Jennifer Kling
@jenkling.bsky.social
Fractional VP of Marketing. B2B SaaS Marketing. Peloton, Theatre, concerts, and NKOTB junkie.
Here's what #marketers can learn from the rise of Labubu's?
• Toys aren't just for kids. I've seen everyone from grandmothers to tattoo artists embrace this brand
• Scarcity & surprise will always be popular
• Virality connects communities
• Toys aren't just for kids. I've seen everyone from grandmothers to tattoo artists embrace this brand
• Scarcity & surprise will always be popular
• Virality connects communities
June 27, 2025 at 5:25 PM
Here's what #marketers can learn from the rise of Labubu's?
• Toys aren't just for kids. I've seen everyone from grandmothers to tattoo artists embrace this brand
• Scarcity & surprise will always be popular
• Virality connects communities
• Toys aren't just for kids. I've seen everyone from grandmothers to tattoo artists embrace this brand
• Scarcity & surprise will always be popular
• Virality connects communities
I'm so tired of corporate jargon 😅 everywhere, so this campaign from RXBAR is right up my alley.
I think these novelty browser extensions are super creative, and because they're inherently interactive, they keep people engaged.
A great example of disruptive marketing from a disruptive brand.
I think these novelty browser extensions are super creative, and because they're inherently interactive, they keep people engaged.
A great example of disruptive marketing from a disruptive brand.
RXBAR's Chrome Plug-In Blocks Cringey Corporate Jargon on Social | LBBOnline
Little Black Book, Protein bar brand and Tombras finds and hides annoying buzzwords
lbbonline.com
June 24, 2025 at 4:51 PM
I'm so tired of corporate jargon 😅 everywhere, so this campaign from RXBAR is right up my alley.
I think these novelty browser extensions are super creative, and because they're inherently interactive, they keep people engaged.
A great example of disruptive marketing from a disruptive brand.
I think these novelty browser extensions are super creative, and because they're inherently interactive, they keep people engaged.
A great example of disruptive marketing from a disruptive brand.
Yes to leading with a teaching mindset!
I credit a lot of my growth to a few managers who took the time to teach me valuable life skills like communication, time management, and how to take feedback.
This is how you build a #leadership pipeline.
I credit a lot of my growth to a few managers who took the time to teach me valuable life skills like communication, time management, and how to take feedback.
This is how you build a #leadership pipeline.
Don’t Just Coach Your Employees—Teach Them
How to make everyday interactions teachable moments for your direct reports.
hbr.org
June 6, 2025 at 1:43 PM
Yes to leading with a teaching mindset!
I credit a lot of my growth to a few managers who took the time to teach me valuable life skills like communication, time management, and how to take feedback.
This is how you build a #leadership pipeline.
I credit a lot of my growth to a few managers who took the time to teach me valuable life skills like communication, time management, and how to take feedback.
This is how you build a #leadership pipeline.
According to Forbes, 65% of marketers believe silos diminish campaign clarity. The problem is, marketing is becoming MORE siloed as time goes on.
I often see this play out in inconsistent #branding and poor communication. The easiest fix is consistent meetings and templates - love a good template.
I often see this play out in inconsistent #branding and poor communication. The easiest fix is consistent meetings and templates - love a good template.
June 5, 2025 at 2:12 PM
According to Forbes, 65% of marketers believe silos diminish campaign clarity. The problem is, marketing is becoming MORE siloed as time goes on.
I often see this play out in inconsistent #branding and poor communication. The easiest fix is consistent meetings and templates - love a good template.
I often see this play out in inconsistent #branding and poor communication. The easiest fix is consistent meetings and templates - love a good template.
Woah. This is such a cool perspective on #WorkLifeBalance and finding value/enjoyment even in the middle of mundane tasks.
It all comes down to balancing your JAM: Joy, Achievement, and Meaningfulness. When you spend enough hours a week nurturing each one, you live a more well-rounded life.
It all comes down to balancing your JAM: Joy, Achievement, and Meaningfulness. When you spend enough hours a week nurturing each one, you live a more well-rounded life.
Time Well Spent: A New Way to Value Time Could Change Your Life
A new way of quantifying the value of time goes beyond productivity to measure time’s subjective value to individuals.
sloanreview.mit.edu
May 29, 2025 at 4:57 PM
Woah. This is such a cool perspective on #WorkLifeBalance and finding value/enjoyment even in the middle of mundane tasks.
It all comes down to balancing your JAM: Joy, Achievement, and Meaningfulness. When you spend enough hours a week nurturing each one, you live a more well-rounded life.
It all comes down to balancing your JAM: Joy, Achievement, and Meaningfulness. When you spend enough hours a week nurturing each one, you live a more well-rounded life.
The "Virtual Sandwich Method" is your key to #B2B event marketing success. Here's why:
People's journeys start way before the day of your event. Adding virtual touchpoints (like virtual sessions) before and after your event boosts attendance AND gives you extra promotional runway.
People's journeys start way before the day of your event. Adding virtual touchpoints (like virtual sessions) before and after your event boosts attendance AND gives you extra promotional runway.
May 28, 2025 at 5:46 PM
The "Virtual Sandwich Method" is your key to #B2B event marketing success. Here's why:
People's journeys start way before the day of your event. Adding virtual touchpoints (like virtual sessions) before and after your event boosts attendance AND gives you extra promotional runway.
People's journeys start way before the day of your event. Adding virtual touchpoints (like virtual sessions) before and after your event boosts attendance AND gives you extra promotional runway.
Something that's helped me a ton over the past few years is having a little #MentalHealth check-in with myself every few weeks.
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
May 22, 2025 at 5:03 PM
Something that's helped me a ton over the past few years is having a little #MentalHealth check-in with myself every few weeks.
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
Remember the “My dearest, Angelica” bit from Hamilton?
Call me a grammar nerd, but punctuation has a lot more influence over how your brand is received than you probably think. And if you want to make sure your messaging always hits the mark, ask yourself: "How would our brand text its friends?"
Call me a grammar nerd, but punctuation has a lot more influence over how your brand is received than you probably think. And if you want to make sure your messaging always hits the mark, ask yourself: "How would our brand text its friends?"
Punctuation Speaks Volumes for Your Brand – PRINT Magazine
50000feet's Uzra Khan on the most underused tool in your brand's visual system: punctuation.
www.printmag.com
May 20, 2025 at 4:53 PM
Remember the “My dearest, Angelica” bit from Hamilton?
Call me a grammar nerd, but punctuation has a lot more influence over how your brand is received than you probably think. And if you want to make sure your messaging always hits the mark, ask yourself: "How would our brand text its friends?"
Call me a grammar nerd, but punctuation has a lot more influence over how your brand is received than you probably think. And if you want to make sure your messaging always hits the mark, ask yourself: "How would our brand text its friends?"
Would you read a Substack from your favorite clothing brand?
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
May 15, 2025 at 10:01 PM
Would you read a Substack from your favorite clothing brand?
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
The thing is, the general public is only becoming *more* privacy-conscious. Brands that continue to move toward safer data privacy standards are ultimately going to win out.
In a double blow to Google's Privacy Sandbox initiative, both tech giants have retreated from the cookieless future. Google delayed phasing out third-party cookies, while Amazon abandoned plans to adopt Privacy Sandbox, complicating the digital ad industry's privacy transition. adweek.it/3YywnKr
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn
Emails show Amazon urged publishers to join its program integrating with Google Privacy Sandbox APIs, before quietly changing course.
www.adweek.com
May 15, 2025 at 4:02 PM
The thing is, the general public is only becoming *more* privacy-conscious. Brands that continue to move toward safer data privacy standards are ultimately going to win out.
Call it nostalgia or call it cost-effectiveness, but brands are slowly shifting back toward mascot-based marketing.
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
May 1, 2025 at 6:01 PM
Call it nostalgia or call it cost-effectiveness, but brands are slowly shifting back toward mascot-based marketing.
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
Now this is a complete U-turn after 5 years of supposed "phase-out", but is anyone really surprised?
I guess this is good news for businesses that get value out of Google's targeting capabilities, but I wouldn't put it past them to reverse course (again) in the next few years. #Advertising
I guess this is good news for businesses that get value out of Google's targeting capabilities, but I wouldn't put it past them to reverse course (again) in the next few years. #Advertising
Google will keep cookies and skip opt-out option in Chrome—what it means for advertising and Privacy Sandbox
Google says Chrome will continue using third-party cookies without offering users an opt-out choice.
adage.com
April 30, 2025 at 4:54 PM
Now this is a complete U-turn after 5 years of supposed "phase-out", but is anyone really surprised?
I guess this is good news for businesses that get value out of Google's targeting capabilities, but I wouldn't put it past them to reverse course (again) in the next few years. #Advertising
I guess this is good news for businesses that get value out of Google's targeting capabilities, but I wouldn't put it past them to reverse course (again) in the next few years. #Advertising
When everything costs more, how should your strategy adapt?
Here's a great lesson I learned during the Great Recession: When your sales cycles inevitably get longer and more complex, counteract that by building your pipelines earlier. Prioritize lead scoring and nurture-focused campaigns.
Here's a great lesson I learned during the Great Recession: When your sales cycles inevitably get longer and more complex, counteract that by building your pipelines earlier. Prioritize lead scoring and nurture-focused campaigns.
B2B Inflation Is Our New Reality. How Should Marketers Adapt?
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.
www.cmswire.com
April 24, 2025 at 4:07 PM
When everything costs more, how should your strategy adapt?
Here's a great lesson I learned during the Great Recession: When your sales cycles inevitably get longer and more complex, counteract that by building your pipelines earlier. Prioritize lead scoring and nurture-focused campaigns.
Here's a great lesson I learned during the Great Recession: When your sales cycles inevitably get longer and more complex, counteract that by building your pipelines earlier. Prioritize lead scoring and nurture-focused campaigns.
Yes to this! I think there's sometimes an assumption that after you've reached a certain level there's nothing left for you to learn, but that's never been the case in #marketing.
There's always something new to learn (and that's part of what makes this job fun!)
There's always something new to learn (and that's part of what makes this job fun!)
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what 'upskilling' really means.
www.marketingweek.com
April 23, 2025 at 3:35 PM
Yes to this! I think there's sometimes an assumption that after you've reached a certain level there's nothing left for you to learn, but that's never been the case in #marketing.
There's always something new to learn (and that's part of what makes this job fun!)
There's always something new to learn (and that's part of what makes this job fun!)
Have you heard this before? "If it’s not measurable, it’s not valuable.” I know I have, but we're kidding ourselves if this is the standard we're holding #B2BMarketing to.
ROI is important, but it's not the full picture. We have to get comfortable with the "intangible".
ROI is important, but it's not the full picture. We have to get comfortable with the "intangible".
Why ROI is undermining B2B marketing effectiveness | MarTech
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
martech.org
April 18, 2025 at 4:47 PM
Have you heard this before? "If it’s not measurable, it’s not valuable.” I know I have, but we're kidding ourselves if this is the standard we're holding #B2BMarketing to.
ROI is important, but it's not the full picture. We have to get comfortable with the "intangible".
ROI is important, but it's not the full picture. We have to get comfortable with the "intangible".
Gentle reminder for any brand worried about maintaining sales during this not-quite-recession: The best ads don't look like ads.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
April 17, 2025 at 5:03 PM
Gentle reminder for any brand worried about maintaining sales during this not-quite-recession: The best ads don't look like ads.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
Product launches are high-stakes, but they don't have to be high-stress.
Over the past 20 years, I've learned what works and what doesn't. Here's my go-to, no-fail framework for making sure every tech product launch lands with maximum impact:
#B2B #SaaS
Over the past 20 years, I've learned what works and what doesn't. Here's my go-to, no-fail framework for making sure every tech product launch lands with maximum impact:
#B2B #SaaS
B2B SaaS Product Launch Checklist (No-Fail Framework)
Step-by-step process covering pre-launch prep, messaging, alignment with sales, & post-launch follow-up.
aventigroup.com
April 16, 2025 at 12:27 AM
Product launches are high-stakes, but they don't have to be high-stress.
Over the past 20 years, I've learned what works and what doesn't. Here's my go-to, no-fail framework for making sure every tech product launch lands with maximum impact:
#B2B #SaaS
Over the past 20 years, I've learned what works and what doesn't. Here's my go-to, no-fail framework for making sure every tech product launch lands with maximum impact:
#B2B #SaaS
Now this is how you do nostalgia right!
It's a perfect fit for an iconic sitcom - no unnecessary reboots needed.
#Branding #Marketing #TheOffice
It's a perfect fit for an iconic sitcom - no unnecessary reboots needed.
#Branding #Marketing #TheOffice
No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office'
Chili's Grill & Bar announced last week it is opening a 'Scranton Branch' restaurant that honors 'The Office.\
www.usatoday.com
April 11, 2025 at 1:37 PM
Now this is how you do nostalgia right!
It's a perfect fit for an iconic sitcom - no unnecessary reboots needed.
#Branding #Marketing #TheOffice
It's a perfect fit for an iconic sitcom - no unnecessary reboots needed.
#Branding #Marketing #TheOffice
Don't overlook the digital audio audience:
Over 75% of Americans aged 12 and up listen to digital audio - and they’re tuning in four hours and thirty minutes each day. "That’s a lot of people doing a lot of listening—and a huge opportunity for advertisers to reach them." #DigitalMarketing
Over 75% of Americans aged 12 and up listen to digital audio - and they’re tuning in four hours and thirty minutes each day. "That’s a lot of people doing a lot of listening—and a huge opportunity for advertisers to reach them." #DigitalMarketing
Digital Audio Is Effective Across the Funnel—Here's How to Measure Its ROI
Not only does digital audio have a large, engaged audience, but it’s also effective and measurable across the funnel.
www.adweek.com
April 10, 2025 at 10:00 PM
Don't overlook the digital audio audience:
Over 75% of Americans aged 12 and up listen to digital audio - and they’re tuning in four hours and thirty minutes each day. "That’s a lot of people doing a lot of listening—and a huge opportunity for advertisers to reach them." #DigitalMarketing
Over 75% of Americans aged 12 and up listen to digital audio - and they’re tuning in four hours and thirty minutes each day. "That’s a lot of people doing a lot of listening—and a huge opportunity for advertisers to reach them." #DigitalMarketing
Wow, what a great reminder that brand name recognition alone won't save you from obsolescence.
"For marketers, here’s the sting: function will always trump form. Fame is fragile if your product stops solving problems." #Skype #Marketing
"For marketers, here’s the sting: function will always trump form. Fame is fragile if your product stops solving problems." #Skype #Marketing
Skype’s quiet death is a loud warning for marketers
Skype’s death notice landed quietly a couple of weeks ago – but its lessons are still echoing, and they’re aimed squarely at the marketing community. Gordon Young explores.
www.thedrum.com
April 4, 2025 at 6:01 PM
Wow, what a great reminder that brand name recognition alone won't save you from obsolescence.
"For marketers, here’s the sting: function will always trump form. Fame is fragile if your product stops solving problems." #Skype #Marketing
"For marketers, here’s the sting: function will always trump form. Fame is fragile if your product stops solving problems." #Skype #Marketing
Whatever you do, don't push the pause button on your #marketing spend.
Too many brands learned this the hard way in 2020. Keep creating, and keep putting out excellent content. #BrandStrategy
Too many brands learned this the hard way in 2020. Keep creating, and keep putting out excellent content. #BrandStrategy
With 80% of Americans concerned about tariffs, marketers must decide how to act
Marketers are expected to slow down or pause efforts due to uncertainty over the effect of tariffs, but Kantar advises brands to hold the line on DEI and green marketing.
adage.com
April 2, 2025 at 5:03 PM
Whatever you do, don't push the pause button on your #marketing spend.
Too many brands learned this the hard way in 2020. Keep creating, and keep putting out excellent content. #BrandStrategy
Too many brands learned this the hard way in 2020. Keep creating, and keep putting out excellent content. #BrandStrategy
Whoomp there it is 👀 Couldn't agree more with Allison Schiff from @adexchanger.com
There are so many more interesting and creative things advertisers should be focusing on as differentiators. Uniquely personalized content? Out-of-the-box messaging?
Trust should be the baseline.
There are so many more interesting and creative things advertisers should be focusing on as differentiators. Uniquely personalized content? Out-of-the-box messaging?
Trust should be the baseline.
Consumer Trust Shouldn't Be A ‘Differentiator’ For Your Business | AdExchanger
Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?
www.adexchanger.com
March 31, 2025 at 4:00 PM
Whoomp there it is 👀 Couldn't agree more with Allison Schiff from @adexchanger.com
There are so many more interesting and creative things advertisers should be focusing on as differentiators. Uniquely personalized content? Out-of-the-box messaging?
Trust should be the baseline.
There are so many more interesting and creative things advertisers should be focusing on as differentiators. Uniquely personalized content? Out-of-the-box messaging?
Trust should be the baseline.
Brands are missing their audiences big time.
According to Adlook, 67% of people targeted as parents didn’t have children, and more than half of "moms" targeted are actually men. Makes you wonder just how effective personalized #advertising really is if the data it's built on isn't accurate.
According to Adlook, 67% of people targeted as parents didn’t have children, and more than half of "moms" targeted are actually men. Makes you wonder just how effective personalized #advertising really is if the data it's built on isn't accurate.
Ad targeting failures—why brands are missing their intended audiences
New finding shows that 67% of those targeted as parents didn’t have children.
adage.com
March 28, 2025 at 5:00 PM
Brands are missing their audiences big time.
According to Adlook, 67% of people targeted as parents didn’t have children, and more than half of "moms" targeted are actually men. Makes you wonder just how effective personalized #advertising really is if the data it's built on isn't accurate.
According to Adlook, 67% of people targeted as parents didn’t have children, and more than half of "moms" targeted are actually men. Makes you wonder just how effective personalized #advertising really is if the data it's built on isn't accurate.
#Severance is amazing, but it's not just the show itself that's pushing the envelope forward.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
March 27, 2025 at 5:03 PM
#Severance is amazing, but it's not just the show itself that's pushing the envelope forward.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
I LOVE it when brands don't take themselves too seriously. This campaign from Oatly checks all the boxes:
• Fun
• Creative
• A little self-deprecating
And most importantly, it makes you think, "Hm, I wonder if I'd like Oatly too..." Genius-level marketing.
#Branding #Marketing
• Fun
• Creative
• A little self-deprecating
And most importantly, it makes you think, "Hm, I wonder if I'd like Oatly too..." Genius-level marketing.
#Branding #Marketing
Oatly’s cheeky outdoor ads showcase blind taste test results
The plant-based drink is known for its eye-catching poster copy and its latest campaign is running in key cities across the UK, including Bristol, Birmingham, Edinburgh, Leeds and Glasgow.
www.thedrum.com
March 26, 2025 at 4:21 PM
I LOVE it when brands don't take themselves too seriously. This campaign from Oatly checks all the boxes:
• Fun
• Creative
• A little self-deprecating
And most importantly, it makes you think, "Hm, I wonder if I'd like Oatly too..." Genius-level marketing.
#Branding #Marketing
• Fun
• Creative
• A little self-deprecating
And most importantly, it makes you think, "Hm, I wonder if I'd like Oatly too..." Genius-level marketing.
#Branding #Marketing