Kate Bernot
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kbernot.bsky.social
Kate Bernot
@kbernot.bsky.social
Food and beverage reporter

Lead analyst at Feel Goods Insights

Bylines in The Washington Post, Craft Beer & Brewing, Bon Appetit, Imbibe, elsewhere

@nagbw.bsky.social’s Writer of the Year 2025

📍Missoula, MT
Dream team!

Such a pleasure to recap last year's biggest bev-alc stories and share what we're watching in 2026 with David Steinman + @brewbound.com's @jessicainfante.bsky.social, and Zoe Licata.
Brewbound Podcast 🎧📉: Kate Bernot & David Steinman on 2025’s bev‑alc news — middle‑tier consolidation, consumer pressure and projected low‑to‑mid single‑digit declines in beer.
Brewbound Podcast: The Year in Booze News
A new year means it’s Brewbound’s annual roundtable conversation with our peers in beer industry journalism. This year, the Brewbound team is joined by Kate Bernot, lead analyst for Feel Goods Insights,...
www.brewbound.com
January 16, 2026 at 8:50 PM
So it’s purely for the brand aesthetics?

[looks at the aesthetics]

😬👀
UPDATE: Jack Daniel’s parent co. Brown-Forman tells me it has nothing to do with CBS’ “Whiskey Friday” concept. “Jack Daniel’s is not involved in any such segment, nor do we have any awareness of the segment and any potential partnerships or sponsorships.”
Update — Here is what the new apparent CBS News segment "Whiskey Fridays with Tony Dokoupil" may look like:
January 14, 2026 at 3:21 PM
Reposted by Kate Bernot
costco should be allowed to sell weed. i want the Kirkland Select Kush. a 300-count fish oil pill sized bottle of 5mg gummies would fix this country
January 12, 2026 at 10:58 PM
Reposted by Kate Bernot
"'Gatorade with alcohol' is a lot easier to understand than 'hard refresher.' As a result, brands across malt- and spirits-based products seem more eager to get in on this second wave." @kbernot.bsky.social

feelgoodsinsights.com/analysis/alc...
January 9, 2026 at 3:18 PM
Reposted by Kate Bernot
Brewbound Podcast 🎧📉: Kate Bernot & David Steinman on 2025’s bev‑alc news — middle‑tier consolidation, consumer pressure and projected low‑to‑mid single‑digit declines in beer.
Brewbound Podcast: The Year in Booze News
A new year means it’s Brewbound’s annual roundtable conversation with our peers in beer industry journalism. This year, the Brewbound team is joined by Kate Bernot, lead analyst for Feel Goods Insights,...
www.brewbound.com
January 8, 2026 at 5:11 PM
Reposted by Kate Bernot
NEW: On Thursday morning, the country's second-largest distributor told its employees that its largest remaining liquor supplier was pulling its business in all markets. It's another body blow for RNDC, which has emerged as the sick man of the middle tier over the past 18 months.
January 8, 2026 at 4:35 PM
Reposted by Kate Bernot
This is the entirety of the 2025-2030 Dietary Guidelines for Americans' content about alcohol consumption: cdn.realfood.gov/DGA.pdf
January 7, 2026 at 5:01 PM
Reposted by Kate Bernot
Modelo, the top-selling U.S. beer brand, launches its first non-alcoholic beer: Modelo Chelada Limón y Sal Non-Alcoholic, rolling out nationally with 60 calories per 12 oz can and priced in line with Corona Non-Alcoholic
Big Flavor, Zero Compromise: Modelo Debuts First-Ever Non-Alcoholic Option
Modelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation j...
zpr.io
January 7, 2026 at 5:09 PM
"For every MPACT MAX, there are countless others popping unbidden into alcohol’s growing slopverse that’ll never be seen by an appellate judge—only a slew of overstimulated shoppers unable to distinguish the Surfsides from the Skimmers, the BuzzBallz from the Bombtails." vinepair.com/articles/alc...
Welcome to Alcohol’s Slop Era
Over the past two years, BuzzBallz has been beset by imposters. The Texas-based canned cocktail company was one of beverage-alcohol’s last true innovators, coming up with its signature vacuum-sealed s...
vinepair.com
December 30, 2025 at 8:11 PM
Reposted by Kate Bernot
🍷 Best Other Beverage Reporting

The world of beer overlaps with cider, wine, spirits, THC, and more. The Best Other Beverage Reporting winners explored those intersections with nuance and curiosity. Congratulations!

https://bit.ly/4ij2Pc9

#BeyondBeer #BeverageMedia #NAGBWAwards2025
December 23, 2025 at 3:49 PM
Reposted by Kate Bernot
I'm almost done publishing some casual links between German and American beer riots in the mid-1800s.

I helped a journalist contextualize oral histories from small-scale mezcaleros in Oaxaca

And now I'm working to pick apart the knotty cultural histories behind American Oktoberfest beers.
Academics: what's the best bit of knowledge you created this year?

I co-authored a new model of the Irish Neolithic, effectively rewriting social structure and the role of large funerary monuments for the creation of community identities
What historians (and other scholars do) is create knowledge. We should use that phrase more and talk about what it means. I think we don't, and it's part of why AI enthusiasts are confused when we don't readily agree that our work can be replicated/replaced by their products.
December 22, 2025 at 1:12 PM
Reposted by Kate Bernot
30 years ago this month, the New York Daily News ran this article bemoaning how complicated coffee had become, bemused by Dalton's introduction of pumpkin spice coffee and Starbucks' eggnog lattes, noting that specialty coffee "is a fad--like breweries. It's already peaked."
December 17, 2025 at 1:48 PM
Reposted by Kate Bernot
Today is a big day for buying shit online. Consider a subscription to Fingers! I’m offering one of my biggest discounts of the year to new subscribers. It expires at midnight, don't miss it: www.fingers.email/upgrade?offe...
December 1, 2025 at 5:21 PM
Reposted by Kate Bernot
The first 2025 Diversity in Beer Writing Grant story is live:
“Michigan Hops: The Women Behind the Bines” by Brenda Marshall on CraftBeer.com

Thanks to Hollie Stephens, Beth Demmon, @kbernot.bsky.social, Adam Dulye & @allagashbrewing.bsky.social for the support!

#beerwriting #diversityinbeer
Michigan Hops: The Women Behind the Bines
Explore the stories of the women driving Michigan's hop industry, from field to greenhouse to lab, and defining what makes Michigan hops special.
www.craftbeer.com
November 24, 2025 at 1:44 AM
Reposted by Kate Bernot
For @bloomberg.com, I wrote the legal loophole around THC the government just closed, and what it means for the Four Loko of THC drinks www.bloomberg.com/news/article...
Weed Drinks That Get You Very, Very High Could Be Gone Soon
Cannabis beverages with up to 100mg of THC are increasingly popular. A ban on hemp is threatening their survival.
www.bloomberg.com
November 20, 2025 at 2:09 PM
Reposted by Kate Bernot
NEW: ~50 beer/wine/spirits wholesalers have sent Democratic and Republican Congressional leaders a letter calling on them "to oppose efforts to close the so-called 'hemp loophole' through any spending package or Farm Bill." This is the biggest move yet on THC drinks' behalf from the middle tier.
November 5, 2025 at 6:53 PM
Good morning Seattle!
November 3, 2025 at 2:49 PM
Bon Appetite has a big THC package out this week and I’m thrilled to contribute two drinks pieces!

First up: What are weed drinks doing to change the perception of THC socially?

www.bonappetit.com/story/the-fu...
The Future of Weed Is Liquid
Weed's true breakthrough won't come from smoking, vaping, or even eating, but from beverages analogous to booze.
www.bonappetit.com
October 30, 2025 at 12:30 PM
Reposted by Kate Bernot
I am here to reveal the truth about pumpkin spice lattes, by way of *deep* archival research (and 3,600 words)

snackstack.net/2025/10/21/t...
The curious, contentious history of pumpkin spice lattes
Starbucks didn’t invent them. But it’s possible that Tori Amos or a Midwest grandma did.
snackstack.net
October 21, 2025 at 8:00 PM
I have two bev-alc stories in the latest issue of NACS Magazine! First up: how c-stores can merchandise the so-called "fourth category" of RTDs, FMBs, flavored wines, malt-based cocktails, etc.

www.nacsmagazine.com/Issues/Octob...
Merchandising Beverage-Alcohol’s White-Hot Fourth Category
The #1 trusted source of information for decision makers in the convenience industry.
www.nacsmagazine.com
October 21, 2025 at 3:10 PM
College papers forever ✊
Purdue to the rescue of IU student newspaper, whose institution was attempting censorship. Details in alt!
October 18, 2025 at 10:25 PM
From Missoula today 💌
October 18, 2025 at 9:08 PM
It was an honor to win Writer of the Year at the @nagbw.bsky.social annual awards yesterday.

With entries from around the world, this year’s winners represent the breadth and depth of what beer means in society. Congratulations to all the other winners! reportersnotebook.org/uncategorize...
North American Guild of Beer Writers Announces 2025 Awards Winners, Honoring the Best in Beer Media
The North American Guild of Beer Writers (NAGBW) held its 11th annual awards ceremony October 12, celebrating the best in beer media. This year’s awards were generously sponsored by Athletic Brewin…
reportersnotebook.org
October 13, 2025 at 2:01 PM
Reposted by Kate Bernot
“NOAA is taxpayer-funded, so it is a public good—its services provide safety and security for everyone, not just those who can pay for it.”

www.wired.com/story/noaas-...
For-Profit Companies Can’t Easily Replace NOAA’s Weather-Forecasting Prowess
Replicating the abilities of the National Oceanic and Atmospheric Administration’s fleet of weather satellites would take time and a lot of money—and expose private companies to a large amount of risk...
www.wired.com
October 11, 2025 at 5:42 PM
Oh, *for dogs*, right right right
October 11, 2025 at 6:01 PM