ExchangeWire
LightNews LightNews
banner
exchangewire.bsky.social
ExchangeWire
@exchangewire.bsky.social
150 followers 340 following 430 posts
Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | https://www.exchangewire.com
Posts Replies Media Videos
exchangewire.bsky.social
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree. They look at Big Tech’s anticompetitive behaviour, WPP’s latest partnership, and the DSP wars.
www.exchangewire.com/ew-podcast/e...
November 7, 2025 at 11:50 AM
exchangewire.bsky.social
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
www.exchangewire.com/blog/2025/11...
November 6, 2025 at 3:59 PM
exchangewire.bsky.social
Mistplay, the pioneer of play-and-earn in the rewarded ad space, released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan.
www.exchangewire.com/blog/2025/11...
November 5, 2025 at 10:09 AM
exchangewire.bsky.social
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by head of content John Still and COO Lindsay Rowntree. They discussed ads in Apple Maps, Comcast linear TV going programmatic, and more.
www.exchangewire.com/ew-podcast/e...
November 5, 2025 at 9:24 AM
exchangewire.bsky.social
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They discuss ads in Apple Maps, Comcast Linear TV going programmatic, and AdCP.
www.exchangewire.com/ew-podcast/e...
October 31, 2025 at 11:01 AM
exchangewire.bsky.social
We caught up with Josh Beckwith, vice president of corporate sales, Sojern, at ATS London 2025 to discuss commerce media, data, and audience building.
www.exchangewire.com/voxpops/soje...
October 29, 2025 at 10:14 AM
exchangewire.bsky.social
In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.
www.exchangewire.com/video-interv...
October 29, 2025 at 8:49 AM
exchangewire.bsky.social
This week, we are joined by Charlotte Stavrou, founder & CEO of SevenSix Agency.
We examine global ad spend figures from WARC, Meta's implementation of safeguards around AI character chatbots for children, and Instagram's testing of skippable ads in Reels.
www.exchangewire.com/ew-podcast/s...
October 24, 2025 at 9:55 AM
exchangewire.bsky.social
In this episode, Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire to talk about the state of the ad tech industry
and the DOOH, CTV, and retail media landscapes.
www.exchangewire.com/video-interv...
October 22, 2025 at 11:21 AM
exchangewire.bsky.social
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They discuss Google’s CMA search trouble, TikTok cutting content moderation, and more.
www.exchangewire.com/ew-podcast/w...
October 17, 2025 at 10:58 AM
exchangewire.bsky.social
DoubleVerify expands global measurement capabilities to include Microsoft Advertising’s proprietary inventory and data.
www.exchangewire.com/blog/2025/10...
October 16, 2025 at 1:17 PM
exchangewire.bsky.social
Last week on the MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree were joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discussed OpenAI’s Sora, DeepSeek, and China’s AI labelling law.
www.exchangewire.com/ew-podcast/a...
October 15, 2025 at 11:24 AM
exchangewire.bsky.social
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard...
Charlie discusses the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
www.exchangewire.com/tradertalk/2...
October 15, 2025 at 10:53 AM
exchangewire.bsky.social
In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss OpenAI’s Sora, DeepSeek, and China’s AI Labelling Law.
www.exchangewire.com/ew-podcast/a...
October 10, 2025 at 11:10 AM
exchangewire.bsky.social
"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory.
www.exchangewire.com/video-interv...
October 8, 2025 at 10:27 AM
exchangewire.bsky.social
Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by CEO Rachel Smith and Ellie McDonough, programmatic director at dentsu.
The discussed TikTok, AI-driven search and the TV broadcasting industry.
www.exchangewire.com/ew-podcast/d...
October 1, 2025 at 11:54 AM
exchangewire.bsky.social
This week, we are joined by Ellie McDonough from Dentsu
to discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and the TV broadcasting industry.
www.exchangewire.com/ew-podcast/d...
September 26, 2025 at 9:52 AM
exchangewire.bsky.social
This week on the MadTech Podcast, FirstPartyCapital’s Rich Ashton on Amazon and Google misleading advertisers, Amazon joining forces with Netflix, and the latest ad tech M&A.
www.exchangewire.com/ew-podcast/f...
September 19, 2025 at 9:04 AM
exchangewire.bsky.social
Last week on the MadTech Podcast, our team chatted about
the latest news surrounding Google, including its €2.95bn (£2.55bn) fine and the lawsuit brought against it this week by PubMatic. They also discussed highlights from this year’s ATS London.
www.exchangewire.com/ew-podcast/e...
September 17, 2025 at 8:48 AM
exchangewire.bsky.social
In this afternoon's A Coffee With session, Patrick Dolan, Head of Display & Audio, the7stars, joins John Still over a decaf brew to discuss the evolution of audio.
www.exchangewire.com/video-interv...
September 10, 2025 at 4:02 PM
exchangewire.bsky.social
In this episode of TraderTalk TV, filmed ahead of ATS London 2025, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.
www.exchangewire.com/tradertalk/2...
September 5, 2025 at 8:03 AM
exchangewire.bsky.social
Last week on the MadTech Podcast, we were joined by Teodora (Teddy) Tepavicharova, Condé Nast, to discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and more.
www.exchangewire.com/ew-podcast/c...
September 3, 2025 at 7:56 AM
exchangewire.bsky.social
Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign.
www.exchangewire.com/blog/2025/08...
August 29, 2025 at 10:45 AM
exchangewire.bsky.social
This week on the MadTech Podcast, we are joined by Teodora (Teddy) Tepavicharova, Condé Nast, to discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism.
www.exchangewire.com/ew-podcast/c...
August 29, 2025 at 10:19 AM
exchangewire.bsky.social
Last week on The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton were joined by Ross Jenkins, CEO EMEA and APAC, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.
www.exchangewire.com/ew-podcast/m...
August 27, 2025 at 12:28 PM