🤯 Old marketing models fail:
Linear funnels, too complex, sales > relationships, not built for digital.
🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more.
Funnel = dead or misunderstood?

Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?

Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?

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Tip via @d3llacort3.bsky.social 👌
#BlueskyTipp #BlueskyBasics #Lists

Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜?
Join our online session hosted by Advatera!

📅 26 March 2025, 1.00 pm – 2.00 pm
📢 Speaker: Peter Erni, CEO, Author, and Lecturer
🌄 Book your slot: www.advatera.com/en/events/is...

I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.