🌰 Noah Chestnut
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noahchestnut.bsky.social
🌰 Noah Chestnut
@noahchestnut.bsky.social
👋 build products for people who like to read, listen, watch, and talk about sports.

Now: Product @ The Athletic

Was: Buzzer, Bleacher Report, BuzzFeed News, and other spots.
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👋 hey y'all!

I'm Noah and spend my days at @theathletic.bsky.social working with our team to make it easier to be a fan of your favorite teams & sports.

I tend to ramble about how people develop media habits, why they choose to visit certain websites / apps, and weirdly push notifications.
Puck gonna Puck
November 15, 2025 at 1:21 AM
tbh at this rate all of the established players are just making it too easy for new publications like @thebulwark.com to grow exponentially because the caliber of available reporting talent is off the charts
New: Conde Nast fired four employees who were among a group that confronted the company's head of human resources on Wednesday over the decision to fold Teen Vogue into Vogue/recent cuts. Employees who were fired included journalists from the New Yorker, Wired, and Bon Appétit.
November 6, 2025 at 6:35 PM
Having kids rules.

Our individualistic / sink or swim culture does not rule.

And it’s wild thinking about how much harder it was for a lot of Gen X and Boomer parents.
October 31, 2025 at 10:08 PM
Reposted by 🌰 Noah Chestnut
October 25, 2025 at 8:45 PM
In today’s email, @teamziller.bsky.social captures something I’m hoping to be true!

NBC will to be my favorite spot to watch the NBA!

Combo of the broadcast team, production design, and most importantly they will evolve TNT’s sitcom of Chuck, Kenny, and Shaq www.teamziller.com/giannis-ante...
October 8, 2025 at 1:13 PM
Reposted by 🌰 Noah Chestnut
Those are just outfits you can unlock in Clair Obscur: Expedition 33
I love them both but Travis and Patrick look like they’re running a traveling medicine show in the Great Depression
October 7, 2025 at 12:07 AM
As one of the handful of Tampa Bay fans on this app, fire them cannons!

(This is really a dual appreciation post of both Egbuka’s absurd start to the season and JJ consistently posting to this app - he remains one of the best)
Emeka Egbuka through his first five games in the NFL:
Target share per game: 23%
PPR Points Per Game: 20.5
Receiving yards per game: 89.0
Touchdowns per game: 1.0
October 6, 2025 at 1:12 PM
$150 million for a media business with sub 200k paying subscribers and a circulation business of sub 2m readers is 100% a “you gonna get fired in 18 months” type of move for anyone else…

(Yes I know the why here but also it’s worth sitting with the absurd economics of this deal)
David Ellison’s note to staff on Paramount’s acquisition of the Free Press
October 6, 2025 at 1:06 PM
Trying hard to not feel like Kurt Severing this morning (and not wind up as fatalistic)

Evergreen recommendation to spend time with Jason Lutes Berlin drawnandquarterly.com/books/berlin...
October 6, 2025 at 12:54 PM
Disclaimer: Sheil’s NFL podcast is my favorite thing (my wife listens so we can discuss eps)

It’s both wild and wonderful that NFL podcasters all join each others shows regardless of who pays for their healthcare.

This is what fans want! Yahoo, Ringer, ESPN, The Athletic, etc are all connected.
New Ringer NFL Show with @natetice.bsky.social! The three players who will define Week 5.

Plus, Nate helps me make my Ringer 107 picks for the week!

Spotify: open.spotify.com/episode/2GJU...

YouTube: youtu.be/FrZxPQEwC0k?...
The Three Players Who Will Define Week 5
Spotify video
open.spotify.com
October 3, 2025 at 3:19 PM
Ultimately I probably believe that this format of short form microblogging layered on top of massive networks is probably breaking our brains and too open to manipulation.

And yes I am terminally addicted and rely on these types of feeds to soothe, entertain, and inform me!
October 3, 2025 at 3:09 PM
The core idea of "vibe coding" is to quickly build software that is low quality but kinda usable. It's built in a way where you have no idea how it works. It's a fast. It's kinda usable. It's ultimately crap.

Cue Microsoft's "vibe working" vision! www.theverge.com/news/787076/...
September 29, 2025 at 8:21 PM
Reposted by 🌰 Noah Chestnut
Also: Yes, @jaredweissnba.bsky.social has a new gig covering Victor Wembanyama and the Spurs. I know a lot of folks have asked about more coverage of that team and player over the past couple years. You're all in great hands.

Really excited for what he has cooked up this season.
September 29, 2025 at 2:20 PM
September 29, 2025 at 12:39 AM
Wait... Sister Jean is 106 and was still on the payroll? Props. www.nytimes.com/athletic/665...
Sister Jean, who cheered on Loyola Chicago’s Final Four run, retires at age 106
Sister Jean became a national symbol of the Ramblers' feel-good underdog story in 2018.
www.nytimes.com
September 24, 2025 at 2:25 PM
Gotta love the team that thought... well, let's show them a 15 second promotional sizzle reel featuring clips from Family Guy to convince you to NOT cancel that Disney+ / Hulu subscription!
September 21, 2025 at 3:40 PM
Everything is glass as @zachseward.com put it (checks notes) 11 years ago theverge.com/news/780757/...

Or in other words... everything is ads on glass...
Samsung brings ads to US fridges
Samsung’s ‘screens everywhere’ initiative is morphing into ads everywhere.
theverge.com
September 19, 2025 at 4:00 PM
This is an intentional choice! AI deepfake videos on Facebook to a near infinite supply of pirated movie clips on TikTok to literal fake nonfiction books for sale.

There’s a key distinction between free speech and businesses who profit off of junk (or worse).

Doesn’t have to be this way.
An “independently published” biography of Charlie Kirk was one of the top selling books on Amazon this week, reaching #12 according to one news report. It was #25 when I looked last night.

Reviewers said it was AI-generated nonsense. As of this morning, Amazon has pulled it.
September 17, 2025 at 12:55 PM
It’s now so d*mn obvious when someone shares a doc that was either drafted by AI or punched up by AI.

It’s like auto tune or an early Instagram filter, at first glance it’s not the worst thing but after 5x you roll your eyes.

AI is all too often a limiting force for creativity and thinking.
September 17, 2025 at 12:40 PM
I remember when my elementary school got a computer lab in ~1996 and machine had Descent pre-installed.

Our teacher had no idea how to control the 3rd grade LAN party that ensued.
Descent released on MS-DOS in 1994 as the first "true 3D" first-person shooter, and the game that popularized six degrees of freedom in movement (and made some people nauseous because of it). That it could run on the Playstation as well as it did, and control as well as it did, was mind-blowing.
30 years of the Playstation: Descent
The first true 3D first-person shooter showed off the actual power of the Playstation.
retroxp.beehiiv.com
September 15, 2025 at 5:03 PM
$1,000 a year to follow your NBA team is just wild www.nytimes.com/athletic/662...

I love my Orlando Magic and will pony up to follow them this year b/c THIS IS OUR YEAR but oof
Watching the NBA in 2025 is going to cost you. How much? Up to $982
The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and national games?
www.nytimes.com
September 12, 2025 at 5:40 PM
This “infinite AI podcasts” company reads pretty cleanly an ad tech company where they want to use AI to reduce costs for host reads www.hollywoodreporter.com/business/dig...

Like most things - stand in solidarity with voice actors from podcast ads to audiobooks to video games
5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
Former Wondery exec Jeanine Wright is leading a new firm, Inception Point AI, that's betting on flooding the zone with audio content: “I think that people who are still referring to all AI-generated c...
www.hollywoodreporter.com
September 9, 2025 at 10:12 PM
This was the first album I ever purchased. I was 11 on a school field trip to a mall (there was an indoor skating rink... Tampa!)

Twentieth century, go to sleep
Really deep
We won't blink
“It usually takes a few good years for me to decide where an album stands in the pantheon of recorded work we’ve done. This one may be third behind Murmur and Automatic For The People.” - Mike Mills in Mojo, 1996

New Adventures In Hi-Fi was released on this day in 1996. What’s your favorite 🎵?
September 9, 2025 at 4:26 PM
If I squint - hiring the Browser Company team is a decent bet if Jira wants to compete with Linear

But it feels like the new “flipping properties” is to start an AI company with zero distribution and then sell it to get stock from an incumbent www.theverge.com/web/770947/b...
The company behind the Dia and Arc browsers is being acquired
$610 million is a pretty big number for a web browser
www.theverge.com
September 4, 2025 at 12:54 PM