How I got swole so YOU can too. Hit me up for coaching.

Your B2B SaaS company is probably sitting on a goldmine of customer research right now, but the hard part is turning all those scattered insights into copy that makes your ideal customers think "Wow, they really get me."

I spent the last month helping one of my clients do exactly that.

I’ve written about this when it comes to AI marketing research. I call it the human-AI feedback loop.

every.to/p/get-the-be...

I started prep for one of my two fitness goals of 2025: Complete a 1,000 one-pushup burpee session by June.

These types of challenges force you to obsess over the details. To recognize when form breaks down. To build systematic improvements. To actually give a damn about doing things right.

One of my 3 words for the year is “intuition”. So I followed my intuition and got a book about intuition.

There’s apparently a gap in writing copy for big agencies, especially web/app dev agencies who’ve never really worked through a solid messaging strategy.

But it’s a very peculiar audience. 🤔

LinkedIn pitch-slappers try to personalize their cold DMs with “I noticed you’re in the XYZ industry,…”

How can you guarantee you can get me clients if you don’t even know wtf I do?!

And no, sending me a voice note won’t help you.

AI automation is great and has its applications but I think the future is human-in-the-loop tools like Granola

Great piece: every.to/thesis/how-t...