Michael Barber
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michaeljbarber.bsky.social
Michael Barber
@michaeljbarber.bsky.social
Recovering consultant and agency leader turned brand-side marketer at Grow Schools.

Posts about leadership and marketing, along with life in between planes, trains, good coffee, and chasing after my husband and our dog Manny.

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Unsurprisingly, Dan Oshinsky has broken down all the relevant types of email and how to incorporate them into your email strategy, with examples to boot. inboxcollective.com/the-eight-ty...
The Eight Types of Emails
From newsletters to transactional messages, here’s how to incorporate all eight into your email strategy.
inboxcollective.com
February 12, 2025 at 3:25 PM
I’ll be there but I have a really important question: Who is doing Dua Lipa with me the night before the summit?
We quietly launched registration for our SparkTogether Summit last week.

And dozens of my friends already bought their tickets. 😭

19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!

sparktoro.com/sparktogether
SparkTogether 2025 - October 16 - Seattle, WA
The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.
sparktoro.com
February 12, 2025 at 2:34 AM
Little pre bedtime winter wonderland status check.
February 12, 2025 at 2:22 AM
You’d think with all the challenges facing Labour and the country itself that the UK government wouldn’t pick this fantastically stupid fight, but here we are. Democracies on both sides of the Atlantic seem to be less and less concerned with a citizens right to privacy and that is terrifying.
February 11, 2025 at 2:24 PM
❤️‍🩹
January 30, 2025 at 8:00 PM
Devastating news coming out of DC tonight…
Statement via FAA: A PSA Airlines Bombardier CRJ700 regional jet collided in midair with a Sikorsky H-60 helicopter while on approach to Runway 33 at Reagan Washington National Airport around 9 p.m. local time. PSA was operating as Flight 5342 for American Airlines. It departed from Wichita, Kansas.
January 30, 2025 at 3:04 AM
Proceeds to turn on The West Wing for the next 4 years.
a woman in a blue shirt sits at a desk with a book on it
ALT: a woman in a blue shirt sits at a desk with a book on it
media.tenor.com
January 21, 2025 at 7:21 PM
CapCut, gone.
Meta, meet Edits.

I. Just. Sighhhhhh.
January 19, 2025 at 8:02 PM
The point was (and, for that matter, continues to be) to make you care more about the app than democracy.
January 19, 2025 at 5:42 PM
The sage that is @amandanat.bsky.social with what many of us are feeling these days…
Amanda wrote a short blog post that I really liked, because it reminded me of the old days of blogging, when we'd share how we felt and what was going on, regardless of keywords or "business impact" or whatever blogs have become now.

You should read it, too. sparktoro.com/blog/the-dig...
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
sparktoro.com
January 17, 2025 at 5:38 PM
Wise words for the next four years and—well—life in general.
“Keep your eye on the donut and not on the hole.”
— David Lynch
January 17, 2025 at 5:30 PM
Reposted by Michael Barber
I wish these tech bro billionaires would stop making their mid life crises everyone else’s problem.
January 11, 2025 at 12:26 PM
Trending upwards of 6” at 8:15 ET in Parkwood/Bethesda.
January 6, 2025 at 1:17 PM
Stunningly gorgeous sunset as we landed in Dulles yesterday evening @flydulles.bsky.social @capitalweather.bsky.social
January 5, 2025 at 7:19 PM
De Beers over here choosing violence.
January 4, 2025 at 10:12 AM
Happy New Year from our little family toast across the pond in the UK ♥️
January 1, 2025 at 12:37 AM
Reposted by Michael Barber
When Jimmy Carter ran for reelection in 1980, he was the first Democrat to endorse a gay rights plank in the party’s platform. I sometimes think about how differently the early days of the AIDS epidemic would have been handled had he been reelected. qvoicenews.com/2023/02/19/j...
Jimmy Carter has been longtime LGBTQ ally
Jimmy Carter has been a longtime LGBTQ ally, before, during, and after his time as the nation's 39th president from 1977 to 1981.
qvoicenews.com
December 29, 2024 at 9:15 PM
Reposted by Michael Barber
“The biographies concluded that Mr. Carter’s reputation as a poor president was unfair and came largely from his stubborn insistence on doing what he thought was correct even when it cost him politically.” www.washingtonpost.com/obituaries/2...
Jimmy Carter, 39th president and Nobel Peace Prize winner, dies at 100, his son says
The tenacious Southerner was turned out of office after one term. But he had a brilliant post-presidential career as a champion of health, peace and democracy.
www.washingtonpost.com
December 29, 2024 at 9:22 PM
Q: How do you know you’re old?
A: Your favorite pressie is a couple of packs of merino socks.
December 25, 2024 at 4:33 PM
Merry Christmas from the fam, ya filthy animals. Here’s my Dad’s attempt at taking a group selfie 🤣🎄
December 25, 2024 at 11:52 AM
Wonder how many CEOs spit out their coffee this morning?
December 14, 2024 at 2:10 PM
Either Apple Intelligence is suddenly clairvoyant or we gotta long way to go with these notification summaries.
December 5, 2024 at 12:29 PM
Proof of (dual) citizenship 🇬🇧
November 30, 2024 at 11:32 PM
The JonBenét Netflix Cold Case documentary is mind bogglingly good. It a maddening watch to understand how this kid was failed at every level. Police, prosecutors, media. And if you thought you knew this case, no you definitely don’t.

www.netflix.com/us/title/817...
Watch Cold Case: Who Killed JonBenét Ramsey | Netflix Official Site
Police missteps and a media circus derailed the JonBenét Ramsey murder case. This definitive docuseries chronicles the decades-long quest for justice.
www.netflix.com
November 30, 2024 at 3:32 PM
Happy Thanksgiving y’all 🦃
November 28, 2024 at 7:25 PM