Opinium
@opiniumresearch.bsky.social
Strategic research & insight agency built on insights with impact.
In our latest Substack @mrjcrouch.bsky.social looks at Keir Starmer's rock-bottom approval ratings, and how the die was cast within his first couple of months in office.
Link below 👇
Link below 👇
September 19, 2025 at 10:35 AM
In our latest Substack @mrjcrouch.bsky.social looks at Keir Starmer's rock-bottom approval ratings, and how the die was cast within his first couple of months in office.
Link below 👇
Link below 👇
🚨Latest Opinium Observer poll 🚨
For almost his entire time time in Downing Street, Keir Starmer has been less popular than Rishi Sunak and Boris Johnson were at the same point in their premierships.
For almost his entire time time in Downing Street, Keir Starmer has been less popular than Rishi Sunak and Boris Johnson were at the same point in their premierships.
September 7, 2025 at 3:15 PM
🚨Latest Opinium Observer poll 🚨
For almost his entire time time in Downing Street, Keir Starmer has been less popular than Rishi Sunak and Boris Johnson were at the same point in their premierships.
For almost his entire time time in Downing Street, Keir Starmer has been less popular than Rishi Sunak and Boris Johnson were at the same point in their premierships.
🚨 New Opinium Observer polling 🚨
Labour’s leader is deep in the red, with Keir Starmer stuck at -41% approval now several weeks in a row.
Fewer than 1 in 5 voters approve of the job he’s doing, while while 60% disapprove.
Labour’s leader is deep in the red, with Keir Starmer stuck at -41% approval now several weeks in a row.
Fewer than 1 in 5 voters approve of the job he’s doing, while while 60% disapprove.
August 26, 2025 at 1:18 PM
🚨 New Opinium Observer polling 🚨
Labour’s leader is deep in the red, with Keir Starmer stuck at -41% approval now several weeks in a row.
Fewer than 1 in 5 voters approve of the job he’s doing, while while 60% disapprove.
Labour’s leader is deep in the red, with Keir Starmer stuck at -41% approval now several weeks in a row.
Fewer than 1 in 5 voters approve of the job he’s doing, while while 60% disapprove.
Opinium and @curiauk.bsky.social polling shows that while protections for bats and newts might annoy roughly 1 in 7, a majority of the public currently support these environmental protections.
In the same polling we found 30% even think these same protections do not go far enough.
In the same polling we found 30% even think these same protections do not go far enough.
August 18, 2025 at 9:05 AM
Opinium and @curiauk.bsky.social polling shows that while protections for bats and newts might annoy roughly 1 in 7, a majority of the public currently support these environmental protections.
In the same polling we found 30% even think these same protections do not go far enough.
In the same polling we found 30% even think these same protections do not go far enough.
New Opinium Observer poll:
29% say nature of offence & age should be released at arrest. For names, 40% say wait until guilty verdict.
On nationality (21% at arrest) & ethnicity (19% at arrest), opinion is split, but pluralities favour info release after a guilty verdict.
29% say nature of offence & age should be released at arrest. For names, 40% say wait until guilty verdict.
On nationality (21% at arrest) & ethnicity (19% at arrest), opinion is split, but pluralities favour info release after a guilty verdict.
August 14, 2025 at 2:34 PM
New Opinium Observer poll:
29% say nature of offence & age should be released at arrest. For names, 40% say wait until guilty verdict.
On nationality (21% at arrest) & ethnicity (19% at arrest), opinion is split, but pluralities favour info release after a guilty verdict.
29% say nature of offence & age should be released at arrest. For names, 40% say wait until guilty verdict.
On nationality (21% at arrest) & ethnicity (19% at arrest), opinion is split, but pluralities favour info release after a guilty verdict.
New Opinium @theobserveruk.bsky.social #poll
Keir Starmer’s approval hits record low (-41%). He is now as unpopular as Boris Johnson after ‘partygate’.
Look at the full results for views on a wealth tax, Rachel Reeves, and Palestine Action protests:
opinium.com/resource-cen...
Keir Starmer’s approval hits record low (-41%). He is now as unpopular as Boris Johnson after ‘partygate’.
Look at the full results for views on a wealth tax, Rachel Reeves, and Palestine Action protests:
opinium.com/resource-cen...
July 14, 2025 at 8:17 AM
New Opinium @theobserveruk.bsky.social #poll
Keir Starmer’s approval hits record low (-41%). He is now as unpopular as Boris Johnson after ‘partygate’.
Look at the full results for views on a wealth tax, Rachel Reeves, and Palestine Action protests:
opinium.com/resource-cen...
Keir Starmer’s approval hits record low (-41%). He is now as unpopular as Boris Johnson after ‘partygate’.
Look at the full results for views on a wealth tax, Rachel Reeves, and Palestine Action protests:
opinium.com/resource-cen...
And, finally, we have seen no change this week for Keir Starmer, Kemi Badenoch or “None
of these” this week for the Best PM question, despite the challenges both leaders faced this week in the local elections:
of these” this week for the Best PM question, despite the challenges both leaders faced this week in the local elections:
May 3, 2025 at 7:13 PM
And, finally, we have seen no change this week for Keir Starmer, Kemi Badenoch or “None
of these” this week for the Best PM question, despite the challenges both leaders faced this week in the local elections:
of these” this week for the Best PM question, despite the challenges both leaders faced this week in the local elections:
Kemi Badenoch has also seen a dip of 2 points from -19% to -21%, reversing her small
improvements last week.
Ed Davey’s net approval has also remained similar, rising this week from -5% to -4%:
improvements last week.
Ed Davey’s net approval has also remained similar, rising this week from -5% to -4%:
May 3, 2025 at 7:13 PM
Kemi Badenoch has also seen a dip of 2 points from -19% to -21%, reversing her small
improvements last week.
Ed Davey’s net approval has also remained similar, rising this week from -5% to -4%:
improvements last week.
Ed Davey’s net approval has also remained similar, rising this week from -5% to -4%:
Despite his local success in this week’s elections, Nigel Farage’s net approval has dropped points in
the last week, from -12% to -17%.
Keir Starmer’s net approval, however, has also not recovered after falling last week, dropping a point this
week from -33% to -34%.
the last week, from -12% to -17%.
Keir Starmer’s net approval, however, has also not recovered after falling last week, dropping a point this
week from -33% to -34%.
May 3, 2025 at 7:13 PM
Despite his local success in this week’s elections, Nigel Farage’s net approval has dropped points in
the last week, from -12% to -17%.
Keir Starmer’s net approval, however, has also not recovered after falling last week, dropping a point this
week from -33% to -34%.
the last week, from -12% to -17%.
Keir Starmer’s net approval, however, has also not recovered after falling last week, dropping a point this
week from -33% to -34%.
When it comes to key local issues, Reform is the best performing party on only one issue: the impact
of immigration locally. Labour is the most trusted party on nearly all other local matters, although “none of the above” is the real winner here:
of immigration locally. Labour is the most trusted party on nearly all other local matters, although “none of the above” is the real winner here:
May 3, 2025 at 7:13 PM
When it comes to key local issues, Reform is the best performing party on only one issue: the impact
of immigration locally. Labour is the most trusted party on nearly all other local matters, although “none of the above” is the real winner here:
of immigration locally. Labour is the most trusted party on nearly all other local matters, although “none of the above” is the real winner here:
🚨New polling with
@ObserverUK
As Reform celebrates its victories at this week’s local elections, their success can partly be attributed to the reputational damage suffered by the major parties, receiving better ratings on all key attributes apart from being tolerant:
@ObserverUK
As Reform celebrates its victories at this week’s local elections, their success can partly be attributed to the reputational damage suffered by the major parties, receiving better ratings on all key attributes apart from being tolerant:
May 3, 2025 at 7:13 PM
🚨New polling with
@ObserverUK
As Reform celebrates its victories at this week’s local elections, their success can partly be attributed to the reputational damage suffered by the major parties, receiving better ratings on all key attributes apart from being tolerant:
@ObserverUK
As Reform celebrates its victories at this week’s local elections, their success can partly be attributed to the reputational damage suffered by the major parties, receiving better ratings on all key attributes apart from being tolerant:
Right-of-centre voters are divided on a future Conservative-Reform agreement:
32% of Conservative and Reform voters collectively would support the idea of the Conservatives and Reform UK coming to an agreement in the next general election.
However, 29% oppose the idea.
32% of Conservative and Reform voters collectively would support the idea of the Conservatives and Reform UK coming to an agreement in the next general election.
However, 29% oppose the idea.
April 26, 2025 at 7:00 PM
Right-of-centre voters are divided on a future Conservative-Reform agreement:
32% of Conservative and Reform voters collectively would support the idea of the Conservatives and Reform UK coming to an agreement in the next general election.
However, 29% oppose the idea.
32% of Conservative and Reform voters collectively would support the idea of the Conservatives and Reform UK coming to an agreement in the next general election.
However, 29% oppose the idea.
NHS and roads dominate local politics: Across England as a whole these the most important local issues are local NHS services (44%) and Road maintenance and potholes (33%).
On both, the local Labour party has a lead over the local Conservatives of +7 and +3 points respectively.
On both, the local Labour party has a lead over the local Conservatives of +7 and +3 points respectively.
April 26, 2025 at 7:00 PM
NHS and roads dominate local politics: Across England as a whole these the most important local issues are local NHS services (44%) and Road maintenance and potholes (33%).
On both, the local Labour party has a lead over the local Conservatives of +7 and +3 points respectively.
On both, the local Labour party has a lead over the local Conservatives of +7 and +3 points respectively.
Keir Starmer is doing slightly worse on the best prime minister question than he did a fortnight ago. Starmer is ahead of Badenoch by 25% (-3) to 14% (+1), but 45% (+2) say “none of these”.
April 26, 2025 at 7:00 PM
Keir Starmer is doing slightly worse on the best prime minister question than he did a fortnight ago. Starmer is ahead of Badenoch by 25% (-3) to 14% (+1), but 45% (+2) say “none of these”.
In comparison, Kemi Badenoch has seen an improvement of 2 points from -21% to -19%.
April 26, 2025 at 7:00 PM
In comparison, Kemi Badenoch has seen an improvement of 2 points from -21% to -19%.
🚨 New polling with @observeruk.bsky.social
This week Keir Starmer’s approval shows another small dip from -30% to -33%, going down by 3 points.
This week Keir Starmer’s approval shows another small dip from -30% to -33%, going down by 3 points.
April 26, 2025 at 7:00 PM
🚨 New polling with @observeruk.bsky.social
This week Keir Starmer’s approval shows another small dip from -30% to -33%, going down by 3 points.
This week Keir Starmer’s approval shows another small dip from -30% to -33%, going down by 3 points.
Manyof the policies were generally seen to be a good idea. For example, the public backed the crackdown on tax avoidance (71% good idea).
However, the cut to the health element of Universal Credit (39% bad idea) and expansion of the third runway at Heathrow (35% bad idea) were much less popular.
However, the cut to the health element of Universal Credit (39% bad idea) and expansion of the third runway at Heathrow (35% bad idea) were much less popular.
March 29, 2025 at 8:00 PM
Manyof the policies were generally seen to be a good idea. For example, the public backed the crackdown on tax avoidance (71% good idea).
However, the cut to the health element of Universal Credit (39% bad idea) and expansion of the third runway at Heathrow (35% bad idea) were much less popular.
However, the cut to the health element of Universal Credit (39% bad idea) and expansion of the third runway at Heathrow (35% bad idea) were much less popular.
For Labour, a supposedly big fiscal event has done little.
The dial remains unmoved on most facets of the economy, when compared to the Conservatives.
The only area that it has shifted slightly is towards Labour in setting tax levels and improving business conditions.
The dial remains unmoved on most facets of the economy, when compared to the Conservatives.
The only area that it has shifted slightly is towards Labour in setting tax levels and improving business conditions.
March 29, 2025 at 8:00 PM
For Labour, a supposedly big fiscal event has done little.
The dial remains unmoved on most facets of the economy, when compared to the Conservatives.
The only area that it has shifted slightly is towards Labour in setting tax levels and improving business conditions.
The dial remains unmoved on most facets of the economy, when compared to the Conservatives.
The only area that it has shifted slightly is towards Labour in setting tax levels and improving business conditions.
The best prime minister question remains quite stable compared to last week.
Starmer is ahead of Badenoch by 26% (+1) to 13 % (-1), but 45% (n/c) say “none of these”.
This includes 25% (-3) of 2024 Labour voters, 46% (+5) of 2024 Tory voters and 69% (-4) of 2024 Reform voters.
Starmer is ahead of Badenoch by 26% (+1) to 13 % (-1), but 45% (n/c) say “none of these”.
This includes 25% (-3) of 2024 Labour voters, 46% (+5) of 2024 Tory voters and 69% (-4) of 2024 Reform voters.
March 29, 2025 at 8:00 PM
The best prime minister question remains quite stable compared to last week.
Starmer is ahead of Badenoch by 26% (+1) to 13 % (-1), but 45% (n/c) say “none of these”.
This includes 25% (-3) of 2024 Labour voters, 46% (+5) of 2024 Tory voters and 69% (-4) of 2024 Reform voters.
Starmer is ahead of Badenoch by 26% (+1) to 13 % (-1), but 45% (n/c) say “none of these”.
This includes 25% (-3) of 2024 Labour voters, 46% (+5) of 2024 Tory voters and 69% (-4) of 2024 Reform voters.
For other leaders, their approvals have suffered a dip: most notable is Kemi Badenoch, whose approval rating is down 5 percent compared to last week.
March 29, 2025 at 8:00 PM
For other leaders, their approvals have suffered a dip: most notable is Kemi Badenoch, whose approval rating is down 5 percent compared to last week.
This week Keir Starmer’s approval shows another small dip from -29% to -32%, going down by 3 points.
March 29, 2025 at 8:00 PM
This week Keir Starmer’s approval shows another small dip from -29% to -32%, going down by 3 points.
🚨 New polling with @observeruk.bsky.social
According to voters, this is the worst fiscal statement since the mini-budget, although not quite as bad.
43% thought the Spring Statement was bad, 12% thought it was good and 45% were not sure.
According to voters, this is the worst fiscal statement since the mini-budget, although not quite as bad.
43% thought the Spring Statement was bad, 12% thought it was good and 45% were not sure.
March 29, 2025 at 8:00 PM
🚨 New polling with @observeruk.bsky.social
According to voters, this is the worst fiscal statement since the mini-budget, although not quite as bad.
43% thought the Spring Statement was bad, 12% thought it was good and 45% were not sure.
According to voters, this is the worst fiscal statement since the mini-budget, although not quite as bad.
43% thought the Spring Statement was bad, 12% thought it was good and 45% were not sure.
The government is receiving a split response to the changes to disability benefits: 32% would support the changes while 30% would oppose them.
Amongst 2019 Labour voters this splits out as 32% support vs 38% oppose.
Amongst 2019 Labour voters this splits out as 32% support vs 38% oppose.
March 22, 2025 at 8:01 PM
The government is receiving a split response to the changes to disability benefits: 32% would support the changes while 30% would oppose them.
Amongst 2019 Labour voters this splits out as 32% support vs 38% oppose.
Amongst 2019 Labour voters this splits out as 32% support vs 38% oppose.
Disabled adults are one of the groups that voters believe does not have enough support from the welfare state and benefits system according to the public.
In contrast, economic migrants and unemployed adults are seen as receiving too much support.
In contrast, economic migrants and unemployed adults are seen as receiving too much support.
March 22, 2025 at 8:01 PM
Disabled adults are one of the groups that voters believe does not have enough support from the welfare state and benefits system according to the public.
In contrast, economic migrants and unemployed adults are seen as receiving too much support.
In contrast, economic migrants and unemployed adults are seen as receiving too much support.
A third (34%) think the government is underreacting on the issue of climate change. 25% think they are overreacting.
There has been some shift here has the amount that think the government is underreacting is down 12 percentage points from last year.
There has been some shift here has the amount that think the government is underreacting is down 12 percentage points from last year.
March 22, 2025 at 8:01 PM
A third (34%) think the government is underreacting on the issue of climate change. 25% think they are overreacting.
There has been some shift here has the amount that think the government is underreacting is down 12 percentage points from last year.
There has been some shift here has the amount that think the government is underreacting is down 12 percentage points from last year.