ExchangeWire
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Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
February 6, 2026 at 11:03 AM
In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, joins us at the legendary whiteboard to discuss orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.
www.exchangewire.com/tradertalk/2...
www.exchangewire.com/tradertalk/2...
Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration
Clinch co-founder & CEO, Oz Etzioni, joins Lindsay Rowntree to discuss orchestration, outcomes, and the connection between creative and media.
www.exchangewire.com
February 6, 2026 at 11:02 AM
In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, joins us at the legendary whiteboard to discuss orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.
www.exchangewire.com/tradertalk/2...
www.exchangewire.com/tradertalk/2...
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement - ExchangeWire.com
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative
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February 6, 2026 at 11:01 AM
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Eyal Betzalel named COO of Overwolf Ads to support gaming media empire expansion.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion - ExchangeWire.com
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the
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February 5, 2026 at 4:10 PM
Eyal Betzalel named COO of Overwolf Ads to support gaming media empire expansion.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, announced the appointment of Piotr Korzeniowski, effective February 2026.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
February 5, 2026 at 4:07 PM
Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, announced the appointment of Piotr Korzeniowski, effective February 2026.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
SWYM.AI, a next-generation AI platform, announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, the omnichannel SSP platform and Butler/Till, the leading independent, women-led, employee-owned marketing agency.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand - ExchangeWire.com
SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and
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February 5, 2026 at 2:50 PM
SWYM.AI, a next-generation AI platform, announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, the omnichannel SSP platform and Butler/Till, the leading independent, women-led, employee-owned marketing agency.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
In this episode of A Coffee With... Meena Miles, director of global ad ops at The Independent, joins us to discuss the importance of quality metrics, understanding audience value, and shifting consumer habits towards quick media consumption.
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www.exchangewire.com/video-interv...
February 5, 2026 at 1:41 PM
In this episode of A Coffee With... Meena Miles, director of global ad ops at The Independent, joins us to discuss the importance of quality metrics, understanding audience value, and shifting consumer habits towards quick media consumption.
www.exchangewire.com/video-interv...
www.exchangewire.com/video-interv...
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Axeptio Launches Global Privacy Control (GPC) Support to Strengthen Compliance with US Privacy Regulations - ExchangeWire.com
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC)
www.exchangewire.com
February 4, 2026 at 2:22 PM
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Intent IQ, a privacy-first identity resolution company, announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
Raptive Partners with Intent IQ to Improve Publisher Monetisation & Advertiser Reach - ExchangeWire.com
Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid
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February 4, 2026 at 2:19 PM
Intent IQ, a privacy-first identity resolution company, announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
MarkApp announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
February 4, 2026 at 2:14 PM
MarkApp announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.
www.exchangewire.com/blog/2026/02...
www.exchangewire.com/blog/2026/02...
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.
www.exchangewire.com/ew-podcast/p...
www.exchangewire.com/ew-podcast/p...
January 30, 2026 at 10:55 AM
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.
www.exchangewire.com/ew-podcast/p...
www.exchangewire.com/ew-podcast/p...
xpln.ai, the next-generation attention measurement solution, announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief revenue officer, US.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
January 30, 2026 at 10:54 AM
xpln.ai, the next-generation attention measurement solution, announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief revenue officer, US.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with researchers at Columbia University and several other institutions.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Taboola & Columbia University Research Shows GenAI Ads Perform Just as Well as Human-Made Content - ExchangeWire.com
Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with
www.exchangewire.com
January 29, 2026 at 3:59 PM
Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with researchers at Columbia University and several other institutions.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad creation. www.exchangewire.com/blog/2026/01...
Sky Media & DAIVID Launch AI-Powered TV Advertising Toolkit for SMEs - ExchangeWire.com
Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses
www.exchangewire.com
January 29, 2026 at 3:55 PM
Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad creation. www.exchangewire.com/blog/2026/01...
Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising - ExchangeWire.com
Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence
www.exchangewire.com
January 29, 2026 at 3:45 PM
Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q4 2025 Results, Outlines Roadmap for 2026 - ExchangeWire.com
AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new
www.exchangewire.com
January 29, 2026 at 3:18 PM
AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of three leaders across strategy, marketplace quality, and product.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, & Product - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced the promotion of three
www.exchangewire.com
January 29, 2026 at 3:14 PM
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of three leaders across strategy, marketplace quality, and product.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Kevel, the leading retail media technology provider, announced its steadfast commitment to the Asia-Pacific (APAC) region with its expansion into Australia and the appointment of Chris Woodworth as regional director, APAC.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Kevel Expands Global Footprint into Australia with Appointment of Chris Woodworth - ExchangeWire.com
Kevel, the leading retail media technology provider, today (28th January, 2026) announced its steadfast commitment to the Asia-Pacific (APAC) region with
www.exchangewire.com
January 29, 2026 at 3:11 PM
Kevel, the leading retail media technology provider, announced its steadfast commitment to the Asia-Pacific (APAC) region with its expansion into Australia and the appointment of Chris Woodworth as regional director, APAC.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Thrad Announced as Official Sponsor of Adtech AI Chat Group to Drive Conversations on Paid Ads in LLMs - ExchangeWire.com
Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group. This
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January 28, 2026 at 1:44 PM
Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Flightradar24 Unlocks Incremental Revenue with Opti Digital Demand Hub - ExchangeWire.com
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration
www.exchangewire.com
January 28, 2026 at 1:41 PM
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Vevo Partners with Adelaide to Launch 'Attention Guaranteed' - ExchangeWire.com
Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention
www.exchangewire.com
January 28, 2026 at 1:39 PM
Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
MGID & Marfeel Mark One Year of Partnership Helping Publishers Boost Monetisation - ExchangeWire.com
MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider
www.exchangewire.com
January 28, 2026 at 1:36 PM
MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Digital Element, a global leader in IP intelligence and geolocation solutions, announced the launch of NAT Detector, a new feature within NetAcuity, its industry-leading IP intelligence database.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
January 28, 2026 at 1:33 PM
Digital Element, a global leader in IP intelligence and geolocation solutions, announced the launch of NAT Detector, a new feature within NetAcuity, its industry-leading IP intelligence database.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Last week on the MadTech podcast, ExchangeWire editor Aimee Newell Tarín was joined by co-founder & advisor Ciaran O’Kane and head of content John Still to discuss the TV and video landscape, shifting consumer mindsets in e-commerce, and Google’s legal battles.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
January 28, 2026 at 9:46 AM
Last week on the MadTech podcast, ExchangeWire editor Aimee Newell Tarín was joined by co-founder & advisor Ciaran O’Kane and head of content John Still to discuss the TV and video landscape, shifting consumer mindsets in e-commerce, and Google’s legal battles.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
The latest series of BBC One’s UK Traitors is the most popular yet, generating more readership interest than any prior edition except for last year's celebrity spin-off, new data from Taboola shows.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...
Traitors Season Four is Most Read About Yet - But Can’t Top Celebrity Spin-Off - ExchangeWire.com
The latest series of BBC One’s UK Traitors is the most popular yet, generating more readership interest than any prior edition except for last year's
www.exchangewire.com
January 27, 2026 at 3:54 PM
The latest series of BBC One’s UK Traitors is the most popular yet, generating more readership interest than any prior edition except for last year's celebrity spin-off, new data from Taboola shows.
www.exchangewire.com/blog/2026/01...
www.exchangewire.com/blog/2026/01...