Nano Interactive
@nanointeractive.bsky.social
Nano is a leader in intent-driven planning and targeting, without IDs. Nano understands consumer intent through data modelling, AI and panel research. It drives reach, accuracy & performance without profiling. www.nanointeractive.com
To Meet Future Potential of AI, Advertising Must First Address the Present 🌅
New post from Nano's David Henry ⬇️
nanointeractive.com/to-meet-futu...
New post from Nano's David Henry ⬇️
nanointeractive.com/to-meet-futu...
April 7, 2025 at 11:17 AM
To Meet Future Potential of AI, Advertising Must First Address the Present 🌅
New post from Nano's David Henry ⬇️
nanointeractive.com/to-meet-futu...
New post from Nano's David Henry ⬇️
nanointeractive.com/to-meet-futu...
“It shouldn’t feel challenging or expensive for brands to explore post-cookie strategies.”
Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data.
Read the full feature in Raconteur www.raconteur.net/technology/b...
Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data.
Read the full feature in Raconteur www.raconteur.net/technology/b...
Beyond ID: future-proof advertising in a privacy-first world - Raconteur
Digital advertising is at a crossroads. With 70% of UK adults now actively masking their online identities and 52% saying they prefer brands that avoid using personal data for advertising, traditional...
www.raconteur.net
March 24, 2025 at 10:51 AM
“It shouldn’t feel challenging or expensive for brands to explore post-cookie strategies.”
Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data.
Read the full feature in Raconteur www.raconteur.net/technology/b...
Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data.
Read the full feature in Raconteur www.raconteur.net/technology/b...
New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a...
March 19, 2025 at 9:31 AM
New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a...
@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale
"An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social
Find out more: www.nanointeractive.com/indexexchang...
"An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social
Find out more: www.nanointeractive.com/indexexchang...
March 18, 2025 at 9:19 AM
@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale
"An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social
Find out more: www.nanointeractive.com/indexexchang...
"An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social
Find out more: www.nanointeractive.com/indexexchang...
Please welcome Data Sales Lead David Henry to the Nano team 🎉
David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."
David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."
February 11, 2025 at 9:01 AM
Please welcome Data Sales Lead David Henry to the Nano team 🎉
David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."
David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."
Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con...
February 10, 2025 at 11:23 AM
Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con...
Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: The Journey from Context to Intent
Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡.
Prefer to read in article form? See 🔗 in comments for our…
www.linkedin.com
February 5, 2025 at 3:06 PM
Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research.
February 3, 2025 at 2:13 PM
>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research.
In honour of hashtag#dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.
Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳
www.linkedin.com/feed/update/...
Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: Data Privacy Day - Nano in 2024 recap
In honour of #dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.
Featuring Vanessa…
www.linkedin.com
January 28, 2025 at 11:54 AM
In honour of hashtag#dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.
Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳
www.linkedin.com/feed/update/...
Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳
www.linkedin.com/feed/update/...
From People-Based, to a People-Centric Future for Advertising 🌅
Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/...
🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"
Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/...
🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"
Nano Interactive on LinkedIn: From People-Based to People-Centric Advertising
From People-Based, to a People-Centric Future for Advertising 🌅 Nano's Trading Director Ryan Lee features in the all new ExchangeWire Industry Review 2025 -…
www.linkedin.com
January 27, 2025 at 11:11 AM
From People-Based, to a People-Centric Future for Advertising 🌅
Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/...
🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"
Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/...
🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"
Reposted by Nano Interactive
Great to get the thoughts of so many brilliant contributors, and nice to put pen to paper with my own thoughts on DEI and brand purpose.
#adtech #media #DEI
#adtech #media #DEI
Industry Review 2025 is here! Packed full of insights on the eight pillars that will define the year:
• AI
• Attention
• Curation
• Purpose
• The Privacy-first World
• The Future of Entertainment
• Retail Media
• The New Publisher
Download your copy now!
#adtech #martech #marketing #media
• AI
• Attention
• Curation
• Purpose
• The Privacy-first World
• The Future of Entertainment
• Retail Media
• The New Publisher
Download your copy now!
#adtech #martech #marketing #media
ExchangeWire Industry Review 2025: A Year of Challenges & Opportunities - ExchangeWire.com
Understanding the forces shaping media, marketing, and commerce is crucial for businesses seeking to stay ahead of the curve. ExchangeWire’s Industry Review 2025 serves as a definitive guide to naviga...
www.exchangewire.com
January 24, 2025 at 9:49 AM
What was all the fuss about online advertising in the first place?
One word - D A T A
More specifically... having access to data that other media can’t reach.
Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.
One word - D A T A
More specifically... having access to data that other media can’t reach.
Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.
January 22, 2025 at 11:22 AM
What was all the fuss about online advertising in the first place?
One word - D A T A
More specifically... having access to data that other media can’t reach.
Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.
One word - D A T A
More specifically... having access to data that other media can’t reach.
Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.
Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025?
🔝A: Future-proofing your targeting and measurement strategy.
🔝A: Future-proofing your targeting and measurement strategy.
January 15, 2025 at 11:57 AM
Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025?
🔝A: Future-proofing your targeting and measurement strategy.
🔝A: Future-proofing your targeting and measurement strategy.
Catch up on our latest case study, for The HEINEKEN Company withCircana, as intent targeting + point of sale data brings 3x target ROI.
Full case study in @campaignuk.bsky.social.
www.linkedin.com/feed/update/...
Full case study in @campaignuk.bsky.social.
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: Nano Heineken Campaign for Fosters Shandy
Don't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques.
Don't believe us?…
www.linkedin.com
January 15, 2025 at 9:17 AM
Catch up on our latest case study, for The HEINEKEN Company withCircana, as intent targeting + point of sale data brings 3x target ROI.
Full case study in @campaignuk.bsky.social.
www.linkedin.com/feed/update/...
Full case study in @campaignuk.bsky.social.
www.linkedin.com/feed/update/...
From a cookieless, to an ID-less future? 💡🪩
In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.
newdigitalage.co/strategy/rou...
In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.
newdigitalage.co/strategy/rou...
Roundtable recap: making the transition to an ‘ID-less’ future - New Digital Age
Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...
newdigitalage.co
January 8, 2025 at 10:17 AM
From a cookieless, to an ID-less future? 💡🪩
In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.
newdigitalage.co/strategy/rou...
In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.
newdigitalage.co/strategy/rou...
New Case Study in @campaignuk.bsky.social: How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs.
www.campaignlive.co.uk/article/no-c...
www.campaignlive.co.uk/article/no-c...
No cookies, no problem for Heineken
A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands, says Nano Interactive’s Director of Marketing, Vanessa O’Connell.
www.campaignlive.co.uk
December 11, 2024 at 9:03 AM
New Case Study in @campaignuk.bsky.social: How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs.
www.campaignlive.co.uk/article/no-c...
www.campaignlive.co.uk/article/no-c...
Established approach + Innovation = Future-Proof ✨📈
Cookie coverage will plateau at 13% worldwide.
The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before.
www.linkedin.com/feed/update/...
Cookie coverage will plateau at 13% worldwide.
The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before.
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: Old + New Elements in Future-Proof Products
Established approach + Innovation = Future-Proof ✨📈
Cookie coverage will plateau at 13% worldwide. Replacement signals from IP addresses, to link decoration,…
www.linkedin.com
December 4, 2024 at 10:12 AM
Established approach + Innovation = Future-Proof ✨📈
Cookie coverage will plateau at 13% worldwide.
The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before.
www.linkedin.com/feed/update/...
Cookie coverage will plateau at 13% worldwide.
The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before.
www.linkedin.com/feed/update/...
*New* Insights Guide to New Year Resolutions 🏃🏽♀️😰
Including the following snippet:
🏃🏽♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health
Read the report in full ⬇️
www.linkedin.com/feed/update/...
Including the following snippet:
🏃🏽♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health
Read the report in full ⬇️
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: New Year's Resolutions Research from Nano
*New* Insights Guide to New Year's Resolutions 🏃🏽♀️😰
Including findings from Nano's own Intent Personas Panel research:
🏃🏽♀️69% of people paneled said…
www.linkedin.com
November 27, 2024 at 12:07 PM
*New* Insights Guide to New Year Resolutions 🏃🏽♀️😰
Including the following snippet:
🏃🏽♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health
Read the report in full ⬇️
www.linkedin.com/feed/update/...
Including the following snippet:
🏃🏽♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health
Read the report in full ⬇️
www.linkedin.com/feed/update/...
How Nano works and what makes us experts in ID-free targeting - @niallmoody.bsky.social on the Havas Embracing a Cookieless Future Podcast.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Nano Interactive on LinkedIn: How Nano works, and what makes us experts in ID-free targeting.
Niall…
How Nano works, and what makes us experts in ID-free targeting.
Niall Moody in conversation, taken from the Havas Media Network podcast Embracing a Cookieless…
www.linkedin.com
November 25, 2024 at 12:49 PM
How Nano works and what makes us experts in ID-free targeting - @niallmoody.bsky.social on the Havas Embracing a Cookieless Future Podcast.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss
Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers
www.exchangewire.com/blog/2024/11...
Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers
www.exchangewire.com/blog/2024/11...
A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss - ExchangeWire.com
Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, Nano, a leader in intent-driven planning and ...
www.exchangewire.com
November 21, 2024 at 9:12 AM
A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss
Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers
www.exchangewire.com/blog/2024/11...
Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers
www.exchangewire.com/blog/2024/11...
New interview with @beckmatt.bsky.social
"if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"
"if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"
Q&A: Breaking Down Intent Targeting With Nano Interactive - Equativ
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
equativ.com
November 20, 2024 at 11:34 AM
New interview with @beckmatt.bsky.social
"if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"
"if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"
Our CRO Niall spoke on a Havas podcast about how to reach audiences without 🍪🍪🍪 open.spotify.com/show/1RgvVgH...
Embracing A Cookieless Future
Podcast · Havas Media Network · A series of webinars running throughout the year, discussing the ever-changing and evolving Cookieless landscape in media, in the lead up to the deprecation of third-pa...
open.spotify.com
November 18, 2024 at 4:32 PM
Our CRO Niall spoke on a Havas podcast about how to reach audiences without 🍪🍪🍪 open.spotify.com/show/1RgvVgH...
Hello world 🌎
November 18, 2024 at 4:22 PM
Hello world 🌎