Nano Interactive
@nanointeractive.bsky.social
Nano is a leader in intent-driven planning and targeting, without IDs. Nano understands consumer intent through data modelling, AI and panel research. It drives reach, accuracy & performance without profiling. www.nanointeractive.com
Full report
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TechCrunch coverage
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www.commonsensemedia.org
February 3, 2025 at 2:13 PM
Full report
www.commonsensemedia.org/sites/defaul...
TechCrunch coverage
techcrunch.com/2025/01/29/r...
www.commonsensemedia.org/sites/defaul...
TechCrunch coverage
techcrunch.com/2025/01/29/r...
⏮️ "How we respond to signal loss is informed by what brought us to this point... we need diverse tactics – not just cookie workarounds – or find ourselves in the same position again a year from now."
January 27, 2025 at 11:11 AM
⏮️ "How we respond to signal loss is informed by what brought us to this point... we need diverse tactics – not just cookie workarounds – or find ourselves in the same position again a year from now."
Genuine alternatives to people-based approaches have emerged... All include something old, trusted and established in media circles…With something new, innovative and cutting edge.
From attention to MMM, DR without ID to panel data, Intent Personas to AI.
From attention to MMM, DR without ID to panel data, Intent Personas to AI.
January 22, 2025 at 11:22 AM
Genuine alternatives to people-based approaches have emerged... All include something old, trusted and established in media circles…With something new, innovative and cutting edge.
From attention to MMM, DR without ID to panel data, Intent Personas to AI.
From attention to MMM, DR without ID to panel data, Intent Personas to AI.
...But then signal loss became the overriding market trend. And Google Chrome’s on-off cookie breakup is just the latest, most prominent example.
Safari started blocking cookies already five years ago.
But signal sunset also brings the promise of a new dawn...🌌🌅
Safari started blocking cookies already five years ago.
But signal sunset also brings the promise of a new dawn...🌌🌅
January 22, 2025 at 11:22 AM
...But then signal loss became the overriding market trend. And Google Chrome’s on-off cookie breakup is just the latest, most prominent example.
Safari started blocking cookies already five years ago.
But signal sunset also brings the promise of a new dawn...🌌🌅
Safari started blocking cookies already five years ago.
But signal sunset also brings the promise of a new dawn...🌌🌅
😡 2024 saw a never-ending back and forth over Chrome cookies, costing advertisers dear in time, focus and revenue.
😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block.
How do advertisers future-proof their business? Is it even possible?
😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block.
How do advertisers future-proof their business? Is it even possible?
January 15, 2025 at 11:57 AM
😡 2024 saw a never-ending back and forth over Chrome cookies, costing advertisers dear in time, focus and revenue.
😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block.
How do advertisers future-proof their business? Is it even possible?
😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block.
How do advertisers future-proof their business? Is it even possible?