Erika Marzano
@erikamarzano.bsky.social
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform.
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
September 19, 2025 at 9:19 AM
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform.
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
(Personal) Highlight of the week!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
June 23, 2025 at 7:16 AM
(Personal) Highlight of the week!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
DW Türkçe made a particularly successful debut on TikTok, already reaching millions of views, with a mix of domestic topics and Bundestag-related stories.
Plenty of momentum for the short form vertical format as we head into spring
Plenty of momentum for the short form vertical format as we head into spring
March 24, 2025 at 11:00 AM
DW Türkçe made a particularly successful debut on TikTok, already reaching millions of views, with a mix of domestic topics and Bundestag-related stories.
Plenty of momentum for the short form vertical format as we head into spring
Plenty of momentum for the short form vertical format as we head into spring
driven by highly relevant regional content and low competition. We're also seeing strong growth for DW Afrique and DW Arabic, especially around hard news coverage.
March 24, 2025 at 11:00 AM
driven by highly relevant regional content and low competition. We're also seeing strong growth for DW Afrique and DW Arabic, especially around hard news coverage.
Today, our Market and Audience Insights (MAI) team shared some exciting internal figures: TikTok is for February DW’s third-biggest platform after YouTube and Facebook.
Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
March 24, 2025 at 11:00 AM
Today, our Market and Audience Insights (MAI) team shared some exciting internal figures: TikTok is for February DW’s third-biggest platform after YouTube and Facebook.
Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
Hey, Italy. A country that does not invest in its teachers, does not invest in its future
January 13, 2025 at 10:53 AM
Hey, Italy. A country that does not invest in its teachers, does not invest in its future
Me as soon as I watch a movie
January 7, 2025 at 7:00 AM
Me as soon as I watch a movie
Boris state of mind
October 17, 2024 at 12:08 PM
Boris state of mind
Social media platforms have become the primary news source for millions of people, and the algorithms that govern these platforms are increasingly shaping how we access information.
I talked to AImpactful about the implications for newsrooms
I talked to AImpactful about the implications for newsrooms
June 4, 2024 at 6:47 AM
Social media platforms have become the primary news source for millions of people, and the algorithms that govern these platforms are increasingly shaping how we access information.
I talked to AImpactful about the implications for newsrooms
I talked to AImpactful about the implications for newsrooms
“A man is allowed to react. A woman can only overreact”
January 11, 2024 at 3:45 PM
“A man is allowed to react. A woman can only overreact”
Twitter/X unveils a "basic headline over image" makeover. Headlines play hide and seek, and preview text goes incognito. Elon Musk hails it as the next big thing – I'd call it a stain on the Mona Lisa. Aesthetic debate aside, it's a public service: less clicking, more cheers!
January 5, 2024 at 8:55 AM
Twitter/X unveils a "basic headline over image" makeover. Headlines play hide and seek, and preview text goes incognito. Elon Musk hails it as the next big thing – I'd call it a stain on the Mona Lisa. Aesthetic debate aside, it's a public service: less clicking, more cheers!
Same here. I have watched 215 new movies in 2023, not all of them were from this year. These were my favorite
January 3, 2024 at 12:45 PM
Same here. I have watched 215 new movies in 2023, not all of them were from this year. These were my favorite
These are my favorite books I have read in 2023 but they were not necessarily published in 2023
These were all 60 books I have read this year www.goodreads.com/user/year_in...
These were all 60 books I have read this year www.goodreads.com/user/year_in...
January 3, 2024 at 12:44 PM
These are my favorite books I have read in 2023 but they were not necessarily published in 2023
These were all 60 books I have read this year www.goodreads.com/user/year_in...
These were all 60 books I have read this year www.goodreads.com/user/year_in...
Sharing some of my favorite entertainment picks from 2023, including movies, music, books, and more. Let's begin with music!
January 3, 2024 at 12:43 PM
Sharing some of my favorite entertainment picks from 2023, including movies, music, books, and more. Let's begin with music!
Not your average 26 December weather
December 26, 2023 at 10:46 AM
Not your average 26 December weather
You’re gonna kick off before you even get halfway through
When will you realize
Vienna waits for you
When will you realize
Vienna waits for you
December 2, 2023 at 5:37 PM
You’re gonna kick off before you even get halfway through
When will you realize
Vienna waits for you
When will you realize
Vienna waits for you
I might as well share my Spotify Wrapped here
November 29, 2023 at 10:07 PM
I might as well share my Spotify Wrapped here
Oh, Christmas lights
Light up the street
Light up the street
November 24, 2023 at 9:34 PM
Oh, Christmas lights
Light up the street
Light up the street