should be released at arrest. For names, 40% say wait until guilty verdict.

On nationality (21% at arrest) & ethnicity (19% at arrest), opinion is split, but pluralities favour info release after a guilty verdict.
August 14, 2025 at 2:34 PM
New Opinium @theobserveruk.bsky.social #poll
Keir Starmer’s approval hits record low (-41%). He is now as unpopular as Boris Johnson after ‘partygate’.
Look at the full results for views on a wealth tax, Rachel Reeves, and Palestine Action protests:
opinium.com/resource-cen...
July 14, 2025 at 8:17 AM
🚨New polling with
@ObserverUK

As Reform celebrates its victories at this week’s local elections, their success can partly be attributed to the reputational damage suffered by the major parties, receiving better ratings on all key attributes apart from being tolerant:
May 3, 2025 at 7:13 PM
🚨 New polling with @observeruk.bsky.social

This week Keir Starmer’s approval shows another small dip from -30% to -33%, going down by 3 points.
April 26, 2025 at 7:00 PM
Reposted by Opinium
Another week, another substack - This time about the hotly-debated issue of National Insurance.

Enjoy and thanks to @adamdrummond.bsky.social for all the help!!

opinium.substack.com/p/national-i...
National Insurance – A Taxing Issue
Calum Weir reflects on the Spring Statement and looks at the electoral arguments for (and against) the Chancellor's tax strategy
opinium.substack.com
April 11, 2025 at 11:34 AM
🚨 New polling with @observeruk.bsky.social

According to voters, this is the worst fiscal statement since the mini-budget, although not quite as bad.

43% thought the Spring Statement was bad, 12% thought it was good and 45% were not sure.
March 29, 2025 at 8:00 PM
Reposted by Opinium
NEW: Read my latest in ConHome on Kemi Badenoch’s Net Zero stance and what it means for the Conservatives. A quick thread: 🧵
conservativehome.com/2025/03/27/j...
James Crouch: If the Tories are to capitalise on the 2050 net zero target, the rhetoric will need to change | Conservative Home
By focusing on the negative economic consequences of the current target, it becomes challenging to present an easily explainable alternative.
conservativehome.com
March 27, 2025 at 2:35 PM
Reposted by Opinium
We are incredibly excited to be launching our 'Global Entrepreneurship Index' later on today in the House of Commons.

Thanks to @chriscurtis94.bsky.social and Danielle Dunfield-Prayero - And congrats to @mrjcrouch.bsky.social for his stellar work!

Have a nosey!: www.opinium.com/global-entre...
Global Entrepreneurship Index 2025 - Opinium
The Opinium Global Entrepreneurship Index is a annual report into the world’s most attractive markets for starting and growing a business. Covering 137 countries over a 15-year period, our index provi...
www.opinium.com
March 27, 2025 at 9:34 AM
🚨 New polling with @observeruk.bsky.social

After a boost to approvals last week, this week Keir Starmer’s approval drops back down to -29%, going down by 6 points.
March 22, 2025 at 8:01 PM
This week, Starmer's vocal support for Ukraine boosted his approval, but Farage’s silence kept his stable despite negative ratings on Ukraine.

@cwp-weir.bsky.social explores a good week for Starmer and a neutral one for Farage.

opinium.substack.com/p/starmer-is...
Starmer is up thanks to Ukraine, so why isn’t Farage down?
Calum Weir examines why Farage has been more quiet than usual, and the unique views that Reform voters have on the issue of Ukraine.
opinium.substack.com
March 12, 2025 at 1:28 PM
🚨 New polling with @ObserverUK

Against the backdrop of multiple meetings with world leaders over ending the conflict in Ukraine and Russia, Keir Starmer has enjoyed a jump in approval ratings this week.

Although still strongly disapproved of overall, he has risen by 10 points.
March 8, 2025 at 8:00 PM
Reposted by Opinium
On the defence spending hike - Popular stuff!

Notably, Labour's current strategy of funding this through cuts is wayyyyyyyy more popular with Reform and Conservative voters than it's own 2024 voters.
February 25, 2025 at 2:37 PM
🚨 New polling with @observeruk.bsky.social

Keir Starmer’s net approval has not changed since our last voting intention poll, remaining strongly disapproved of (-33%).
February 22, 2025 at 8:00 PM
Our latest polling examines public opinion on Labour's potential welfare reforms.

Voters are reticent about further welfare cuts, with concerns about benefit reductions and support for those unable to work.

Read full insights from @priyaminhas.bsky.social here:
opinium.substack.com/p/labours-ba...
Labour’s balancing act on welfare reform
Priya Minhas examines public opinion on potential benefit cuts and the challenges Labour faces in implementing reform
opinium.substack.com
February 14, 2025 at 2:29 PM
Reposted by Opinium
A very short 🧵 on US-UK relations:

A few weeks ago (the week Trump was sworn in) we tested the crossroads the UK currently finds itself at: stick close to the US or focus on other countries?

There was quite a bit more support for looking elsewhere in light of a Trump presidency - 45% vs. 30%.
February 13, 2025 at 10:17 AM
🚨 New polling with @observeruk.bsky.social

Keir Starmer remains close to his record low with -34%, as 56% disapprove and 22% approve.
February 8, 2025 at 8:00 PM
🚨 New polling with @observeruk.bsky.social

Keir Starmer’s net approval has dipped again to a record low of -35%. His approval is down by 2 points from our last poll.
January 25, 2025 at 8:00 PM
This week, @cwp-weir.bsky.social asks what might be next for Rachel Reeves.

With a slow-moving economy, is the chancellor falling by staying still?

open.substack.com/pub/opinium/...
Can the Chancellor survive the fall?
Calum Weir discusses Chancellor Rachel Reeves’ current predicament and whether she can outlast her and the Government’s declining approval ratings.
open.substack.com
January 16, 2025 at 1:31 PM
🚨New polling with @observeruk.bsky.social

Keir Starmer starts of 2025 with a steady net approval rating of -33% (-1, compared to our last poll).
January 11, 2025 at 8:00 PM
Belated link to our final poll of 2024!

PM Keir Starmer holds steady at -32% approval and Kemi Badenoch drops 6 points to -12%, whilst the public's economic expectations remain pessimistic at best.
Dive into the full results and tables here: t.co/MEW4TKkh7w
https://www.opinium.com/resource-center/opinium-voting-intention-18th-december-2024/
t.co
December 22, 2024 at 8:25 PM
As the Government unveils it's plans to employment reform, @adamdrummond.bsky.social looks at the public's surprisingly nuanced views on welfare.

Read on Substack: open.substack.com/pub/opinium/...

Or on our website:
Is public opinion ready for a change in approach on welfare?
Adam Drummond looks at the public's surprisingly nuanced views on welfare, reflecting a balancing act between moral arguments and practical trade-offs
open.substack.com
December 6, 2024 at 11:40 AM