Erika Marzano
@erikamarzano.bsky.social
Pinned
Erika Marzano
@erikamarzano.bsky.social
· Oct 21
TikTok didn’t mean to become a breaking news platform - but it did
Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
www.journalism.co.uk
TikTok didn’t mean to become a breaking news platform - but it did.
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
Reposted by Erika Marzano
Spotify is adding new feature called "Listening stats" that will show users weekly numbers about their listening habits.
Spotify now lets you see weekly listening stats | TechCrunch
Spotify is adding new feature called "Listening stats" that will show users weekly numbers about their listening habits.
techcrunch.com
November 6, 2025 at 2:09 PM
Spotify is adding new feature called "Listening stats" that will show users weekly numbers about their listening habits.
Disinformation isn't just digital, it's deadly. DW investigates how anti-Palestinian propaganda fuels real-world violence and racism. A must-read. www.dw.com/en/how-anti-...
How anti-Palestinian disinformation fuels racist discourse – DW – 10/30/2025
Anti-Palestinian disinformation goes hand-in-hand with racist hate speech against Palestinians. DW Fact check looks into why such propaganda is so widespread.
www.dw.com
October 31, 2025 at 8:27 AM
Disinformation isn't just digital, it's deadly. DW investigates how anti-Palestinian propaganda fuels real-world violence and racism. A must-read. www.dw.com/en/how-anti-...
Reposted by Erika Marzano
Social video is by far the fastest moving format for #journalism at the moment. It’s always interesting, if a little distracting, to explore what’s happening, as I update my modules for this academic year…
(With a hat-tip to @erikamarzano.bsky.social and Fraser Nelson for their insights…)
(With a hat-tip to @erikamarzano.bsky.social and Fraser Nelson for their insights…)
The ever-evolving face of social video
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
onemanandhisblog.com
October 21, 2025 at 12:37 PM
Social video is by far the fastest moving format for #journalism at the moment. It’s always interesting, if a little distracting, to explore what’s happening, as I update my modules for this academic year…
(With a hat-tip to @erikamarzano.bsky.social and Fraser Nelson for their insights…)
(With a hat-tip to @erikamarzano.bsky.social and Fraser Nelson for their insights…)
Reposted by Erika Marzano
TikTok didn’t mean to become a breaking news platform - but it did: Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
TikTok didn’t mean to become a breaking news platform - but it did
Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
dlvr.it
October 20, 2025 at 4:43 PM
TikTok didn’t mean to become a breaking news platform - but it did: Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
Reposted by Erika Marzano
Ranucci rivela: “Persone mi riprendevano collegate con gli auricolari mentre incontravo delle fonti importanti”.
Quando Lilli Gruber gli chiede come sta, Ranucci ha risposto: “senza aver dormito e con due macchine in meno”.
Solidarietà a Sigfrido Ranucci.
#sigfridoranucci #ottoemezzo
Quando Lilli Gruber gli chiede come sta, Ranucci ha risposto: “senza aver dormito e con due macchine in meno”.
Solidarietà a Sigfrido Ranucci.
#sigfridoranucci #ottoemezzo
October 19, 2025 at 10:46 AM
Ranucci rivela: “Persone mi riprendevano collegate con gli auricolari mentre incontravo delle fonti importanti”.
Quando Lilli Gruber gli chiede come sta, Ranucci ha risposto: “senza aver dormito e con due macchine in meno”.
Solidarietà a Sigfrido Ranucci.
#sigfridoranucci #ottoemezzo
Quando Lilli Gruber gli chiede come sta, Ranucci ha risposto: “senza aver dormito e con due macchine in meno”.
Solidarietà a Sigfrido Ranucci.
#sigfridoranucci #ottoemezzo
TikTok didn’t mean to become a breaking news platform - but it did.
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
TikTok didn’t mean to become a breaking news platform - but it did
Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
www.journalism.co.uk
October 21, 2025 at 6:14 AM
TikTok didn’t mean to become a breaking news platform - but it did.
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
Reposted by Erika Marzano
#Malta: 16 October 2025 marks 8 years since the assassination of Maltese journalist Daphne Caruana Galizia in a car bomb attack.
Today is a reminder to continue to demand justice and campaign for change. There is no better way to perpetuate Daphne's memory and legacy ✨
Today is a reminder to continue to demand justice and campaign for change. There is no better way to perpetuate Daphne's memory and legacy ✨
October 16, 2025 at 8:10 AM
#Malta: 16 October 2025 marks 8 years since the assassination of Maltese journalist Daphne Caruana Galizia in a car bomb attack.
Today is a reminder to continue to demand justice and campaign for change. There is no better way to perpetuate Daphne's memory and legacy ✨
Today is a reminder to continue to demand justice and campaign for change. There is no better way to perpetuate Daphne's memory and legacy ✨
Social media didn’t break our shared reality; it just made the cracks visible. Dan Williams argues in Asterisk that blaming algorithms for America’s ‘epistemic crisis’ misses the deeper roots: politics, education, and institutional distrust.
asteriskmag.com/issues/11/sc...
asteriskmag.com/issues/11/sc...
Scapegoating the Algorithm—Asterisk
America’s epistemic challenges run deeper than social media.
asteriskmag.com
October 17, 2025 at 7:41 AM
Social media didn’t break our shared reality; it just made the cracks visible. Dan Williams argues in Asterisk that blaming algorithms for America’s ‘epistemic crisis’ misses the deeper roots: politics, education, and institutional distrust.
asteriskmag.com/issues/11/sc...
asteriskmag.com/issues/11/sc...
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform.
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
September 19, 2025 at 9:19 AM
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform.
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
Reposted by Erika Marzano
Heute haben wir einen Gastartikel von Erika Marzano & Yasmina Al-Gannabi im Angebot: Wer sich derzeit beruflich mit der Frage auseinandersetzt, ob nun eher TikTok oder Instagram die richtige Plattform ist, ist nach der Lektüre definitiv schlauer:
www.socialmediawatchblog.de/tiktok-vs-in...
www.socialmediawatchblog.de/tiktok-vs-in...
TikTok vs. Instagram: Von Rivalen zu (fast) Zwillingen in der Public-Media-Strategie
Es geht nicht mehr um TikTok versus Instagram. Sondern um TikTok und Instagram – das Ziel ist Resonanz, nicht Redundanz.
www.socialmediawatchblog.de
September 2, 2025 at 12:07 PM
Heute haben wir einen Gastartikel von Erika Marzano & Yasmina Al-Gannabi im Angebot: Wer sich derzeit beruflich mit der Frage auseinandersetzt, ob nun eher TikTok oder Instagram die richtige Plattform ist, ist nach der Lektüre definitiv schlauer:
www.socialmediawatchblog.de/tiktok-vs-in...
www.socialmediawatchblog.de/tiktok-vs-in...
It’s extremely cool to have contributed to this project 🧡
„Tuli Tau“ is DW’s first format, and as far as we have seen, the first from any international media outlet, that directly targets deaf youth in Indonesia.
Check out the first episode: www.tiktok.com/@dw_nesia/vi...
„Tuli Tau“ is DW’s first format, and as far as we have seen, the first from any international media outlet, that directly targets deaf youth in Indonesia.
Check out the first episode: www.tiktok.com/@dw_nesia/vi...
Mimpi basah sering jadi momen pertama yang bikin bingung banyak remaja laki-laki. Padahal, ini hal normal banget dan jadi tanda tubuh kamu lagi tumbuh dan berkembang! Kamu masih ingat gimana rasanya w...
TikTok video by DW Indonesia
www.tiktok.com
July 10, 2025 at 11:15 AM
It’s extremely cool to have contributed to this project 🧡
„Tuli Tau“ is DW’s first format, and as far as we have seen, the first from any international media outlet, that directly targets deaf youth in Indonesia.
Check out the first episode: www.tiktok.com/@dw_nesia/vi...
„Tuli Tau“ is DW’s first format, and as far as we have seen, the first from any international media outlet, that directly targets deaf youth in Indonesia.
Check out the first episode: www.tiktok.com/@dw_nesia/vi...
CapCut’s latest policy update is more than just a legal tweak; it raises serious questions about data access, copyright, and editorial control for journalists and newsrooms using the tool for mobile editing.
I broke it down for @journalismnews.bsky.social
www.journalism.co.uk/news/capcut-...
I broke it down for @journalismnews.bsky.social
www.journalism.co.uk/news/capcut-...
Journalism jobs (media, editorial), news for journalists
Journalism jobs, media jobs, editorial jobs, reporter jobs, news, links, training for online or print journalists, reporters, editors, sub-editors, art editors, designers
Journalism.co.uk
June 23, 2025 at 2:02 PM
CapCut’s latest policy update is more than just a legal tweak; it raises serious questions about data access, copyright, and editorial control for journalists and newsrooms using the tool for mobile editing.
I broke it down for @journalismnews.bsky.social
www.journalism.co.uk/news/capcut-...
I broke it down for @journalismnews.bsky.social
www.journalism.co.uk/news/capcut-...
Reposted by Erika Marzano
È morto lo scultore Arnaldo Pomodoro
È morto lo scultore Arnaldo Pomodoro
Aveva 99 anni ed era famoso in Italia e nel mondo per le sue grandi opere, spesso in bronzo e spesso sfere
ilpost.link
June 23, 2025 at 7:16 AM
È morto lo scultore Arnaldo Pomodoro
(Personal) Highlight of the week!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
June 23, 2025 at 7:16 AM
(Personal) Highlight of the week!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
Re-reading @reutersinstitute.bsky.social Digital News Report 2025, and I’m not surprised, but I am more convinced than ever that journalism needs to adapt, fast.
Traditional news formats are in steady decline.
Traditional news formats are in steady decline.
June 20, 2025 at 9:26 AM
Re-reading @reutersinstitute.bsky.social Digital News Report 2025, and I’m not surprised, but I am more convinced than ever that journalism needs to adapt, fast.
Traditional news formats are in steady decline.
Traditional news formats are in steady decline.
Journalists on TikTok - or thinking of getting started?
I’ve created an e-course for the EU Neighbours project packed with practical tips to help you master storytelling, algorithms & engagement on TikTok.
euneighbourseast.eu/media/e-cour...
I’ve created an e-course for the EU Neighbours project packed with practical tips to help you master storytelling, algorithms & engagement on TikTok.
euneighbourseast.eu/media/e-cour...
E-COURSE: TikTok - Tips and tricks for journalists - EU NEIGHBOURS east
E-COURSE: TikTok – Tips and tricks for journalists Erika Marzano is an audience development journalist at Deutsche Welle. Her focus has been on social media journalism, a field she has come to specialise in through practical experience rather than formal education. Erika has conducted extensive training for various institutions – ranging from private organisations to universities, as well as training individual journalists and media development organisations. Erika’s latest mentoring sessions were for Georgian and Belarusian journalists as part of the EU4IM (EU4IndependentMedia) project. Opening: Welcome. Today, we are exploring how journalists can effectively use TikTok to engage with younger audiences,
euneighbourseast.eu
June 17, 2025 at 12:55 PM
Journalists on TikTok - or thinking of getting started?
I’ve created an e-course for the EU Neighbours project packed with practical tips to help you master storytelling, algorithms & engagement on TikTok.
euneighbourseast.eu/media/e-cour...
I’ve created an e-course for the EU Neighbours project packed with practical tips to help you master storytelling, algorithms & engagement on TikTok.
euneighbourseast.eu/media/e-cour...
Two Italian journalists from Fanpage were targeted with Paragon’s Graphite spyware, according to Citizen Lab. Despite mounting evidence, Italy’s government has been accused of inaction and even ended its contract with Paragon amid mutual blame. www.theguardian.com/media/2025/j...
European journalists targeted with Paragon Solutions spyware, say researchers
Citizen Lab says it found ‘digital fingerprints’ of military-grade spyware that Italy has admitted using against activists
www.theguardian.com
June 16, 2025 at 6:57 AM
Two Italian journalists from Fanpage were targeted with Paragon’s Graphite spyware, according to Citizen Lab. Despite mounting evidence, Italy’s government has been accused of inaction and even ended its contract with Paragon amid mutual blame. www.theguardian.com/media/2025/j...
I just read an insightful piece from the Reuters Institute. Highly recommend it to anyone working in audience development.
Young people don’t come for the brand, they come for the format, the tone, and whether it feels like it was made for them. reutersinstitute.politics.ox.ac.uk/news/how-the...
Young people don’t come for the brand, they come for the format, the tone, and whether it feels like it was made for them. reutersinstitute.politics.ox.ac.uk/news/how-the...
How these new platform-driven news outlets are attracting young audiences
These youth-focused news outlets have succeeded in what traditional media have been attempting to do for years: get young people to read the news.
reutersinstitute.politics.ox.ac.uk
May 15, 2025 at 1:37 PM
I just read an insightful piece from the Reuters Institute. Highly recommend it to anyone working in audience development.
Young people don’t come for the brand, they come for the format, the tone, and whether it feels like it was made for them. reutersinstitute.politics.ox.ac.uk/news/how-the...
Young people don’t come for the brand, they come for the format, the tone, and whether it feels like it was made for them. reutersinstitute.politics.ox.ac.uk/news/how-the...
Reposted by Erika Marzano
Teens & 20-somethings think 30-40 year olds are uncool? Wow this is a brand new phenomenon.
May 8, 2025 at 8:34 AM
Teens & 20-somethings think 30-40 year olds are uncool? Wow this is a brand new phenomenon.
L'Italia è al 49esimo posto nella classifica sulla libertà di stampa: il peggior risultato dell'Europa occidentale lespresso.it/c/attualita/...
L'Italia è al 49esimo posto nella classifica sulla libertà di stampa: il peggior risultato dell'Europa occidentale
La graduatoria annuale di Reporters sans Frontières: il Paese slitta di tre posizioni, dal 46esimo del 2024 al 49esimo del 2025. Prima la Norvegia, in coda Cina
lespresso.it
May 2, 2025 at 3:35 PM
L'Italia è al 49esimo posto nella classifica sulla libertà di stampa: il peggior risultato dell'Europa occidentale lespresso.it/c/attualita/...
Finally announcing the launch of the DW Urdu TikTok account! Opened just a week ago, the new TikTok channel is aimed at 63M users in Pakistan, making it the sixth country in the world per users. Looking forward to connecting with this community! www.tiktok.com/@dw_urdu/vid...
کیا جرمنی میں بھی وادی نیلم ہے؟ The story of a small village in Germany is strikingly similar to that of Neelum Valley in Pakistan. #پاکستان #india #pakistan #berlinwall #dwurdu
TikTok video by DW Urdu
www.tiktok.com
May 2, 2025 at 11:50 AM
Finally announcing the launch of the DW Urdu TikTok account! Opened just a week ago, the new TikTok channel is aimed at 63M users in Pakistan, making it the sixth country in the world per users. Looking forward to connecting with this community! www.tiktok.com/@dw_urdu/vid...
Ugh
Government censorship comes to Bluesky, but not its third-party apps … yet
Government censorship comes to Bluesky, but not its third-party apps … yet
Government censorship has found its way to Bluesky, but there’s currently a loophole thanks to how the social network is structured. Earlier this month, Bluesky restricted access to 72 accounts in Turkey at the request of Turkish governmental authorities, according to a recent report by the Freedom of Expression Association. As a result, people in Turkey can […]
tcrn.ch
April 24, 2025 at 7:33 AM
Ugh
Reposted by Erika Marzano
We’ve got a new addition to the DW TikTok family! 🎉
Welcome, DW Română: “Germany, Romania, Moldova & the rest of the world. Zero bla-bla-bla.”
They’re bringing DW's journalism to TikTok in Romanian
Give them a follow and see for yourself:
👉 www.tiktok.com/@dw_romana/v...
Welcome, DW Română: “Germany, Romania, Moldova & the rest of the world. Zero bla-bla-bla.”
They’re bringing DW's journalism to TikTok in Romanian
Give them a follow and see for yourself:
👉 www.tiktok.com/@dw_romana/v...
Diferențele de preț între București și Berlin: unele produse sunt mai ieftine în România, altele pot costa mai mult decât în vestul Europei. De ce? #dweuropeberlin #dweuromaxx
TikTok video by DW Romana
www.tiktok.com
April 15, 2025 at 7:31 AM
We’ve got a new addition to the DW TikTok family! 🎉
Welcome, DW Română: “Germany, Romania, Moldova & the rest of the world. Zero bla-bla-bla.”
They’re bringing DW's journalism to TikTok in Romanian
Give them a follow and see for yourself:
👉 www.tiktok.com/@dw_romana/v...
Welcome, DW Română: “Germany, Romania, Moldova & the rest of the world. Zero bla-bla-bla.”
They’re bringing DW's journalism to TikTok in Romanian
Give them a follow and see for yourself:
👉 www.tiktok.com/@dw_romana/v...
I spoke to Yoof News about how we're reshaping what legacy journalism looks like on TikTok, and why it's not just about going viral. It’s about understanding Gen Z, experimenting with tone and form, and sometimes... admitting what doesn’t work. www.yoof.news/how-is-deuts...
How is Deutsche Welle using TikTok to redefine legacy journalism for Gen-Z?
Though chances are you’ve heard of Deutsche Welle before, did you know that the German-based international broadcaster operates in 32 languages across the world, and reaches a staggering 320 million w...
www.yoof.news
April 14, 2025 at 9:51 AM
I spoke to Yoof News about how we're reshaping what legacy journalism looks like on TikTok, and why it's not just about going viral. It’s about understanding Gen Z, experimenting with tone and form, and sometimes... admitting what doesn’t work. www.yoof.news/how-is-deuts...