Erika Marzano
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erikamarzano.bsky.social
Erika Marzano
@erikamarzano.bsky.social
📍 audience development @corporate.dw.com
📲 social media trainer


https://muckrack.com/erika-marzano-1
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform.

But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
September 19, 2025 at 9:19 AM
(Personal) Highlight of the week!

Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
June 23, 2025 at 7:16 AM
Me
April 9, 2025 at 1:43 PM
A pink moment
April 5, 2025 at 6:32 PM
DW Türkçe made a particularly successful debut on TikTok, already reaching millions of views, with a mix of domestic topics and Bundestag-related stories.

Plenty of momentum for the short form vertical format as we head into spring
March 24, 2025 at 11:00 AM
driven by highly relevant regional content and low competition. We're also seeing strong growth for DW Afrique and DW Arabic, especially around hard news coverage.
March 24, 2025 at 11:00 AM
Today, our Market and Audience Insights (MAI) team shared some exciting internal figures: TikTok is for February DW’s third-biggest platform after YouTube and Facebook.

Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
March 24, 2025 at 11:00 AM
My job in a meme
March 7, 2025 at 2:40 PM
Back at it
January 31, 2025 at 4:45 PM
Hey, Italy. A country that does not invest in its teachers, does not invest in its future
January 13, 2025 at 10:53 AM
Me as soon as I watch a movie
January 7, 2025 at 7:00 AM
Nothing to add
January 1, 2025 at 11:07 PM
Boris state of mind
October 17, 2024 at 12:08 PM
Social media platforms have become the primary news source for millions of people, and the algorithms that govern these platforms are increasingly shaping how we access information.

I talked to AImpactful about the implications for newsrooms
June 4, 2024 at 6:47 AM
February 24, 2024 at 10:41 AM
“A man is allowed to react. A woman can only overreact”
January 11, 2024 at 3:45 PM
Twitter/X unveils a "basic headline over image" makeover. Headlines play hide and seek, and preview text goes incognito. Elon Musk hails it as the next big thing – I'd call it a stain on the Mona Lisa. Aesthetic debate aside, it's a public service: less clicking, more cheers!
January 5, 2024 at 8:55 AM
Same here. I have watched 215 new movies in 2023, not all of them were from this year. These were my favorite
January 3, 2024 at 12:45 PM
These are my favorite books I have read in 2023 but they were not necessarily published in 2023

These were all 60 books I have read this year www.goodreads.com/user/year_in...
January 3, 2024 at 12:44 PM
Sharing some of my favorite entertainment picks from 2023, including movies, music, books, and more. Let's begin with music!
January 3, 2024 at 12:43 PM
Not your average 26 December weather
December 26, 2023 at 10:46 AM
A lift?
December 10, 2023 at 6:56 PM
You’re gonna kick off before you even get halfway through
When will you realize
Vienna waits for you
December 2, 2023 at 5:37 PM
I might as well share my Spotify Wrapped here
November 29, 2023 at 10:07 PM
Oh, Christmas lights
Light up the street
November 24, 2023 at 9:34 PM