Jessica Malnik
@jessicamalnik.bsky.social
Messaging systems + sharp copy for founders and lean marketing teams. Building tools and media for remote-first operators doing it differently. Public speaker.
Pinned
New here, so here’s a quick intro. 👋
I’m Jessica, and I help founders and lean marketing teams build marketing moats. Think evergreen assets that keep driving results for months or years.
I’m big on clear messaging, smart storytelling, and making the most of your marketing assets.
I’m Jessica, and I help founders and lean marketing teams build marketing moats. Think evergreen assets that keep driving results for months or years.
I’m big on clear messaging, smart storytelling, and making the most of your marketing assets.
I told myself I’d never get a ring light.
Then I got two.
The lighting is great. The shame is manageable.
Also: video is less awful than I expected.
This is the slippery slope, isn’t it?
Then I got two.
The lighting is great. The shame is manageable.
Also: video is less awful than I expected.
This is the slippery slope, isn’t it?
May 15, 2025 at 12:31 AM
I told myself I’d never get a ring light.
Then I got two.
The lighting is great. The shame is manageable.
Also: video is less awful than I expected.
This is the slippery slope, isn’t it?
Then I got two.
The lighting is great. The shame is manageable.
Also: video is less awful than I expected.
This is the slippery slope, isn’t it?
This bop has no right to go this hard.
I don’t speak Icelandic. I’ve never even been to Iceland.
And yet if they needed me to row a boat for the homeland, I would simply start paddling.
www.youtube.com/watch?v=LZE1...
I don’t speak Icelandic. I’ve never even been to Iceland.
And yet if they needed me to row a boat for the homeland, I would simply start paddling.
www.youtube.com/watch?v=LZE1...
VÆB - RÓA | Iceland 🇮🇸 | National Final Performance| #Eurovision2025
YouTube video by Eurovision Song Contest
www.youtube.com
April 22, 2025 at 5:02 AM
This bop has no right to go this hard.
I don’t speak Icelandic. I’ve never even been to Iceland.
And yet if they needed me to row a boat for the homeland, I would simply start paddling.
www.youtube.com/watch?v=LZE1...
I don’t speak Icelandic. I’ve never even been to Iceland.
And yet if they needed me to row a boat for the homeland, I would simply start paddling.
www.youtube.com/watch?v=LZE1...
Reposted by Jessica Malnik
High praise!
This was fun -- more about writing and less about companies.
This was fun -- more about writing and less about companies.
Ever read something that made you rethink how you think?
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
The Remote Work Tribe Podcast: Jason Cohen - The Remote Work Tribe
In this episode we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss overall process for Smart Bear, strategy, and more.
theremoteworktribe.com
April 18, 2025 at 2:14 PM
High praise!
This was fun -- more about writing and less about companies.
This was fun -- more about writing and less about companies.
Ever read something that made you rethink how you think?
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
The Remote Work Tribe Podcast: Jason Cohen - The Remote Work Tribe
In this episode we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss overall process for Smart Bear, strategy, and more.
theremoteworktribe.com
April 18, 2025 at 3:12 AM
Ever read something that made you rethink how you think?
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
That’s what @asmartbear.com writing does.
This podcast convo breaks down how and why it matters.
🎧 Listen here: theremoteworktribe.com/2025/04/17/t...
One of my favorite conversations I've ever had.
What if your messaging isn’t wrong? Just untested.
I haven’t stopped thinking about this clip since we recorded it.
Full podcast episode drops Thursday. (h/t @asmartbear.com )
I haven’t stopped thinking about this clip since we recorded it.
Full podcast episode drops Thursday. (h/t @asmartbear.com )
April 14, 2025 at 7:51 PM
What if your messaging isn’t wrong? Just untested.
I haven’t stopped thinking about this clip since we recorded it.
Full podcast episode drops Thursday. (h/t @asmartbear.com )
I haven’t stopped thinking about this clip since we recorded it.
Full podcast episode drops Thursday. (h/t @asmartbear.com )
Is AI quietly killing micro-SaaS?
Why pay $20/month for a tool that almost works when you can build your own custom one that fits perfectly?
I talked with @leenyburger.bsky.social about this shift and a lot more on the pod.
Full convo: www.theremoteworktribe.com/2025/04/03/t...
Why pay $20/month for a tool that almost works when you can build your own custom one that fits perfectly?
I talked with @leenyburger.bsky.social about this shift and a lot more on the pod.
Full convo: www.theremoteworktribe.com/2025/04/03/t...
The Remote Work Tribe Podcast: Colleen Schnettler
In this episode we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and more.
www.theremoteworktribe.com
April 6, 2025 at 8:08 PM
Is AI quietly killing micro-SaaS?
Why pay $20/month for a tool that almost works when you can build your own custom one that fits perfectly?
I talked with @leenyburger.bsky.social about this shift and a lot more on the pod.
Full convo: www.theremoteworktribe.com/2025/04/03/t...
Why pay $20/month for a tool that almost works when you can build your own custom one that fits perfectly?
I talked with @leenyburger.bsky.social about this shift and a lot more on the pod.
Full convo: www.theremoteworktribe.com/2025/04/03/t...
The irony of being forced to wait 30-60 mins in my running car to get an emissions test to renew car registration is not lost on me.
April 5, 2025 at 5:48 PM
The irony of being forced to wait 30-60 mins in my running car to get an emissions test to renew car registration is not lost on me.
Not sure who needs to hear this, but you don’t need another AI prompt template or a $49 prompting course.
You just need to start using AI more and then ask it how to refine your prompts.
It’ll tell you. If you’re paying attention and putting in the reps.
You just need to start using AI more and then ask it how to refine your prompts.
It’ll tell you. If you’re paying attention and putting in the reps.
March 30, 2025 at 5:05 PM
Not sure who needs to hear this, but you don’t need another AI prompt template or a $49 prompting course.
You just need to start using AI more and then ask it how to refine your prompts.
It’ll tell you. If you’re paying attention and putting in the reps.
You just need to start using AI more and then ask it how to refine your prompts.
It’ll tell you. If you’re paying attention and putting in the reps.
I wonder who looked at regular drowning and said, but what if it was darker, tighter, and spicier? And that’s how cave diving exists.
March 30, 2025 at 12:25 AM
I wonder who looked at regular drowning and said, but what if it was darker, tighter, and spicier? And that’s how cave diving exists.
💯
March 28, 2025 at 5:05 PM
💯
Fast food financing. What could possibly go wrong? www.cnbc.com/amp/2025/03/...
Klarna lands buy now, pay later deal with DoorDash, notching another win ahead of IPO
Klarna is partnering with DoorDash to give users of the restaurant delivery service more ways to pay for their meals.
www.cnbc.com
March 21, 2025 at 3:15 AM
Fast food financing. What could possibly go wrong? www.cnbc.com/amp/2025/03/...
Brand mentions- the new backlinks?
How is @theathletic.bsky.social earning backlinks at a clip that rivals legacy brands?
The answer is some seriously amazing branding
This one goes waaaaaaay deep...
www.brandingmag.com/mordy-oberst...
#marketing
The answer is some seriously amazing branding
This one goes waaaaaaay deep...
www.brandingmag.com/mordy-oberst...
#marketing
March 19, 2025 at 12:07 AM
Brand mentions- the new backlinks?
The biggest marketing mistake? Waiting.
A year ago, some were tweaking their positioning. A year later? Same spot.
The best founders test, publish & refine. Stacking bricks while everyone else is still sketching blueprints.
Just sent a newsletter on this.
newsletter.theremoteworktribe.com
A year ago, some were tweaking their positioning. A year later? Same spot.
The best founders test, publish & refine. Stacking bricks while everyone else is still sketching blueprints.
Just sent a newsletter on this.
newsletter.theremoteworktribe.com
Join The Remote Work Tribe
newsletter.theremoteworktribe.com
March 16, 2025 at 12:33 PM
The biggest marketing mistake? Waiting.
A year ago, some were tweaking their positioning. A year later? Same spot.
The best founders test, publish & refine. Stacking bricks while everyone else is still sketching blueprints.
Just sent a newsletter on this.
newsletter.theremoteworktribe.com
A year ago, some were tweaking their positioning. A year later? Same spot.
The best founders test, publish & refine. Stacking bricks while everyone else is still sketching blueprints.
Just sent a newsletter on this.
newsletter.theremoteworktribe.com
Just a random observation: Arguing about politics in a LinkedIn comment section feels like the definition of high risk, low reward, and a nonzero chance of an awkward 8 am chat with HR.
March 4, 2025 at 11:45 PM
Just a random observation: Arguing about politics in a LinkedIn comment section feels like the definition of high risk, low reward, and a nonzero chance of an awkward 8 am chat with HR.
Dear founder, when’s the last time you did a real customer interview?
You know you should be doing them. But when you try, it feels like a waste of time.
So, I talked with @mjwhansen.com on my podcast and dug into the real mechanics of great customer interviews.
New episode drops Thursday.
You know you should be doing them. But when you try, it feels like a waste of time.
So, I talked with @mjwhansen.com on my podcast and dug into the real mechanics of great customer interviews.
New episode drops Thursday.
March 3, 2025 at 12:21 AM
Dear founder, when’s the last time you did a real customer interview?
You know you should be doing them. But when you try, it feels like a waste of time.
So, I talked with @mjwhansen.com on my podcast and dug into the real mechanics of great customer interviews.
New episode drops Thursday.
You know you should be doing them. But when you try, it feels like a waste of time.
So, I talked with @mjwhansen.com on my podcast and dug into the real mechanics of great customer interviews.
New episode drops Thursday.
If your AI partner says We need to talk, do you check the chat logs or the error notes?
This podcast episode is absolutely unhinged.
pca.st/episode/2e9b...
This podcast episode is absolutely unhinged.
pca.st/episode/2e9b...
She Fell in Love With ChatGPT. Like, Actual Love. With Sex. - The Daily
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro and Sabrina Tavernise. Twenty minutes a day, five days a ...
pca.st
February 27, 2025 at 9:51 PM
If your AI partner says We need to talk, do you check the chat logs or the error notes?
This podcast episode is absolutely unhinged.
pca.st/episode/2e9b...
This podcast episode is absolutely unhinged.
pca.st/episode/2e9b...
Reposted by Jessica Malnik
You’re too close to your product / website / writing to see the “obvious” flaws.
At minimum, watch customers attempt to understand and use it.
At maximum, hire editors whom you trust.
At minimum, watch customers attempt to understand and use it.
At maximum, hire editors whom you trust.
February 24, 2025 at 10:32 PM
You’re too close to your product / website / writing to see the “obvious” flaws.
At minimum, watch customers attempt to understand and use it.
At maximum, hire editors whom you trust.
At minimum, watch customers attempt to understand and use it.
At maximum, hire editors whom you trust.
This is what happens when you sacrifice clarity and just hop on the "We're like X but for <<insert category>>.
When it comes to your copy, remember clarity over cleverness.
Bonus points: If you can tell me what this app even does?
When it comes to your copy, remember clarity over cleverness.
Bonus points: If you can tell me what this app even does?
February 25, 2025 at 2:20 AM
This is what happens when you sacrifice clarity and just hop on the "We're like X but for <<insert category>>.
When it comes to your copy, remember clarity over cleverness.
Bonus points: If you can tell me what this app even does?
When it comes to your copy, remember clarity over cleverness.
Bonus points: If you can tell me what this app even does?
Just going to say as an introvert, Waymo is a dream. Get to my destination without any small talk. It is also a pretty cool experience.
February 22, 2025 at 6:29 PM
Just going to say as an introvert, Waymo is a dream. Get to my destination without any small talk. It is also a pretty cool experience.
Editing by committee? A recipe for mediocre marketing. When 4+ people weigh in, the messaging gets lost.
Keep it tight. Keep it clear.
Keep it tight. Keep it clear.
February 21, 2025 at 6:09 PM
Editing by committee? A recipe for mediocre marketing. When 4+ people weigh in, the messaging gets lost.
Keep it tight. Keep it clear.
Keep it tight. Keep it clear.
All of this.
My go-to copywriting default is clarity beats cleverness.
And yes, I sometimes get some initial pushback but the results speak for themselves when I stick to this.
My go-to copywriting default is clarity beats cleverness.
And yes, I sometimes get some initial pushback but the results speak for themselves when I stick to this.
Plain language beats corporate marketing language. Again.
It’s funny that even after realizing this, the author still thinks dumb jargon is good “for Fortune 500.”
No. It’s never good.
It’s funny that even after realizing this, the author still thinks dumb jargon is good “for Fortune 500.”
No. It’s never good.
Reddit - Dive into anything
www.reddit.com
February 18, 2025 at 1:33 AM
All of this.
My go-to copywriting default is clarity beats cleverness.
And yes, I sometimes get some initial pushback but the results speak for themselves when I stick to this.
My go-to copywriting default is clarity beats cleverness.
And yes, I sometimes get some initial pushback but the results speak for themselves when I stick to this.
Reposted by Jessica Malnik
Only introspective people have impostor syndrome.
Only over-confident ignorant people think would be confident without cause.
So, if you’re experiencing it, realize that’s because you’re smart.
Which makes you more worthy, not less.
Only over-confident ignorant people think would be confident without cause.
So, if you’re experiencing it, realize that’s because you’re smart.
Which makes you more worthy, not less.
Impostor Syndrome: Why I felt like a fraud, and how I overcame it
Most high-performing people experience Impostor Syndrome. I did too. When you understand the cause, you can defeat it.
longform.asmartbear.com
February 14, 2025 at 10:19 PM
Only introspective people have impostor syndrome.
Only over-confident ignorant people think would be confident without cause.
So, if you’re experiencing it, realize that’s because you’re smart.
Which makes you more worthy, not less.
Only over-confident ignorant people think would be confident without cause.
So, if you’re experiencing it, realize that’s because you’re smart.
Which makes you more worthy, not less.
Just your regular reminder: Great ideas spread. Perfect writing doesn’t.
Your audience doesn’t care if your content is perfectly written. They care if it’s clear. If it’s interesting. If it makes them think.
Unless your audience is high school English teachers, then good luck to you.
Your audience doesn’t care if your content is perfectly written. They care if it’s clear. If it’s interesting. If it makes them think.
Unless your audience is high school English teachers, then good luck to you.
February 14, 2025 at 7:46 PM
Just your regular reminder: Great ideas spread. Perfect writing doesn’t.
Your audience doesn’t care if your content is perfectly written. They care if it’s clear. If it’s interesting. If it makes them think.
Unless your audience is high school English teachers, then good luck to you.
Your audience doesn’t care if your content is perfectly written. They care if it’s clear. If it’s interesting. If it makes them think.
Unless your audience is high school English teachers, then good luck to you.
I've been reviewing applications for a freelance content coordinator role on my team. I asked candidates to share a recent project they’re proud of. A surprising number cited work from before the pandemic.
Is it just me, or is that a bit of a red flag?
Is it just me, or is that a bit of a red flag?
February 9, 2025 at 4:03 PM
I've been reviewing applications for a freelance content coordinator role on my team. I asked candidates to share a recent project they’re proud of. A surprising number cited work from before the pandemic.
Is it just me, or is that a bit of a red flag?
Is it just me, or is that a bit of a red flag?
Getting ready to go live with @buckbee.bsky.social
chatting AI and content marketing in about 20 mins.
Not too late to RSVP here: crowdcast.io/c/q7xxeuyy3lm3
chatting AI and content marketing in about 20 mins.
Not too late to RSVP here: crowdcast.io/c/q7xxeuyy3lm3
February 5, 2025 at 4:44 PM
Getting ready to go live with @buckbee.bsky.social
chatting AI and content marketing in about 20 mins.
Not too late to RSVP here: crowdcast.io/c/q7xxeuyy3lm3
chatting AI and content marketing in about 20 mins.
Not too late to RSVP here: crowdcast.io/c/q7xxeuyy3lm3