leena
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hetconned.bsky.social
leena
@hetconned.bsky.social
Independent researcher mapping the fantasies the far-right are selling in a “post-truth” world. Interested in their affective economies, performance, and function. Exploring hetconning as a political technology of the far-right. https://linktr.ee/leenavand
Pinned
A primer on hetconning for new readers: hetconned.substack.com

I’m interested in fantasy as a political technology, and the markets the contemporary right are setting up to sell those fantasies to further the wider right-wing project.

Hetconning is the frame I’m using to map and examine them.
Thanks to all new followers for being interested in my weird little theory 🙏
February 10, 2026 at 2:01 PM
Reposted by leena
@hetconned.bsky.social coining the phenomenon by saying ‘I know what I’ll call it: “hetconning”’ has that perfect thump sound you get when someone kicks a football just right, and all you can do is watch it arc to the top corner and the back of the goal net
February 6, 2026 at 2:28 AM
Reposted by leena
As a professional heritagist I’m fascinated by the uses of historical memory to create significance and there are lots of frameworks to model that process (‘retro’), and I can say definitely: ‘hetconning’ is a fucking winner of a term
A primer on hetconning for new readers: hetconned.substack.com

I’m interested in fantasy as a political technology, and the markets the contemporary right are setting up to sell those fantasies to further the wider right-wing project.

Hetconning is the frame I’m using to map and examine them.
February 6, 2026 at 2:24 AM
A primer on hetconning for new readers: hetconned.substack.com

I’m interested in fantasy as a political technology, and the markets the contemporary right are setting up to sell those fantasies to further the wider right-wing project.

Hetconning is the frame I’m using to map and examine them.
February 5, 2026 at 6:26 AM
Reposted by leena
Whatever you think of the Washington Post at this moment, here's a chance to support the dedicated, hard-working journalists who were just laid off. If you have the means, your donation is most welcome. If you don't, a kind thought and maybe spreading the word to others is support enough 💙
Donate to Washington Post 2026 layoff fund, organized by Rachel Siegel
On Wednesday, Feb. 4, 2026, The Washington Post laid off hundreds of journalists. We ar… Rachel Siegel needs your support for Washington Post 2026 layoff fund
www.gofundme.com
February 4, 2026 at 3:58 PM
Reposted by leena
ICYMI: I wrote about white nationalists appropriating medieval aesthetics and how it primes them for being unwittingly grifted into serfdom by the techno-feudalists of the dork enlightenment.
New hetconned: Special Little Lords

The medieval imagery of the alt-right on display at rallies and the January 6 insurrection lines up neatly with neo-feudal ideas circulating among tech elites about inheritance, hierarchy, and rolling back democracy.

hetconned.substack.com/p/special-li...
February 5, 2026 at 3:55 AM
Reposted by leena
I blame badly written fantasy novels.

Oh, and all the fascism.
New hetconned: Special Little Lords

The medieval imagery of the alt-right on display at rallies and the January 6 insurrection lines up neatly with neo-feudal ideas circulating among tech elites about inheritance, hierarchy, and rolling back democracy.

hetconned.substack.com/p/special-li...
February 2, 2026 at 11:50 PM
New hetconned: Special Little Lords

The medieval imagery of the alt-right on display at rallies and the January 6 insurrection lines up neatly with neo-feudal ideas circulating among tech elites about inheritance, hierarchy, and rolling back democracy.

hetconned.substack.com/p/special-li...
February 2, 2026 at 4:39 PM
Reposted by leena
New: Masculinity wasn’t “simpler” before feminism. It just went unchallenged. Today’s reactionary nostalgia touted by the manosphere turns men inward, shrinking life to the management of their own bodies instead of fully participating in civic and social life: hetconned.substack.com/p/masculinit...
January 4, 2026 at 8:41 AM
New: Masculinity wasn’t “simpler” before feminism. It just went unchallenged. Today’s reactionary nostalgia touted by the manosphere turns men inward, shrinking life to the management of their own bodies instead of fully participating in civic and social life: hetconned.substack.com/p/masculinit...
January 4, 2026 at 8:41 AM
Reposted by leena
If you could sub and share with people you think would like it that would be super appreciated! I really want to share this with other people who think about these online freaks as much as I do.

I'm also blogging more casual (non-hetconned) stuff here: yeahrighto.substack.com/p/what-are-w...
What Are We Fucking Doing Here
Guards! Seize her!
yeahrighto.substack.com
December 29, 2025 at 6:05 AM
Reposted by leena
Next draft is almost done (probably publishing later this week maybe), the second Restorative Past fantasy listed in there, the (fake) idea that feminism has "complicated" masculinity, or ruined or diminished it in some way (usually by withholding our labour). Here's a splash:
December 29, 2025 at 6:05 AM
Reposted by leena
And my third post is the first example of deeper dives into that Restorative Past fantasy, specifically about the tradwife phenomenon and how it requires a huge amount of hetconning to convince anyone 'Going Back' is in any way a good thing for women: hetconned.substack.com/p/traditiona...
“Traditional Family Values” and the Labour They Conceal
(Home)making America Great Again
hetconned.substack.com
December 29, 2025 at 6:05 AM
Reposted by leena
The second post is an example of a type of fantasy I'll be exploring in more depth (with more granular examples needing their own posts), and that's the Restorative Past fantasy, the (fake) idea we need to "go back" to when things were "simpler": hetconned.substack.com/p/the-restor...
The Restorative Past fantasy
The belief that there was once a coherent, pure, morally legible past, and that the present is a fallen copy.
hetconned.substack.com
December 29, 2025 at 6:05 AM
Reposted by leena
The first post is explaining the umbrella concept a bit more, where I position hetconning as a kind of temporal engineering and a key political technology of the modern right-wing project. hetconned.substack.com/p/hetconned-...
Hetconned: understanding the temporal engineering of the contemporary far-right
Why the far-right keeps selling us a past that never existed
hetconned.substack.com
December 29, 2025 at 6:05 AM
Reposted by leena
ICYMI: I've been blogging about a framework I'm using to map the fantasies the right-wing are selling in a post-truth world to advance their creepy little agenda. 'Hetconning' is the retroactive straight-washing of history to frame queerness as a modern intrusion, & crucial to so many culture wars.
December 29, 2025 at 6:05 AM
First one under the larger umbrella of restorative past fantasies, “traditional family values” explores tradwives and the hetconning required to sustain them: hetconned.substack.com/p/traditiona...
“Traditional Family Values” and the Labour They Conceal
(Home)making America Great Again
hetconned.substack.com
December 23, 2025 at 1:27 AM
My first deep dive for the hetconned files: The Restorative Past fantasy. The belief that the past was pure & that we need to “retvrn”. Hetconned is me trying to understand the temporal engineering of the contemporary far-right and why their project relies on selling us a past that never existed.
December 19, 2025 at 3:03 AM
Reposted by leena
wait a minute how are the "your body has gone soft from not eating the raw meats of your ancestors" guys also the "the computer should summarize the big scary email for your inadequate brain" guys
December 15, 2025 at 7:32 PM
December 15, 2025 at 5:22 AM
Reposted by leena
December 15, 2025 at 3:50 AM
Reposted by leena
(I set up a separate bluesky account for work in that space so you didn’t have to hear all about it unless you wanted to! @hetconned.bsky.social)

I know a lot of my buds here are trying to avoid the Worst People of the Internet. ❤️
December 15, 2025 at 3:48 AM
Reposted by leena
If we’re in a “post-truth” world right now, then I want to understand the fantasies the far-right are selling instead, how their affective economies work, how they perform and signal them (both inside and outside the group), what political projects it advances and whose power it consolidates.
December 15, 2025 at 3:48 AM
Reposted by leena
There’s no historical basis for the idea of a uniformly heterosexual past, which leaves the tradwife fantasy (for example) exposed in that it has to avoid the fact a heterosexual nuclear family unit is a social arrangement that’s *always required active maintenance* & isn’t as “natural” as they say.
December 15, 2025 at 3:48 AM
Reposted by leena
Fantasies like the “Restorative Past” fantasy (the first one I’ll be deep diving into), cover tradwives and some parts of the manosphere, nationalist medievalism, and even digital nostalgia for the early internet. These fantasies are sold and performed online, and rely on hetconning to function.
December 15, 2025 at 3:48 AM