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farzanabaduel.bsky.social
Farzana Baduel
@farzanabaduel.bsky.social
730 followers 420 following 86 posts
President-Elect (2025) Chartered Institute of PR

🌎CEO CurzonPR
🎓Resident PR expert at University of Oxford
🔉Stories and Strategies podcast
🤍Trustee | Halo Trust | Soho Theatre

www.curzonpr.com
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farzanabaduel.bsky.social
Farzana Baduel @farzanabaduel.bsky.social · Nov 18
👋 Blue Sky—a place where the algorithms haven’t yet learned our deepest insecurities and the only thing trending is optimism.

Here’s to fresh starts, sharp minds, and posts that age gracefully.

Live in hope 🙏
Reposted by Farzana Baduel
curzonpr.bsky.social
Our CEO, @farzanabaduel.bsky.social, has written a new op-ed in South Asian Herald News: “A South Asian Woman’s Journey Through Britain.”

A moving reflection on migration, identity, resilience, and how “being different” became a strength that shaped her career

southasianherald.com/a-south-asia...
A South Asian Woman’s Journey Through Britain - South Asian Herald
When my parents arrived in London in the 1960s, they joined a wave of South Asians who crossed continents in search of opportunity. They left Kashmir with hope in their…
southasianherald.com
November 21, 2025 at 1:42 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
Next week in Prague: Our CEO, @farzanabaduel.bsky.social, joins global leaders at the #ForumMedia2025.

She’ll be speaking on how AI is transforming PR into a true management discipline.

With 70+ speakers and a keynote from Czech President Petr Pavel, it’s set to be a landmark year. 🇨🇿
November 19, 2025 at 1:56 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
On this episode of Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs chat with Nick Usborne about why teams are experiencing brand drift and how communicators can protect authenticity in the age of AI

Full edpisode 👇🏾

📺 bit.ly/44ciOD5

🍏 apple.co/4o0hBpy
November 18, 2025 at 3:58 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
A brilliant @cipr.co.uk conference last week, where 300+ PR professionals explored leadership, influence & the future of comms.

Our CEO & CIPR President-elect @farzanabaduel.bsky.social chaired a panel on why reputation and foresight make PR pros indispensable in modern leadership.👏🏾

#CIPRConf25
November 17, 2025 at 4:05 PM
farzanabaduel.bsky.social
Chaired a brilliant discussion at #CIPRConf25 on why PR professionals belong on boards and in non-executive director roles.

Here is a guide I wrote on what it means to be a NED, how to prepare for the role, and what to do once you get there.

farzanabaduel.com/how-to-land-...

@cipr.co.uk
November 16, 2025 at 1:58 PM
Reposted by Farzana Baduel
cipr.co.uk
“1 in 3 would rather clean a toilet than ask a silly question at work. Juniors find it hard to ask silly questions in the office so they just stay silent.”

Josephine Hanson on the need for traditional management approaches to evolve if we want to build effective multi-generation teams.

#CIPRConf25
Josephine Hanson on stage at the CIPR conference
November 13, 2025 at 12:40 PM
Reposted by Farzana Baduel
cipr.co.uk
“We feel like we're passengers in terms of what our brain can do, we're stuck with the brain we've got. But we can absolutely change our brains according to how we choose to spend our time.”

Neuroscientist, Dr Jack Lewis, on understanding our brains’s decision making processes.

#CIPRConf25
Dr Jack Lewis at the CIPR annual conference
November 13, 2025 at 4:38 PM
Reposted by Farzana Baduel
cipr.co.uk
Demystifying the path to board-level roles.

Our breakout panel discussion talks through the journey to becoming a Non-Executive Director (NED) and the skills needed.

#CIPRConf25
Panel discussion on becoming a non executive director
November 13, 2025 at 12:11 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
🚨Episode 11 of #TheWeekUnspun goes live tomorrow! 🌏

⏰3 Pm BST / 10 am EST

🎙️Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs & @amonck.bsky.social as they unpack the week’s biggest stories from a PR lens.🔍

Join us here- bit.ly/47VPuSm

Enjoy this clip from last week
November 13, 2025 at 2:26 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
🌍 “Africa” isn’t one market. It’s 54.

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs chat with Wimbart founder @wimbarthope.bsky.social about what it really means to do PR across African markets.

📺 bit.ly/4qTtHn5

🍏 apple.co/4qUJNN4

🎧 bit.ly/3Xod2dI
November 11, 2025 at 1:31 PM
farzanabaduel.bsky.social
Great to catch up with Sarah Waddington, CEO of the @prca-hq.bsky.social, ahead of my @cipr.co.uk presidential year in 2026.

We discussed how both organisations can work together to strengthen our industry ~ with a little help from Dante 🐶, pictured here!
November 6, 2025 at 7:11 AM
Reposted by Farzana Baduel
curzonpr.bsky.social
Why do PR pros; people who communicate for a living, go silent on LinkedIn?

🎙️ On Stories and Strategies, @jojamieson.bsky.social chats with @farzanabaduel.bsky.social & Doug Downs on how to post authentically without oversharing

Full episode👇🏾

📺 bit.ly/3Lk6lGV

🍏 apple.co/43fss7E

🎧 bit.ly/43I84vW
November 4, 2025 at 2:02 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
Today on The Week Unspun:

🌍 Bill Gates’ climate U-turn
🏢 14,000 layoffs at Amazon
🇮🇹 Italian election gets personal

@farzanabaduel.bsky.social, Doug Downs, & @tbonegallagher.bsky.social unpack the week’s biggest news from their PR lens! 🔬

Catch the full episode 👇🏾

▶️ youtu.be/K1kSO9yjbkE?si…
October 31, 2025 at 7:00 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
🚨 Episode 9 of #TheWeekUnspun goes live tomorrow! 🌏

⏰𝟯𝗣𝗠 𝗕𝗦𝗧 / 𝟭1𝗔𝗠 𝗘𝗦𝗧

🎙️Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, and Doug Downs, as they unpack the week’s biggest stories from a PR lens.🔍

Join us here- bit.ly/4oPc4TH

Enjoy this highlight from last week. 👇🏾
October 30, 2025 at 1:09 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
An oath from 10th-century England still shapes how we build trust today.

@davidinspires.bsky.social explores what “The Truth, The Whole Truth and Nothing But the Truth” means for modern communicators, and why trust is a condition, not a campaign.

Read ▶️ bit.ly/4htUq5e
The Truth, The Whole Truth and Nothing But the Truth: What an ancient English oath can teach PR professionals | Strategic Communications & Public Relations Blog | The PR Insider
Jordan Burman’s Trust Trifecta—authenticity, transparency, consistency—reframed for PR pros, inspired by an ancient English oath to truth.
bit.ly
October 29, 2025 at 1:51 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
On this week’s episode of Stories & Strategies podcast, hosts @farzanabaduel.bsky.social & Doug Downs talk with Dr. Tina McCorkindale (InstituteForPR) about the rise of AI sycophancy, and why AI flattery can be dangerous.

Full episode 👇🏾

📺 bit.ly/47xTCYI

🍏 apple.co/47rhxZz
October 28, 2025 at 2:57 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
Last week on The Week Unspun, @farzanabaduel.bsky.social, Doug Downs, & @tbonegallagher.bsky.social, broke down the Week’s news stories wearing their PR hats.

Full episode - youtu.be/2isBpRKDeSo

Join us again this Friday at 3pm GMT / 10pm EST.

#TheWeekUnspun
October 27, 2025 at 2:59 PM
farzanabaduel.bsky.social
Last night, I spoke at the Houses of Parliament for Inspirational Journeys of Leadership & Impact, alongside incredible women driving change.

Common themes include cultivating resilience through welcoming failure as an engine of growth as well as being a giver and leaving pockets of kindness!
October 24, 2025 at 9:12 PM
Reposted by Farzana Baduel
cipr.co.uk
New CIPR-funded research by John Clegg exposes a critical gap in internal communication in organisations under 500 employees.

While 92% of smaller organisations prioritise building trust in leadership, only 62% believe they're doing it well.

Read the full report: https://bit.ly/4nmBC9j
CIPR logo. The Inside Story: Investigating internal communication in organisations with fewer than 500 employees.
October 23, 2025 at 8:30 AM
Reposted by Farzana Baduel
curzonpr.bsky.social
Britain’s soft power, our most valuable global asset, is being slowly eroded.

In this Op-ed for Diplomat Magazine, our CEO @farzanabaduel.bsky.social calls for a national strategy that recognises soft power as an engine of economic growth.

features.diplomatmagazine.com/why-britain-...
Why Britain Must Stop Throwing Away Its Biggest Source of Global Power
features.diplomatmagazine.com
October 24, 2025 at 4:45 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
🚨 Episode 8 of #TheWeekUnspun goes live tomorrow! 🌏

⏰𝟯𝗣𝗠 𝗕𝗦𝗧 / 𝟭𝟬𝗔𝗠 𝗘𝗦𝗧

🎙️Join @farzanabaduel.bsky.social,
@tbonegallagher.bsky.social, and
Doug Downs, as they unpack the week’s biggest stories from a PR lens.🔍

Here’s a highlight from last week 👇🏾

Join us here- bit.ly/43g2roP
October 23, 2025 at 2:12 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
Britain’s soft power is being eroded by cuts & complacency.

In her latest op-ed for Encompass, our CEO @farzanabaduel.bsky.social warns that while France & Germany invest in cultural diplomacy, the UK risks losing its global edge.

📖 Read more: bit.ly/42V2OVr

#SoftPower
Britain is squandering its soft power advantage
For decades Britain has enjoyed outsized influence in global affairs, not because of military power or economic clout, but through soft power. The BBC World Service, the British Council, the…
bit.ly
October 22, 2025 at 12:19 PM
Reposted by Farzana Baduel
padamson.bsky.social
encompass-europe.com/comment/brit... @farzanabaduel.bsky.social @curzonpr.bsky.social
Britain is squandering its soft power advantage
For decades Britain has enjoyed outsized influence in global affairs, not because of military power or economic clout, but through soft power. The BBC World Service, the British Council, the…
encompass-europe.com
October 22, 2025 at 6:58 AM
Reposted by Farzana Baduel
curzonpr.bsky.social
Is attention the new currency in PR?

@farzanabaduel.bsky.social & Doug Downs chat with Mark Lowe of Third City about the battle for attention and why earned attention always wins.

📺 bit.ly/47gxn9p

🍏 apple.co/3L660r7

🎧 apple.co/3L660r7

@stories_starts
October 21, 2025 at 3:54 PM
Reposted by Farzana Baduel
curzonpr.bsky.social
We’re hiring. 🔈

Curzon PR is looking for an Account Director, a strategist who shapes narratives that move markets and minds.

If you know how to connect the dots and enjoy working across different cultures, we should talk.

Apply here - curzonpr.bamboohr.com/careers/76
October 21, 2025 at 2:23 PM