gameuxsummit.com
@gameuxsummit.com
This is the official account for the #GameUXsummit, managed by Celia Hodent.
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Hello there👋 This is my very first post on Bluesky!

Earlier this week, I successfully finished my first talk in my career @gameuxsummit.com.

Many thanks to @celiahodent.com, GAMASTE, AP Hogeschool Antwerpen, and all sponsors for giving us the opportunity, and everyone who joined the event! 🙏
September 12, 2025 at 11:23 AM
Follow us on Linkedin and sign up to the newsletter to stay updated about the latest #GameUXsummit news (when the videos are posted, next events, etc.) ☺️

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#gameuxsummit | Game UX Summit
After the awful covid years and multiple layoffs in our industry, organizing the #GameUXsummit in person again was a huge challenge. Thanks to AP University of Applied Science and Arts (Laura Herrewij...
www.linkedin.com
September 12, 2025 at 9:44 AM
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#GameUXsummit '25 was a blast! SO MANY GREAT TALKS (see gamaste.net/game-ux-summ...)

I presented my research on how players' personal, social, and game-related factors impact 𝐄𝐮𝐝𝐚𝐢𝐦𝐨𝐧𝐢𝐜 𝐏𝐥𝐚𝐲𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.

A huge thanks to the organizers! @gameuxsummit.com @celiahodent.com AP Hogeschool & Gamaste
September 10, 2025 at 7:05 AM
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Just wanted to share a historical moment (or canon event?) of listening to David Sears at #gameuxsummit
September 9, 2025 at 3:24 PM
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Not me showing appreciation to South of Midnight as a speaker at @gameuxsummit.com … just to have their creative director David Sears speak right after me!

Please show that game even more love, its development journey is SO interesting.

#GameUXSummit
September 9, 2025 at 5:37 PM
It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️
September 9, 2025 at 5:10 PM
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Sometimes you may not know. So ask a consultant. Ask an expert what they know.

(A recurring theme at the summit is: Find an expert, and ask them.)
September 9, 2025 at 2:58 PM
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1. Is this southern gothic?
2. Is this class struggle?
3. Is this esoteric talents?
4. Is this truth and hope?

These are the pillars of the direction. If the feature or development isn't on at least 3 of these, it probably isn't something relevant enough to spend time on.
September 9, 2025 at 2:56 PM
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David talks about his growing up in the US south, and how that eventually led him to build South of Midnight.
September 9, 2025 at 2:49 PM
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'Sensitivity reading' is not about forcing DEI, censorship, judging, or woke/broke.

It is about immersion, being memorable, avoiding backlash, and a virtuous cycle.

It is about creating quality content. Like you would with historical projects.
September 9, 2025 at 1:46 PM
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Can you imagine making a movie about the French Revolution without a French historian? Or about northern mythology without an expert? An accessible website without including disabled people?

Of course you would include an expert on the thing you are building. The same goes for culture.
September 9, 2025 at 1:42 PM
This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.
September 9, 2025 at 2:34 PM
We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”.
#GameUXsummit
September 9, 2025 at 1:43 PM
Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.
September 9, 2025 at 1:12 PM
It’s Pecha Kucha time at the #GameUXsummit! Our first PK speaker, Maria Amirkhanyan (Head of Gaming Division at Duamentes) wasn’t sadly able to join us because of extremely frustrating visa issues. But she recorded her talk “Make me stay, don’t make me play” so that we can still hear her insights.
September 9, 2025 at 12:33 PM
First session of the afternoon at the #GameUXsummit: Colleen Macklin and Ben Van Buren, coming all the way from New York City (Parsons School of Design)! They talk about “Perception in Virtual Worlds: Psychology and design students collaborate to study user experience in videogames”.
September 9, 2025 at 11:56 AM
Holger Wurst: Yes, I know, the y axis marker is missing..

Game UX summit audience: [big laughter]

Those who know will know 😉😂 (#LabelYourGraphAxis)
For their peers in the space, retention is going up. But for themselves, it's going down.

That's bad, so let's fix it.

(Also yes the Y axis marker is missing. He cannot share hard data, but the gist is clear)
September 9, 2025 at 9:57 AM
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Can you change the first time user experience of a game 7 years after launch? Let's find out in our next talk, featuring June's Journey. A hidden object game, free to play, on mobile, it's a flagship title for Wooga
September 9, 2025 at 9:41 AM
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Next: EEG or Not EEG, for World of Warships testing.
September 9, 2025 at 9:14 AM
Next up at the #GameUXsummit: Holger Wurst (Lead UX designer at Wooga) talks about “Changing the FTUE* after 7 years live: Lessons from June’s Journey”

*First-Time User Experience
September 9, 2025 at 9:43 AM
Our next speaker is Kamila Isaeva, senior UX researcher at Wargaming (in collaboration with Rich Davis, research supervisor). Her talk is about biometrics: “EEG or not EEG? Reflections on Using Biometrics in Game UX Research”.
#GameUXsummit
September 9, 2025 at 9:16 AM
Next up at the #GameUXsummit: Mike Ambinder (founder & chief research officer at Cognitive Experiences) talking about “A Science of Game Design”.

Time for some SCIENZZZZ!!! 😊
September 9, 2025 at 8:26 AM
You can follow Robin-Yann Storm who is live posting from the #GameUXsummit 👇🏼
Day 2 of the Game UX Summit starts now! And the first talk is about internal TOOL DESIGN!

Let's gooooooooo
September 9, 2025 at 8:17 AM
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Flying through great examples of improvements here! Check the recording on youtube once it goes live on the @gameuxsummit.com channel.

Every upgrade wasn't just visual, but an active improvement to daily workflow.
September 9, 2025 at 7:53 AM
Welcome to Day 2 of the #GameUXsummit! Daekon Kim and Mihyun Ko (Product designers at Ubisoft) are kicking off the day. Their talk is about “Surviving the Game Production Wild: Essential tips for internal tool design”.
#GameUXsummit
September 9, 2025 at 7:47 AM