Peter Erni
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ernipeter.bsky.social
Peter Erni
@ernipeter.bsky.social
46 followers 60 following 16 posts
Peter Erni is an entrepreneur and expert in strategic content and social media performance marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study in the book Essentials of Modern Marketing by Prof. Philip Kotler.
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ernipeter.bsky.social
Peter Erni @ernipeter.bsky.social · Mar 20
Let's get rolling!
go.bsky.app/V4NL3sp
ernipeter.bsky.social
🤯 Old marketing models fail:
Linear funnels, too complex, sales > relationships, not built for digital.
🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more.
Funnel = dead or misunderstood?
September 6, 2025 at 6:09 AM
ernipeter.bsky.social
This is going to be amazing! 😇
August 28, 2025 at 12:15 PM
ernipeter.bsky.social
That’s a huge turnaround!
#DigitalMarketing
adweek.bsky.social Adweek @adweek.bsky.social · Apr 22
JUST IN | Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the technology, the company announced in a blog post on April 22. adweek.it/4isIPCi
Google Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
adweek.it
April 22, 2025 at 6:00 PM
ernipeter.bsky.social
Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?
April 22, 2025 at 5:13 PM
ernipeter.bsky.social
Wow ... I couldn't agree more!
#SocialMediaMarketing #ReceptionMarketing
adweek.bsky.social Adweek @adweek.bsky.social · Mar 31
VOICE | "The reality remains that brands are sitting on a goldmine of consumer insights because of social media, and yet marketers aren’t consistently using this valuable data to shape their broader marketing strategies," writes Kris Tait. adweek.it/4l7RXPk
5 Trends I Wish Got More Attention at Shoptalk 2025
For all the innovation proudly on display, a few key conversations were missing.
adweek.it
April 1, 2025 at 10:22 AM
ernipeter.bsky.social
Let's wait and see. And as #TikTok (and the world) just learned in the last few months: we can be well off with and without the US.
April 1, 2025 at 10:19 AM
ernipeter.bsky.social
The topic is just as complex as it is relevant! Current systems for #ContentModeration and #FactChecking have been inadequate and often too heavily influenced by their "funders." But where is the journey headed now?
bhcommunication.bsky.social Brain & Heart Communication @bhcommunication.bsky.social · Mar 25
Der Diskurs um das richtige System zur #ContentModeration auch (und besonders) in Bezug auf #FactChecking geht weiter.
technologyreview.com MIT Technology Review @technologyreview.com · Mar 25
Content moderation systems are being abandoned and defunded, leaving many countries looking for alternatives.
March 25, 2025 at 2:30 PM
ernipeter.bsky.social
Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?
Marketing Funnel Diamond by Peter Erni
March 25, 2025 at 1:36 PM
ernipeter.bsky.social
Eine erfreuliche Entwicklung.
Wer die #Etoro noch nicht nutzt, unbedingt mal testen!
etoro.tw/3K6BxGh
March 25, 2025 at 11:01 AM
Reposted by Peter Erni
wired.com
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
How to Avoid US-Based Digital Services—and Why You Might Want To
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
www.wired.com
March 21, 2025 at 1:52 PM
ernipeter.bsky.social
💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list...

Tip via @d3llacort3.bsky.social 👌
#BlueskyTipp #BlueskyBasics #Lists
March 21, 2025 at 4:51 PM
ernipeter.bsky.social
Let's get rolling!
go.bsky.app/V4NL3sp
March 20, 2025 at 7:07 PM
Reposted by Peter Erni
mcschindler.bsky.social
Für alle Number Crunchers da draussen, der Digital Report 2025 ist erschienen. 650 Seiten mit Zahlen und Trends. Die Länder Reports dürften demnächst folgen. Happy crunching everybody 🍪

datareportal.com/reports/digi...
Digital 2025: Global Overview Report — DataReportal – Global Digital Insights
The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.
datareportal.com
February 6, 2025 at 6:13 AM
Reposted by Peter Erni
techcrunch.com
Anthropic adds web search to its Claude chatbot
Anthropic adds web search to its Claude chatbot
Anthropic’s AI-powered chatbot, Claude, can now search the web — a capability that had long eluded it. Web search is available now in preview for paid Claude users in the U.S., Anthropic said on its blog, with support for free users and additional…
tcrn.ch
March 20, 2025 at 5:03 PM
ernipeter.bsky.social
Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜?
Join our online session hosted by Advatera!

📅 26 March 2025, 1.00 pm – 2.00 pm
📢 Speaker: Peter Erni, CEO, Author, and Lecturer
🌄 Book your slot: www.advatera.com/en/events/is...
Graphic Reception Marketing
March 20, 2025 at 8:44 AM
ernipeter.bsky.social
I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.
Peter Erni is an entrepreneur and expert in strategic content and social media marketing.
March 19, 2025 at 8:34 AM
Reposted by Peter Erni
bhcommunication.bsky.social
BECOMING IS BETTER THAN BEING
Bei B&H findest du Expert:innen für #ReceptionMarketing, strategisches #ContentMarketing und #SocialMediaPerformanceMarketing. Wir unterstützen und beraten von der Strategie über die Konzeption bis hin zur Umsetzung. 💛
B&H Team: jung, dynamisch, innovativ
March 19, 2025 at 8:25 AM