Mark Himmelsbach
@himmelsblog.bsky.social
Founding partner, EPISODE FOUR. Born again New Yorker. At a museum, I always choose the audio tour. #hoyasaxa
Reposted by Mark Himmelsbach
For a moment, let’s acknowledge that whatever the opinion is, all of these ads were created during a bloodbath year for the industry and under added amount of stress. #plannerbowl
February 10, 2025 at 3:11 AM
For a moment, let’s acknowledge that whatever the opinion is, all of these ads were created during a bloodbath year for the industry and under added amount of stress. #plannerbowl
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
February 10, 2025 at 3:11 AM
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
I, for one, would love Statler and Waldorf at my bachelor party. #plannerbowl
February 10, 2025 at 2:53 AM
I, for one, would love Statler and Waldorf at my bachelor party. #plannerbowl
Now that's the Chrysler manifesto spot I've been waiting for. (Harrison Ford line delivery is all time great) #plannerbowl
February 10, 2025 at 2:41 AM
Now that's the Chrysler manifesto spot I've been waiting for. (Harrison Ford line delivery is all time great) #plannerbowl
Reposted by Mark Himmelsbach
"Why is Matthew McConaughey in every ad" just said outloud by 3 people at my party. Tells you everything #PlannerBowl
February 10, 2025 at 2:31 AM
"Why is Matthew McConaughey in every ad" just said outloud by 3 people at my party. Tells you everything #PlannerBowl
Reposted by Mark Himmelsbach
The year is 2025 and AI creates all the ads, but it was only trained on Matthew McConaughey movies. #plannerbowl #adbowl
February 10, 2025 at 2:31 AM
The year is 2025 and AI creates all the ads, but it was only trained on Matthew McConaughey movies. #plannerbowl #adbowl
Matthew Mcconaughey is the 'bad guy' in Salesforce spots and the 'good guy' in Uber Eats spots. Are brands still allowed to have exclusivity clauses in talent deals? (legit question) #plannerbowl
February 10, 2025 at 2:31 AM
Matthew Mcconaughey is the 'bad guy' in Salesforce spots and the 'good guy' in Uber Eats spots. Are brands still allowed to have exclusivity clauses in talent deals? (legit question) #plannerbowl
Wow hims & hers going for it. Love that they are taking a stand and have a POV. #plannerbowl
February 10, 2025 at 2:17 AM
Wow hims & hers going for it. Love that they are taking a stand and have a POV. #plannerbowl
They must be selling these. Final spot in the break (Bud Light) leading to some in-game integration (Peyton loading up a cooler). #plannerbowl
February 10, 2025 at 2:12 AM
They must be selling these. Final spot in the break (Bud Light) leading to some in-game integration (Peyton loading up a cooler). #plannerbowl
Häagen-Dazs licensed Fast and the Furious for that? #plannerbowl
February 10, 2025 at 2:11 AM
Häagen-Dazs licensed Fast and the Furious for that? #plannerbowl
Lays and Taco Bell using photos from real farmers/fans. I think Taco Bell did it better but that's probably due to brand guidelines / the brief. #plannerbowl
February 10, 2025 at 2:07 AM
Lays and Taco Bell using photos from real farmers/fans. I think Taco Bell did it better but that's probably due to brand guidelines / the brief. #plannerbowl
Wait, Salesforce AI helps Heathrow be better. But Matthew McConaughey can't navigate Heathrow? (to be fair I may have missed this...but is that a problem?) #plannerbowl
February 10, 2025 at 1:56 AM
Wait, Salesforce AI helps Heathrow be better. But Matthew McConaughey can't navigate Heathrow? (to be fair I may have missed this...but is that a problem?) #plannerbowl
Jason Alexander getting PAID. Do you think he gets $$ for each character? 😂 #plannerbowl
February 10, 2025 at 1:20 AM
Jason Alexander getting PAID. Do you think he gets $$ for each character? 😂 #plannerbowl
Just got this from Adweek. 7-minute version of Dunkin's spot...who's watching?! #plannerbowl
February 10, 2025 at 1:19 AM
Just got this from Adweek. 7-minute version of Dunkin's spot...who's watching?! #plannerbowl
Nike niking. A great manifesto turned into a great spot. #plannerbowl
February 10, 2025 at 1:11 AM
Nike niking. A great manifesto turned into a great spot. #plannerbowl
Reposted by Mark Himmelsbach
Ps: I wrote a Substack post when the first spot by this org debuted during the superbowl 2 years ago if anyone is interested in learning more: open.substack.com/pub/unexpect...
Messages vs. messengers: Jesus & the SuperBowl
A take on the "He's With Us" campaign from a Christian marketer
open.substack.com
February 10, 2025 at 1:04 AM
Ps: I wrote a Substack post when the first spot by this org debuted during the superbowl 2 years ago if anyone is interested in learning more: open.substack.com/pub/unexpect...
"NOOO NOT ANOTHER FLYING MOSTACHE AD?!" - my 10-year-old #plannerbowl
February 10, 2025 at 1:03 AM
"NOOO NOT ANOTHER FLYING MOSTACHE AD?!" - my 10-year-old #plannerbowl
Goldilocks is a go-to planner insight. Not too hot, not too cold. Way to bring that into the super bowl, planner at Dodge Ram's ad agency. #plannerbowl
February 10, 2025 at 1:02 AM
Goldilocks is a go-to planner insight. Not too hot, not too cold. Way to bring that into the super bowl, planner at Dodge Ram's ad agency. #plannerbowl
Reposted by Mark Himmelsbach
Wait, did an ad agency get paid to do the #ChatGPT #Superbowl ad? Cause isn't that like training and then PROMOTING your own replacement? Literally?! That's messing up my brain right now, y'all #ExestentialCrisis #Plannerbowl
February 10, 2025 at 12:57 AM
Wait, did an ad agency get paid to do the #ChatGPT #Superbowl ad? Cause isn't that like training and then PROMOTING your own replacement? Literally?! That's messing up my brain right now, y'all #ExestentialCrisis #Plannerbowl
Reposted by Mark Himmelsbach
So the Depeche Mode song wasn’t really about Jesus and that Coffee mate ad seemingly wasn’t really about drinking coffee mate #plannerbowl #adbowl
February 10, 2025 at 12:53 AM
So the Depeche Mode song wasn’t really about Jesus and that Coffee mate ad seemingly wasn’t really about drinking coffee mate #plannerbowl #adbowl
Reposted by Mark Himmelsbach
BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. 🤷🏻♂️ #PlannerBowl #SuperBowAds
February 10, 2025 at 12:52 AM
BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. 🤷🏻♂️ #PlannerBowl #SuperBowAds
Drinking on the Job is GREAT, Liquid Death. Nice insight. #plannerbowl
February 10, 2025 at 12:47 AM
Drinking on the Job is GREAT, Liquid Death. Nice insight. #plannerbowl
Reposted by Mark Himmelsbach
So, Ford just used "Take Me Home, Country Roads" in a spot a few months ago. John Denver's estate is clearly a winner. #PlannerBowl
February 10, 2025 at 12:41 AM
So, Ford just used "Take Me Home, Country Roads" in a spot a few months ago. John Denver's estate is clearly a winner. #PlannerBowl