Marc Crouch
@marccrouch.com
Technology and AI leader | 5X founder | Building effective AI-based technologies that make marketing more efficient | Sometimes masquerades as The Ginger Viking
Building agentic systems sometimes feels like dealing with tricky employees who can’t be bothered to work sometimes. I’ve literally had to build a disciplinarian supervisor just to kick them when needed.
So congrats #AI, you’ve just reinvented middle management.
So congrats #AI, you’ve just reinvented middle management.
January 16, 2025 at 5:35 PM
Building agentic systems sometimes feels like dealing with tricky employees who can’t be bothered to work sometimes. I’ve literally had to build a disciplinarian supervisor just to kick them when needed.
So congrats #AI, you’ve just reinvented middle management.
So congrats #AI, you’ve just reinvented middle management.
A Microsoft support guy put me on hold for ten minutes to find a link for me and then emailed me a link to Microsoft.com.
This is why AI is needed.
This is why AI is needed.
December 17, 2024 at 1:29 AM
A Microsoft support guy put me on hold for ten minutes to find a link for me and then emailed me a link to Microsoft.com.
This is why AI is needed.
This is why AI is needed.
Is the whole building in public thing basically a digital version of group therapy?
December 15, 2024 at 11:31 PM
Is the whole building in public thing basically a digital version of group therapy?
Exactly!
I really wish there was more interest in benchmarking AI models on real tasks.
The fact that there are not 30 different benchmarks from different organizations in medicine, in law, in advice quality, etc. is a big shame. People are using systems for these things anyway & we don’t know implications.
The fact that there are not 30 different benchmarks from different organizations in medicine, in law, in advice quality, etc. is a big shame. People are using systems for these things anyway & we don’t know implications.
December 15, 2024 at 11:26 PM
Exactly!
This type of tech from Google's Gemini 2.0 has actual benefits. For example: do a single photoshoot and then use AI to create all the variants you need.
None of the existing AI tools really deliver on that. Hopefully this one will, when released. 🤞
www.youtube.com/watch?v=7RqF...
None of the existing AI tools really deliver on that. Hopefully this one will, when released. 🤞
www.youtube.com/watch?v=7RqF...
Building with Gemini 2.0: Native image output
YouTube video by Google for Developers
www.youtube.com
December 13, 2024 at 10:50 AM
This type of tech from Google's Gemini 2.0 has actual benefits. For example: do a single photoshoot and then use AI to create all the variants you need.
None of the existing AI tools really deliver on that. Hopefully this one will, when released. 🤞
www.youtube.com/watch?v=7RqF...
None of the existing AI tools really deliver on that. Hopefully this one will, when released. 🤞
www.youtube.com/watch?v=7RqF...
Cold outreach doesn’t have to be such a grind. Imagine having your prospects qualified while you sleep. 😴
We just shared a step-by-step guide to set up an AI-powered prospecting tool—fast, simple, and a total game-changer.
Give it a read: https://buff.ly/4f5pW6U
#AIProspecting #LeadAutomation
We just shared a step-by-step guide to set up an AI-powered prospecting tool—fast, simple, and a total game-changer.
Give it a read: https://buff.ly/4f5pW6U
#AIProspecting #LeadAutomation
How to automate prospect qualification with AI | Growthmode Blog
This step-by-step guide shows you how to build an AI-powered automation tool to qualify a lead list, improve lead quality, and save time.
buff.ly
December 11, 2024 at 5:00 PM
Cold outreach doesn’t have to be such a grind. Imagine having your prospects qualified while you sleep. 😴
We just shared a step-by-step guide to set up an AI-powered prospecting tool—fast, simple, and a total game-changer.
Give it a read: https://buff.ly/4f5pW6U
#AIProspecting #LeadAutomation
We just shared a step-by-step guide to set up an AI-powered prospecting tool—fast, simple, and a total game-changer.
Give it a read: https://buff.ly/4f5pW6U
#AIProspecting #LeadAutomation
The way Matt Mullenweg conducted himself in this whole Wordpress vs WPEngine debacle is shameful and he should resign.
WordPress must stop blocking WP Engine, judge rules
WordPress must stop blocking WP Engine, judge rules
A win for WP Engine.
buff.ly
December 11, 2024 at 12:03 AM
The way Matt Mullenweg conducted himself in this whole Wordpress vs WPEngine debacle is shameful and he should resign.
Very interesting development reported by @emollick.bsky.social.
The ability to make novel discoveries is widely considered one of the pillars of AGI.
The ability to make novel discoveries is widely considered one of the pillars of AGI.
December 10, 2024 at 5:47 PM
Very interesting development reported by @emollick.bsky.social.
The ability to make novel discoveries is widely considered one of the pillars of AGI.
The ability to make novel discoveries is widely considered one of the pillars of AGI.
"The art is in selecting which context to provide and how to frame it—because no matter how good models get, the context you give them will always matter."
An excellent insight into one of the most important components in getting great results from an LLM in practice.
https://buff.ly/3ZmxgVU
An excellent insight into one of the most important components in getting great results from an LLM in practice.
https://buff.ly/3ZmxgVU
December 10, 2024 at 4:15 PM
"The art is in selecting which context to provide and how to frame it—because no matter how good models get, the context you give them will always matter."
An excellent insight into one of the most important components in getting great results from an LLM in practice.
https://buff.ly/3ZmxgVU
An excellent insight into one of the most important components in getting great results from an LLM in practice.
https://buff.ly/3ZmxgVU
Reposted by Marc Crouch
AI automation is great and has its applications but I think the future is human-in-the-loop tools like Granola
Great piece: every.to/thesis/how-t...
Great piece: every.to/thesis/how-t...
How to Build a Truly Useful AI Product
Generative AI breaks the old startup playbook
every.to
December 10, 2024 at 8:26 AM
AI automation is great and has its applications but I think the future is human-in-the-loop tools like Granola
Great piece: every.to/thesis/how-t...
Great piece: every.to/thesis/how-t...
I’m getting tired of the focus on LLM benchmarks and intellectual posturing about AGI. OK, measuring if an LLM is PhD level in some niche domain is useful for tracking progress, but for most people, it’s irrelevant. LLMs are very useful already, if we stop holding them to ridiculous standards. 🧵
December 9, 2024 at 12:42 PM
I’m getting tired of the focus on LLM benchmarks and intellectual posturing about AGI. OK, measuring if an LLM is PhD level in some niche domain is useful for tracking progress, but for most people, it’s irrelevant. LLMs are very useful already, if we stop holding them to ridiculous standards. 🧵
Reposted by Marc Crouch
like let's stop talking about hypothetical dangers and anchor the conversation to **actual harms**
super-intelligent computer: hypothetical danger
shitty algorithm conveniently denies everybody's medical claims: actual harm
super-intelligent computer: hypothetical danger
shitty algorithm conveniently denies everybody's medical claims: actual harm
December 5, 2024 at 6:06 PM
like let's stop talking about hypothetical dangers and anchor the conversation to **actual harms**
super-intelligent computer: hypothetical danger
shitty algorithm conveniently denies everybody's medical claims: actual harm
super-intelligent computer: hypothetical danger
shitty algorithm conveniently denies everybody's medical claims: actual harm
Reposted by Marc Crouch
Indeed, as many others have said, AI will be most successful (as a tool for people) when it is invisible and easy to use. Right now, I can't fully trust an AI system if it is based on statistical learning.
December 7, 2024 at 1:15 AM
Indeed, as many others have said, AI will be most successful (as a tool for people) when it is invisible and easy to use. Right now, I can't fully trust an AI system if it is based on statistical learning.
December 7, 2024 at 10:39 AM
Reposted by Marc Crouch
I think part of the reason for the current state of AI is that fully deterministic AI is still a way off. As long as it’s still hallucinating and not being 100% reliable, its best use case will be in the realm of the subjective aka creativity.
December 6, 2024 at 8:18 AM
I think part of the reason for the current state of AI is that fully deterministic AI is still a way off. As long as it’s still hallucinating and not being 100% reliable, its best use case will be in the realm of the subjective aka creativity.
The problem with @buffer.com is that I keep accidentally typing bugger.com into the URL bar and get weird looks from the people around me.
November 28, 2024 at 4:15 PM
The problem with @buffer.com is that I keep accidentally typing bugger.com into the URL bar and get weird looks from the people around me.
What if we stopped calling the phenomenon of AI making stuff up "hallucinating", and instead called it "lying"?
There's a bad trend of using fluffy buzzwords to disguise AI's real risks. Which is a shame, because an honest look at the tech shows its incredible potential, in the right hands.
#AI
There's a bad trend of using fluffy buzzwords to disguise AI's real risks. Which is a shame, because an honest look at the tech shows its incredible potential, in the right hands.
#AI
November 28, 2024 at 8:15 AM
What if we stopped calling the phenomenon of AI making stuff up "hallucinating", and instead called it "lying"?
There's a bad trend of using fluffy buzzwords to disguise AI's real risks. Which is a shame, because an honest look at the tech shows its incredible potential, in the right hands.
#AI
There's a bad trend of using fluffy buzzwords to disguise AI's real risks. Which is a shame, because an honest look at the tech shows its incredible potential, in the right hands.
#AI
I just tried the custom writing style myself (I don't care if I'm training it), and then used it to write something. All I can say is, either I'm an incomprehensibly insufferable factory of word vomit or it doesn't work very well.
Ah who am I kidding, it's got my number.
Ah who am I kidding, it's got my number.
Anthropic says Claude AI can match your unique writing style
Anthropic says Claude AI can match your unique writing style
Or just pick from three style presets to make quick adjustments.
buff.ly
November 27, 2024 at 4:10 PM
I just tried the custom writing style myself (I don't care if I'm training it), and then used it to write something. All I can say is, either I'm an incomprehensibly insufferable factory of word vomit or it doesn't work very well.
Ah who am I kidding, it's got my number.
Ah who am I kidding, it's got my number.
"An imprecise tool is not a problem if we know that it's imprecise; we can take the imprecision into account."
This pretty much sums out the state of AI at the moment. Sadly too many people fall into the second part of this quote...
#AI #ArtificialIntelligence #ChatGPT #LLM #Technology #OpenAI
This pretty much sums out the state of AI at the moment. Sadly too many people fall into the second part of this quote...
#AI #ArtificialIntelligence #ChatGPT #LLM #Technology #OpenAI
November 27, 2024 at 12:00 PM
"An imprecise tool is not a problem if we know that it's imprecise; we can take the imprecision into account."
This pretty much sums out the state of AI at the moment. Sadly too many people fall into the second part of this quote...
#AI #ArtificialIntelligence #ChatGPT #LLM #Technology #OpenAI
This pretty much sums out the state of AI at the moment. Sadly too many people fall into the second part of this quote...
#AI #ArtificialIntelligence #ChatGPT #LLM #Technology #OpenAI
So… CD Baby for pulp fiction and vanity authors, but with a much heftier price tag?
Amazon is going to be even more awash with AI slop than it currently is.
Can’t see the business idea lasting either. Those prices will inevitably have to crash.
www.theguardian.com/books/2024/n...
Amazon is going to be even more awash with AI slop than it currently is.
Can’t see the business idea lasting either. Those prices will inevitably have to crash.
www.theguardian.com/books/2024/n...
Writers condemn startup’s plans to publish 8,000 books next year using AI
Publisher Spines will charge authors between $1,200 and $5,000 to have their books edited and distributed with the help of artificial intelligence
www.theguardian.com
November 26, 2024 at 10:51 PM
So… CD Baby for pulp fiction and vanity authors, but with a much heftier price tag?
Amazon is going to be even more awash with AI slop than it currently is.
Can’t see the business idea lasting either. Those prices will inevitably have to crash.
www.theguardian.com/books/2024/n...
Amazon is going to be even more awash with AI slop than it currently is.
Can’t see the business idea lasting either. Those prices will inevitably have to crash.
www.theguardian.com/books/2024/n...
November 25, 2024 at 4:33 PM
My crypto portfolio is up 92% in the past month! At this rate I'll be breaking even by Christmas. What an amazing return on investment after 6 years!
November 25, 2024 at 4:20 PM
My crypto portfolio is up 92% in the past month! At this rate I'll be breaking even by Christmas. What an amazing return on investment after 6 years!
First post on Bluesky! Guess I should write a summary, so here are some tasty bullet points:
- I'm an entrepreneurial geek
- I have built and scaled 5 companies
- I co-own a performance marketing company with my wife
- I am building a new type of marketing network
- I am from London
- I am ginger
- I'm an entrepreneurial geek
- I have built and scaled 5 companies
- I co-own a performance marketing company with my wife
- I am building a new type of marketing network
- I am from London
- I am ginger
November 25, 2024 at 4:11 PM
First post on Bluesky! Guess I should write a summary, so here are some tasty bullet points:
- I'm an entrepreneurial geek
- I have built and scaled 5 companies
- I co-own a performance marketing company with my wife
- I am building a new type of marketing network
- I am from London
- I am ginger
- I'm an entrepreneurial geek
- I have built and scaled 5 companies
- I co-own a performance marketing company with my wife
- I am building a new type of marketing network
- I am from London
- I am ginger