Matt Seabridge
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ilikeyoumatt.bsky.social
Matt Seabridge
@ilikeyoumatt.bsky.social
Freelance Digital PR - https://www.digitalprtips.com/ 🌟
Here to help improve your Digital PR strategy 💡
Digital PR | Data | SEO 🤓
matt@digitalprtips.com 📧
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Hey everyone 👋

I'm Matt and I'm a Freelance Digital PR 🤓

You can find out more about me and what I do at www.digitalprtips.com 💡

You can also sign up at that link for The Digital PR Observer Newsletter which I send out every Wednesday with weekly Digital PR news, tips, and resources 📩

✌️
Become a Digital PR Expert | Digital PR Tips
Keep up with the latest news, tips and resources to expand your Digital PR knowledge
www.digitalprtips.com
💡 Pet PR Campaigns: Examples of Successful Campaigns

Planned to write a post sharing around 10 of my favourite pet PR campaigns for National Pet Month.

Ended up writing about 28 campaigns and posting it on the second last day of the month.

Bon Appétit.

www.digitalprtips.com/blog/pet-pr-...
Pet PR Campaigns: Examples of Successful Campaigns
Do you like pets? Do you like PR campaigns? Ok great, I've got a post here that you'll probably like!
www.digitalprtips.com
April 29, 2025 at 9:41 AM
💡 Why you need to be building the personal brand of your PR experts

In my latest post on Digital PR Tips, I've put together a guide on how PRs can pass a Journalist's vetting process for any experts they may want to quote in their stories.

Give it a read here: www.digitalprtips.com/blog/why-you...
Why you need to be building the personal brand of your PR experts
A guide on how to send positive trust signals about your experts when Journalists are vetting them out
www.digitalprtips.com
April 14, 2025 at 12:13 PM
🚨 I have a ticket to both days of brightonSEO that I'm giving away for free in next week's issue of The Digital PR Observer Newsletter 🚨

The ticket covers both days on April 10th and 11th.

💡 If you want a chance of winning the ticket here's how:
March 20, 2025 at 11:24 AM
Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic

www.digitalprtips.com/blog/links-f...
Links from Reach PLC sites may be harder to get now: Here’s why you shouldn’t panic
Everybody stay calm!
www.digitalprtips.com
February 18, 2025 at 1:33 PM
These are the most common words used in Expert Commentary stories by Journalists:

💫 How to
💫 Reveals
💫 According to
💫 Shares
💫 Ways to
💫 Claims
💫 Revealed
💫 Explains
💫 Tips to
💫 Warns

That's based on my analysis of ≈38,000 news headlines covering 2,900 publications
February 6, 2025 at 3:17 PM
The Best Experts for Earning PR Coverage

1️⃣ Doctor
2️⃣ Chef
3️⃣ Therapist
4️⃣ Psychologist
5️⃣ Nutritionist
6️⃣ Dermatologist
7️⃣ Personal Trainer
8️⃣ Interior Designer
9️⃣ Estate Agent
🔟 Flight Attendant

Read more about the research I did at www.digitalprtips.com/blog/the-bes...
The Best Experts for Earning PR Coverage
Which type of experts earn the most PR coverage, and which sites cover them the most
www.digitalprtips.com
February 4, 2025 at 1:26 PM
Getting a lot of OOO's from Journos currently?

Check which Journos are currently publishing stories that day and pitch your story to them.

Chances are pretty good that you won't get hit with more OOO's from these writers.
January 23, 2025 at 10:29 AM
💡 Digital PR Inspo tip

Google Images can be great for researching data vis ideas.

Here's some examples of searches you can make to find creative content inspo:

👉 “every country’s favourite”

👉 “most popular" AND “map”

👉 "map" AND "every"

(more below 👇)
January 20, 2025 at 2:03 PM
Reposted by Matt Seabridge
January 16, 2025 at 7:53 PM
Reposted by Matt Seabridge
I loved chatting to @ilikeyoumatt.bsky.social about my favourite PR campaigns from 2024. Thrilled to be included especially among such talented company.
Digital PRs Share Their Favourite Campaigns From 2024
I asked a few of my Digital PR friends to share their favourite campaign that they've worked on this year
www.digitalprtips.com
January 2, 2025 at 1:31 PM
💡 Digital PRs Share Their Favourite Campaigns From 2024

I spoke to 16 Digital PRs for my latest post, who shared some insights on their favourite campaign that they've worked on in 2024

A massive thank you to everyone that shared their work for the post

www.digitalprtips.com/blog/digital...
Digital PRs Share Their Favourite Campaigns From 2024
I asked a few of my Digital PR friends to share their favourite campaign that they've worked on this year
www.digitalprtips.com
December 20, 2024 at 1:32 PM
24 Blogs From 2024 That Digital PRs Should Read 💡

Links to all of the amazing blogs from this year are in the post below

www.digitalprtips.com/blog/24-blog...
24 Blogs From 2024 That Digital PRs Should Read
A roundup of some of the best blogs from 2024 that you might have missed
www.digitalprtips.com
December 19, 2024 at 10:35 AM
Reposted by Matt Seabridge
I have a lot of time for @ilikeyoumatt.bsky.social so when he asked for thoughts on how Digital PR strategy has changed in 2024 I jumped at the chance to work with Matt.

Read his fantastic piece with insights from 12 PR legends, myself included, and see what you want to take into 2025 with you.
How Digital PRs have changed their strategy in 2024
I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024
www.digitalprtips.com
December 17, 2024 at 11:01 AM
💡 My Favourite Christmas PR Campaigns

Ho ho ho and all that 🎄

If you're feeling festive, and/or bored at work, I've rounded up a collection of my favourite Christmas PR campaigns from over the years.

Give it a read. Merry Christmas! 🎅

www.digitalprtips.com/blog/digital...
My Favourite Christmas PR Campaigns
A roundup of some of my favourite festive themed PR campaigns
www.digitalprtips.com
December 17, 2024 at 9:27 AM
Reposted by Matt Seabridge
I recently shared some of my insights with @ilikeyoumatt.bsky.social for his round-up of how digital PR strategy has changed in 2024. Take a look:
www.digitalprtips.com/blog/how-dig...
How Digital PRs have changed their strategy in 2024
I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024
www.digitalprtips.com
December 16, 2024 at 11:37 AM
💡 How Digital PRs Have Changed Their Strategy in 2024

I spoke to 12 people working in Digital PR to reveal how they've changed their approach to Digital PR this year.

Deffo give it a read as there's some really great insights that everyone shared with me.

www.digitalprtips.com/blog/how-dig...
How Digital PRs have changed their strategy in 2024
I asked the Digital PR community to share some of their insights on how their Digital PR strategies have changed during 2024
www.digitalprtips.com
December 13, 2024 at 10:41 AM
“Sorry but we have a no linking policy”
December 12, 2024 at 1:13 PM
The buzz of getting a great link is always a little sweeter when it’s for your own site 🙌

thetab.com/2024/12/11/t...
They're all fan favourites, but who gained the most followers on I'm A Celeb this year?
Barry now has 30 TIMES more followers than before
thetab.com
December 11, 2024 at 12:32 PM
💡 If you're looking for 2025 Trends Reports, this Google Drive folder of nearly 200 Trends Reports for 2025 likely has what you're looking for.

So much great content in the folder that Digital PRs can use for content inspiration.

drive.google.com/drive/u/0/fo...
Trends 2025_CAIG - Google Drive
drive.google.com
December 10, 2024 at 2:37 PM
Just giving this a bump for anyone else that wants to provide any insights into how their Digital PR strategy has changed in 2024.

Quotes will be used in a blog on the Digital PR Tips website.

Deadline is tomorrow.

All the info in the post below.

Thanks!
💡 I'm looking for comments from Digital PRs for a blog I'm writing

I want to know how your Digital PR strategy has changed over the course of 2024

Are you doing more/less of a certain format now? Has your outreach strategy changed? Are clients asking for new things? New tactics you're using?
December 9, 2024 at 4:21 PM
55 Great Digital PR Learning Resources We Found in November 💡

This month's round up is the biggest one yet and is packed full of amazing resources, from blogs to podcasts to social posts, and a free PR course.

www.digitalprtips.com/blog/digital...
Digital PR Learning Resources You May Have Missed From November
Last month we found 55 learning resources that you should check out if you work in Digital PR
www.digitalprtips.com
December 6, 2024 at 11:52 AM
Digital PR Tip 💡

If you’ve found a great data source but you're not sure how to use it, look at the backlink profile of the data source

This will show you the different ways that other websites have cited that data source, which can provide added inspiration for how to use the data you've found
December 4, 2024 at 2:39 PM
💡 I'm looking for comments from Digital PRs for a blog I'm writing

I want to know how your Digital PR strategy has changed over the course of 2024

Are you doing more/less of a certain format now? Has your outreach strategy changed? Are clients asking for new things? New tactics you're using?
December 2, 2024 at 3:58 PM
Reposted by Matt Seabridge
Starting a new role means starting from zero with your browser which got me thinking what are the best bookmarks and plugins every DPR needs to add to their setup?

Here's some of my must-haves. I'd love to hear what else I should be adding to my set up!
November 28, 2024 at 3:25 PM
The main thing that has jumped out to me about Bluesky so far is how much better the engagement on here is, even despite the smaller audience.

My posts get more likes, and the Digital PR Tips website has had more traffic from Bluesky in the last 2 weeks vs both Twitter and LinkedIn.
November 29, 2024 at 2:18 PM