ExchangeWire
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Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
Last week on the MadTech Podcast, our team discussed UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
November 12, 2025 at 12:48 PM
Last week on the MadTech Podcast, our team discussed UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
Anonymised and Bytek announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach - ExchangeWire.com
Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of
www.exchangewire.com
November 12, 2025 at 8:47 AM
Anonymised and Bytek announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains - ExchangeWire.com
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as
www.exchangewire.com
November 12, 2025 at 8:46 AM
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
AUDIENCES, the UK-founded software company, has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad tech community.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Pioneering First-Party Data Software Company, AUDIENCES, Raises £2.1 million to Accelerate Market Growth - ExchangeWire.com
AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to AUDIENCES, the UK-founded software company pioneerin...
www.exchangewire.com
November 12, 2025 at 8:40 AM
AUDIENCES, the UK-founded software company, has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad tech community.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Chalice AI, the custom AI media decisioning platform, announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Chalice Expands EMEA Leadership with Michelle Preusch, Morys Ireland & Alex Wu Navarro - ExchangeWire.com
Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch
www.exchangewire.com
November 12, 2025 at 8:35 AM
Chalice AI, the custom AI media decisioning platform, announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
BRAVE, the radically human supply-side platform (SSP), announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
BRAVE Integrates Roqad to Enhance Privacy-First Identity & Auction - ExchangeWire.com
BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first
www.exchangewire.com
November 11, 2025 at 4:12 PM
BRAVE, the radically human supply-side platform (SSP), announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on FB and Instagram alongside the open web, creating a consistent view across channels.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adnami Brings Attention Metrics to Meta as Sonar Extends Across Channels - ExchangeWire.com
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention
www.exchangewire.com
November 10, 2025 at 12:01 PM
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on FB and Instagram alongside the open web, creating a consistent view across channels.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Cedara Recognised as a Major Contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025 - ExchangeWire.com
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK
www.exchangewire.com
November 10, 2025 at 11:56 AM
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-on-Year Growth - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the
www.exchangewire.com
November 10, 2025 at 11:47 AM
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
VIOOH Partners With RZK Digital to Expand Programmatic DOOH Across Brazil’s Urban Mobility Network - ExchangeWire.com
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (6th November, 2025) announced a programmatic partnership with
www.exchangewire.com
November 10, 2025 at 11:45 AM
VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
OpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-on-Year Growth - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the
www.exchangewire.com
November 10, 2025 at 11:37 AM
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality - ExchangeWire.com
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the
www.exchangewire.com
November 10, 2025 at 11:35 AM
DoubleVerify has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
November 7, 2025 at 11:50 AM
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, have announced a strategic partnership to give advertisers expanded access to high-growth retail media networks.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Kevel & Skai Announce Strategic Partnership to Expand Retail Media Access for Global Advertisers - ExchangeWire.com
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced
www.exchangewire.com
November 6, 2025 at 4:03 PM
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, have announced a strategic partnership to give advertisers expanded access to high-growth retail media networks.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
November 6, 2025 at 3:59 PM
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
John Lewis’ new Xmas ad campaign is the most emotionally engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
"Where Love Lives" Named the Most Emotionally Engaging John Lewis Christmas Ad in Almost a Decade - ExchangeWire.com
John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from
www.exchangewire.com
November 6, 2025 at 3:53 PM
John Lewis’ new Xmas ad campaign is the most emotionally engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Catalina & Happydemics: A Strategic Partnership to Measure the Impact of DOOH - ExchangeWire.com
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their
www.exchangewire.com
November 6, 2025 at 3:50 PM
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
November 5, 2025 at 10:09 AM
Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and the promotion of Kinga Szczerska to senior account director.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Adform Strengthens UK Sales Team With Two New Appointments - ExchangeWire.com
Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and
www.exchangewire.com
November 5, 2025 at 10:08 AM
Adform, the most powerful and safe media buying platform built for game changers, announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and the promotion of Kinga Szczerska to senior account director.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
DoubleVerify Introduces DV AI Verification™ to Identify & Manage Agent Interactions & Avoid AI Slop - ExchangeWire.com
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025)
www.exchangewire.com
November 5, 2025 at 10:03 AM
DoubleVerify announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
November 5, 2025 at 9:24 AM
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more.
www.exchangewire.com/ew-podcast/e...
www.exchangewire.com/ew-podcast/e...
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will drive location-led TV planning precision.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision - ExchangeWire.com
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration
www.exchangewire.com
November 4, 2025 at 2:49 PM
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will drive location-led TV planning precision.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities - ExchangeWire.com
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team
www.exchangewire.com
November 4, 2025 at 2:47 PM
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities.
www.exchangewire.com/blog/2025/11...
www.exchangewire.com/blog/2025/11...
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
October 31, 2025 at 11:01 AM
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
www.exchangewire.com/voxpops/soje...
October 29, 2025 at 10:14 AM
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
www.exchangewire.com/voxpops/soje...