Kelly Stanze (she/her)
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kellystanze.bsky.social
Kelly Stanze (she/her)
@kellystanze.bsky.social
SEO freelancer/consultant. Mom to a human boy and a bunch of adopted animals; wife to a PPC guy. I enjoy running, reading (fantasy, sci-fi, mystery, romance), Nintendo, cooking, gardening, and animals. I care about mental health, equity, and kindness.
Hi bsky. I've been drowning in the Q4 crazies and Christmas prep. Sorry for ghosting y'all.

BUT I just wanted to say I'm listening to the Nutcracker orchestral arrangements from start to finish for the first time in years and that tambourine is GOING OFF. Get it, tambourine.
December 19, 2024 at 2:30 AM
I have informed delivery alerts set up with USPS and UPS, so generally I know when packages are arriving. Just saw an email from UPS that someone is sending us Spoonful of Comfort to arrive tomorrow and I am SO JAZZED.

But I need to know who is sending me soup. Are you the soup sender? LET ME KNOW.
December 12, 2024 at 5:54 PM
Also, did you know it's common for neurodivergents to practice personification and anthropomorphism?

This is probably why I am so kind to the robots. I don't care if it's weird.
Me: "ChatGPT is AI, it doesn't care if you're nice to it."

Also Me: "I want to be the nicest person that ChatGPT deals with today. I bet it'll work better if I'm polite and friendly. I hope it's not overworked with the holidays!"
December 11, 2024 at 6:47 PM
Me: "ChatGPT is AI, it doesn't care if you're nice to it."

Also Me: "I want to be the nicest person that ChatGPT deals with today. I bet it'll work better if I'm polite and friendly. I hope it's not overworked with the holidays!"
December 11, 2024 at 6:43 PM
Liam Mairi (Fourth Wing) is one of the best fictional characters to ever exist and no one can convince me otherwise.

He's Uncle Iroh level perfect.
December 11, 2024 at 6:34 PM
SEO is fun because you work on so many topics, and sometimes sentimental things pop up. I'm currently working on an ecommerce category page about fox plushes, and all I see in my head is this. Our kid's "Puppy Doggy."

A free fox stuffed animal from a work conference became his lovey.
December 11, 2024 at 3:23 PM
This is so real for where I am in the Tech SEO trenches right now.
honestly the biggest issue in "you can learn development at home" as a mindset is you don't get forced to take an ethics class
December 9, 2024 at 5:45 PM
“Well, I prefer to use specific plugins to resolve single issues. The combo ones just break more things in my opinions.” — a so-called WP developer

It’s been months since I read that in an email and I still feel rage every time I think about it. The site has 75 active plugins.
December 9, 2024 at 5:05 PM
Anyone want to guess what the emergency was?
December 7, 2024 at 5:50 PM
Reposted by Kelly Stanze (she/her)
Hey, every SAAS known to man...

PLEASE TAKE NOTE 📝

Remind people before you charge them for another year. It's the right thing to do.
December 6, 2024 at 3:40 PM
Here's a Friday reminder than if your small business has an "ads person" and that person is just dumping money into PMax...you don't have an ads person, you have a snake oil seller.

PMax is good for Google, and good for making lazy buyers look important. It is usually not good for your business.
December 6, 2024 at 3:49 PM
Reposted by Kelly Stanze (she/her)
Google November 2024 core update rollout is now complete searchengineland.com/google-novem...
Google November 2024 core update rollout is now complete
This update took 24 days to roll out and was a typical Google core update.
searchengineland.com
December 5, 2024 at 6:33 PM
Reposted by Kelly Stanze (she/her)
Two stages of writing:

1) This shouldn't take too long
2) Oh no
December 4, 2024 at 7:36 PM
A business contact informed me (on a call about business) that she started seeing a therapist because of a social post she saw by me years ago.

Talking about mental health to end the stigma and improve visibility DOES help.

Anyway, happy Thursday.
December 5, 2024 at 7:54 PM
I was 15 when my oldest niece was born. She's coming to visit in a few weeks. Think I'll ride the line of being "close enough in age to be cool" to a 19-year-old or will I be full-on cringe when she visits?

WHO CAN SAY? Guess we'll find out.
December 5, 2024 at 5:17 PM
Amazon Music, calling me out.
December 5, 2024 at 2:29 PM
Reposted by Kelly Stanze (she/her)
Sticking with my philosophy that there is something I can learn from anyone, no matter how big or small.
I agree.

Seeing secondhand research off the back of huge projects from working on big clients with big SEO budgets is great. I WANT to see that stuff, it's inspiring.

But so is the cool shit people are doing on smaller scales, with smaller businesses. We should be sharing more of it.
December 5, 2024 at 1:17 AM
Current status:

Googling fairly common words like "sculptor" and "renowned" because nothing feels like it's spelled right after this many words on this many sites.

But, hey, I can spell out Wednesday so I always get that one right.
December 5, 2024 at 2:13 AM
I know we're all jazzed about SpotifyWrapped and other music apps' equivalents but I need Audible to tell me how badly I should schedule additional therapy sessions based on my listening this year.

"Girl, you good? You listened to a lot of dark fantasy romance this year."
December 4, 2024 at 3:33 PM
Ah, yes. The monthly GSC emails that scare the crud out of my clients.
December 3, 2024 at 4:15 PM
Y’all.

I get to go work in-person with actual people today.

As a self-employed extrovert, this is a BFD.
December 3, 2024 at 12:57 PM
Speaking of Cyber Monday...

My merch shop has 15% off today and tomorrow with code CYBERKELLY

You can get yourself the "It Depends" shirt for a little discount!

www.kellystanze.com/shop/seo-dig...
SEO & Digital Marketing — Shop — Kelly Stanze Consulting + Creative...and whatever else
www.kellystanze.com
December 2, 2024 at 3:58 PM
ALSO: If you work with contractors who have specialization in ecommerce, don't expect them to bend over backwards to accommodate your non-emergent requests between Thanksgiving and, oh...December 5th?

Be nice to us. We are tired. We have a million fires, and probably want to see our families too.
December 2, 2024 at 3:56 PM
Friends. If you are a small business owner and you engage a contractor of any sort, know that you get what you give.

If you ghost for weeks at a time, assume that in that time the contractor has had other priorities arise.

Don't show back up and expect immediate white glove treatment.
December 2, 2024 at 3:54 PM
12/1/2024

Our first “skibidi toilet”
December 1, 2024 at 3:26 PM