Martin Cloake
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martincloake.bsky.social
Martin Cloake
@martincloake.bsky.social
Writer, editor, Londoner
www.martincloake.com
https://martincloake.substack.com
Excellent from Paul Grech
Paul Grech (@paulgrech)
Enzo Maresca works under a microscope that seems permanently switched on before opting to leave / being pushed out .Ruben Amorim loses his job. Arne Slot feels the early tremors of impatience. Different clubs, different contexts, same outcome: the head coach absorbs the shock while those who shaped the project remain in the background. This is now English football. The league that previously rejected the idea of sporting directors has now fallen in love with them to the extent that they often feel untouchable. More than that, they are inaccessible and insulated from all that happens on the pitch despite their roles. The dismissal of Ruben Amorim followed this script precisely. Amorim’s reputation was built on coherence: a clear tactical framework, a strong link between recruitment and game model, and an ability to develop players within defined constraints. When that coherence failed to materialise, the explanation quickly narrowed down to his inability to change. As if that was not known beforehand by those who got him into the club, the reckoning stopped at the dugout. Enzo Maresca was the same, tasked with imposing structure on a squad assembled across multiple windows, with varying profiles, price points, and timelines. And little coherence. Consistency was expected even when the raw materials pulled in opposing directions. With Arne Slot, the pressure is different. He has the cushion of a league title won last year but whatever credit that gave is eroding fast as his side fails to gather momentum, dragged down by an imbalanced squad that was was transformed over the summer. In all cases, the managers have to shoulder their responsibilities; all made their own poor decisions. Yet what links these cases is not just managerial inadequacy, but asymmetry of accountability. Sporting directors and recruitment teams make decisions with long tails. They choose age curves, wage structures, contract lengths, and player profiles. They decide whether a squad is built for stability, transition, or opportunistic upside. These choices shape what is possible on the pitch, yet there is never the opportunity to interrogate them with the same intensity as a team selection or a late substitution. For, whilst English clubs may now embrace the role of sporting director, they have not adopted all of the traits of their European counterparts. In the Bundesliga, sporting directors routinely engage with media in mixed zones after matches and give interviews to broadcasters before and after games. Directors in the Serie A, La Liga and Ligue 1 also speak regularly: they all have to explain their decisions. In acting this way, English football has turned its managers into little more than cannon fodder. They are exposed and endlessly interrogated, while those who make the defining decisions remain insulated from consequence. Worse still, they remain silent. There is no explanation of strategy much less any acknowledgement of mistakes. Fans are asked to trust a process they are never allowed to see or understand. And when trust erodes, as it inevitably does, the blame falls once again on the figure in the dugout, not on those who designed the conditions that made failure predictable.
substack.com
January 6, 2026 at 9:34 AM
Latest edition of The Football Fan on World Cup ticket prices, Premier League tricksiness and the power of protest.
Who wants the World? (Cup)
Is the furore over tournament ticket prices a positive sign?
open.substack.com
December 12, 2025 at 1:14 PM
This.
I guess with the Kraken thing they could argue that it's a crypto exchange and no worse than any other.

But continuing to push a specific crypto product that has proved itself beyond doubt to be total crap is inexcusable.
November 20, 2025 at 4:46 PM
Reposted by Martin Cloake
To be fair to Spurs, they are not wrong when they describe their fan tokens as "high-risk."
November 20, 2025 at 4:37 PM
Latest edition of The Football Fan now out, with a European theme.

Is that all we get away?, by @MartinCloake open.substack.com/pub/martincl...
Is that all we get away?
I have written frequently about the dreadful experience of away fans at European games. Things aren’t getting any better. That needs to change.
open.substack.com
October 8, 2025 at 11:53 AM
Shouting into the void perhaps, but the Outlook for Mac upgrade is possibly the worst software upgrade in the history of software. Has smashed the ability to autofill email addresses, and typing in every address every time is a significant time thief. Well done all at Microsoft Towers.
October 1, 2025 at 1:56 PM
Last plug for my appearance on It Started With A Kick with @rcfoster.bsky.social Apologies for visual disturbance.
Tail wagging the dog is how @martincloake.bsky.social describes relationship between tv and football. Find out more in Part 2 of Martin’s episode - bit.ly/41JA5Cv
September 15, 2025 at 1:00 PM
Interesting seeing the stories of how people came to support their club after my ISWAK episode with @rcfoster.bsky.social The accepted wisdom has tended to be that support is passed down the generations, but there is more to the story.
September 9, 2025 at 6:13 PM
Apologies for the disturbing video clip, I’ve always said I had a great face for radio. But I really enjoyed talking about the actual football on Richard’s excellent pod #coys
How @martincloake.bsky.social almost became a @qpr.co.uk fan before plumping for @tottenhamhotspur.com Hear more of Martin’s story in Part 1 of his episode -
bit.ly/4nmDSho
September 9, 2025 at 3:13 PM
Coverage of #stopexploitingloyalty reaches Brazilian-based website ludopedio @wearethefsa.bsky.social
September 8, 2025 at 1:28 PM
Question now is, what is the owners’ vision for the club? Looks very much like the Lewis family have made their move and this could be very positive. But we need clarity and transparency. I’ve seen too many false dawns. #coys
September 4, 2025 at 5:29 PM
At a time when doubtless thousands of new ‘experts’ on tax will emerge, it is absolutely a requirement to follow Dan.
A key question to ask Ms Rayner: when she obtained the stamp duty advice, did she tell the adviser about the trust?

It’s an easy yes/no question.
September 3, 2025 at 1:30 PM
This will be worth a listen - and Ewan’s book is a good read too.
Today on It Was What It Was, the football history podcast, Ewan Flynn joins us to talk Paul Gascoigne, Terry Venables and Tottenham's turbulent 1990-91 season.

podfollow.com/1745066482
August 29, 2025 at 7:39 AM
Fingers crossed someone has confiscated Daniel’s phone and locked him in a cupboard to prevent a “One last thing” call scuppering the Simons deal.
August 29, 2025 at 7:37 AM
The first edition of The Football Fan for the new season is out now.
What’s the big idea?
A new season and new attempts to ruin a simply beautiful game. Welcome back!
martincloake.substack.com
August 28, 2025 at 3:29 PM
It’s Grimsby up north.
August 27, 2025 at 9:26 PM
This looks like a breath of fresh air.

trackrecordmedia.org/about/
About – Track Record
trackrecordmedia.org
August 23, 2025 at 8:55 AM
This is a very good read, and a sadly familiar story. In the UK, it’s a better picture but the pressure is more subtle and some of the themes still apply.
Football is the Police State's Petri Dish
As is the custom, the Police Union publish their thoughts on the Bundesliga launch
www.unmodern.football
August 22, 2025 at 9:04 AM
Son is a proper #spurs legend and it was a privilege to see him and Harry Kane in one of the greatest partnerships ever. Sonny’s commitment and loyalty never at fault either. If only our board had similar ability and ambition. But thank you for the days, Sonny.
August 2, 2025 at 8:42 AM
Multi-club ownership, flexible rules and Crystal Palace are the focus in the latest edition of The Football Fan.

martincloake.substac...
Rules, damn rules and Crystal Palace
Multi-club ownership is at the heart of the dispute between Crystal Palace and UEFA, and everyone has questions to answer
martincloake.substack.com
July 25, 2025 at 11:20 AM