Jeff Roach
@jeffroach.ca
🇨🇦 Cutting through digital noise since '99. I help leaders build trust when everyone's shouting. Strategy: own your narrative, engage authentically, grow deliberately. Founder @sociallogical.ca, co-founder @ustation.ca. Proud dad. Partner to @kellylawson.ca
Canada and Mexico can pull this off and they should. Canadians are harmed by it.
"The world’s governments agreed to protect this racket in exchange for tariff-free access to American markets. Now that the US has reneged on its side of the bargain, these laws serve no useful purpose."
"The world’s governments agreed to protect this racket in exchange for tariff-free access to American markets. Now that the US has reneged on its side of the bargain, these laws serve no useful purpose."
Savvy countries will discover there’s a way to mitigate the harm incurred by Trump’s tariffs—and it’ll boost their own economies while making goods cheaper too. www.wired.com/story/us-tra...
US Trade Dominance Will Soon Begin to Crack
Savvy countries will discover there’s a way to mitigate the harm incurred by Trump’s tariffs—and it’ll boost their own economies while making goods cheaper too.
www.wired.com
December 26, 2025 at 2:53 PM
Canada and Mexico can pull this off and they should. Canadians are harmed by it.
"The world’s governments agreed to protect this racket in exchange for tariff-free access to American markets. Now that the US has reneged on its side of the bargain, these laws serve no useful purpose."
"The world’s governments agreed to protect this racket in exchange for tariff-free access to American markets. Now that the US has reneged on its side of the bargain, these laws serve no useful purpose."
I was part of this panel and it was a fun discussion.
Andy mentioned it in a previous episode but I wish I emphasized that you almost never use your brakes in an EV, you just take your foot off the accelerator to stop.
That's an eye opener for a lot of people.
Andy mentioned it in a previous episode but I wish I emphasized that you almost never use your brakes in an EV, you just take your foot off the accelerator to stop.
That's an eye opener for a lot of people.
CBC’s EV series with Andy McPherson is back with a new episode 6: a panel of local EV owners (incl. Shelley from our team) on winter driving, charging, real costs/savings, and what they wish they’d known before going electric.
Listen: sj.energy/EV2025CBC
#Zero30 #EVs
Listen: sj.energy/EV2025CBC
#Zero30 #EVs
December 9, 2025 at 10:14 PM
I was part of this panel and it was a fun discussion.
Andy mentioned it in a previous episode but I wish I emphasized that you almost never use your brakes in an EV, you just take your foot off the accelerator to stop.
That's an eye opener for a lot of people.
Andy mentioned it in a previous episode but I wish I emphasized that you almost never use your brakes in an EV, you just take your foot off the accelerator to stop.
That's an eye opener for a lot of people.
@profgalloway.com someone at bombardier listens to your podcasts: youtu.be/EXCrb1N3mrY?...
Bombardier unveiled what it calls the 'world’s fastest business jet'
YouTube video by CTV News
youtu.be
December 9, 2025 at 7:23 PM
@profgalloway.com someone at bombardier listens to your podcasts: youtu.be/EXCrb1N3mrY?...
Reposted by Jeff Roach
"We know it's turning; the only question is 'when is it going to turn and how fast is it going to turn'; and in that moment, you don't wanna be late"
youtu.be/SXqH8bzymm4?...
youtu.be/SXqH8bzymm4?...
Is Mark Carney Crazy Like a Fox? Max Fawcett Thinks He Is
YouTube video by Energi Media
youtu.be
November 29, 2025 at 3:14 PM
"We know it's turning; the only question is 'when is it going to turn and how fast is it going to turn'; and in that moment, you don't wanna be late"
youtu.be/SXqH8bzymm4?...
youtu.be/SXqH8bzymm4?...
Incredibly impressed with the quality of this leader: sologi.co/3X88t7l
N.B. health minister spends 24 hours in Moncton Hospital’s ER waiting room
New Brunswick Health Minister Dr. John Dornan says he has followed through on a promise to spend 24 hours in a hospital emergency department’s waiting room.
sologi.co
November 19, 2025 at 8:02 PM
Incredibly impressed with the quality of this leader: sologi.co/3X88t7l
If this is what the big brands are selling, how will we ever electrify the most popular type of vehicle? sologi.co/43z8NQ8 #EVs
Toyota must be joking about the range of its first electric pickup
How many miles?
sologi.co
November 17, 2025 at 8:03 PM
If this is what the big brands are selling, how will we ever electrify the most popular type of vehicle? sologi.co/43z8NQ8 #EVs
100% agree: " I thought the internet was going to bring us together"
"What I know is that it's not going to be what it is right now"
"What I know is that it's not going to be what it is right now"
The internet started as “Creative Common and Wikipedia,” @hankgreen.bsky.social tells @cwarzel.bsky.social: “Now we have the discourse, and the discourse is in charge.”
For “Galaxy Brain,” Warzel and Green explore what the history of the internet could tell us about its future.
For “Galaxy Brain,” Warzel and Green explore what the history of the internet could tell us about its future.
November 15, 2025 at 5:37 PM
100% agree: " I thought the internet was going to bring us together"
"What I know is that it's not going to be what it is right now"
"What I know is that it's not going to be what it is right now"
I think this one's for you and your boys @uptownini.bsky.social
✨ Photo Contest! ✨
So many of you share photos enjoying nature near Burchill Wind Farm, your shots inspired this!
📸 Enter by Nov 30:
Tag @sjenergy.ca
Use #NaturePowersSJ
Winner gets new SJE swag, chosen for creativity, story and for showing what makes this spot special! #NaturePowersSJ #Zero30
So many of you share photos enjoying nature near Burchill Wind Farm, your shots inspired this!
📸 Enter by Nov 30:
Tag @sjenergy.ca
Use #NaturePowersSJ
Winner gets new SJE swag, chosen for creativity, story and for showing what makes this spot special! #NaturePowersSJ #Zero30
November 13, 2025 at 7:54 PM
I think this one's for you and your boys @uptownini.bsky.social
Reposted by Jeff Roach
COVID-19 should have brought us together. Instead, it accelerated our turn towards toxic hyper-individualism.
On Remembrance Day, let's rediscover the importance of values like shared sacrifice and mutual interest -- and remember why it mattered.
www.nationalobserver.com/2025/11/10/o...
On Remembrance Day, let's rediscover the importance of values like shared sacrifice and mutual interest -- and remember why it mattered.
www.nationalobserver.com/2025/11/10/o...
In the age of selfishness, let’s rediscover our sense of shared sacrifice
Remembrance Day is a reminder of what we were willing to fight for in the past — and how much it mattered that we fought together.
www.nationalobserver.com
November 11, 2025 at 2:57 PM
COVID-19 should have brought us together. Instead, it accelerated our turn towards toxic hyper-individualism.
On Remembrance Day, let's rediscover the importance of values like shared sacrifice and mutual interest -- and remember why it mattered.
www.nationalobserver.com/2025/11/10/o...
On Remembrance Day, let's rediscover the importance of values like shared sacrifice and mutual interest -- and remember why it mattered.
www.nationalobserver.com/2025/11/10/o...
Reposted by Jeff Roach
This a big deal: "China’s carbon dioxide emissions have been flat or falling for 18 months"
China's economy has grown by ~5% in the last year, so this comprehensively debunks the idea (again) that emissions are tied to growth. So yes, faster progress needed, but this is how you turn the corner.
China's economy has grown by ~5% in the last year, so this comprehensively debunks the idea (again) that emissions are tied to growth. So yes, faster progress needed, but this is how you turn the corner.
China’s CO2 emissions have been flat or falling for past 18 months, analysis finds
World’s biggest polluter on track to hit peak emissions target early but miss goal for cutting carbon intensity
www.theguardian.com
November 11, 2025 at 9:20 AM
This a big deal: "China’s carbon dioxide emissions have been flat or falling for 18 months"
China's economy has grown by ~5% in the last year, so this comprehensively debunks the idea (again) that emissions are tied to growth. So yes, faster progress needed, but this is how you turn the corner.
China's economy has grown by ~5% in the last year, so this comprehensively debunks the idea (again) that emissions are tied to growth. So yes, faster progress needed, but this is how you turn the corner.
Change comes from relentless advocates, @haleyflaro.bsky.social & others pushing for real change because progress here matters for so many people. Many families are watching for action and results. sologi.co/499whPn #NBpoli
N.B. promises to remove accessibility barriers through five-year plan
New Brunswick has launched a five-year accessibility plan for the province, meant to improve resources and break down existing barriers for people with a disability.
sologi.co
November 8, 2025 at 5:32 PM
Change comes from relentless advocates, @haleyflaro.bsky.social & others pushing for real change because progress here matters for so many people. Many families are watching for action and results. sologi.co/499whPn #NBpoli
Reposted by Jeff Roach
Harry Truman: If it benefits all the people, they call it socialism.
November 7, 2025 at 8:37 PM
Harry Truman: If it benefits all the people, they call it socialism.
💡"When people feel the sense of existential anxiety about the world they're in, they tend to move right culturally not left economically..."
"The right is better at addressing cultural anxiety, a politics of cultural nostalgia, than the left, which just wants to throw more money at you." - FareedZ
"The right is better at addressing cultural anxiety, a politics of cultural nostalgia, than the left, which just wants to throw more money at you." - FareedZ
Spoke with the always smart and insightful Fareed Zakaria on the pod today. link.chtbl.com/ProfGPod?sid...
November 7, 2025 at 4:03 PM
💡"When people feel the sense of existential anxiety about the world they're in, they tend to move right culturally not left economically..."
"The right is better at addressing cultural anxiety, a politics of cultural nostalgia, than the left, which just wants to throw more money at you." - FareedZ
"The right is better at addressing cultural anxiety, a politics of cultural nostalgia, than the left, which just wants to throw more money at you." - FareedZ
What if, anytime a province invoked the notwithstanding clause, a provincial election was immediately triggered?
If you want to take away anyone's rights, which is what what the notwithstanding clause is for, the public gets to have their say about that immediately.
If you want to take away anyone's rights, which is what what the notwithstanding clause is for, the public gets to have their say about that immediately.
November 4, 2025 at 12:26 PM
What if, anytime a province invoked the notwithstanding clause, a provincial election was immediately triggered?
If you want to take away anyone's rights, which is what what the notwithstanding clause is for, the public gets to have their say about that immediately.
If you want to take away anyone's rights, which is what what the notwithstanding clause is for, the public gets to have their say about that immediately.
Reposted by Jeff Roach
Prioritizing cars over people is brain dead stupid.
"Giving so much space to cars also precludes other businesses setting up in the immediate vicinity. The result is that most of the economic value of games is captured by the team, with local merchants getting less of a slice"
#peoplecity
"Giving so much space to cars also precludes other businesses setting up in the immediate vicinity. The result is that most of the economic value of games is captured by the team, with local merchants getting less of a slice"
#peoplecity
October 30, 2025 at 11:56 AM
Prioritizing cars over people is brain dead stupid.
"Giving so much space to cars also precludes other businesses setting up in the immediate vicinity. The result is that most of the economic value of games is captured by the team, with local merchants getting less of a slice"
#peoplecity
"Giving so much space to cars also precludes other businesses setting up in the immediate vicinity. The result is that most of the economic value of games is captured by the team, with local merchants getting less of a slice"
#peoplecity
"It is that time again. Time to wonder: Why do we turn the clocks forward and backward twice a year" #cdnpoli #nbpoli
An Indigenous approach shows how changing the clocks for daylight saving time runs counter to human nature – and nature itself
While the rest of nature rises and slumbers to lunar and solar cycles, humans work and sleep to the resetting of their artificial clocks.
sologi.co
October 29, 2025 at 10:35 AM
“batteries, not gas turbines, are the way to go to support N.B. Power's future renewables plans.” sologi.co/42Z67ej
“You could end up with a plant that will be obsolete before it even has a chance to pay for itself”
“You could end up with a plant that will be obsolete before it even has a chance to pay for itself”
2 energy experts question N.B. Power plans for large gas plant | CBC News
Sustainable energy advocate Ralph Torrie says N.B. Power is making a mistake with plans for a new gas plant in Tantramar, which the utility says is needed to meet growing demand for electricity. Queen...
sologi.co
October 26, 2025 at 4:24 PM
“batteries, not gas turbines, are the way to go to support N.B. Power's future renewables plans.” sologi.co/42Z67ej
“You could end up with a plant that will be obsolete before it even has a chance to pay for itself”
“You could end up with a plant that will be obsolete before it even has a chance to pay for itself”
Reposted by Jeff Roach
A bicycle “turns humans into this hyperefficient terrestrial locomotor because they make being on land more like swimming.” #peoplecity
Bicycle Still the World’s Most Efficient Way to Travel — 52 Years After It Was First Proven.
momentummag.com/bicycle-stil...
momentummag.com/bicycle-stil...
Bicycle Still the World’s Most Efficient Way to Travel — 52 Years After It Was First Proven
Half a century after Scientific American first declared the bicycle 'the most efficient form of human transport.'
momentummag.com
October 24, 2025 at 2:34 PM
A bicycle “turns humans into this hyperefficient terrestrial locomotor because they make being on land more like swimming.” #peoplecity
Canada burnt our relationship with China on behalf of the USA.
The USA no longer considers Canada a friend and we need to stop being pathetic about this relationship. Sell them stuff but take no more risks on their behalf.
Canada needs to invite South Korea and China to build cars here.
The USA no longer considers Canada a friend and we need to stop being pathetic about this relationship. Sell them stuff but take no more risks on their behalf.
Canada needs to invite South Korea and China to build cars here.
October 24, 2025 at 2:21 PM
Canada burnt our relationship with China on behalf of the USA.
The USA no longer considers Canada a friend and we need to stop being pathetic about this relationship. Sell them stuff but take no more risks on their behalf.
Canada needs to invite South Korea and China to build cars here.
The USA no longer considers Canada a friend and we need to stop being pathetic about this relationship. Sell them stuff but take no more risks on their behalf.
Canada needs to invite South Korea and China to build cars here.
Reposted by Jeff Roach
Here’s the original clip of Ronald Reagan from April 25, 1987, where he delivered a complete and total rebuke against tariffs. Trump's calling Reagan’s words here “FAKE” and “fraudulent.” They’re 100% real. And the original clip is actually far worse for Trump, as much is left out of the ad:
October 24, 2025 at 3:51 AM
Here’s the original clip of Ronald Reagan from April 25, 1987, where he delivered a complete and total rebuke against tariffs. Trump's calling Reagan’s words here “FAKE” and “fraudulent.” They’re 100% real. And the original clip is actually far worse for Trump, as much is left out of the ad:
Reposted by Jeff Roach
French President Macron speaking on German reunification:
“We were very naive to leave our public space to social media networks controlled by US or Chinese companies that don’t share our interests and not interested in survival of our democracies.”
🇫🇷 🇩🇪 🇪🇺
“We were very naive to leave our public space to social media networks controlled by US or Chinese companies that don’t share our interests and not interested in survival of our democracies.”
🇫🇷 🇩🇪 🇪🇺
October 4, 2025 at 11:49 AM
French President Macron speaking on German reunification:
“We were very naive to leave our public space to social media networks controlled by US or Chinese companies that don’t share our interests and not interested in survival of our democracies.”
🇫🇷 🇩🇪 🇪🇺
“We were very naive to leave our public space to social media networks controlled by US or Chinese companies that don’t share our interests and not interested in survival of our democracies.”
🇫🇷 🇩🇪 🇪🇺
Canada is going to have to keep our eye on border crossings for different reasons in the future...
Anti-science bills hit statehouses, attacking longstanding public health protections
Anti-science bills hit statehouses, attacking longstanding public health protections
More than 420 anti-science bills attacking longstanding public health protections – vaccines, milk safety and fluoride – have been introduced in statehouses across the U.S. this year.
www.pbs.org
October 23, 2025 at 10:59 AM
Canada is going to have to keep our eye on border crossings for different reasons in the future...
Reposted by Jeff Roach
Saint John Energy is showing what’s possible when innovation meets community purpose.
Thanks to NRCan, MP Long, Deloitte , Awesense, Mariner Partners for helping us advance clean energy with ambition & discipline.
With modernized provincial legislation, @sjenergy.ca could go further faster.
Thanks to NRCan, MP Long, Deloitte , Awesense, Mariner Partners for helping us advance clean energy with ambition & discipline.
With modernized provincial legislation, @sjenergy.ca could go further faster.
Last week, Zero30 was awarded a 2026 #Clean50 Top Project Award as one of Canada's most innovative sustainability projects. "Zero30 represents a new standard for how smaller Canadian utilities can approach decarbonization."
Learn more: sj.energy/clean50
#Zero30 #GreenEnergy #PoweringOurFuture
Learn more: sj.energy/clean50
#Zero30 #GreenEnergy #PoweringOurFuture
October 23, 2025 at 8:04 AM
Saint John Energy is showing what’s possible when innovation meets community purpose.
Thanks to NRCan, MP Long, Deloitte , Awesense, Mariner Partners for helping us advance clean energy with ambition & discipline.
With modernized provincial legislation, @sjenergy.ca could go further faster.
Thanks to NRCan, MP Long, Deloitte , Awesense, Mariner Partners for helping us advance clean energy with ambition & discipline.
With modernized provincial legislation, @sjenergy.ca could go further faster.
Canada’s mixed signals on international students echo at the worst time. While Americans look abroad for stability, many of the brightest minds leaving the U.S. for safer, fairer opportunities might have found them here. A reminder that reputation matters more than rhetoric. sologi.co/49iachB
Canada Held the Door Open for International Students. Then Slammed It in Their Face | The Walrus
They contributed more to the GDP than the entire auto industry. Now the country doesn’t want them anymore
sologi.co
October 22, 2025 at 6:23 PM
Canada’s mixed signals on international students echo at the worst time. While Americans look abroad for stability, many of the brightest minds leaving the U.S. for safer, fairer opportunities might have found them here. A reminder that reputation matters more than rhetoric. sologi.co/49iachB