ExchangeWire
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Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
BRAVE, the radically human supply-side platform (SSP), announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
BRAVE Integrates Roqad to Enhance Privacy-First Identity & Auction - ExchangeWire.com
BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first
www.exchangewire.com
November 11, 2025 at 4:12 PM
BRAVE, the radically human supply-side platform (SSP), announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on FB and Instagram alongside the open web, creating a consistent view across channels.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adnami Brings Attention Metrics to Meta as Sonar Extends Across Channels - ExchangeWire.com
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention
www.exchangewire.com
November 10, 2025 at 12:01 PM
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on FB and Instagram alongside the open web, creating a consistent view across channels.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Cedara Recognised as a Major Contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025 - ExchangeWire.com
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK
www.exchangewire.com
November 10, 2025 at 11:56 AM
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-on-Year Growth - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the
www.exchangewire.com
November 10, 2025 at 11:47 AM
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil’s Urban Mobility Network - ExchangeWire.com
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (6th November, 2025) announced a programmatic partnership with
www.exchangewire.com
November 10, 2025 at 11:45 AM
VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-on-Year Growth - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the
www.exchangewire.com
November 10, 2025 at 11:37 AM
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality - ExchangeWire.com
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the
www.exchangewire.com
November 10, 2025 at 11:35 AM
DoubleVerify has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
November 7, 2025 at 11:50 AM
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, have announced a strategic partnership to give advertisers expanded access to high-growth retail media networks.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Kevel & Skai Announce Strategic Partnership to Expand Retail Media Access for Global Advertisers - ExchangeWire.com
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced
www.exchangewire.com
November 6, 2025 at 4:03 PM
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, have announced a strategic partnership to give advertisers expanded access to high-growth retail media networks.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
November 6, 2025 at 3:59 PM
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
John Lewis’ new Xmas ad campaign is the most emotionally engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
"Where Love Lives" Named the Most Emotionally Engaging John Lewis Christmas Ad in Almost a Decade - ExchangeWire.com
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from
www.exchangewire.com
November 6, 2025 at 3:53 PM
John Lewis’ new Xmas ad campaign is the most emotionally engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Catalina & Happydemics: A Strategic Partnership to Measure the Impact of DOOH - ExchangeWire.com
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their
www.exchangewire.com
November 6, 2025 at 3:50 PM
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
November 5, 2025 at 10:09 AM
Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and the promotion of Kinga Szczerska to senior account director.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adform Strengthens UK Sales Team With Two New Appointments - ExchangeWire.com
Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and
www.exchangewire.com
November 5, 2025 at 10:08 AM
Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and the promotion of Kinga Szczerska to senior account director.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify Introduces DV AI Verification™ to Identify & Manage Agent Interactions & Avoid AI Slop - ExchangeWire.com
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025)
www.exchangewire.com
November 5, 2025 at 10:03 AM
DoubleVerify announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
November 5, 2025 at 9:24 AM
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will drive location-led TV planning precision.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision - ExchangeWire.com
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration
www.exchangewire.com
November 4, 2025 at 2:49 PM
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will drive location-led TV planning precision.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities - ExchangeWire.com
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team
www.exchangewire.com
November 4, 2025 at 2:47 PM
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
October 31, 2025 at 11:01 AM
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
www.exchangewire.com/voxpops/soje...
October 29, 2025 at 10:14 AM
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
www.exchangewire.com/voxpops/soje...
In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
October 29, 2025 at 8:49 AM
In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
adWMG and Venatus Announce Strategic Partnership in Gaming Advertising - ExchangeWire.com
adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment
www.exchangewire.com
October 29, 2025 at 8:39 AM
adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for international brands, have announced a strategic partnership to deliver scalable, shoppable ad formats.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments - ExchangeWire.com
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers
www.exchangewire.com
October 29, 2025 at 8:36 AM
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for international brands, have announced a strategic partnership to deliver scalable, shoppable ad formats.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform - ExchangeWire.com
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the
www.exchangewire.com
October 29, 2025 at 8:33 AM
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US.
www.exchangewire.com/blog/2025/10...
www.exchangewire.com/blog/2025/10...
This week, we are joined by Charlotte Stavrou, founder & CEO of SevenSix Agency.
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...
October 24, 2025 at 9:55 AM
This week, we are joined by Charlotte Stavrou, founder & CEO of SevenSix Agency.
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...