Jennifer Kling
@jenkling.bsky.social
Fractional VP of Marketing. B2B SaaS Marketing. Peloton, Theatre, concerts, and NKOTB junkie.
Something that's helped me a ton over the past few years is having a little #MentalHealth check-in with myself every few weeks.
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
May 22, 2025 at 5:03 PM
Something that's helped me a ton over the past few years is having a little #MentalHealth check-in with myself every few weeks.
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
When life/work gets busy and stressful, it can be easy to put yourself on the back burner. So my challenge for you is: How can you find little ways to check in?
Would you read a Substack from your favorite clothing brand?
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
May 15, 2025 at 10:01 PM
Would you read a Substack from your favorite clothing brand?
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
That's the bet American Eagle is making with its Gen-Z audience. If they actually publish valuable content, I could see this paying off. Contrary to popular belief, young people don't just want to sit in bed and doomscroll all day.
Call it nostalgia or call it cost-effectiveness, but brands are slowly shifting back toward mascot-based marketing.
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
May 1, 2025 at 6:01 PM
Call it nostalgia or call it cost-effectiveness, but brands are slowly shifting back toward mascot-based marketing.
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
For example, Hotels.com just launched "Bellboy" across their digital presence, signaling a shift toward simplicity and recognizability. #Marketing
Gentle reminder for any brand worried about maintaining sales during this not-quite-recession: The best ads don't look like ads.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
April 17, 2025 at 5:03 PM
Gentle reminder for any brand worried about maintaining sales during this not-quite-recession: The best ads don't look like ads.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
Now more than ever, people are searching for long-term value, authenticity, and ease. If your #marketing strategy doesn't touch on these points, it's time to rethink.
#Severance is amazing, but it's not just the show itself that's pushing the envelope forward.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
March 27, 2025 at 5:03 PM
#Severance is amazing, but it's not just the show itself that's pushing the envelope forward.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
Before season 2 premiered, Apple TV brought the cast to Grand Central Station, where they acted out their characters' work lives in front of hundreds of fans. Now that's what I call experiential marketing.
Hot take: I think the whole "Move fast and break things" mindset isn't getting us anywhere.
I know from experience that leaders can move fast and FIX things at the same time. Because when we take responsibility for the wellbeing of our clients and teams, we actually make progress.
#Leadership
I know from experience that leaders can move fast and FIX things at the same time. Because when we take responsibility for the wellbeing of our clients and teams, we actually make progress.
#Leadership
March 20, 2025 at 5:35 PM
Hot take: I think the whole "Move fast and break things" mindset isn't getting us anywhere.
I know from experience that leaders can move fast and FIX things at the same time. Because when we take responsibility for the wellbeing of our clients and teams, we actually make progress.
#Leadership
I know from experience that leaders can move fast and FIX things at the same time. Because when we take responsibility for the wellbeing of our clients and teams, we actually make progress.
#Leadership
Wow: #TikTok ad revenue could top $32B (if it doesn't end up getting banned in the US)
Even amidst the uncertainty, it's worth experimenting on the app if your brand hasn't already. #Marketing
https://www.marketingdive.com/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/
Even amidst the uncertainty, it's worth experimenting on the app if your brand hasn't already. #Marketing
https://www.marketingdive.com/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/
March 17, 2025 at 3:16 PM
Wow: #TikTok ad revenue could top $32B (if it doesn't end up getting banned in the US)
Even amidst the uncertainty, it's worth experimenting on the app if your brand hasn't already. #Marketing
https://www.marketingdive.com/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/
Even amidst the uncertainty, it's worth experimenting on the app if your brand hasn't already. #Marketing
https://www.marketingdive.com/news/tiktok-ad-revenue-could-top-30-billion-ban-us/742056/
Especially at work, us. vs. them conflicts rarely move people forward.
It's only when we come together as a united team that problems get solved.
It's only when we come together as a united team that problems get solved.
February 28, 2025 at 6:03 PM
Especially at work, us. vs. them conflicts rarely move people forward.
It's only when we come together as a united team that problems get solved.
It's only when we come together as a united team that problems get solved.
Quick reminder: You shouldn't be trying to do it all as a leader.
Companies can double, triple, even quadruple their capacity over time - people can't. You only have so many hours each day.
Instead of trying to do it all yourself, focus on doing what you do best.
Companies can double, triple, even quadruple their capacity over time - people can't. You only have so many hours each day.
Instead of trying to do it all yourself, focus on doing what you do best.
February 25, 2025 at 5:26 PM
Quick reminder: You shouldn't be trying to do it all as a leader.
Companies can double, triple, even quadruple their capacity over time - people can't. You only have so many hours each day.
Instead of trying to do it all yourself, focus on doing what you do best.
Companies can double, triple, even quadruple their capacity over time - people can't. You only have so many hours each day.
Instead of trying to do it all yourself, focus on doing what you do best.