Frankie Roberto
@frankieroberto.com
Freelance interaction designer. X-GOVUK contributor. London dad. Car-free cities. Working for NHS England.
https://www.frankieroberto.com
https://www.frankieroberto.com
December 28, 2025 at 7:36 PM
Heading back to London via 3 trains and 1 rail replacement coach (Northampton to Milton Keynes).
What horrors await us? Let’s see… 😬
What horrors await us? Let’s see… 😬
December 28, 2025 at 11:10 AM
Heading back to London via 3 trains and 1 rail replacement coach (Northampton to Milton Keynes).
What horrors await us? Let’s see… 😬
What horrors await us? Let’s see… 😬
Went for a solo walk along the North Wales coast. Gorgeous.
December 27, 2025 at 2:55 PM
Went for a solo walk along the North Wales coast. Gorgeous.
Happy Christmas! Went for brisk walk along the dunes.
December 25, 2025 at 12:59 PM
Happy Christmas! Went for brisk walk along the dunes.
Annual watching of The Snowman. ⛄️
December 24, 2025 at 8:27 PM
Annual watching of The Snowman. ⛄️
Reposted by Frankie Roberto
#TheBeautyOfTransport is looking at the newly unveiled GBR branding - not just what it is, but how we ended up with it, and how far it will actually spread. It's a long article this time, so plenty to keep you going over the holidays. Season's Greetings!
Union Flag Blues: the Branding of Great British Railways
In a blaze of publicity, the branding for Great British Railways, state-owned future operator of some of the privatised British railway network, was unexpectedly launched earlier this month, a mere four years after Great British Railways was first announced. In typical British transport policy tradition, the government almost immediately undermined its own efforts to create a unifying visual identity for the English railway network, having long since ceded the battle to brand the British railway network.
thebeautyoftransport.com
December 22, 2025 at 5:00 PM
#TheBeautyOfTransport is looking at the newly unveiled GBR branding - not just what it is, but how we ended up with it, and how far it will actually spread. It's a long article this time, so plenty to keep you going over the holidays. Season's Greetings!
Usual chaos on our Christmas getaway train on the west coast main line. Train rammed with big cases, reservations not loaded so our seats are taken, and onboard shop closed due to a technical issue.
December 21, 2025 at 1:17 PM
Usual chaos on our Christmas getaway train on the west coast main line. Train rammed with big cases, reservations not loaded so our seats are taken, and onboard shop closed due to a technical issue.
Proud of the user centred design community in NHS digital prevention services, who between us published 13 design history posts today: design-history.prevention-services.nhs.uk/all/ 🎉
#WorkInTheOpen
#WorkInTheOpen
All posts
design-history.prevention-services.nhs.uk
December 19, 2025 at 6:16 PM
Proud of the user centred design community in NHS digital prevention services, who between us published 13 design history posts today: design-history.prevention-services.nhs.uk/all/ 🎉
#WorkInTheOpen
#WorkInTheOpen
I wonder if you could apply Agile principles to building a tram system..? 🚊
December 18, 2025 at 9:47 AM
I wonder if you could apply Agile principles to building a tram system..? 🚊
Weeknotes this week include notes from our NHS digital prevention services winter event: frankieroberto.github.io/nhsnotes/pos...
Week 76: Sweet spot
DPSP winter event, card sorting user feedback, the organisation-location continuum
frankieroberto.github.io
December 13, 2025 at 8:43 PM
Weeknotes this week include notes from our NHS digital prevention services winter event: frankieroberto.github.io/nhsnotes/pos...
Did some in-person card sorting of 92 pages of user feedback with my team today.
So much easier and more engaging than doing it remotely via Mural.
So much easier and more engaging than doing it remotely via Mural.
December 11, 2025 at 6:33 PM
Did some in-person card sorting of 92 pages of user feedback with my team today.
So much easier and more engaging than doing it remotely via Mural.
So much easier and more engaging than doing it remotely via Mural.
You’d think that there is a clear distinction between the concept of “an organisation” and “a physical location”, but it’s actually more like the space-time continuum with a big blurry space in the middle.
December 9, 2025 at 6:37 PM
You’d think that there is a clear distinction between the concept of “an organisation” and “a physical location”, but it’s actually more like the space-time continuum with a big blurry space in the middle.
Weeknotes from last week: frankieroberto.github.io/nhsnotes/pos...
2 more to go and then that’s a wrap for 2025.
2 more to go and then that’s a wrap for 2025.
Week 75: Zoning in
Prototype kit training. Scaling for pharmacies. Design systems for staff-facing services.
frankieroberto.github.io
December 7, 2025 at 8:48 PM
Weeknotes from last week: frankieroberto.github.io/nhsnotes/pos...
2 more to go and then that’s a wrap for 2025.
2 more to go and then that’s a wrap for 2025.
Why do so many tv dramas feature someone being injured or killed whilst cycling? Ted Lasso, For All Mankind, Slow Horses, Lessons in Chemistry, the list goes on.
It’s such a common trope that it removes any element of surprise.
(Plus it makes cycling look more dangerous than it is!)
It’s such a common trope that it removes any element of surprise.
(Plus it makes cycling look more dangerous than it is!)
December 6, 2025 at 5:31 PM
Why do so many tv dramas feature someone being injured or killed whilst cycling? Ted Lasso, For All Mankind, Slow Horses, Lessons in Chemistry, the list goes on.
It’s such a common trope that it removes any element of surprise.
(Plus it makes cycling look more dangerous than it is!)
It’s such a common trope that it removes any element of surprise.
(Plus it makes cycling look more dangerous than it is!)
Zootopia 2 let’s do this. 🐰🦊
November 30, 2025 at 2:19 PM
Zootopia 2 let’s do this. 🐰🦊
Just updating the firmware on my Christmas tree lights. 🎄
November 29, 2025 at 8:51 PM
Just updating the firmware on my Christmas tree lights. 🎄
Took the kids to see the CBeebies panto in cinema. Very wholesome and joyful! www.bbc.co.uk/cbeebies/gro...
CBeebies Christmas Panto 2025: Cinderella
CBeebies Christmas Panto is back this year with a retelling of the popular fairytale, Cinderella. Sparkling with CBeebies’ stars, this unique adaption of a pantomime classic is full of music, magic an...
www.bbc.co.uk
November 22, 2025 at 1:04 PM
Took the kids to see the CBeebies panto in cinema. Very wholesome and joyful! www.bbc.co.uk/cbeebies/gro...
This sketch of legacy vs contemporary disciplines in government rings true for me.
Are a small number of legacy disciplines dragging the whole of government down? A provocation:
medium.com/@jamestplunk...
Government seems increasingly unable to cope with the pace and complexity of today's world. Why? 1/n
medium.com/@jamestplunk...
Government seems increasingly unable to cope with the pace and complexity of today's world. Why? 1/n
The disciplines theory of government
Are legacy disciplines dragging the whole operation down?
medium.com
November 20, 2025 at 9:09 AM
This sketch of legacy vs contemporary disciplines in government rings true for me.
Enjoyed visiting a bunch of pharmacies in North London today, for research chats with their pharmacists. Learnt loads! There’s an amazing variety in how they all operate.
Was super cold out though! 🥶
Was super cold out though! 🥶
November 19, 2025 at 6:45 PM
Enjoyed visiting a bunch of pharmacies in North London today, for research chats with their pharmacists. Learnt loads! There’s an amazing variety in how they all operate.
Was super cold out though! 🥶
Was super cold out though! 🥶
Enjoyed taking the kids to see zooartshow.com in Paris this weekend. Made a change from Musée d’Orsay, which we usually go to with them!
November 16, 2025 at 5:09 PM
Enjoyed taking the kids to see zooartshow.com in Paris this weekend. Made a change from Musée d’Orsay, which we usually go to with them!
Brief weeknotes from me this week, as I’m off to Paris for the weekend on an early Eurostar tomorrow: frankieroberto.github.io/nhsnotes/pos...
Week 72: Act like a tech company
Digital-era healthcare systems, prototype training, community contributions, design work.
frankieroberto.github.io
November 14, 2025 at 6:05 PM
Brief weeknotes from me this week, as I’m off to Paris for the weekend on an early Eurostar tomorrow: frankieroberto.github.io/nhsnotes/pos...
After a day of teaching designers to code I came home and had to help my daughter with her coding homework.
Sadly hers involved a terrible visual interface with no ability to edit the underlying code.
Sadly hers involved a terrible visual interface with no ability to edit the underlying code.
November 10, 2025 at 8:31 PM
After a day of teaching designers to code I came home and had to help my daughter with her coding homework.
Sadly hers involved a terrible visual interface with no ability to edit the underlying code.
Sadly hers involved a terrible visual interface with no ability to edit the underlying code.
My 6 year old: “there is no Santa’s naughty list. The government just tell you that.” 😂
November 8, 2025 at 7:12 PM
My 6 year old: “there is no Santa’s naughty list. The government just tell you that.” 😂
Weeknotes from me: frankieroberto.github.io/nhsnotes/pos...
Some great links at the bottom this week too.
Some great links at the bottom this week too.
Week 71: Bedside manner is a user need
Azure outage retro and notes from user research.
frankieroberto.github.io
November 8, 2025 at 11:08 AM
Weeknotes from me: frankieroberto.github.io/nhsnotes/pos...
Some great links at the bottom this week too.
Some great links at the bottom this week too.